The document discusses the challenge of curating large amounts of digital content from Galleries, Libraries, Archives and Museums (GLAM) institutions to make it more useful and meaningful for various audiences. It provides examples of how Europeana has curated content for digital humanists studying newspapers, teachers exploring World War I sources, citizens on Wikipedia, art lovers on Wikidata and Wikipedia, and art professionals viewing high-resolution altarpieces. The key takeaways are to be open, generous, humble, aware of users, and repackage large datasets into smaller, contextualized and segmented datasets for specific user groups.