This document summarizes the key activities and results of Work Package 2 on end user engagement from the Europeana Awareness project. It discusses three objectives: researching end user involvement; launching two thematic campaigns on specific challenges for gathering user-generated content; and establishing collaborations with Wikipedia. It provides details on digital storytelling tools used, the 1914-1918 and 1989 campaigns across multiple countries, and Wikipedia edit-a-thons and competitions. Key results included large numbers of user contributions added to Europeana and visibility for Europeana. Future plans include expanding the campaigns and digital storytelling platform, and continuing Wikipedia collaborations.

1. Europeana Awareness
WP2 – End user engagement
Johan Oomen, Alun Edwards, John Andersson,
Frank Drauschke, Alex Hinojo

2. Three core WP2 objectives
Research in end-user involvement that will help
define opportunities and challenges for Europeana
Launch a two thematic campaigns that each cover
a specific challenge for gathering and linking UGC to
Europeana
Establish close collaborations with the Wikipedia
Community

3. Task 2.1 Tools used to enable end user contributions to
Europeana content
Oxford University
Used to contribute stories in the context of 1914-1918
We Are What we Do and PSNC,
Used to upload and publish content for 1989
Spild af Tid, NTUA
Digital Storytelling Platform

4. Digital Storytelling Platform:
Editing a Story

5. Digital Storytelling Platform
DSP story player
http://panic.image.ntua.gr/awareness/html/index.html
#/en/Europeana+1914++1918/5135de43e4b0abc7fefb4964

7. Deploying the Digital Storytelling
Platform
• The DSP was evaluated by representative groups
of potential users.
• In Copenhagen, Den Haag, 10 libraries (WP3)
• Findings: solid back-end, insights regarding usability (more
detail in D2.4)
• Two streams future work, started in YR2:
• Adding the platform in Europeana Labs and Europeana
gitHub software repository
• Investigate using the backend for user created galleries
(Europeana Creative)

8. Task 2.2 good idea and making it
“taking aContent Gathering
Campaigns
great”
Origin:
“Great War
Archive”
Oxford
University, 2008
UK
UK 0
00
.5 t
6.5 0ctss
6 c
e
obj je
ob
Activity in YR 1-3 of
Awareness
s
i ie
trre stss
t
oun bjecct
oun bje
c
11 c 5 o
11 5 5 o
4.2 5
6 4.2
6
Activity in YR 2 and 3 of
Awareness
s
trre stss
ti ie t
n
oun je
ccou bjecc
5
5 1ob
11o
9.6 1
9.6

10. 1914-1918 in Year 2 of the project
• Europeana Awareness has launched campaigns to
gather user-generated content about the First
World War in 11 countries to date.
• In YR2: Belgium and Italy => part of the
Europeana Awareness project
• France, Romania, Slovenia and Cyprus in addition
to original plans.
• Awareness staff have trained local staff and
updated guidelines.

11. Visitors, contributors and experts

12. Special mention for ‘La grande collecte’
in France
–1
9
ber ions
vem ocat
No + l
100
6
3
201
th
http://centenaire.org/fr/la-grande-collecte

13. http://www.europeana1914-1918.eu

14. http://www.europeana1914-1918.eu
Uses the Europeana API

15. http://www.europeana1914-1918.eu
Additional sources
From the Stewart Library, Weber State University

16. Key results 1914-1918 Campaign
 By the end of YR2, 64,255 digital files with metadata
have been supplied by members of the public have
been ingested into the Europeana portal.
 More await further approval
 A lot of press attention (see WP1)
 Support from private partner providing
on-site scanning

17. 1989 “We made history”
Czech Republic (very good special video with subtitles)
http://www.youtube.com/watch?v=7HdFdJtAA-0
TV Czech
http://www.youtube.com/watch?v=IS0vN11eeVk
Poland launch
http://www.youtube.com/watch?v=rs7MJ64IDiU
project ambassador calling for participation
http://www.youtube.com/watch?v=zm_yFl0ALWA
Best piece from Poland in English
http://tv.pionier.net.pl/Default.aspx?id=2233
TV Poland
http://www.youtube.com/watch?v=3SSLzhN4A_s
TV Latvia
http://www.youtube.com/watch?v=N-YZwpn17Mo
http://www.youtube.com/watch?v=1dlEdm0yMS8
TV Estonia
http://www.tallinnatv.eu/?id=9075

19. 1989 Campaign in year 2 of the project
Poland
Free Elections 4 June 1989
Warsaw
8/9 June 2013
Gdansk
15/16 June 2013
Poznan
22/23 June 2013
Baltic Way 23 August 1989
Lithuania
Vilnius
9/10 August 2013
Panevezys
13 August 2013
Latvia
Riga
23/24 August 2013
Estonia
Tallinn
30/31 August 2013

