Advertising - Presentation by Kaya Taner, Co-Founder & CEO of AppLift at the NOAH 2014 Conference in London, Old Billingsgate on the 14th of November 2014.
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
The document discusses how the mobile app marketing platform Trademob simplifies the complex process of mobile app promotion. Trademob offers one tracking solution, aggregated market data, and clear reporting to optimize results. This reduces cost per installation by 30-60% compared to managing multiple ad networks, SDKs, and reporting dashboards. Trademob uses fingerprinting technology for privacy-compliant user tracking across different traffic sources and devices.
This document describes Aptoide's OEM Partner Program which allows device manufacturers to include the Aptoide Android app market client on their devices. Through the program, OEMs can brand the Aptoide client with their logo and share 50% of ad revenue and a cut of paid app sales. The program offers OEMs a large selection of over 30,000 apps to include on their devices at no upfront cost.
Apprupt is a mobile advertising platform that allows advertisers to target mobile app install campaigns to users based on location, device type, and contextual factors. Publishers can recommend relevant apps to their users, and users can discover new apps. Advertisers can track clicks and installs and run performance-based campaigns. The platform provides innovative ad formats to complement standard mobile display ads.
Career on Mobile Application DevelopmentDremy Riyad
This document provides information about various mobile application platforms including Android, iOS, Windows Phone, Firefox OS, and Tizen. It discusses the companies that developed each platform, the programming languages used, example release dates and versions. The document also discusses reasons for developing mobile apps such as revenue opportunities from paid apps, in-app purchases, and mobile advertising. It notes that the easiest platforms to develop for depend on factors like intended users and app complexity. Tools for mobile development like PhoneGap are also mentioned.
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
The document discusses how the mobile app marketing platform Trademob simplifies the complex process of mobile app promotion. Trademob offers one tracking solution, aggregated market data, and clear reporting to optimize results. This reduces cost per installation by 30-60% compared to managing multiple ad networks, SDKs, and reporting dashboards. Trademob uses fingerprinting technology for privacy-compliant user tracking across different traffic sources and devices.
This document describes Aptoide's OEM Partner Program which allows device manufacturers to include the Aptoide Android app market client on their devices. Through the program, OEMs can brand the Aptoide client with their logo and share 50% of ad revenue and a cut of paid app sales. The program offers OEMs a large selection of over 30,000 apps to include on their devices at no upfront cost.
Apprupt is a mobile advertising platform that allows advertisers to target mobile app install campaigns to users based on location, device type, and contextual factors. Publishers can recommend relevant apps to their users, and users can discover new apps. Advertisers can track clicks and installs and run performance-based campaigns. The platform provides innovative ad formats to complement standard mobile display ads.
Career on Mobile Application DevelopmentDremy Riyad
This document provides information about various mobile application platforms including Android, iOS, Windows Phone, Firefox OS, and Tizen. It discusses the companies that developed each platform, the programming languages used, example release dates and versions. The document also discusses reasons for developing mobile apps such as revenue opportunities from paid apps, in-app purchases, and mobile advertising. It notes that the easiest platforms to develop for depend on factors like intended users and app complexity. Tools for mobile development like PhoneGap are also mentioned.
Mobango is a free multiplatform mobile app store and social media community with over 8 million users. It allows developers to publish, store, share and distribute mobile apps and content. Developers can advertise their apps on Mobango's platform using a pay per download (PPD) model where they only pay for actual downloads, avoiding wasted impressions and clicks. Mobango sees high daily download volumes and provides analytics and campaigns to help developers promote their apps and maximize visibility and downloads.
One Platform Foundation: Publishing to multiple appstores simplified.Timur Dyussebayev
The One Platform Foundation is a global, open-source initiative to help the Android ecosystem evolve by enabling developers to easily code and submit their apps across multiple alternative appstores.
Mobile App Stores Report 2013 & Make Money from TelcosDao Phuong Nam
This document analyzes mobile application stores and market trends. It reports that 44% of mobile devices shipped worldwide are smartphones, with Android having a 70% market share of shipped smartphones. The Google Play store is the largest app store with over 60 million downloads per day, accounting for 43% of all app downloads. Games remain the most popular app category on the Apple App Store, while social networking apps are most popular on Google Play. The document also discusses opportunities for mobile carriers to launch their own app stores and platforms to generate revenue from app downloads and in-app purchases.
