Slides of the presentation I gave at the ASO Conference 2020 online. (May 13, 2020) I explained how I set up dashboards at Tilting Point to efficiently measure the impact of ASO (App Store Optimization) on installs, conversion rate but also revenue for our games. The presentation was split into several parts: - How to get the data for both the App Store and Play Store - What metrics you should look at - How to compare Store metrics to overall Organic data and UA to isolate the impact of ASO Conference title: "The success of your ASO campaigns depends on many factors: actionable and external ones. How can you then effectively measure and report on the impact of your optimizations on the performance of an app? In this session, you’ll learn a methodology for unifying different KPIs to effectively measure and track ASO impact."