Talk given at COPEAM 2018. “Heritage and Media – Preserving the future through our past: an opportunity for growth and democracy?” Calviá - Mallorca, 10-12 May 2018 Hotel Meliá Calviá Beach Calle Violeta, 1 Calviá Beach - 07181 Mallorca, Spain Cultural heritage embraces resources inherited from the past and offers a great variety of opportunities to the present: monuments, sites and traditions, but also visual arts, cinema, TV and radio archives. In this framework, the Media of the Euro-Mediterranean region – both traditional and new ones – have to play their role, particularly given the challenges that such issue implies in terms of content production, audiovisual documents preservation and impact of the digital transition as a tool for the safeguard and enhancement of our common heritage.