Some usage stats from a UK property client. This app was published in the 1st quarter of 2016. Please contact joyce@eazi-apps.co.uk for further details.
Mobile apps generate most ad impressions in Europe for InMobi's network, accounting for 78% of total impressions. The majority of devices are smartphones, making up 66% of impressions, while iOS is the leading operating system with a 39% share. Apple iPhone is the top individual device.
The App Revolution - Is your Business Ready for Mobile?Matthew David
Apps are the most disruptive technology ever. Period. Your company needs to have a plan on how you can capitalize on this new technology before you start losing business.
EA Sports is launching a new mobile gaming app called "Rio 2016" to coincide with the 2016 Olympics in Rio. The app will allow users to play various Olympic sports games on their mobile devices. It will initially launch exclusively on Xbox before being released on app stores. This will help promote both the new app and EA's existing sports games. The company sees an opportunity to engage mobile users and compete with other gaming companies. The "Rio 2016" app launch will include tie-ins with the Olympics and be marketed heavily during the event.
Case Study - Restaurants Using Mobile Appsjanettewynn
Papa Luigi's saw an increase in new and repeat business after implementing a mobile app. The app allowed customers to call directly, view offers, book reservations, see photos and directions. This improved communication with customers and increased business. The document discusses the features and benefits of the app for Papa Luigi's, including increased customer spending, social media following and interactions. It also outlines the funding options available to support app development costs.
The Jerusalem Post wanted to reach mobile readers directly with branded apps but found partnering with multiple vendors complicated. They chose Rumble for its complete mobile solution and embedded monetization opportunities. One month later, Rumble launched the Jerusalem Post app across devices with customized features and a monetization dashboard, resulting in a 45% increase in subscription revenues.
This document discusses updates to several popular smartwatch models and Android Wear. It summarizes that major smartwatch companies like LG, Asus, Motorola, Sony, and Samsung have released or will soon release updates to Android 5.1.1, bringing improvements like always-on screens, gesture controls, emoji communication, and enhanced security. The updates aim to improve the smartwatch experience and allow for more personalized apps to be built around the new Android Wear features.
The State of App Downloads and Monetization Infographic : Asia Pacific 2015InMobi
China was the leading destination for mobile app downloads in 2015. Mobile commerce and travel apps gained popularity, with games remaining the largest category at 52% of installs. Mobile commerce drove growth in the Asia Pacific region, with a 96% increase in China and 81% increase in India. South Korea had the highest premium for iOS app install costs compared to Android.
This document discusses mobile application development platforms. It describes native apps, which are built specifically for a single platform and can access all device features. Web apps are accessed through a mobile browser but "write once, run anywhere." Hybrid apps combine aspects of native and web apps. Popular mobile app stores include Google Play, the App Store, and Amazon Appstore. Cross-platform frameworks like PhoneGap, Titanium, and Sencha allow developing once and deploying to multiple platforms but lack full native capabilities.
The Future of User Engagement Through Apps and IoT Urban Airship
Develop engaging mobile for the Internet of Things and a seamless experience. Presented by Product Manager of Mobile Engagement, Greg Weinger at Apps World Germany.
Greg shared with the audience:
>The keys to gaining user attention
>Industry examples of recent success
>Utility + personalization - the equation for app growth
>Required APIs for customer engagement
>Apps of the future
To find out more, please visit urbanairship.com or call us at +1 (855) 385-3155, or +44 (0)300 303 8796.
Detailed Guide on a Mobile Game Soft LaunchComboApp, Inc
Soft launch will help you to:
- Collect empirical and behavioral data from statistically relevant sample of players to make data-driven decisions
- Identify success factors and problem areas
- Quantify response to game mechanics or app features
Сергій Каніщев “Soft Launch як запорука успішного розвитку мобільної гри”Lviv Startup Club
This document discusses strategies for soft launching a mobile game or app. It recommends conducting a soft launch for 2-3 months to collect user data from a test market in order to make data-driven decisions before a full launch. Key metrics to measure include user acquisition costs, retention rates, user experience, monetization, and game economics. The soft launch should integrate both install attribution and in-app analytics to track user behavior. Additional tips provided include choosing test markets carefully, focusing on product over branding, and planning soft launches for 2-3 or ideally 6 months.
