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Afghan media analysis march 2015
The document details Mediatrack's monitoring of television transmissions in Afghanistan, focusing on the top 15 channels that represent over 95% of TV advertising spend. It highlights the dominant categories of spending, particularly in government and mobile services, and discusses brand presence from Pakistan and other international companies. Key viewing times are identified, with data showing the peak slots for advertising and insights into specific brands and market shares.
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Afghan media analysis march 2015
- 2. Mediatrack record andmonitor the TV transmission on 24/7 basis. Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend. In Categories Government and Mobile Phone services category always remain at the top like Pakistan, but 3rd, 4th and 5th top categories are Banks and Construction Companies that is amazing. Many Brands are Pakistan based or its media released from Pakistan like Unilever, Coke, Huawei, Samsung, etc. 6:00 PM to 10:00 PM is most popular and high rated time slots, 42% burning is between these time slots.
- 3. 21% 14% 13% 5% 4% 4% 3% 3% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% PHONE SERVICES GOVERNMENT CONSTRUCTION COMPANIES/MATERIALS CHARITYORGANISATIONS/WALFARE SERVICES BANKS PHONE SETS JUICES / ENERGATIC/SHARBAT/SQUASHES DETERGENT POWDERS CARBONATED SOFT DRINKS COOKING OIL & GHEE READY TO COOK FOODS SAUCES/MAYONIES/PICKLES GAS/PETROL/LUBRICANTS/STATIONS TRAVEL AGENCIES SHAMPOOS CHIPS AND SNACKS TV SETS AIRLINES DIAPERS BEAUTY CREAMS / BEAUTY MASKS
- 4. 14% 9% 7% 5% 3% 3% 3% 3% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% GOVERNMENT OF AFGHANISTAN ETISALAT MEMARSHAHR CONSTRUCTION COMPANY MTN UNILIVER AFGHAN TELECOM ROSHAN CORPORATION SAMSUNG ELECTRONIC JAMIYAT HILAL AHMAR THE COCO COLA EXPORT CORPORATION GINSENG ENERGY DRINK AZIZI BANK UNICEF SALAM TELECOM KEHKASHAN BUILDER SEHAT PRODUCT HUAWEI MOBILE AFGHANISTAN INTERNATIONAL BANK HAYAT COOKING OIL & GHEE SANYAI GHAZNAVI CITY
- 5. 9% 7% 6% 5% 3% 3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% ETISALAT SCC BUILDER AFGHAN POLICEDEPARTMENT MTN ROSHAN CORPORATION AFGHAN TELECOM GOVERNMENT OF AFGHANISTAN SURF EXCEL JAMIAT HILAL AHMER COCA COLA AFGHANISTAN REVENUE DEPARTMENT MINISTRY OF HEALTH GINSENG ENERGY DRINK AZIZI BANK UNICEF SALAM TELECOM KEHKASHAN BUILDER MZ SAMSUNG GALAXY STAR AFGHANISTAN INTERNATIONAL BANK HAYAT VEGETABLE OIL
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- 7. 20% 17% 15% 12% 10% 9% 8% 5% 2% 2% ARIANA NATIONAL TOLO TV1 TV KHURSHID SHAMSHAD AREZU TV TAMADON LEMAR TV AYNA TV NOOR
- 8. 1% 1% 1% 1%1% 0.5% 1% 5% 4% 5% 4% 4% 3% 5% 5% 4% 4% 6% 8% 11% 12% 11% 2% 1% 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000
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- 10. 3% 3% 3% 3% 3% 3% 3% 3%3% 2% 2% 3% 3% 3% 3% 3% 3% 3% 3% 4% 4% 4% 3% 3% 3% 2% 3% 3% 4% 4% 4% 01/03/2015 02/03/2015 03/03/2015 04/03/2015 05/03/2015 06/03/2015 07/03/2015 08/03/2015 09/03/2015 10/03/2015 11/03/2015 12/03/2015 13/03/2015 14/03/2015 15/03/2015 16/03/2015 17/03/2015 18/03/2015 19/03/2015 20/03/2015 21/03/2015 22/03/2015 23/03/2015 24/03/2015 25/03/2015 26/03/2015 27/03/2015 28/03/2015 29/03/2015 30/03/2015 31/03/2015
- 11. AZIZI BANK 31% AFGHANISTAN INTERNATIONAL BANK 24% BAKHTARBANK 19% KABUL BANK 12% MAIWAND BANK 8% GHAZANFAR BANK 3% AFGHAN UNITED BANK 3%
- 12. MEMAR SHAHR CONSTRUCTION COMPANY 56% KEHKASHAN BUILDER 10% SANYAI GHAZNAVI CITY 7% ONYXCONSTURCTION 6% ISTANBUL CONSTRUCTION COMPANY 5% SHEHRAK KHAWAJA ROSH 5% OMAR GULESTAN RESIDENTIAL & COMMERCIAL BUILDER 3% SHEHRAK SAYED JAMAL-UD- DIN 3% SHOUKAT RAHEEM GARDIZI 3% DA SHAHEED SARDAR MUHAMMAD DAWOOD KHAN HOUSING PROJECT 2%
- 13. SURF EXCEL 86% NET LIQUIDDETERGENT 7% WAHAB WASHING POWDER 5% NET WASHING POWDER 2%
- 14. HAYAT VEGETABLE OIL 65% MOMINVEGETABLE OIL 21% KHORSHID COOKING OIL 10% ROGHAN SAWER-AL- NAVEED COOKING OIL 4%
- 15. GINSENG ENERGY DRINK 42% POWERENERGY DRINK 20% BOOSTER ENERGY DRINK 12% PARTY ENERGY DRINK 10% ONE ENERGY DRINK 5% SUPER COLA 4% MONA ENERGY DRINK 3% SUPER ENERDY DRINK 3% ORGAZMA ENERGY DRINK 1%
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