Slides from workshop in Birmingham on 5th June 2013

1. 100%Open 2013
Open Innovation Accelerator
Roland Harwood, 100%Open
5 June 2013 1

2. © 100%Open 2012
Driving Growth through Supply Chains
05/06/2013 2
How open innovation
can deliver growth
through collaboration
along and across the
supply chain?

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Open Innovation
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Innovating with partners
by sharing the risks
and the rewards.

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Open Up
405/06/2013
“No matter who you
are, most of the smartest
people work for
someone else.”
Bill Joy, Sun Microsystems

5. 100%Open 2013
3 Minute Joint Venture
1. Explain what you do.
2. Find out what your partner does.
3. Agree what you could do together.
4. Give your joint venture a name.

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Case Study 1 – The LEGO Group
5 June 2013
We helped LEGO create their open innovation strategy and develop an ideas
platform rolled out to all employees and to an external community of 280,000 people.

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Case Study 2 – P&G
5 June 2013
We developed the Airlock for P&G to source new $100m opportunities. It enabled
product designers insight into their requirements through a confidential process.

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Case Study 3 - Orange
5 June 2013
We helped Orange develop two open innovation and crowdsourcing programmes
creating a new service, Fun Finder, and a new Giving App, Do Some Good.

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Case Study 4 – E.ON
5 June 2013
Home of the Future was a service innovation competition with 45,000 customers,
linked to a Channel 4 TV programme, that lead to 8 x £10m propositions.

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Case Study 5 - Oxfam
We worked with Oxfam to train their senior leadership team in innovation and to
design a new innovation toolkit and internal innovation platform.
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“It’s not the big that
eat the small… it’s the
fast that eat the slow.”
Laurence Haughton
5 June 2013 11
The Agile Enterprise

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Three Live Briefs
1. P&G – What portable oral care products
or technologies can be used during
everyday activities, including travel.
2. Anatomical Concepts – How can we
better use assistive equipment by
delivering personal services to people
with disabilities, at scale & at a distance?
3. LEGO – How can we enrich, expand and
extend the core build and post build
experience? How can we make it more
diverse, compelling and connected?
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13. 100%Open 2013
To change image Right click it and
choose Change Picture and Sent to Back
Investable Proposition Template
Idea
Innovation Brand Name:
Please sign here:
What’s the idea in a nutshell?
Why is it different?
New Feature
Describe the new technology,
service or behaviour that
we’re introducing.
Model
Who will benefit and how?
How is it sustainably financed?
What might go wrong?
Plan
How will we launch this?
Which partners will do what when?
What resources are needed now?

14. 100%Open 2013
60 second feedback
5 June 2013 14
Three Live Briefs

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Pitching to Corporates
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16. 100%Open 20135 June 2013 16
100%Open Union Network
3i, 3M, Abercrombie & Fitch, ABTA, AgeUK, AHL Man Group, Altran, Amazon, American Express, Anglian
Water, Arts and Business, ARUP, ASDA, Associated British Foods, Asthma
UK, Asus, Atkins, Avanade, Aviva, Bacardi Martini, BAE Systems, Bank of America, Barclaycard, Barclays
Bank, BAT, BBC, BCS, BG Group, Big Society Network, Boots, BP, British Gas, British Library, British
Museum, Broadcom, BskyB, BT Group, Cadbury's, Cambridge University, Cambridge Wireless, Campbells
Soup, Cancer Research UK, Canon, Capital One, Catapult Venture Managers, Centrica, Charities Aid
Foundation, Children's Society, Cisco Systems, Citigroup, Clorox, Comic Relief, Coventry University, Crown
Estates, Crown Packaging, Danone, Deloitte, DCLG, Design Council, Detica, Deutsche
Telekom, Diageo, Discovery Channel, Dow Corning Ltd, Dyson, E.ON, EDF Energy, England & Wales Cricket
Board, Ericsson, Everything Everywhere, Faber & Faber, Filtrona, Financial, Times, Findus
Group, Finmeccanica, France Telecom, Fujitsu, GE, General Mills, Givaudan
Flavours, Goodyear, Google, GroupAMA, GSK, Haier, Herman Miller, Home Retail Group, Honeywell, HP
Labs, IBM, Infineum, Infosys, Institution of Civil Engineers, Intel, Interface, Invensys, IPSO Ventures, JWT
London, Kimberly-Clark, KPMG, Kraft Foods, lastminute.com, LEGO, Lilly, Linde, Lloyds Banking
Group, Logica, Lombard, London Business School, LSE, Lufthansa, M&G Investments, Marie Curie, Marks &
Spencer, MARS, MBDA, McLaren Applied Technologies, Media Trust, Mencap, Merism Capital, Merlin
Entertainments Group, Microsoft, Mind, Mobile VCE, MOD Centre for Defence Enterprise, Mozilla, MTI
Partners, National Express, National Theatre, National Trust, NATS, Natwest, NEC Europe
Ltd, NESTA, Nestle, News International, NHS, Nike, Nokia, Northgate, Novartis, NSPCC, O2, Octopus
Ventures, Orange, Ordnance Survey, Organix, Oxfam, Oxford Technology, PACE, Pay Pal, Pearson, Pepsi
Co, Pera, Pernod Ricard, Pfizer, Philips, Premier Foods, Prince's Trust, Procter &
Gamble, Productiv, PWC, Qinetiq, Qualcomm, Random House, Reckitt
Benckiser, Rethink, Riverside, RNIB, Rolls-Royce Group, Royal Bank of Scotland Group, Royal Mail, Royal
Pharmaceutical Society, RSA, SABIC, Samsung Electronics, Save the Children, Scottish Water, Seraphim
Capital, Severn Trent, Siemens, Sony, Sport England, Swisscom, Tate & Lyle, Taylor Wimpey, Technology
Strategy Board, Tesco, THT, UK Green Building Council, UKTI, UKTV, Unilever, Unipart, United

