Print media analysis March 2015
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Pakistan Print media industry analysis.
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Print media analysis March 2015
- 2. Data Statistics Mediatrack monitor collect the data from Karachi, Lahore, Islamabad and Hydrabad regions. Mediatrack scans all type of Ads including Classified, Notices, Job opportunity and Tender etc. For Magazines and Digest all type of advertisement we monitored. To get the better understanding of Brand spending in Publication and Magazine we analyze both are separately.
- 3. Media analysis based on Publications
- 4. TOP 20 Categories % share of spend 27% 10% 8% 6% 6% 5% 4% 3% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% CONSTRUCTIONCOMPANIES INSTITUTES GOVTOFPUNJAB CORPORATEIMAGE ELECTRONICAPPLIANCES FEDERALGOVERNMENT BANKS GARMENTS/FEBRICS/LAWNS PUBLISHINGHOUSES GOVTOFSIND WATCHES/CLOCKS RAZERS PETROL/LUBRICANTS CHAINSTORES FILMS/DRAMAS/SHOWS/MUSICALBUM BEAUTY/MEDICATEDSOAPS/FACEWASH GOVTOFKHYBERPAKHTUNKHWA CARBONATEDSOFTDRINKS MILKANDDAIRYPRODUCTS HOTELS/MOTELS/RESTAURANTS
- 5. TOP 20 Players % share of spend 8% 8% 6% 5% 5% 4% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% BAHRIATOWN GOVERNMENTOFPUNJAB GOVERNMENTOFPAKISTAN STARMARKETING(PVT)LTD ORIENTGROUPSOFCOMPANY ZAAMINGROUP DAMACPROPERTIES OXFORDUNIVERSITYPRESS TREETCORPORATIONLTD CITYHOUSINGPROJECT LUMS MUSLIMCOMMERCIALBANK HAIERPAKISTAN DEFEANCEHOUSINGAUTHORITY VIRTUALUNIVERSITY METROCASH&CARRYPAKISTAN HONDAAUTOMOBILES HRCONSULTANTPVTLTD GOVERNMENTOFKPK PAKISTANCIVILAVIATIONAUTHORITY
- 6. TOP 20 Brands % share of spend 8% 5% 5% 4% 4% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% BAHRIATOWN LDACITY GOVERNAMENTOFPUNJAB ORIENTPRODUCTS FAZAIAHOUSINGSCHEME OXFORDUNIVERSITYPRESS AKOYAOXYGEN CITYHOUSINGFAISALABAD LUMS GOVERNMENTOFPAKISTAN HAIER&HAIERPRODUCTS PRIVATISATIONCOMMISSION VIRTUALUNIVERSITY WOMENDEVELOPMENTDEPARTMENTOF PUNJAB METROCASHCARRY HRCONSULTANTPVTLTD PAKISTANCIVILAVIATIONAUTHORITY PEPSICOLA NATIONALBANKOFPAKISTAN PEEKFREANSNANKHATAI
- 7. Page type wise analysis Based on spend BACK COVER 3% BACK INSIDE 1% FRONT COVER 25% FRONT INSIDE 11% INSIDE 60%
- 8. City wise Spending Based on Spend Hyderabad 1% Islamabad 23% Karachi 39% Lahore 37%
- 9. English vs Urdu Publications Share Based on spend English 39% Urdu 61%
- 10. Week day wise spend - 100 200 300 400 500 600 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Millions
- 11. Daily Trend Graph on Sunday is high - 20 40 60 80 100 120 140 01/03/2015 02/03/2015 03/03/2015 04/03/2015 05/03/2015 06/03/2015 07/03/2015 08/03/2015 09/03/2015 10/03/2015 11/03/2015 12/03/2015 13/03/2015 14/03/2015 15/03/2015 16/03/2015 17/03/2015 18/03/2015 19/03/2015 20/03/2015 21/03/2015 22/03/2015 23/03/2015 24/03/2015 25/03/2015 26/03/2015 27/03/2015 28/03/2015 29/03/2015 30/03/2015 31/03/2015 Millions