20. 1989 Campaign in year 2 of the project
Campaign 2013-2014
Czech Republic
Velvet Revolution 17 November 1989
2.11.2013 PLZEŇ
9.11.2013 HRADEC KRÁLOVÉ
17.11.2013 PRAHA
23.11.2013 OLOMOUC
30.11.2013 OPAVA

21. 1989 Campaign launch
Project launch
03 June 2013
in Poland,
Warsaw
Round Table
and First
Collection Days:
08/09 June 2013 in
Poland, Warsaw

22. Historypin
http://www.europeana1989.eu

23. Relive the Baltic Way
“Pin yourself on the map”

24. Historypin

25. Collection Days
Lithuania

26. Collection Days
Lithuania

27. Collection Days
Latvia

28. Collection Days
Estonia

29. Collection Days
Czech Republic

33. Key results 1989
 Successful events in 5 countries
 Partnership with Historypin (existing platform)
 Spin off projects
• 89 Voices, Europeana
• 1989 Online Wikipedia Challenge
 Result:
• 9.611 contributions added to www.europeana1989.eu
• A lot of press attention (see WP1)

34. Task 2.3 Connecting the Europeana
community with Wikimedia Chapters
Europeana Awareness map.svg. Image by: Lokal_Profil. License: CC-BY-SA-3.0.

35. Wikipedia Edit a thons, 10 countries
Sweden (WW1) – November 7, 2012
Sweden (Fashion) – March 22, 2013
Poland (1989) – June 9, 2013
Denmark (1894) – June 8, 2013
Netherlands, Greece, Australia,
Belgium, Germany, Serbia,
Sweden and UK (WW1 Edit-athons) – June 29, 2013
Sweden (Fashion) – November 12,
2013
Europeana Fashion Editathon at Nordiska museet in Stockholm
https://commons.wikimedia.org/wiki/File:Europeana_Fashion_Editatho
n_2013_11.jpg

36. Edit-a-thons

37. Wiki Loves Public Art photo competition
•
Executed in May 2013
•
Sweden, Spain, Austria, Finland and Israel joined the contest in
2013
•
9,250 images were uploaded as part of the contest by 225
uploaders, of which 57 percent were first time contributor
•
The articles with photos from the contest have been shown a
total of 1,353,909 times between May-October 2013.

38. The winning image from the photo contest in 2013.
Ricardo Bofill (Ricard Bofill Leví), Les quatre barres de
la senyera catalana 8 DSC09517.jpg. Image by:
Coldcreation. License: CC-BY-SA-3.0-ES.

39. Wikipedia Collaboration: Key results
• Enable the Wikimedia community to work with GLAM content (for
instance through Edit-a-thons)
• Objects added through the collaboration generated 18,825.448 page
impressions on Wikipedia in 2013
• Valuable help with finding GLAM partners to work with in various
follow up projects.
• The internationally oriented focus of the cooperation supports intrachapter cooperation and pan-EU campaigns:
• Pan EU challenges (Wiki Loves Public Art, WWI, 1989)
• Wiki Loves Public Monuments (2.650) – “Special Award for the best
photo of a First World War-related photo”

40. WP2 Lessons learned in YR2
•
The 1914-1918 campaign model is robust, and has inspired
memory institutions outside the consortium to organize collection
days.
• A large number of records (stories) and related files still await cataloguing by
our local subject experts.
•
The 1989 campaign requires a different and more challenging level
of engagement, as these events are more recent in public memory
•
Europeana proved once more to act as a driver for pan-EU
campaigns and receive a lot of visibility
•
Many ways to collaborate with Wikipedia. Bringing the Europeana
Network and the Wikipedia Community together

41. Looking Ahead (1/2)
 Digital Storytelling Platform
• Publish on Europeana Labs, evaluate use for user created
galleries
 1914-1918 Collection days
• Germany, various cities (Staatsbibliothek zu Berlin, Germany 3031/01/2014, May/June 2014);
• The Netherlands, various cities (March 2014)
• Greece, various cities (Dimosia kentriki Vivliothiki Veroias, May 2014)
• Poland, various cities (National Library, June 2014)
• Portugal, various cities (Universidade Nova de Lisboa, Fall 2014)
• Austria, various cities (ONB, Vienna, Fall 2014)
• Serbia, Bosnia-Herzegovina – currently investigating

42. Looking Ahead (2/2)
 1989 Collection days
• Leipzig- 16/17 May 2014
• Budapest - June 2014
 Wikipedia collaboration
• Detailed in MS10 “Roadmap for collaboration with Wikimedia”
• Continue the WW1 edit-a-thons
• Coordinate future collaborations – proposed Europeana Taskforce
• Wiki Loves Monuments in 2014

43. Thank you
Johan Oomen (on behalf of all WP2 participants)
joomen@beeldengeluid.nl