Ooh media analysis jan 2014 for Pakistan media industry
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The out-of-home advertising industry in Pakistan began in the 1980s with oil-painted cloth banners and signs. It grew significantly after 2010 with the introduction of digital printing technologies. Now worth over 3 billion Pakistani rupees annually, the industry continues expanding due to increasing clutter on television and radio. However, there is no professional monitoring or ad tracking system for the out-of-home medium in Pakistan. Mediatrack Pakistan conducted a study to analyze spending and structures in the industry.
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We are please to share the Karachi based Ooh media analysis for the Month of May 2014 with all media industry of Pakistan. We are monitoring the out door media from Jan 2014 and very thankful to the industry for their positive feed back and support
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Ooh media analysis jan 2014 for Pakistan media industry
- 1. CCCC Ooh media analysis Jan 2013
- 2. historyhistory The industry established in 1860’s in America. By 1870 many small sign-painting and bill posting companies were in operation. In 1872, the International Bill Posters’ Association of North America was formed in St. Louis and it was the begging of bill board industry. In PAKISTAN 1980s the bill board industry was in very initial stage. It was the age of Oil-paint and brush. Before this cloth banners were very popular for advertisement. The industry get boom after 2010 after introducing the digital printing / panaflex. Now it has become 3 billion+ pak rupee industry. By increasing the clutter on TV and FM the industry growing.
- 3. cc ooh media analysis In Pakistan 3 billion rupees spend every year on Out of home media industry, but there is no professionally monitoring and Ad tracking system of this medium. Mediatrack Pakistan conduct a monitoring study on ooh media industry and prepared analysis. In this Ood-Adx study mediatrack covered the ground based structures, Roof top, Overhead bridges, Pedestrian bridges, walls hangings bill boards. Bus shelters and streamers are not including in this monitoring study. 81% of total hoardings spend on ground based structure.
- 4. cc TOP 20 Categories on out of home Jan 2013 Data source:
- 5. cc TOP 20 Players on out of home Jan 2013 Data source:
- 6. cc TOP 20 Brands on out of home Jan 2013 Data source:
- 7. cc TOP 10 Clutter Roads Jan 2013 Data source:
- 8. cc bill board Structure wise analysis Jan 2013 % figures based on spend
- 10. Media Category Share of Spend Jan 2013 Data source:
- 11. Cooking Oil & Ghee Share of Spend Jan 2013 Data source:
- 12. TEA Category Share of Spend Jan 2013 Data source:
- 13. Mobile Phone Operators Share of Spend Jan 2013 Data source:
- 14. Mobile Sets Share of Spend Jan 2013 Data source:
- 15. Biscuits Category Share of Spend Jan 2013 Data source:
- 16. Head Office – Karachi Pakistan Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. Phones/Faxes Phone: +9221-34583302, +9221-34289818, +9221-34289819 Fax: +9221 34576659 e-Contact khi@mediatrackpk.com www.mediatrackpk.com www.facebook.com/mediatrackpk For query and suggestions