This document provides an outline for a master's thesis on search engine dependency and its influence on data quality. The thesis will have 5 chapters: an introduction; definitions of data quality; search engine dependency aspects; risks of dependency and impacts on data quality; and a case study of Google. Further research is planned to measure gaps in information retrieval. The timeline outlines completing the measurement chapter in 3 weeks, revising other chapters, writing impersonally, and finishing the thesis by June 2009.

1. Search engine dependency
and its influence on data
quality
By Ronan CHARDONNEAU
Intermediate report presentation –
Final Master Thesis
European Master in Business Studies 2007/2009

2. Table of contents
• Structure of the thesis
• Summary of selected chapters
• Further research and proceeding
plan
• Conclusion

3. Structure
Chapter 1: Introduction of the topic background;
Chapter 2: Concept of data quality;
Chapter 3: Search engines dependency;
– Search engine market configuration;
– Search engines dependency aspect;
– Search engines dependency problems;
Chapter 4: Risks of search engines dependency and its
influence on data quality;
– Measuring the problematic and trying to answer it;
Chapter 5: The Google example;
– Emphazing the report on Google

4. Chapter 1: Introduction
• Internet is everyday getting bigger and
bigger;
• We are using more and more Internet to
find information;
• Search engines are until now the best way
to crawl the web;
• Search engine dependency is quite
relevant;

5. Chapter 2: Data quality
• I have no results;
• I expect to have some results;
• I expect to have some results which fit my
expectations;
• I expect to have some results that I can use
afterward;
• I expect to have some results that I can re -
use afterward;

6. Chapter 3: Search engine
dependency
• 3 different categories of search engine;
• 1 leader (Google), 1 follower (Yahoo), 2
champions (MS & Baidu) and very few local
heroes;
• 1 winner/country, no revolution since 1998;
• SED phenomenon 3 categories
• Cons of addiction (one can think that the
information does not exist, Privacy,
disappearance, awareness about others
SE, bad addiction);

7. Chapter 4: Topic
• Search engine dependency is proved;
• Search engines are using different
technology and are not browsing the
Internet at the same place;
• How to browse the Web properly;
• Measurement of the gap of information;

8. Chapter 5: The Google example
• An anglo-Saxon phenomenon (West vs
East);
• Blogger, Gmail, Adsense, Google News...
• Banalization of Google;
• Google success weakness;
• Google sub search engines;

9. Further research and proceeding
plan
• Chapter 4: the measurement of the gap
information; (3 weeks of work)
• Coming back on Chapter 5 and make it
better;
• Rewriting the report in an impersonal way;

10. Milestones
Measurements Ch.4 Finishing the thesis
60~70% 10~20%
20%
June January End of June
2008 2009 February 2009
2009

11. Conclusion
• On time;
• No particular stress for the coming events;
• A final thesis which until so far gave me
great opportunities to learn and to do
something I am really enjoying;
• Still some work to go on but quite
unsignificant regarding all the work I did so
far;

12. Thank you for your attention