- 13. Construction Category 29% 20% 14% 8% 5% 4% 3% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 5% BAHRIATOWN STARMARKETING(PVT) LTD ZAAMINGROUP DAMACPROPERTIES CITYHOUSINGPROJECT DEFEANCEHOUSING AUTHORITY SAIMABUILDER& DEVELOPERS DHA-EMAAR EMAARPAKISTAN INTERNATIONAL ATHARMARKETING NETWORK FASTMARKETING CONSULTANTSPVTLTD KINGSREALESTATE QUALITYBUILDERSLTD MUBARAKGROUP SHIZAALIBUILDERS& DEVELOPERS GHANIBUILDER& DEVELOPERS RAFIGROUP&ZIATOON GROUP CONSOLCONCRETE SOLUTIONS OTHER 29% 20% 10% 8% 6% 4% 3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 3% MUSLIMCOMMERCIALBANK NATIONALBANKOF PAKISTAN SUMMITBANKLTD FIRSTWOMANBANKLTD HABIBBANKLTD SINDHBANK BANKISLAMILTD BANKALHABIB SONERIBANK FIRSTPARAMOUNT MODARABA KHUSHHALIBANK THEBANKOFPUNJAB ASKARIBANKLTD J.S.BANK SAUDIPAKCOMMERCIAL BANK SILKBANK FAYSALBANKLTD UNITEDBANKLIMITED OTHER Bank Category
- 14. Educational Institutes Shoe Category 13% 10% 7% 7% 5% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 34% LUMS VIRTUALUNIVERSITY PUNJABGROUPOF COLLEGE THEEDUCATORS BEACONHOUSE SCHOOL INSTITUTEOF BUSINESS… ICMAP BAHAUDDINZAKARIYA UNIVERSITY USEDUCATIONAL FOUNDATIONIN… ADAMJEECOACHING CENTRE COMSATS ALAMAIQBALOPEN UNIVERSITY THECITYSCHOOL INTERNATIONAL ISLAMICUNIVERSITY SARHADUNIVERSITY AGHAKHANHOSPITAL UNIVERSITYOFTHE PUNJAB PAKISTANINSTITUTE OFMANAGEMENT MOHAMMADALI JINNAHUNIVERSITY UNIVERSITYOF KARACHI OTHER 44% 31% 13% 8% 3% 1% 1% STYLO SHOES SERVIS INDUSTRIES LTD BATA PAKISTAN (PVT) LTD BORJAN SHOES TODS ENGLISH BOOT HOUSE LTD METRO SHOES
- 15. Paint Category Mobile Phone Operators SPARCO PAINT 57% KARSS INDUSTRIES PVT LTD 43% PAKISTAN INTERNATIONAL AIR LINE 43% EMIRATES AIRLINE 35% QATTAR AIRWAYS SYSTEM 10% AIR BLUE AIR LINES 6% TURKISH AIRLINE 3% TURKI AIRLINES 2% OMAN AIR 1% TELENOR PAKISTAN 91% PAK TELECOM MOBILE LIMITED 9% Air line Category HASCOL PETROLEUM LTD 45% PAKISTAN STATE OIL 31% PAKISTAN PETROLIUM LTD 24% Lubricant Category
- 16. Media analysis based on Magazines/Digest
- 17. TOP 20 Categories 19% 9% 7% 6% 5% 5% 4% 3% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% GARMENTS/FEBRICS/LAWNS HOSPITALS/HEALTH CLINICS/DAWAKHANA MEDICINE SHAMPOOS FURNITURE BEAUTY CREAMS / BEAUTY MASKS DIGESTIVE SHOES & SANDLES BANKS INSTITUTES BEAUTY / MEDICATED SOAPS / FACE WASH CORPORATE IMAGE DETERGENT POWDERS TOOTH PASTES READY TO COOK FOODS SAUCES/SEASONINGS/PICKLES WATCHES/CLOCKS MOBILE PHONE SETS/ACCESSORIES HOTELS/MOTELS/RESTAURANTS COOKING OIL & GHEE
