‘The Future of Connecting People’
IATA - Geneva
24.09.2015
#UnionGVA
01/10/2015 3
Guy White
Catalyx
401/10/2015
100%Open 2014
The Union Suisse
51 October 2015
100%Open 2014
The Union Suisse
61 October 2015
100%Open 2014
The Union Suisse
71 October 2015
Created by: Powered by:
David Simoes-Brown Guy White
100%Open 2014
The Union Suisse
(Some of the Union Suisse members)
81 October 2015
100%Open 20141 October 2015 9
Adrian Wüthrich
Swisscom
01/10/2015 10
Swisscom Friends
Neighbour with tech skills & heart 11
SwisscomFriendsCommunityManagement
Stats and Success!
12
SwisscomFriendsCommunityManagement
1300 +
Friends
1800 +
Customers
4.7
∅ Rating
85 % of all
customers
receive a
response
within 3 hours
22% 18% 16% 14%
30%
Help
others
Tech as
hobby
Swisscom
fan
Additional
income
other
Motivation
Community Management
13
SwisscomFriendsCommunityManagement
Process integrated
marketing activity
General
Marketing activity
GET
Get and…
14
SwisscomFriendsCommunityManagement
…MOREGREATFREINDS
give…
15
SwisscomFriendsCommunityManagement
Tim Grosser
IATA
01/10/2015 16
SkyZen, Helping you fly better
How can we improve the flying experience?
The answer is already
in the passengers hands
(or on their arms…)
Wearables – the new data points
Solution
Wearable
Data
Flight
Data
 iPhone App
 Integrates with Jawbone
 Records Activity & Sleep
 Rate my flight “Emoji's”
 Next Release
 Apple Watch & Fitbit
 Heart Rate, and
 Android
Personalized Travel Insights
Tim Grosser
Head of Digital Transformation
IATA
grossert@iata.org
+ 41 79 559 7225
Sylvia Clementi
Happy City Lab
01/10/2015 25
∏
Living together!
People want to be useful
to their community
Adopt a Box! www.hclbox.org
Breaking up routine,
creating new experiences
This Week Will Change Your Life!
Touch ’n’ Dance!
Transform the way we
live together
Sylvia Clementi
www.happycitylab.com
sylvia@happycitylab.com
Joseph Gaylord
ITU
01/10/2015 31
What’s the “Evolutionary Pressure”?
• Sharing best practices,
tools and information
• Troubleshooting issues
with bureaucracy and
programmes
• Seeking collaborators
and partners
• Spreading the word
about new projects and
successes
Innovation Safehouse
PRIVATE MEETINGS,
CHATHAM HOUSE RULES
OPEN SESSIONS,
CONSULTING COLLEAGUES
ANNUAL
CELEBRATIONS
We need your help!
• We need ideas
• We need facilitators
• We need organizations to work with
Let’s talk, contact me:
Joseph.Gaylord@itu.int
Biliana Vassileva
EmptySpace
01/10/2015 37
M&M
Getting Personal
How Did It Work Out 4 Me?
4
O
T
H
E
R
S
Would you care for some…
empty space?
Romain Muller
European Business Aviation
Association
01/10/2015 43
@
Brittany Groot
P&G
01/10/2015 47
CULTURAL HERITAGE
PARTNERSHIPS CONNECTING BRANDS & PEOPLE
GLOBAL CULTURAL EXCHANGES ARE ON THE RISE
B. Groot – P&G / UNIVERSITY OF LEIDEN
B. Groot – P&G / UNIVERSITY OF LEIDEN
Cultural heritage is used time and again to construct identities
CULTURAL HERITAGE - PARTNERSHIPS CONNECTING BRANDS & PEOPLE
B. Groot – P&G / UNIVERSITY OF LEIDEN
Brands often use cultural heritage to construct their brand identity and
establish authenticity… and many have become modern cultural goods
CULTURAL HERITAGE - PARTNERSHIPS CONNECTING BRANDS & PEOPLE
B. Groot – P&G / UNIVERSITY OF LEIDEN
Some examples: using culture and cultural heritage to connect with people
CULTURAL HERITAGE - PARTNERSHIPS CONNECTING BRANDS & PEOPLE
B. Groot – P&G / UNIVERSITY OF LEIDENB. Groot – P&G / UNIVERSITY OF LEIDEN
GIVE
- Connecting brand and agencies with projects /
sharing latest trends and industry research.
-Connecting cultural organizations/ cultural
heritage projects with new partners for
engagement.
bmgroot@gmail.com
THANK YOU!
CULTURAL HERITAGE - PARTNERSHIPS CONNECTING BRANDS & PEOPLE
David Simoes-Brown
UBS*
01/10/2015 53
*(in behalf of)
innovate.ubs.com
01/10/2015 54
Christmas Union 2015
Save the date: 3rd of December 2015
@ The Impact Hub Geneva

Union@iata