Pas print media analysis november 2013 from Pakistan prepared by media track Pakistan
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STR581 - DEberle - Strategic Plan
The strategic plan focuses on Walgreens, the largest drug retailing chain in the US with over 8,000 stores. Walgreens' vision is to be "America's most loved pharmacy-led health, wellbeing, and beauty enterprise." The document provides background on Walgreens, noting it sells over-the-counter drugs, pharmaceuticals, household goods, and cosmetics. The author spent 10 years as an executive assistant manager at Walgreens before attending University of Phoenix. Walgreens manufactures many of its own products to shorten the supply chain and pass savings to customers.
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TV Advertising Analysis Monthly report - november 16
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
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TV Advertising Yearly Industry Report 2015
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’14 to Dec’15. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2014. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.
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BASE: Spot TVC’s
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TV Advertising Analysis Monthly Report – December 2016
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
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TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’14 to Dec’15. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2014. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.
DATA SOURCE: MEDIA BANK PAKISTAN
BASE: Spot TVC’s
IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the ranking on the basis of ad spend.
TV Advertising Analysis Monthly Report – December 2016
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of November 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
Pakistan Print Media Analysis - Nov 2013
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Nov’13. It covers top advertisers, categories and brands and their % share in total advertising .
A report on 4p's and STP of clinic plus shampoo
Clinic Plus shampoo is produced by Unilever and targets women in India. It has a variety of product types and prices starting from Rs. 1/-. Clinic Plus segments the market based on geography, behavior, and price. It targets women and positions itself as a family shampoo that nourishes hair from within. The product is priced competitively compared to Dove and distributed widely through Hindustan Unilever's network to reach both rural and urban consumers. Promotion focuses on the relationship between mothers and daughters through print, TV, and online advertisements emphasizing strong, long hair.
Bizmaestros'22 Case, 1st Round
The document discusses changes in media consumption in Bangladesh over the past 3 years due to the COVID-19 pandemic and increasing digitization. TV viewership has slightly decreased while internet usage has skyrocketed. Younger urban audiences are moving away from local TV channels and toward foreign channels like those from India. Newspaper readership and circulation have also declined significantly. The document outlines the functional benefits and purposes of six Unilever brands - Pepsodent, Vaseline, Pond's, Rin, Horlicks, and Dove - and asks candidates to design a non-traditional marketing campaign for one of the brands using multiple touchpoints to drive marketing pillars like reach, salience, and persuasion.
Research Methodology
- Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble and is the world's number one anti-dandruff shampoo.
- When launched in India in 1997, the anti-dandruff market was small but growing and dominated by Clinic All Clear; Head & Shoulders fueled further growth.
- The document discusses Head & Shoulders marketing strategies in India, including segmentation, targeting, positioning, products, pricing, placement, and promotion.
The Procter & Gamble Company Full Report (1)
P&G is restructuring its business to focus on 10 core brands that account for 85% of sales and 95% of profits. It is cutting costs by streamlining operations and reducing the number of agency relationships. This will improve margins while funds are reinvested in innovation. P&G is also rebranding its beauty segment, which accounts for 40% of profits, by focusing on key brands like Olay, Pantene, and Head & Shoulders that have growth potential. A risk is P&G's declining market share over the past 16 quarters and lower organic sales volumes.
Head & Shoulders
Head & Shoulders is the number one anti-dandruff shampoo brand in the world. When it launched in India in 1997, it fueled growth in the anti-dandruff segment, which now makes up 15% of the total shampoo market. Head & Shoulders targets higher middle class, brand conscious consumers and positions itself as a mild yet effective anti-dandruff product compared to competitors like Clinic All Clear. It has established itself as a strong brand through differentiation, variety of products, effective marketing campaigns, and brand loyalty.
MM FINAL PPT
Procter & Gamble is an American multinational consumer goods company founded in 1837. It offers cleaning agents and personal care products and had $83.06 billion in revenue in 2014. The company employs over 118,000 people worldwide and its subsidiaries include Gillette. Procter & Gamble is the second largest consumer goods company globally and focuses on product innovation and maintaining a strong brand image across its diversified business segments.
