In Pakistan mediatrack first time take initiative to monitor the outdoor media and generate the analysis.

1. Ooh media analysis
April 2014

2. cc
Insights of analysis
The analysis figures are based on Spend which is calculated on
Tariff. We scanned the whole Karachi to evaluate the total bill
boards revenue in Karachi. Media track team scanne whole city
twice a week.
February was the worse time period for hording business but
from the last week of the Feb the board began to occupied by
Fabric and Lawn Category Players. March was the full with the
Febric Lawn Categories Players. Gull Ahmed, Sana Safena and
Khadi were the main Spenders on out door medium. In April 82%
of the total hording were occupied by the different brands
including Lawn Players and some others like Pepsi, Sheezan,
Dettol Soap etc.

3. cc
TOP 20 Main Categories - out of home
April 2014
Data source:
0.0
5.0
10.0
15.0
20.0
25.0
FASHION
DRINKS
FOODS
TELECOMMUNICATION
RETAILOUTLETS
EDUCATIONAL
SKINCARE
TOURISM
CONFACTIONARY
CONSTRUCTIONS
HOUSEHOLD/OFFICEGOODS
POLITICALPARTIES
MEDIA
PHARMACEUTICALS
ORALCARE
POSTAL&NETSERVICES
FINANCIALSERVICES
HAIRCARE
MISCELLANEOUS
HOUSEHOLDCHEMISTRY
CORPORATEIMAGE
VEHICLES/SPAREPARTS

4. cc
TOP 20 Sub Categories - out of home
April 2014
Data source:
0.0
5.0
10.0
15.0
20.0
25.0
GARMENTS/FEBRICS/LAWNS
INSTITUTES
SOAPS/FACEWASH
HOTELS/RESTAURANTS
SHOPS
CONSTRUCTIONCOMPANIES
CARBONATEDSOFTDRINKS
MOBILEPHONEOPERATORS
POLITICALPARTIES
ICE-CREAM
MOBILEPHONESETS
JUICES/ENERGATICDRINKS
TVSTATIONS
TOOTHPASTES
INTERNETSERVICE
BISCUITS
SHAMPOOS
CHEWINGUM
BANKS
COOKINGOIL&GHEE

5. 0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
UNILEVERPAKISTAN
PAKISTANPEOPLESPARTY
PEPSICOLAINTERNATIONAL
GULAHMEDTEXTILEMILLS
SHARIQTEXTILES
KINGSFOOD(PVT)LTD
SANASAFINAZGARMENTS
KHAADILAWN
ALZOHAIBTEXTILE
RECKITTBENCKISER
SHEZAN(PVT)LTD
AL-KARAMTEXTILE
COCACOLA
PAKTELECOMMOBILE
JUNAIDJAMSHEDSTORE
NESTLEMILKPAKLIMITED
NISHATLINENGARMENTS
PIZZAHUT
COLGATEPALMOLIVE
ENGLISHBISCUITS
Data source:
TOP 20 Players - out of home
April 2014

6. cc
TOP 20 Brands on out of home
April 2014
Data source:
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
PAKISTANPEOPLESPARTY
GULAHMEDLAWN
PEPSICOLA
WALLSICECREAM
SANASAFINAZ
KHAADILAWN
ALZOHAIBTEXTILE
DETTOLSOAP
LUXSOAP
AL-KARAMSTUDIO
SHEZANALLPURE
JUNAIDJAMSHED
HILALFRESHUPGUM
NISHATLINENGARMENTS
PIZZAHUT
UFONESIM
COLGATETOOTHPASTE
PEEKFREANSRIOBISCUITS
OLX.COM.PK
COCACOLA
KINGSCLASSIC
APLUSENTERTAINMENT
KnSCHIKEN

7. cc
Most Clutter Roads - Karachi
April 2014
Data source:
0 5 10 15 20 25
SHAHRAH-E-FAISAL
RASHID MINHAS ROAD
KHAYABAN-E-IQBAL
SHER SHAH SURI (board office) ROAD
UNIVERSITY ROAD
KORANGI ROAD
SHAHEED-E-MILLAT ROAD
DEFENCE HOUSING AUTHORITY
PNS KARSAZ
SHAHRAH-E-QUIDEEN
SHAHEED-E-MILLAT EXPRESS WAY
NATIONAL STADIUM ROAD
NAWAB_SIDDIQUE ALI KHAN ROAD
GULISTAN-E-JAUHAR
SHAHRAH-E-USMAN
M.A JINNAH ROAD
GULSHAN-E-IQBAL
M.T KHAN ROAD
DEEPA CHAND OJHA ROAD
TARIQ ROAD

