This document provides information about open innovation strategies and case studies from 100%Open. It includes summaries of how 100%Open helped companies like LEGO, P&G, Orange, and E.ON innovate openly. Models of open innovation like "discover" and "jam" are described. Lessons on open innovation include starting with conversations, innovation as a U-shaped process, and giving more than getting. The document concludes by outlining an open innovation blueprint and emphasizing that innovation results from engaged networks.

1. 100%Open 2013
OpenCoLDN - 7th June 2013
Roland Harwood, 100%Open
6 June 2013 1

2. © 100%Open 2012
Open Innovation
06/06/2013 2
Innovating with partners
by sharing the risks
and the rewards.

3. © 100%Open 2012
Open Up
306/06/2013
“No matter who you
are, most of the smartest
people work for
someone else.”
Bill Joy, Sun Microsystems

4. 100%Open 2013
3 Minute Joint Venture
1. Explain what you do.
2. Find out what your partner does.
3. Agree what you could do together.
4. Give your joint venture a name.

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Case Study 1 – The LEGO Group
6 June 2013
We helped LEGO create their open innovation strategy and develop an ideas
platform rolled out to all employees and to an external community of 280,000 people.

6. 100%Open 2013 6
Case Study 2 – P&G
6 June 2013
We developed the Airlock for P&G to source new $100m opportunities. It enabled
product designers insight into their requirements through a confidential process.

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Case Study 3 - Orange
6 June 2013
We helped Orange develop two open innovation and crowdsourcing programmes
creating a new service, Fun Finder, and a new Giving App, Do Some Good.

8. 100%Open 2013 8
Case Study 4 – E.ON
6 June 2013
Home of the Future was a service innovation competition with 45,000 customers,
linked to a Channel 4 TV programme, that lead to 8 x £10m propositions.

9. © 100%Open 2012
Case Study 5 - Oxfam
We worked with Oxfam to train their senior leadership team in innovation and to
design a new innovation toolkit and internal innovation platform.
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10. © 100%Open 2012
“It’s not the big that
eat the small… it’s the
fast that eat the slow.”
Laurence Haughton
6 June 2013 10
Lessons Learned

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Lessons Learned
Conversations first,
then relationships,
then transactions.

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Lessons Learned
“Innovation is a
U-Shaped Process.”
Paul Vanags

13. © 100%Open 2010
Give > Get
06/06/2013 13
Lessons Learned

14. © 100%Open 2012
2 Degrees of Separation
1. Think of a project or
problem you are working on
right now where it would
really help to be introduced
to a specific person or
organisation.
2. Introduce yourself briefly
and share the name of who
you are trying to reach and
why they want the
introduction.
3. Does anybody else know
that person or organisation
directly, or else might know
how to reach them?
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15. 100%Open 20136 June 2013 15
Two Models of Open Innovation
• Starts with ‘what’ question: an innovation
brief detailing a specific unmet need
• Is a competitive marketplace amongst
customers, suppliers or users
• The innovation process is mediated by a
Trusted Agent
• Innovations are extracted through a
linear process
• Tend to be internal routes to market (e.g.
license deals)
Discover
• Starts with a ‘who’ question: finding
partners to explore a broad opportunity
• Is a cooperative community & process
, with customers, suppliers or users
• The innovation process is facilitated
through a Catalyst
• Innovations are built using an iterative
process
• Tend to be external routes to market (e.g.
joint ventures)
Jam

16. © 100%Open 2011
Open Business Models & Buzzwords
06/06/2013 16
Co-Creative
Collaborative
Cooperative
Closed
Joint R&D
Paywall
Crowd-sourcing
Delivery partnership
Proprietary supplier
Joint venture
Alliance
Open source
Creative commons
Minority stake
Copyright
Co-branding
Spinout
Majority stake
Acquisition
Market
research
Kaizen
Membership org.
Peer to peer
Design platform
Freemium
Group buying
Communities of interest
Merger
Cross licensing
Franchise
Profit share
R&D

17. © 100%Open 2011
Open Innovation Blueprint
06/06/2013 17
Who? Who should we innovate with and for whom? Employees,
customers, clients, brands, universities, suppliers?
What? What are our open innovation challenges? Which unmet
needs that lend themselves to a collaborative approach?
Where? Where are we going to look for new opportunities? In
existing and adjacent markets and geographies?
Why? Why are we doing this and what is the incentive for our
intended partners? To drive revenues or shift perceptions?
How? How will the process work? Online/Offline? How fast?
Business model? By what criteria will we make decisions?

18. © 100%Open 2012
The Net Works
1806/06/2013
“Innovation is a by-product
of engaged networks.”
Verna Allee

19. 100%Open 2013
Thank You
6 June 2013 19
Roland Harwood & David Simoes-Brown
Co-Founders & Partners
100%Open | Somerset House | South Building | London | WC2R 1LA
Phone: +44 (0)20 7759 1050 | +44 (0)7811 761 435
Email: roland@100Open.com | david@100Open.com
Web: www.100Open.com
Twitter: @100Open @rolandharwood @deeyesbee