Dove baby
This document provides an integrated marketing communications plan for Dove Baby, a new baby care brand launched by Hindustan Unilever Limited. Secondary research on the baby care market in India found increasing demand due to population growth and rising incomes. The target market is urban families with babies aged 0-5. Primary research identified key parent expectations for sensitive baby skin care. The plan recommends communication objectives, positioning, and a media strategy including public relations, direct mail, promotions, digital, print and broadcast advertising to build awareness and trial of Dove Baby within the first year.
Case study roll no 50- section b
Procter & Gamble faced stagnating growth in major urban markets and looked to rural India for expansion. They overcame challenges in rural areas by understanding customer needs, launching affordable product sizes and prices, improving distribution networks, and creating demand through awareness campaigns. P&G slashed prices, introduced sachets of shampoo, and established stockists in small towns. They communicated product benefits to rural customers through the character SB to help penetrate the rural market and find continued growth.
Strategic management of Pran Foods
Strategic management of Pran Foods
1. Introduction
2. History
3. SWOT Analysis
4. BCG Matrix
5. Suggestions
6. References
Marketing
FMCG companies are increasingly targeting rural Indian markets, which represent 70% of the population. To succeed, companies are innovating their marketing strategies, introducing new affordable products, and demonstrating product uses to rural consumers. They are also improving distribution networks and reducing costs through techniques like supply chain management and product diversification. With the right strategies, rural India represents a significant growth opportunity for FMCG sales and profits.
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
FMCG companies are increasingly targeting rural Indian markets, which represent 70% of the population. To succeed, companies must tailor innovative marketing strategies to rural consumers' unique needs and purchasing behaviors. Nirma used low-cost products like soap and detergent to attract price-conscious rural customers. HLL promoted Clinic Plus shampoo through demonstrations to educate rural communities. Coca-Cola and Pepsi used small packaging and extensive distribution networks to reach rural customers. Overall, companies that reduce costs through new technologies and product diversification while developing culturally appropriate marketing have found success in rural India.
Detergent industry in india ( heema)
Tide is a detergent brand owned by Procter & Gamble. The document discusses Tide's market analysis and branding strategies in India. It was initially launched as a premium product but later repositioned itself by introducing more affordable options like Tide Naturals to target lower income segments. Tide analyzes competitors and differentiates its products based on price, stain removal, fragrance, and availability. Through innovations and an expanded product line, Tide aims to increase its market share in India's competitive detergent industry.
Swot analysis p&g
P&G is a large multinational consumer goods company founded in 1837 with a portfolio of over 300 brands. It has a presence in over 180 countries and touches over 2 billion consumers daily. A SWOT analysis identifies P&G's strengths as its long history and experience, large brand portfolio, and extensive R&D spending. Weaknesses include losing market share and lagging in online marketing. Opportunities exist in expanding in emerging markets and developing products for male consumers. Threats include intense competition, cheaper private labels, and economic challenges.
A comprehensive report on strategy analysis of Colgate.
This document provides an overview of the toothpaste industry and Colgate's position as the market leader. It discusses Colgate's history dating back to the 1800s, its marketing strategies, competitive advantages, and reasons for long-term success. Colgate established itself as the first major brand of toothpaste and has maintained the top market share for decades through innovative products and marketing tactics like endorsements from dentists.
ROI Summary
Magazine advertising can be an effective way to build brands and drive sales. Several studies have found:
1) Magazine advertising generates similar levels of reader engagement and actions as editorial content.
2) Magazines are strong at building brand bonding, which is essential for sales success. Brands that heavily invest in magazines see much higher bonding scores.
3) Econometric models show that magazines typically deliver the highest ROI of any media channel and have potential for higher returns with increased budgets due to diminishing returns for other channels. When combined with TV, magazine advertising can boost TV's ROI by up to 18%.
4) Magazines produce average sales lifts of 11% across categories like food, beauty, healthcare, and
Presenation of p & g
Procter & Gamble Co. (P&G) is an American multinational consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. In 2014, P&G recorded $83.1 billion in sales. The company employs 138,000 people worldwide and manufactures a wide range of consumer goods. P&G aims to build its core business, grow leading brands globally, develop new higher-margin products, and drive growth in key developing markets. The company uses an effective marketing mix strategy, investing heavily in promotion through various advertising campaigns. P&G faces competition from companies like Unilever but maintains global leadership in the consumer goods industry.