Mobango is a free multiplatform mobile app store and social media community with over 8 million users. It allows developers to publish, store, share and distribute mobile apps and content. Developers can advertise their apps on Mobango's platform using a pay per download (PPD) model where they only pay for actual downloads, avoiding wasted impressions and clicks. Mobango sees high daily download volumes and provides analytics and campaigns to help developers promote their apps and maximize visibility and downloads.
One Platform Foundation: Publishing to multiple appstores simplified.Timur Dyussebayev
The One Platform Foundation is a global, open-source initiative to help the Android ecosystem evolve by enabling developers to easily code and submit their apps across multiple alternative appstores.
Mobile App Stores Report 2013 & Make Money from TelcosDao Phuong Nam
This document analyzes mobile application stores and market trends. It reports that 44% of mobile devices shipped worldwide are smartphones, with Android having a 70% market share of shipped smartphones. The Google Play store is the largest app store with over 60 million downloads per day, accounting for 43% of all app downloads. Games remain the most popular app category on the Apple App Store, while social networking apps are most popular on Google Play. The document also discusses opportunities for mobile carriers to launch their own app stores and platforms to generate revenue from app downloads and in-app purchases.
Some usage stats from a UK property client. This app was published in the 1st quarter of 2016. Please contact joyce@eazi-apps.co.uk for further details.
Mobile apps generate most ad impressions in Europe for InMobi's network, accounting for 78% of total impressions. The majority of devices are smartphones, making up 66% of impressions, while iOS is the leading operating system with a 39% share. Apple iPhone is the top individual device.
The App Revolution - Is your Business Ready for Mobile?Matthew David
Apps are the most disruptive technology ever. Period. Your company needs to have a plan on how you can capitalize on this new technology before you start losing business.
EA Sports is launching a new mobile gaming app called "Rio 2016" to coincide with the 2016 Olympics in Rio. The app will allow users to play various Olympic sports games on their mobile devices. It will initially launch exclusively on Xbox before being released on app stores. This will help promote both the new app and EA's existing sports games. The company sees an opportunity to engage mobile users and compete with other gaming companies. The "Rio 2016" app launch will include tie-ins with the Olympics and be marketed heavily during the event.
Case Study - Restaurants Using Mobile Appsjanettewynn
Papa Luigi's saw an increase in new and repeat business after implementing a mobile app. The app allowed customers to call directly, view offers, book reservations, see photos and directions. This improved communication with customers and increased business. The document discusses the features and benefits of the app for Papa Luigi's, including increased customer spending, social media following and interactions. It also outlines the funding options available to support app development costs.
The Jerusalem Post wanted to reach mobile readers directly with branded apps but found partnering with multiple vendors complicated. They chose Rumble for its complete mobile solution and embedded monetization opportunities. One month later, Rumble launched the Jerusalem Post app across devices with customized features and a monetization dashboard, resulting in a 45% increase in subscription revenues.
This document discusses updates to several popular smartwatch models and Android Wear. It summarizes that major smartwatch companies like LG, Asus, Motorola, Sony, and Samsung have released or will soon release updates to Android 5.1.1, bringing improvements like always-on screens, gesture controls, emoji communication, and enhanced security. The updates aim to improve the smartwatch experience and allow for more personalized apps to be built around the new Android Wear features.
The State of App Downloads and Monetization Infographic : Asia Pacific 2015InMobi
China was the leading destination for mobile app downloads in 2015. Mobile commerce and travel apps gained popularity, with games remaining the largest category at 52% of installs. Mobile commerce drove growth in the Asia Pacific region, with a 96% increase in China and 81% increase in India. South Korea had the highest premium for iOS app install costs compared to Android.
This document discusses mobile application development platforms. It describes native apps, which are built specifically for a single platform and can access all device features. Web apps are accessed through a mobile browser but "write once, run anywhere." Hybrid apps combine aspects of native and web apps. Popular mobile app stores include Google Play, the App Store, and Amazon Appstore. Cross-platform frameworks like PhoneGap, Titanium, and Sencha allow developing once and deploying to multiple platforms but lack full native capabilities.
The Future of User Engagement Through Apps and IoT Urban Airship
Develop engaging mobile for the Internet of Things and a seamless experience. Presented by Product Manager of Mobile Engagement, Greg Weinger at Apps World Germany.