8. 0 1 2 3 4 5 6
DHA
PNS KARSAZ
FTC
BAHADUR ABAD
BOAT BASIN ROAD
NAGAN CHOWRANGI
REGENT PLAZA
NAZIM ABAD
GULISTAN-E-JAUHAR
NURSURY BRIDGE
JUNEJO COLONY
LAAL KOHTI
NIPA
HAYDRI
TEEN TALWAR
C.O.D
AISHA BAWANI COLLEGE
SADDAR
P.A.F FAISAL
AGHA KHAN HOSPITAL
Clutter Locations - Karachi
April 2014
Data source:

9. cc
bill board Structure wise analysis
April 2013
% figures based on spend
GROUND
79%
PEDESTRIAN BRIDGE
7%
ROOF TOP
6%
WALL HANGING
4%
FLYOVER
2%GREEN BELT
1%
BRIDGE
1%
Data source:

10. Monthly Spending Trend
Jan – April 2014
Data source:
0
5
10
15
20
25
30
35
January February March April

11. CATEGORY ANALYSIS
April 2014

12. Fabric/Lawn Category Share of Spend
April 2014
Data source:
0 2000000 4000000 6000000 8000000 10000000 12000000
GUL AHMED LAWN
SANA SAFINAZ
KHAADI LAWN
AL ZOHAIB TEXTILE
AL-KARAM STUDIO
JUNAID JAMSHED
NISHAT LINEN GARMENTS
LAKHANI SILK MILLS
ZAINAB CHOTTANI GARMENTS
ZARDOZI LAWN
NOFIL SIDDIQUI LAWN
LIBAS LOUNGE
FIRDAUS LAWN
CRESCENT LAWN
ORIENT LAWN
BONANZA COLLECTION
ASIM JOFA PREMIUM LAWN
AMNA ISMAIL LAWN
FIVE STAR LAWN
UMAIMAHS LAWN
OTHERS

13. Educational Institutes Share of Spend
April 2014
Data source:
0 500000 1000000 1500000 2000000 2500000
THE EDUCATORS
HABIB UNIVERSITY
APTECH COMPUTER
ALOHA INSTITUTE
UREKA INSTITUTE
DAWOOD COLLEGE
ARENA MULTIMEDIA
ZAINEB'S MONTESSORI
DADA BHAI INSTITUTE
RIVER OAKS ACADEMY
BERLITZ INSTITUTE
ASKARI COLLEGE
CAMS COLLEGE
KEY STONE ACADEMY
THE ACADEMY
IL MASTER
DOW UNIVERSITY
KASBIT
LEARNING CIRCLE SCHOOL
MASTER JEE COLLEGE
OTHERS

14. Mobile Phone Operators Share of Spend
April 2014
Data source:
U FONE
39%
TELENOR
27%
MOBILINK
23%
ZONG
10%
WARID
1%

15. Mobile Sets Share of Spend
April 2014
Data source:
VOICE MOBILE
36%
DANY GENIUS TAB
21%
SAMSUNG MOBILE
16%
NOKIA MOBILE
13%
Q MOBILE
12%
XPOD TABLET
2%

16. SOAP Category Share of Spend
April 2014
Data source:
DETTOL SOAP
40%
LUX SOAP
35%
TIBET FRESH MAN SOAP
15%
SKIN WHITE SOAP
7%
VITAL REVITALIZING
BEAUTY SOAP
3%
PARADISE CLASSIC
BEAUTY SOAP
0%

17. Media – TV Channels Share of Spend
April 2014
Data source:
A PLUS
34%
GEO TV NETWORK
23%
URDU 1 TV
13%
AAJ NEWS
8%
ARY DIGITAL
8%
MADNI TV
6%
SAMA TV
3%
ARY NEWS
2%
TEN SPORTS
2%
HEALTH TV
1%

18. TEA Category Share of Spend
April 2014
Data source:
VITAL TEA
57%
LIPTON YELLOW LABEL TEA
24%
KOHINOOR TEZ MIXTURE TEA
19%

19. Shoe Category Share of Spend
April 2014
Data source:
HUSH PUPPIES SHOES
43%
SERVIS SHOES
33%
URBAN SOLE
21%
ENGLISH BOOT HOUSE
2% STYLO SHOES
1%

20. Juices Category Share of Spend
April 2014
Data source:
SHEZAN ALL PURE
53%
FRUITIEN JUICE
19%
NESTLE NES FRUTA
14%
FRUITI-O JUICE
5%
SLICE JUICE
4%
NAURAS JUICE
3% PAKOLA
JUICE
MILK
2%
MAZA MANGO JUICE
0%

21. Lubricant & Oil Category Share of Spend
April 2014
Data source:
CALTEX CORPORATE
47%
SUZUKI GENUINE OIL
24%
ZIC ENGINE OIL
24%
SHELL PAKISTAN
5%

22. Head Office – Karachi Pakistan
Postal:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34583302, +9221-34289818, +9221-34289819
Fax: +9221 34576659
e-Contact
khi@mediatrackpk.com
www.mediatrackpk.com
www.facebook.com/mediatrackpk
For query and suggestions