Rural mrktng-juhchandra,naigoan
The document discusses Colgate-Palmolive's entry into the rural Indian market in 2001 with the launch of "Operation Jagruti". It aimed to understand rural consumers better and improve distribution. Communication was key to building rural brands. Colgate claims to have persuaded 300 million Indians to use oral hygiene products over 25 years, with rural markets accounting for one-third of its sales. Colgate promoted rural drives with dental associations and vans displaying "Young India, Bright Smiles, Bright Futures".
26695443 advertising-and-promotion-of-different-fmcg-brands-in-india
This document discusses promotional strategies used by various fast-moving consumer goods (FMCG) brands in India. It covers promotional methods like sales promotions, advertising, and rural marketing. For sales promotions, it provides examples like Ponds offering discounts to retailers or complementary gifts to consumers. For advertising, it discusses major methods like email, magazines, newspapers, radio, television, and web pages. It also examines rural promotion strategies of brands like Tiger biscuits and Parachute coconut oil. Finally, it analyzes promotional activities and strategies of major FMCG companies in India like HUL, GCPL, and strategies for oral care, soap, washing powder, and other segments.
Green marketing
Green marketing involves promoting products and services based on their environmental benefits. It requires that production processes be environmentally friendly, compatible with company goals, and satisfy customer needs. Green marketing emerged in the late 1980s and evolved from an ecological focus to emphasizing clean technology and sustainable development. It has grown due to increasing environmental concerns among consumers and recognition by companies that going green provides competitive advantages. However, some companies engage in "greenwashing" by overstating their environmental friendliness. Major companies now using green marketing include Coca-Cola, Disney, McDonald's, Xerox, and Canon.
Pakistan Print media analysis jun 2016
Analysis cover the Top advertised Category, Player, Brand and top Publication by revenue. Jan-June 2016 6 Month spending trend.
Top dominating models in TVCs in the year 2015
Few actors getting popularity from Dramas become stars and than rules in TVCs.
HUM TV, ARY Digital and GEO Ent are playing a vital role to make them Zero to Hero.
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Similar to Pas print media analysis november 2013 from Pakistan prepared by media track Pakistan
Pakistan Print Media Analysis - Nov 2013
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Nov’13. It covers top advertisers, categories and brands and their % share in total advertising .
A report on 4p's and STP of clinic plus shampoo
Clinic Plus shampoo is produced by Unilever and targets women in India. It has a variety of product types and prices starting from Rs. 1/-. Clinic Plus segments the market based on geography, behavior, and price. It targets women and positions itself as a family shampoo that nourishes hair from within. The product is priced competitively compared to Dove and distributed widely through Hindustan Unilever's network to reach both rural and urban consumers. Promotion focuses on the relationship between mothers and daughters through print, TV, and online advertisements emphasizing strong, long hair.
Bizmaestros'22 Case, 1st Round
The document discusses changes in media consumption in Bangladesh over the past 3 years due to the COVID-19 pandemic and increasing digitization. TV viewership has slightly decreased while internet usage has skyrocketed. Younger urban audiences are moving away from local TV channels and toward foreign channels like those from India. Newspaper readership and circulation have also declined significantly. The document outlines the functional benefits and purposes of six Unilever brands - Pepsodent, Vaseline, Pond's, Rin, Horlicks, and Dove - and asks candidates to design a non-traditional marketing campaign for one of the brands using multiple touchpoints to drive marketing pillars like reach, salience, and persuasion.
Research Methodology
- Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble and is the world's number one anti-dandruff shampoo.
- When launched in India in 1997, the anti-dandruff market was small but growing and dominated by Clinic All Clear; Head & Shoulders fueled further growth.
- The document discusses Head & Shoulders marketing strategies in India, including segmentation, targeting, positioning, products, pricing, placement, and promotion.
The Procter & Gamble Company Full Report (1)
P&G is restructuring its business to focus on 10 core brands that account for 85% of sales and 95% of profits. It is cutting costs by streamlining operations and reducing the number of agency relationships. This will improve margins while funds are reinvested in innovation. P&G is also rebranding its beauty segment, which accounts for 40% of profits, by focusing on key brands like Olay, Pantene, and Head & Shoulders that have growth potential. A risk is P&G's declining market share over the past 16 quarters and lower organic sales volumes.
