One Thumb Mobile Mobile apps for a wider market www.onethumbmobile.com
www.onethumbmobile.com Is mobile the next web? Will everyone need a mobile app? Time is right for mobile / tipping point Part of an overall online strategy Brands want mobile apps Integrated aspect of social networking Why mobile apps?
www.onethumbmobile.com 10 years of Mobile apps/games Major brands (Visa, Nissan, Honda, Telefonica, Liverpool FC, Star Trek, ITV) 2nd best selling iPhone App (May 2010) Game review awards Alderney Gaming Licence Digital Media Award Glasgow city centre based Who are we?
www.onethumbmobile.com What apps can do for you Generate revenue App sales In-app advertising (iAd, adMob) Micro transactions Enhance your online activities  Social media Extend website (buy online etc) Enhance brand image Perform a useful function
www.onethumbmobile.com Types of mobile technology iOS (iPhone, iPod touch, iPad) Android J2ME / Blackberry Symbian BREW MeeGo/Maemo/QT Windows Mobile
www.onethumbmobile.com How to distribute your app App Store, Android Market, Ovi Store etc Provisioning platform (SMS link) Operator download (strict requirements) Third party (publisher, aggregator) Website
www.onethumbmobile.com Liverpool FC - Brief Tackling an app for Liverpool FC Extend brand onto iPhone Generate revenue from app sales Gain experience of mobile
www.onethumbmobile.com Liverpool FC - Results Created iPhone game 3D Liverpool Players Technical, launch and management support 4 th  Best selling sports game (UK App Store, August 2009) Four more games created
www.onethumbmobile.com Buzzd - Brief Social networking app Existing: website and iPhone app OTM appointed to expand device support and user base Starting with Android app
www.onethumbmobile.com Buzzd - Results Created improved Android versions Also working on N900 Maemo version  Nokia paid for the app
www.onethumbmobile.com Bullseye - Brief Hitting the Bullseye on sales and revenue Zed requirements - iPhone game of ITV's Bullseye Aims  - Create an authentic, compelling product  - Better darts game than existing apps - Generate revenue from IP
Bullseye - Results www.onethumbmobile.com UK App Store's 2 nd  best seller (May 2010) 4 th  top grossing app
www.onethumbmobile.com Star Trek - Brief To Boldly Go With Nokia Paramount's 2009 Star Trek Movie Objectives - Promote Nokia new BREW handsets  - Enhance  - Support Nokia's new Ovi Store - Launch on time for movie (3 weeks away) 3 different mobile technologies  (Java, Symbian and BREW)
www.onethumbmobile.com Star Trek - Results Successful launch In time for movie Objectives fulfilled
www.onethumbmobile.com Visa Mobile - Brief Visa's Passport to Java NFC mobile payment phones  VISA's existing interface poor  OTM appointed to create better looking, full featured interface
www.onethumbmobile.com Visa Mobile - Results Attractive, easy to use, fast running interface Delivered the project quickly and efficiently Using previous mobile interface experience
www.onethumbmobile.com Nissan iPhone Apps - Brief Fit for purpose (utility apps for utility products) Two apps  NV200 Manual  Find my Van Multi language
www.onethumbmobile.com Nissan iPhone apps - Results Created automatic converter of Nissan’s document format Enable Nissan to automatically create apps for all their manuals Supports multiple languages
www.onethumbmobile.com Honda Mobile - Brief Early mobile marketing app (2006) Java downloads via website Purpose Modernise brand image Investigate mobile marketing Utility value for customer User data capture
www.onethumbmobile.com Honda Mobile - Results Created good looking polished app User data captured Brand image enhanced
www.onethumbmobile.com Telefonica Travel App - Brief Online travel service  link web, mobile and social media South American Market Simpler phones (Java) Spanish and English versions
www.onethumbmobile.com Telefonica Travel App - Results Good Integration with web and social media Fast performance on simple phones Quick development - reusing technology
www.onethumbmobile.com Brandz - Brief Millward Brown Optimor (WPP group) Display interactive app with brand data Existing website and iPhone app OTM to create version for business users
www.onethumbmobile.com Brandz - Results Created Blackberry version for business users Also created java version Just as slick as iPhone app Despite limited devices
www.onethumbmobile.com Mobile Casino - Brief Using white label offering Games not good enough Poor visuals and game play Revenue lost to licensor OTM to create brand new casino
www.onethumbmobile.com Mobile Casino - Results Casino server platform built Four new mobile casino games Gained Alderney Licence White label ability  Management systems created
www.onethumbmobile.com Highland Warrior - Brief Large 3D online game World of Warcraft style gameplay Multiplayer persistent world Set in Medieval Scotland Freemium business model
www.onethumbmobile.com Highland Warrior - Results All technology purpose built Pushing the boundaries Prototype in development Public launch planned
www.onethumbmobile.com Radio Clyde Scorecast - Brief Live animated football alert service Low data use Animated goals displayed live on phone
www.onethumbmobile.com Radio Clyde Scorecast - Results Created server to receive goal information Encoded goals into data Send to phone via SMS Java client displays animated results
www.onethumbmobile.com Hollywood Hospital - Brief Existing iPhone game on sale More revenue sought Create Java games for sale worldwide Multi language Touch screen and keypad versions
www.onethumbmobile.com Hollywood Hospital - Results Created Java versions Porting house - 600 versions from OTM references On sale worldwide  Operator decks App stores
One Thumb Mobile Questions? www.onethumbmobile.com

One thumb mobile_presentation

  • 1.
    One Thumb MobileMobile apps for a wider market www.onethumbmobile.com
  • 2.
    www.onethumbmobile.com Is mobilethe next web? Will everyone need a mobile app? Time is right for mobile / tipping point Part of an overall online strategy Brands want mobile apps Integrated aspect of social networking Why mobile apps?
