Media track prepare the Afghanistan media market media scene from Electronic media for the Month of Dec 2013.

1. Afghan media analysis – December 2013
Analysis are based on Electronic media (TV, Radio)

2. 30%
25%
20%
15%
10%
5%
0%
CANDIES
FOAM/MATTRESS
FERTILIZERS/SEEDS
HOTELS
JUICES / DRINK
SAUCES/PICKLES
TRAVEL AGENCIES
MINERAL WATER
COOKING OIL & GHEE
COOKING RANGE
DIAPERS
INTERNET SERVICES
CORPORATE IMAGE
HOSPITALS
AIRLINES
CONSTRUCTION
CHAIN STORES
BANKS
PHONE SERVICES
GOVERNMENT

3. 30%
25%
20%
15%
10%
5%
0%
ARIANA AFGHAN AIRLINES
FINE MINERAL WATER
SCC BUILDER
ONYX CONSTURCTION
GHAZANFAR BANK
FAISAL BUSINESS CENTER
GULBAHAR SHOPPING CENTRE
OSAKA APPLIANCES
BAKHTAR BANK
JADOO TAB
AFGHANISTAN INVESTMENT
AZIZI BANK
EAST HORIZONE
ROSHAN CORPORATION
JAMIAT HILAL MUTEHAD
UNICEF
ETISALAT
AFGHAN TELECOM
MTN
GOVERNMENT

4. 10%
9%
8%
7%
6%
5%
4%
3%
2%
1%
0%
FAISAL BUSINESS CENTER
GULBAHAR SHOPPING CENTRE
OSAKA APPLIANCES
AFGHAN WIRELESS
ARIA CITY HOSPITAL
BAKHTAR BANK
JADOO TAB
AFGHANISTAN INVESTMENT
AZIZI BANK
EAST HORIZONE
ROSHAN CORPORATION
JAMIAT HILAL MUTEHAD
MINISTRY OF EDUCATION
AFGHAN TELECOM
AFGHAN ELECTION COMESSION
UNICEF
ETISALAT
MTN
AFGHAN POLICE DEP
GOVERNMENT

5. 40%
35%
30%
25%
20%
15%
10%
5%
0%
OTHERS
LEMAR TV
TOLO NEWS
AYNA TV
TAMADON
SABA TV
SHAMSHAD
AREZU TV
TOLO TV
ARIANA
1 TV

6. 18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

7. After Noon
12%
Prime Time
44%
Evening Time
19%
Late Night
2%
Late Prime Time
2%
Morning Time
21%

8. 20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
2300-0000
2200-2300
2100-2200
2000-2100
1900-2000
1800-1900
1700-1800
1600-1700
1500-1600
1400-1500
1300-1400
1200-1300
1100-1200
1000-1100
0900-1000
0800-0900
0700-0800
0600-0700
0500-0600
0400-0500
0300-0400
0200-0300
0100-0200
0000-0100

9. Radio
7%
TV
93%

10. 1%
5%
6%
8%
37%
ONTEX BABY DAIPARS
10%
MOMIN OIL INDUSTRIES
SAMSUNG ELECTRONIC
MUGHAL STEEL
COLGATE PALMOLIVE
12%
MOBILE ZONE
HOMEX PAINTS
21%
SHAMA BANASPATI

11. Category Analysis
Market: Afghanistan
Media : Electronic
Period : December 2013

12. Telecom Category
Share of Spend
ROSHAN
CORPORATION
11%
Dec 2013
WASEL TELECOM
2%
AFGHAN TELECOM
21%
AFGHAN
WIRELESS
7%
MTN
33%
ETISALAT
26%

13. Airline Category
Share of Spend
TURKISH AIRLINE
SPICEJET AIRLINE
6%
4%
SAFI AIRWAYS
6%
Dec 2013
ARIANA AIRLINE
21%
KAM AIR
8%
FLY DUBAI AIRLINE
1%
EMIRATES AIRLINE
8%
EAST HORIZONE
46%
On Afghan Electronic media 8 Air lines were active where as in Pakistan only two airlines
advertised, Turkish air and Bangkok Airline in December 2013.

14. For QueriesPostal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34289818, 34289819, 34583302
Fax: +9221 34576659
e-Contact:
khi@mediatrackpk.com
www@mediatrackpk.com
www.facebook.com/mediatrackpk