- 18. TOP 20 Players 9% 4% 4% 3% 3% 3% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% UNILEVER PAKISTAN LTD PAKSON INTERNATIONAL PLASTIC INDUSTRIES (Pvt) Ltd PAREESA LAWN STIEFEL LABORATORIES PAKISTAN (PVT) LTD LASANI THE VITAMINS COMPANY COSLAB PAKISTAN SANA SAFINAZ GARMENTS KHAADI LAWN STYLO SHOES ITTEHAD TEXTILE NISHAT LINEN GARMENTS SHANGRILA FOODS CITY HERBAL CARE LABORATORIES SNM LAWN DIN INDUSTRIES BANK ISLAMI LTD SERVIS INDUSTRIES LTD WILLMAR SCHWABE GERMANY PAKISTAN CIVIL AVIATION AUTHORITY IQRA LABORATORIES
- 19. TOP 20 Brands 4% 4% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% BOSS MOULDED FURNITURE PAREESA LAWN THE VITAMINS COMPANY SUNSILK BLACK SUN BLOCK 60 LASANI ALSOVINA DOVE SHAMPOO SANA SAFINAZ KHAADI LAWN STYLO SHOES RIN DETERGENT WASHING POWDER NISHAT LINEN GARMENTS SHANGRILA HOT & SPICY KETCHUP & GREEN CHILLI SAUCE SNM LAWN BANK ISLAMI LASANI ARQ-E-MEHZAL ACNE AID BAR KNORR NOODEL PAKISTAN CIVIL AVIATION AUTHORITY ORIENT REFREGERATOR
- 20. Color vs Black & White Ad spend Ratio BLACK & WHITE 3% COLOUR 97%
- 21. Page type wise Spend BACK COVER 9% BACK INSIDE 5% CENTRAL SPREAD 13% FRONT COVER 5% FRONT INSIDE 6% GET FOLD 0.07% INSIDE 62%
- 23. 41% 10% 7% 6% 5% 4% 4% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 4% SUNBLOCK60 CAREFAIRNESSVANISHING CREAM CAREFAIRNESSCREAM BLEACH STILLMANSBLEACHCREAM CAREPEACHPLUSCREME BLEACH GOLDENPEARLBEAUTY CREAM DUEBEAUTYCREAM GOLDENPEARLWHITENING SERIES CHANDNIWHITENING CREAM TIBETSNOW SPARKLINGGLOWFAIRNESS BEAUTYCREAM TUNECOOLBLEACHCREAM GOLDENPEARLANTI FRECKLEKIT ARENAGOLDWHITENING CREAM SOFTTOUCHCREAMBLEACH BIONIKHARFAIRNESS CREAM NISAEXTRAGLOWING WHITENINGCREAM PONDSAGEMIRACLECREAM CARECLEANSINGMILK DUECLEANSINGMILK OTHER Beauty Cream & Lotion 27% 14% 12% 11% 9% 7% 5% 4% 3% 3% 2% 2% 2% POLYCOLOURCOLOURLINE ITALIANOHAIRCOLOUR LOREALSERIOXYLANTI- THINNINGREVOLUTION KALAKOLAHAIRTONIC POLYCREAMHAIRCOLOR CONATURALINTENSEHAIR OIL KOHINOORAMLAHAIROIL KALAKOLAHAIRCOLOUR GRAYCIEPERMANENTHAIR COLOR BIOAMLAHAIROIL HERBALSHINEHAIROIL SAMSOLHAIRCOLOUR REETHAHAIRCOLOR Hair Care Category
- 24. Ghee & Cooking Oil Confectionary DALDA SUN FLOWER COOKING OIL 23% KAUSAR BANASPATI 19% KAUSAR BANASPATI & OIL 17% SHAMA BANASPATI & OIL 16% OLIVA OLIVE POMACE OIL 7% LA ESPANOLA OLIVE OIL 5% KAUSAR CANOLA OIL 4% DALDA COOKING OIL 2% MILANO OLIVE POMACE OIL 2% KHADAMS DESI GHEE 2% SASSO OLIV OIL 2% NAMAT BANASPATI 1% PEEK FREANS NANKHATAI 34% PEEK FREANS GLUCO BISCUITS 32% PEEK FREANS RIO BISCUITS 29% HILAL KAKE 3% WAFER MASTER 2%
- 25. For Queries and more detail- Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. Phones/Faxes: Phone: +9221-34583302 -3 Fax: +9221-34576659 e-Contact: khi@mediatrackpk.com www@mediatrackpk.com About mediatrack Mediatrack is one of the leading media monitoring companies in Pakistan and pioneer media monitoring company in Afghan. Mediatrack is working on TV, FM, Print, Outdoor and social media Ad and content monitoring. Advertisers, Advertising agencies, Media, NGO and Government are our clients.