  • 3.
    www.onethumbmobile.com 10 yearsof Mobile apps/games Major brands (Visa, Nissan, Honda, Telefonica, Liverpool FC, Star Trek, ITV) 2nd best selling iPhone App (May 2010) Game review awards Alderney Gaming Licence Digital Media Award Glasgow city centre based Who are we?
  • 4.
    www.onethumbmobile.com What appscan do for you Generate revenue App sales In-app advertising (iAd, adMob) Micro transactions Enhance your online activities Social media Extend website (buy online etc) Enhance brand image Perform a useful function
  • 5.
    www.onethumbmobile.com Types ofmobile technology iOS (iPhone, iPod touch, iPad) Android J2ME / Blackberry Symbian BREW MeeGo/Maemo/QT Windows Mobile
  • 6.
    www.onethumbmobile.com How todistribute your app App Store, Android Market, Ovi Store etc Provisioning platform (SMS link) Operator download (strict requirements) Third party (publisher, aggregator) Website
  • 7.
    www.onethumbmobile.com Liverpool FC- Brief Tackling an app for Liverpool FC Extend brand onto iPhone Generate revenue from app sales Gain experience of mobile
  • 8.
    www.onethumbmobile.com Liverpool FC- Results Created iPhone game 3D Liverpool Players Technical, launch and management support 4 th Best selling sports game (UK App Store, August 2009) Four more games created
  • 9.
    www.onethumbmobile.com Buzzd -Brief Social networking app Existing: website and iPhone app OTM appointed to expand device support and user base Starting with Android app
  • 10.
    www.onethumbmobile.com Buzzd -Results Created improved Android versions Also working on N900 Maemo version Nokia paid for the app
  • 11.
    www.onethumbmobile.com Bullseye -Brief Hitting the Bullseye on sales and revenue Zed requirements - iPhone game of ITV's Bullseye Aims - Create an authentic, compelling product - Better darts game than existing apps - Generate revenue from IP
  • 12.
    Bullseye - Resultswww.onethumbmobile.com UK App Store's 2 nd best seller (May 2010) 4 th top grossing app
  • 13.
    www.onethumbmobile.com Star Trek- Brief To Boldly Go With Nokia Paramount's 2009 Star Trek Movie Objectives - Promote Nokia new BREW handsets - Enhance - Support Nokia's new Ovi Store - Launch on time for movie (3 weeks away) 3 different mobile technologies (Java, Symbian and BREW)
  • 14.
    www.onethumbmobile.com Star Trek- Results Successful launch In time for movie Objectives fulfilled
  • 15.
    www.onethumbmobile.com Visa Mobile- Brief Visa's Passport to Java NFC mobile payment phones VISA's existing interface poor OTM appointed to create better looking, full featured interface
  • 16.
    www.onethumbmobile.com Visa Mobile- Results Attractive, easy to use, fast running interface Delivered the project quickly and efficiently Using previous mobile interface experience
  • 17.
    www.onethumbmobile.com Nissan iPhoneApps - Brief Fit for purpose (utility apps for utility products) Two apps NV200 Manual Find my Van Multi language
  • 18.
    www.onethumbmobile.com Nissan iPhoneapps - Results Created automatic converter of Nissan’s document format Enable Nissan to automatically create apps for all their manuals Supports multiple languages
  • 19.
    www.onethumbmobile.com Honda Mobile- Brief Early mobile marketing app (2006) Java downloads via website Purpose Modernise brand image Investigate mobile marketing Utility value for customer User data capture
  • 20.
    www.onethumbmobile.com Honda Mobile- Results Created good looking polished app User data captured Brand image enhanced
  • 21.
    www.onethumbmobile.com Telefonica TravelApp - Brief Online travel service link web, mobile and social media South American Market Simpler phones (Java) Spanish and English versions
  • 22.
    www.onethumbmobile.com Telefonica TravelApp - Results Good Integration with web and social media Fast performance on simple phones Quick development - reusing technology
  • 23.
    www.onethumbmobile.com Brandz -Brief Millward Brown Optimor (WPP group) Display interactive app with brand data Existing website and iPhone app OTM to create version for business users
  • 24.
    www.onethumbmobile.com Brandz -Results Created Blackberry version for business users Also created java version Just as slick as iPhone app Despite limited devices
  • 25.
    www.onethumbmobile.com Mobile Casino- Brief Using white label offering Games not good enough Poor visuals and game play Revenue lost to licensor OTM to create brand new casino
  • 26.
    www.onethumbmobile.com Mobile Casino- Results Casino server platform built Four new mobile casino games Gained Alderney Licence White label ability Management systems created
  • 27.
    www.onethumbmobile.com Highland Warrior- Brief Large 3D online game World of Warcraft style gameplay Multiplayer persistent world Set in Medieval Scotland Freemium business model
  • 28.
    www.onethumbmobile.com Highland Warrior- Results All technology purpose built Pushing the boundaries Prototype in development Public launch planned
  • 29.
    www.onethumbmobile.com Radio ClydeScorecast - Brief Live animated football alert service Low data use Animated goals displayed live on phone
  • 30.
    www.onethumbmobile.com Radio ClydeScorecast - Results Created server to receive goal information Encoded goals into data Send to phone via SMS Java client displays animated results
  • 31.
    www.onethumbmobile.com Hollywood Hospital- Brief Existing iPhone game on sale More revenue sought Create Java games for sale worldwide Multi language Touch screen and keypad versions
  • 32.
    www.onethumbmobile.com Hollywood Hospital- Results Created Java versions Porting house - 600 versions from OTM references On sale worldwide Operator decks App stores
  • 33.
    One Thumb MobileQuestions? www.onethumbmobile.com