Greg shared with the audience:
>The keys to gaining user attention
>Industry examples of recent success
>Utility + personalization - the equation for app growth
>Required APIs for customer engagement
>Apps of the future
To find out more, please visit urbanairship.com or call us at +1 (855) 385-3155, or +44 (0)300 303 8796.
Detailed Guide on a Mobile Game Soft LaunchComboApp, Inc
Soft launch will help you to:
- Collect empirical and behavioral data from statistically relevant sample of players to make data-driven decisions
- Identify success factors and problem areas
- Quantify response to game mechanics or app features
Сергій Каніщев “Soft Launch як запорука успішного розвитку мобільної гри”Lviv Startup Club
This document discusses strategies for soft launching a mobile game or app. It recommends conducting a soft launch for 2-3 months to collect user data from a test market in order to make data-driven decisions before a full launch. Key metrics to measure include user acquisition costs, retention rates, user experience, monetization, and game economics. The soft launch should integrate both install attribution and in-app analytics to track user behavior. Additional tips provided include choosing test markets carefully, focusing on product over branding, and planning soft launches for 2-3 or ideally 6 months.
Leveraging Customer Lifetime Value for user acquisition campaignsAppLift
Learn how to:
- track
- compute
- and leverage
Customer Lifetime Value for the user acquisition campaigns of your mobile games.
Featuring industry experts Eric Seufert from Wooga, James Peng from Storm8 and Simon Kendall from adjust by adeven. Get the right users!
Klikkanan Studio is a mobile marketing company founded in 2011 that offers an integrated marketing platform combining mobile and internet media. They have dedicated professionals and provide content aggregation services, which involves seamlessly integrating content into clients' platforms and passing necessary information between businesses and networks. One of their challenges is providing a strong solution to the market and being the first channel for mobile content distribution.
Learn about the main trends for the mobile games market in 2014!
Join our panel of experts:
- Peter Warman, CEO, Newzoo
- Jan Miczaika, COO, Wooga
- Tiuri van Agten, Data Analyst, Distimo
We will explore the trends for 2014 in 4 parts:
- General market trends
- Platform trends
- Regional trends
- General outlook: opportunities and challenges
Bedtime Story: Game Developer's Dream of Monetization -- Alexander Voss, Director of Marketing at Smaato (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com)
Rewarded Video: Benefits and Best PracticesironSource
ironSource's Head of Monetization talks about how best to integrate RV for maximum revenue, great user experience, and increased engagement in your app.
The document is an app insight report from InMobi analyzing app promotion trends in Q3 2013. Some key findings include:
- The US, India, Japan, China, and Indonesia were the top 5 countries for app downloads, accounting for over 60% of downloads.
- Games were the most downloaded category at 64% of downloads. Communication, telecom, and entertainment apps followed.
- Interstitial ads achieved the highest conversion rates, particularly on Android, while banners still performed well for non-gaming apps.
- The US, China, UK, and India had the highest and lowest costs per download, respectively, with costs varying by app category and region.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
This report is a research about the Mobile / App Market in China. In this report you will find the major UCC (User Created Content) Video Sites, Major blogs / Sites & media, Large publishers and large app markets in China to submit and promote your android apps.
Adways Session 4.App Promotion Trend in JapanADWAYS KOREA
This document provides information about Daisuke Maeda and Adways Inc., a Japanese mobile advertising company. It summarizes Maeda's career history at Adways and gives an overview of the company, including its profile, subsidiaries in 11 countries, employee numbers, and capital fund. The rest of the document outlines Adways' app promotion strategies in Japan, including trends in pre-registration, burst campaigns, promotion methods, targeting approaches, and key considerations for expanding in the Japanese market like culturalization.
This document provides information about Daisuke Maeda, the General Manager of the Mobile Division at Adways Inc. It includes his profile and work history at Adways. The rest of the document discusses Adways' app promotion strategies in Japan, including an overview of the company, their promotion approach, use of advertising networks and creative optimization techniques. It also analyzes app store algorithms and how to conduct effective burst campaigns.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
The document discusses personal media and how mobile technology can be used for personalized marketing. It provides examples of mobile campaigns by TigerSpike that drove engagement through MMS, mobile websites, and applications. These campaigns resulted in increased awareness, subscriptions, and revenue for clients. The document promotes TigerSpike's capabilities in mobile strategy, creative development, technical execution, and global campaign delivery through their proprietary Phoenix platform.