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Ideas are Worthless
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Innovation is Valuable

18. © 100%Open 2010
Give > Get
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Generosity is like compound interest…

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The art of conversation
Don’t Pitch Me Bro

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Lost in Translation
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NAPs

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Find safe space to collaborate
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Address IP before, during and after

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Customise your pitch
Tailor Made

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Source Code
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Understand procurement processes

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Make your partner look good
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Better Together

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Observe the Speed Limit
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Don’t run faster than the other can walk

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Finding the right front door
Knock Knock! Who’s There?

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2 Degrees of Separation
1. Think of a project or
problem you are working on
right now where it would
really help to be introduced
to a specific person or
organisation.
2. Introduce yourself briefly
and share the name of who
you are trying to reach and
why they want the
introduction.
3. Does anybody else know
that person or organisation
directly, or else might know
how to reach them?
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28. 100%Open 20135 June 2013 28
Two Models of Open Innovation
• Starts with ‘what’ question: an innovation
brief detailing a specific unmet need
• Is a competitive marketplace amongst
customers, suppliers or users
• The innovation process is mediated by a
Trusted Agent
• Innovations are extracted through a
linear process
• Tend to be internal routes to market (e.g.
license deals)
Discover
• Starts with a ‘who’ question: finding
partners to explore a broad opportunity
• Is a cooperative community & process
, with customers, suppliers or users
• The innovation process is facilitated
through a Catalyst
• Innovations are built using an iterative
process
• Tend to be external routes to market (e.g.
joint ventures)
Jam

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100%Open Innovation Process
Explore Extract Exploit
Identify Interesting Questions and
explore potential answers.
Select the best innovations and
potential partners.
Prototype and take investable
propositions to market.

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Open Business Models & Buzzwords
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Co-Creative
Collaborative
Cooperative
Closed
Joint R&D
Paywall
Crowd-sourcing
Delivery partnership
Proprietary supplier
Joint venture
Alliance
Open source
Creative commons
Minority stake
Copyright
Co-branding
Spinout
Majority stake
Acquisition
Market
research
Kaizen
Membership org.
Peer to peer
Design platform
Freemium
Group buying
Communities of interest
Merger
Cross licensing
Franchise
Profit share
R&D

31. © 100%Open 2011
Open Innovation Blueprint
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Who? Who should we innovate with and for whom? Employees,
customers, clients, brands, universities, suppliers?
What? What are our open innovation challenges? Which unmet
needs that lend themselves to a collaborative approach?
Where? Where are we going to look for new opportunities? In
existing and adjacent markets and geographies?
Why? Why are we doing this and what is the incentive for our
intended partners? To drive revenues or shift perceptions?
How? How will the process work? Online/Offline? How fast?
Business model? By what criteria will we make decisions?

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Lessons Learned
Conversations first,
then relationships,
then transactions.

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Lessons Learned
“Innovation is a
U-Shaped Process.”
Paul Vanags

34. © 100%Open 2012
Lessons Learned
3405/06/2013
“Innovation is a by-product
of engaged networks.”
Verna Allee

35. 100%Open 2013
Thank You
5 June 2013 35
Roland Harwood
Co-Founders & Partner
100%Open | Somerset House | South Building | London | WC2R 1LA
Phone: +44 (0)20 78133 1006 | +44 (0)7811 761 435
Email: roland@100Open.com
Web: www.100Open.com
Twitter: @100Open