How Dutch GLAMs manage to reach an audience of millions through Wikimedia every month.

1. Hacking Culture into Open Data:
How Dutch GLAMs Manage to Reach an
Audience of Millions Through Wikimedia
Every Month
Maarten Brinkerink
Netherlands Institute for Sound and Vision
Wikimuseums, Napels, May 6th
, 2016
t: @OpenCultuurData | #opencultuurdata

2. WHAT IS OPEN CULTUUR DATA?
Open Cultuur Data is a network of GLAM
professionals, developers, designers, creators,
makers, IPR-experts and open data experts.
It opens up culture and stimulates the
development of new applications. By doing so
culture in the broadest sense is made
accessible for a larger audience.
Open Cultuur Data is initiated by Open State Foundation, Kennisland and
the Netherlands Institute for Sound and Vision.

3. FIRST MEETING
Photo: Breyten Ernsting. CC BY (http://creativecommons.org/licenses/by/3.0/nl/)

4. MEETUPS

5. CLASS OF 2014

6. READER

7. HACKATHONS
Photo: Breyten Ernsting. CC BY (http://creativecommons.org/licenses/by/3.0/nl/)

8. CULTURE APP CHALLENGE

9. CHALLENGES
“The challenge for the heritage
sector is to develop a rich and
stable semi-finished product
that both third parties and
heritage institutions can, in
turn, use to develop new products
themselves.”

10. CHALLENGES
“What are the costs
and benefits of
making collections
[openly] available to the

11. ENTER WIKIMEDIA

12. WHY WIKIMEDIA?
• GLAM-Wiki has opened up numerous heritage
objects worldwide, from that start Dutch GLAMs
have been actively involved
• Wikimedia offers several public tools to
measure the reuse and reach of these object
within Wikimedia
• Since 2014 Open Cultuur Data structurally
measures the reuse and reach of objects
from Dutch GLAMs through Wikimedia

13. REUSE

14. REUSE

15. REUSE

16. REUSE

17. Reach through Wikimedia relates to
the number of times a web page
on Wikimedia (including
Wikipedia) with one or more
Dutch heritage objects is
consulted.
– It remains unknown how much attention from
the reader these objects actually receive
REACH THROUGH WIKIMEDIA

18. • 29 Dutch GLAMs on Wikimedia
– Archives, museums & (university) libraries
– Latest addition 5 months ago
– Earliest collaboration 6 years ago
• Almost 880,000 objects on Wikimedia
– Photos, scanned artworks, audio and video
recordings, etc.
– Almost 3% of the entire Wikimedia
Commons repository
DUTCH GLAMS on Wikimedia

19. • Currently almost 54,000 unique
objects are reused (more than 6% of the
total offering)
• In total these objects are being reused
more than 148,000 times,
• The reused objects are spread across
more than 110,000 pages
– almost 23,000 pages on the Dutch Wikipedia
– almost 14,000 pages on the English Wikipedia
Reuse on WIKIMEDIA

20. • March 2016 the more than 110,000 pages
together generated more than 155
million page views (this is in one month)
– Although there are fewer English than Dutch
Wikipedia articles, the English Wikipedia is
responsible for six times the amount of traffic
• In six years time, pages containing Dutch
heritage objects together have
generated more than 3 billion page
REACH THROUGH WIKIMEDIA

21. • Based on the Dutch experience, 6%
reuse for digital heritage collections
donated to Wikimedia can be expected
– The average percentage is actually higher at
almost 28%
• For every object contributed by a
GLAM, the institution can expect
more than 1100 page views
monthly, through articles that reuse
(PRELIMINARY) PROGNOSIS

22. www.opencultuurdata.nl
@opencultuurdata
mbrinkerink@beeldengeluid.nl
@mbrinkerink
Thanks to:
Maarten Zeinstra, Jesse de Vos, Lotte Belice Baltussen,
Nikki Timmermans, Tom Kunzler, Tijmen Schep,
Maarten Dammers, Hay Kranen, Magnus Manske, the
Dutch Ministry of Education, Culture and Science & the
Dutch Embassy in Rome
CONTACT DETAILS &
ACKNOWLEDGEMENTS