How to Build a Successful Mobile App to Beat Competitors .pptxMobibizIndia1
Ever since mobile apps are developed to boost businesses abilities, everyone wants to take advantage of it. If you run a well-established business then you can easily consult mobile app development company and get started with your app.
Ubisoft, a leading mobile game publisher, used MoPub's rewarded video ads to improve user experience and engagement. This led to doubled lifetime value for users in some of Ubisoft's titles. MoPub's platform allowed Ubisoft to manage all ad formats, including fullscreen display, interstitial video, and rewarded video ads from multiple networks. Incorporating rewarded video ads across 19 apps generated over 687 million ad requests in two months and increased user time spent in apps.
Avocarrot was selected for an immersion program after being crowned as the next big thing, as it provides a native advertising platform that allows indie mobile app developers to easily integrate non-intrusive ads and monetize their apps without coding skills while improving user experience over traditional mobile ads. The startup has experienced strong growth in monthly ad requests and aims to become the leading monetization technology for indie developers by processing over $100 million in ad impressions in 5 years.
This document provides an overview of monetization options for apps on different platforms. It discusses using in-app advertising, free trials, and in-app purchases. In-app purchases are highlighted as the most successful monetization strategy, allowing developers to offer additional features, levels, or remove ads through purchases. The document also promotes using mobile billing and credit cards to increase payments. Developers are encouraged to use promotion campaigns to market their apps through merchandising, marketing, or advertising on the DVLUP platform. Completing challenges can earn developers points to spend on promotions or rewards like devices.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Official speaker book for the NOAH 2019 Conference in Tel Aviv with comprehensive background information on all presenting speakers and their companies.
This document contains an agenda for a two-day startup conference. Day 1 will include sessions on mobility and travel of the future, cognitive computing, international success stories, and more. It lists over 50 speakers from companies such as Gett, Porsche, Sweet Inn, and StoreDot. Day 2 covers topics like fintech, digital health, industrial digitization, and edutech. It provides details on session times and speakers from companies including eToro, Forter, Payoneer, and Simplex. The document is an agenda detailing over 100 speakers across various industries that will present at the two-day conference.
advocado provides comprehensive legal advice to private and corporate clients through data, technology and specialized lawyers. Headquartered in Greifswald, Germany, it has 26-50 employees and has raised €6 million in total funding.
ahead develops nutritional supplements and functional foods aimed at optimizing human performance. Headquartered in Hamburg, Germany with 11-25 employees, it has raised €0.6 million in total funding.
aidhere is developing digital behavior change solutions, starting with an obesity treatment program. Headquartered in Hamburg, Germany with 4-10 employees, it has raised €0.3 million in total funding.
Official speaker book for the NOAH 2018 Conference in Tel Aviv with comprehensive background information on all presenting speakers and their companies.
This document contains an agenda for a two day startup conference taking place from November 2-3. It lists over 100 confirmed speakers who will present on stages throughout the event. The schedule details the timing, speakers, companies and session titles for presentations, panels, interviews and networking activities each day. Topics that will be discussed include fintech, lending, payments, healthcare, gaming, blockchain, and online dating. The event aims to connect capital with entrepreneurs.
This document provides the agenda for the NOAH Disruptor conference taking place June 22-23, 2017 in Berlin. Over 100 CEOs from various industries including digital/media, fintech, mobility, and more will discuss disruption in their sectors. The agenda lists the scheduled speakers each day organized by session type including keynotes, panels, company presentations, and fireside chats. Confirmed speakers include executives from companies like Rocket Internet, Axel Springer, Deutsche Bank, Mastercard, and Porsche among many others.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
4. 3AppLift.com NOAH 2014
A team of mobile marketing and technology experts
A team of 120+ mobile marketing and
technology experts
Headquartered in Berlin with offices in
San Francisco and Seoul
Employees from 20+ countries, speaking
25+ languages
Backed by Prime Ventures and HitFox Group
with 20m USD investment
6. 5
How to be
discovered and get
the best quality
users in this highly
competitive market.
Game Publishers’
challenge
Game Publisher’s apps compete against half a
million games
Games in
the App Store1
200,000
Games in the
Google Play
Store2
290,000
1) 148Apps.biz 2014, 2) Venturebeat 2013, AppBrain 2014
7. 6AppLift.com NOAH 2014
AppLift’s business model
PROVIDES
USER ACQUISITION & RE-ENGAGEMENT on
CPI and re-CPI basis
FOR MOBILE GAME PUBLISHERS
ENABLES
EFFICIENT MONETIZATION FOR
ALL MOBILE TRAFFIC SOURCES
What does AppLift do? How does AppLift do it?
