Mediatrack, established in 2009, specializes in media monitoring within Afghanistan and covers all major TV channels, providing nine years of historical data. The analysis from July 2016 reveals significant spending trends across various categories, with telecommunications and energy drinks being the top sectors, as well as a focus on government campaigns. Major clients include both Afghan and Pakistan-based brands, with established market players like Salam Telecom and Coca-Cola dominating their respective categories.

2. about
Mediatrack is pioneer media monitoring company
for Afghan media, working since 2009. Mediatrack
cover all major TV Channels of Afghanistan. Last 9
years historical data is available for analysis.
In Afghanistan, like Pakistan telecom sector is hot category. 5 major
Players of the category have average 25% share of total media
spend. Amazingly energy drink is 2nd large category by spend more
than 20 Players of the category were active this Month followed
by Government campaign.

3. Top 20 Categories
Jul 2016
Data Source:
27%
21%
9%
7%
5%
3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1%
PHONESERVICES
JUICES/ENERGATIC
GOVERNMENT
PHONESETS
BANKS
CHAINSTORES/SHOPS
CARBONATEDSOFT
DRINKS
HOSPITALS
CONSTRUCTION
COMPANIES/MATERI…
MINERAL
WATER/FILTERS
DIAPERS
TOILET/FLOOR
CLEANER
AIRLINES
DETERGENT
POWDERS
HAIRREMOVING
PRODUCTS
UPS/BATERIES/GENER
ATORS/CABLES
INSTITUTES
FANS
MILKANDDAIRY
PRODUCTS
READYTOCOOK
FOODS
*The analysis is based on spend in USD.

4. Top 20 Players
Jul 2016
Data Source:
9% 9%
7%
6%
6%
5%
3%
3%
2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1%
SALAMTELECOM
GOVERNMENTOF
AFGHANISTAN
ETISALAT
PAMIRGROUP
AFGHANTELECOM
BLUESONIC
MTN
GINSENGENERGY
DRINK
AZIZIBANK
CARABAOENERGY
DRINK
THECOCACOLA
EXPORT…
GOLDENPOWER
ENERGYDRINK
EVYBABYDIAPERS
BAKHTARBANK
ROSHAN
CORPORATION
LIVPURE
GULRANGPRODUCTS
SUPERMAXENERGY
DRINK
A+LIVEENERGY
DRINK
AAB-E-ANAAR
*The analysis is based on spend in USD.

5. Top 20 Brands
Jul 2016
Data Source:
9%
7%
6%
5%
4%
3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1%
SALAMTELECOM
ETISALAT
AFGHANPOLICE
DEPARTMENT
BLUESONIC
AFGHANTELECOM
MTN
GINSENGENERGY
DRINK
SHAFAJUICE
PARTYENERGYDRINK
AFGHANWIRLESS
AZIZIBANK
GOVERNMENTOF
AFGHANISTAN
CARABAOENERGY
DRINK
SPRITE3G
GOLDENPOWER
ENERGYDRINK
EVYBABYDIAPERS
BAKHTARBANK
ROSHAN
CORPORATION
LIVPURESMARTRO
PURIFIER
GULRANGPRODUCTS
*The analysis is based on spend in USD.

6. Top Channels
Jul 2016
Data Source:
20% 20%
18%
9%
7% 7%
6% 6%
3% 3% 2%
SHAMSHAD TOLO TV ARIANA
NATIONAL
1 TV AYNA TV HEWAD TV KHURSHID AREZU TV LEMAR TV NOOR TAMADON
*The analysis is based on spend in USD.
Although TOLO is expensive channel but Shamshad is clutter so its parallel to TOLO

7. Pakistani / Pakistan based Clients on
Afghan media Jul 2016
Data Source:
G.F.C FAN
26%
DIAMOND PAINTS
1%
SAMSUNG ELECTRONIC
9%
COCA COLA
52%
KNORR
NOODEL
12%
These are Pakistani or Pakistan based brads. uniliver, Nestle and Coke is a reregular and major Players of Afghan
media. They launched media from Pakistan and Pakistani TVC with dobbing in Dari / Pashto language

8. Bank Category Share of Spend
Jul 2016
Data Source:
AZIZI BANK
47%
BAKHTAR BANK
31%
AFGHANISTAN
INTERNATIONAL BANK
13%
AFGHAN UNITED BANK
6%
AFGHANISTAN COMMERCIAL
BANK
1%
DA AFGHANISTAN BANK
1%

9. Phone Services Category Share of
Spend
Jul 2016
Data Source:
SALAM TELECOM
34%
ETISALAT
26%
AFGHAN TELECOM
14%
MTN
12%
AFGHAN WIRLESS
8%
ROSHAN CORPORATION
5%
UA TELECOM
1%
*The analysis is based on spend in USD.

10. Phone Sets Category Share of Spend
Jul 2016
Data Source:
BLUE SONIC
65%
ASHNA MOBILE
15%
LP MOBILE
11%
IVA MOBILES
9%
*The analysis is based on spend in USD.

11. Milk & Dairy Category Share of
Spend
Jul 2016
Data Source:
TAAZA PURE MILK
52%
MUMTAZ CREAM
25%
LAYLA CREAM
20%
PAGAH DAIRY PRODUCTS
3%
*The analysis is based on spend in USD.

12. For Quires :
Postal Address :
mediatrack House | E107, Block B, Gulshan-E- Jamal, Rashid Minhas Road,
off Shahrah-e-Faisal, Karachi-Pakistan
Phones/Faxes
Phone: +9221 34583302-3
Fax: +9221 34576659
e-Mail
khi@mediatrackpk.com
www@mediatrackpk.com
Data Source: