Android is now the top mobile platform globally. Asia has solidified its position as the second largest mobile ad market after the US. The UK mobile market has some unique characteristics including a preference for news, sports and mobile apps over social media. Video ads that are 26-30 seconds long and contain easy calls to action work particularly well in the UK market.
Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
#FutureinFocus examines how the latest trends in PC online usage, display advertising, online video, mobile usage that are shaping the Canadian digital marketplace and what it means for the year ahead... (via comScore)
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
#FutureinFocus examines how the latest trends in PC online usage, display advertising, online video, mobile usage that are shaping the Canadian digital marketplace and what it means for the year ahead... (via comScore)
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
STARTUPS
Startups are our passion. We are your design and development partner, and your accelerator. Our teams in New York, Chicago, and London will work with you to build beautiful, incredible products quickly and cost-efficiently. We got into this business because we love startups. We won't put our name on just anything, though - we only work on ideas we believe in.
Video OTT Platforms Advertising Offer by TMAmediaant
Advertise on top 5 OTT platforms- MX Player, Voot, Zee5, SonyLive, and Jio TV in a single campaign and avail the following benefits:
1. Target the same person across platforms hence avoiding duplication of impressions and ensuring effective frequency capping and saving money.
2. More than 30 targeting options available across geography, age, gender, genre, interest and data usage.
3. 25% off on CPM
Want to know more? Write to us on Help@TheMediaAnt.com
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
This report is a research about the Mobile / App Market in China. In this report you will find the major UCC (User Created Content) Video Sites, Major blogs / Sites & media, Large publishers and large app markets in China to submit and promote your android apps.
THE STATE OF APP MONETIZATION - COUNTRY SPOTLIGHTInMobi
InMobi’s State of App Monetization Series provides network insights for app developers,
publishers and advertisers. Through analysis of billions of impressions served each month,
these reports showcase the latest trends within the mobile app ecosystem on our network.
Middle East & Africa OTT Platform Market Analysis, 2021-2025NarayanSharma67
The Middle East & Africa OTT Platform market is anticipated to grow at a CAGR at a momentous rate during the forecast period. Based on region, Qatar is gaining a rapid pace in the OTT market due the increasing dominance of new players, rising number of ventures & partnerships among the OTT service providers, along with escalating smartphone adoption and internet users in the country.
STARTUPS
Startups are our passion. We are your design and development partner, and your accelerator. Our teams in New York, Chicago, and London will work with you to build beautiful, incredible products quickly and cost-efficiently. We got into this business because we love startups. We won't put our name on just anything, though - we only work on ideas we believe in.
Video OTT Platforms Advertising Offer by TMAmediaant
Advertise on top 5 OTT platforms- MX Player, Voot, Zee5, SonyLive, and Jio TV in a single campaign and avail the following benefits:
1. Target the same person across platforms hence avoiding duplication of impressions and ensuring effective frequency capping and saving money.
2. More than 30 targeting options available across geography, age, gender, genre, interest and data usage.
3. 25% off on CPM
Want to know more? Write to us on Help@TheMediaAnt.com
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
This report is a research about the Mobile / App Market in China. In this report you will find the major UCC (User Created Content) Video Sites, Major blogs / Sites & media, Large publishers and large app markets in China to submit and promote your android apps.
THE STATE OF APP MONETIZATION - COUNTRY SPOTLIGHTInMobi
InMobi’s State of App Monetization Series provides network insights for app developers,
publishers and advertisers. Through analysis of billions of impressions served each month,
these reports showcase the latest trends within the mobile app ecosystem on our network.
Middle East & Africa OTT Platform Market Analysis, 2021-2025NarayanSharma67
The Middle East & Africa OTT Platform market is anticipated to grow at a CAGR at a momentous rate during the forecast period. Based on region, Qatar is gaining a rapid pace in the OTT market due the increasing dominance of new players, rising number of ventures & partnerships among the OTT service providers, along with escalating smartphone adoption and internet users in the country.
Mobile is a rapidly growing sector and forecast to be a key driver for the UK economy - the app development market alone is forecast to be worth £31bn by 2025.
This QuickView highlights some of the lesser known and potentially more interesting stats about the state of the industry, details the top in-demand development skills and lists 300 of the hottest companies involved in the development, design and delivery of mobile solutions in the UK.
In this QuickView:
- 10 Mobile Stats Global Perspective European Market
- UK Developer Market Top Skills
- Future Predictions
- 300 creative agencies you
- Should be working with in 2015
- Top Independent Development Companies
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
APAC Mobile First Insights Report - Opera MediaworksOperaMediaworks
The report is designed to help marketers navigate the fast-changing mobile environment and make strategic decisions that will drive real outcomes for the business.
The report found that Asia Pacific is a massive and growing market for app usage and app advertising. Here are the key findings:
- Gaming is the top mobile app category across most APAC countries
- In-app advertising is overtaking the mobile web channel across almost all APAC markets, by as much as 13 times in Singapore and Thailand
- Click-through rates on apps were found to be between 1.3 times to twice as high as mobile web-click through rates in all APAC markets
Mobility Usage Statistics & Trends by RapidValue SolutionsRapidValue
This presentation gives a statistical representation on:
1. Mobile Subscription Stats
2. Mobile Penetration
3. Android vs iOS Usage
4. Mobile Advertising Stats
5. Enterprise Mobility Facts, Figures and Trends
6. Enterprise mobility Spend
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
THE MOBILE VIDEO AD FORECAST from Opera Mediaworks.
Mobile video will increase 14X between 2013 and 2018 and will account for 69% of total mobile ad traffic.
MOBILE VIDEO ADVERTISING
IT’S TIME TO “PLAY”