8. 7AppLift.com NOAH 2014
AppLift’s business model
Media
Partners
Game Publishers
Mobile apps
Mobile
websites
Social media
channels
Carriers &
OEMsUser acquisition
or re-
engagement on
a CPI/re-CPI
basis Real-time
bidding
10. 9AppLift.com NOAH 2014
User acquisition and re-engagement
for mobile game publishers
300+
Game publishers
400+
Major games
1M+ installs per
month per largest
advertiser
A few of AppLift’s top mobile game publishers:
AppLift…
Works with: Promotes: Delivers:
11. 10AppLift.com NOAH 2014
AppLift’s LTV maximization technology
MP 1 (App)
MP 3 (Mob. web)
MP 2 (App)
MP 4 (Mob. web)
MP 5 (RTB)
MP 6 (Social)
MP 7 (TelCo)
.
.
.
Installs
Real-time post install events of delivered user
(engagement, virality & monetization)
Dynamic quality scoring algorithm and dynamic pricing
Lifetime-Value
Optimization
technology
ROI maximization and efficient allocation of marketing budgets across all
channels.
quire mobile gamers when Aeria Games first extended its activity from online to mobile games
through the release of “Monster Paradise” in July 2012. Consequently, the two significantly grew the
partnership to launch the title “Immortalis” and have been running sustainable campaigns during
all this time. Through the use of AppLift’s lifetime value maximization approach, the pair was able to
maximize ROI and achieve the efficient allocation of marketing spend across channels.
Dr. Pascal Zuta, CEO Europe at Aeria Games:
“We are very happy with the results obtained through AppLift’s LTV optimization
technology: with an ROI of 150% after recouping our initial investment, AppLift’s
marketing platform is one of our best user acquisition channels. We look for-
ward to further growing our cooperation.”
Main countries
FAST FACTS
ROI achieved Average break-even
period achieved(after recouped initial investment)
1.5 month
12. 11AppLift.com NOAH 2014
Efficient monetization for all mobile traffic
A few of AppLift’s top media partners:
AppLift monetizes the traffic of 3000+ media partners
Mobile apps Mobile websites Social mediaCarriers & OEMs
AppLift’s proprietary eCPM algorithm dynamically ranks game offers
according to their performance in real time maximizing revenue for the
media partner
13. 12AppLift.com NOAH 2014
AppLift’s strengths and competitive advantages
AppLift focuses 100% on mobile games catering to the specific
needs of Game Publishers
AppLift’s international setup in Europe, USA, Asia (full
operations offices) ensures a truly global presence.
AppLift’s proprietary eCPM algorithm dynamically ranks game
offers according to their performance in real time and serves
fully native ads.
AppLift’s LTV optimization technology maximizes game
advertisers ROI and ensures efficient allocation of marketing
budgets across all channels
14. 13AppLift.com NOAH 2014
Industry benchmark: 2012 – 2013 YoY Growth
Mobile Games Market
growth 2012-2013
35%
150x
outperformance of
market growth
AppLift growth
2012-2013
15. 14AppLift.com NOAH 2014
Summary –milestones in 2 years
August 2012
AppLift mobile
games marketing
platform is founded
by Kaya Taner,
Tim Koschella
and HitFox Group
December
2012
AppLift
delivers over
1 million
users per
month for its
largest game
publisher
April/June
2013
AppLift opens
international
offices in San
Francisco and
Seoul
June/Oct 2013
AppLift raises $20
Million from
Prime Ventures
June 2014
AppLift invests 7-
digit funding into
mobile native ads
SSP PubNativeDecember 2014
AppLift invests 7-
digit funding into
Appiris, a non-
games focused app
marketing platform
March 2014
AppLift ranked No 4
global advertising
platforms after Google,
Millenial, AdColony
(tech leader HasOffers
report)
May 2013
AppLift launches
proprietary LTV
optimization
technology
300+ Game Publishers
3000+ Media Partners
trust AppLift
September 2014
AppLift rolls out
DataLift, a big-data
fueled mobile
performance
demand platform