Head & Shoulders
Head & Shoulders is the number one anti-dandruff shampoo brand in the world. When it launched in India in 1997, it fueled growth in the anti-dandruff segment, which now makes up 15% of the total shampoo market. Head & Shoulders targets higher middle class, brand conscious consumers and positions itself as a mild yet effective anti-dandruff product compared to competitors like Clinic All Clear. It has established itself as a strong brand through differentiation, variety of products, effective marketing campaigns, and brand loyalty.
MM FINAL PPT
Procter & Gamble is an American multinational consumer goods company founded in 1837. It offers cleaning agents and personal care products and had $83.06 billion in revenue in 2014. The company employs over 118,000 people worldwide and its subsidiaries include Gillette. Procter & Gamble is the second largest consumer goods company globally and focuses on product innovation and maintaining a strong brand image across its diversified business segments.
Dove baby
This document provides an integrated marketing communications plan for Dove Baby, a new baby care brand launched by Hindustan Unilever Limited. Secondary research on the baby care market in India found increasing demand due to population growth and rising incomes. The target market is urban families with babies aged 0-5. Primary research identified key parent expectations for sensitive baby skin care. The plan recommends communication objectives, positioning, and a media strategy including public relations, direct mail, promotions, digital, print and broadcast advertising to build awareness and trial of Dove Baby within the first year.
Case study roll no 50- section b
Procter & Gamble faced stagnating growth in major urban markets and looked to rural India for expansion. They overcame challenges in rural areas by understanding customer needs, launching affordable product sizes and prices, improving distribution networks, and creating demand through awareness campaigns. P&G slashed prices, introduced sachets of shampoo, and established stockists in small towns. They communicated product benefits to rural customers through the character SB to help penetrate the rural market and find continued growth.
Strategic management of Pran Foods
Strategic management of Pran Foods
1. Introduction
2. History
3. SWOT Analysis
4. BCG Matrix
5. Suggestions
6. References
Marketing
FMCG companies are increasingly targeting rural Indian markets, which represent 70% of the population. To succeed, companies are innovating their marketing strategies, introducing new affordable products, and demonstrating product uses to rural consumers. They are also improving distribution networks and reducing costs through techniques like supply chain management and product diversification. With the right strategies, rural India represents a significant growth opportunity for FMCG sales and profits.
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
FMCG companies are increasingly targeting rural Indian markets, which represent 70% of the population. To succeed, companies must tailor innovative marketing strategies to rural consumers' unique needs and purchasing behaviors. Nirma used low-cost products like soap and detergent to attract price-conscious rural customers. HLL promoted Clinic Plus shampoo through demonstrations to educate rural communities. Coca-Cola and Pepsi used small packaging and extensive distribution networks to reach rural customers. Overall, companies that reduce costs through new technologies and product diversification while developing culturally appropriate marketing have found success in rural India.
Detergent industry in india ( heema)
Tide is a detergent brand owned by Procter & Gamble. The document discusses Tide's market analysis and branding strategies in India. It was initially launched as a premium product but later repositioned itself by introducing more affordable options like Tide Naturals to target lower income segments. Tide analyzes competitors and differentiates its products based on price, stain removal, fragrance, and availability. Through innovations and an expanded product line, Tide aims to increase its market share in India's competitive detergent industry.
Swot analysis p&g
P&G is a large multinational consumer goods company founded in 1837 with a portfolio of over 300 brands. It has a presence in over 180 countries and touches over 2 billion consumers daily. A SWOT analysis identifies P&G's strengths as its long history and experience, large brand portfolio, and extensive R&D spending. Weaknesses include losing market share and lagging in online marketing. Opportunities exist in expanding in emerging markets and developing products for male consumers. Threats include intense competition, cheaper private labels, and economic challenges.
A comprehensive report on strategy analysis of Colgate.
This document provides an overview of the toothpaste industry and Colgate's position as the market leader. It discusses Colgate's history dating back to the 1800s, its marketing strategies, competitive advantages, and reasons for long-term success. Colgate established itself as the first major brand of toothpaste and has maintained the top market share for decades through innovative products and marketing tactics like endorsements from dentists.
ROI Summary
Magazine advertising can be an effective way to build brands and drive sales. Several studies have found:
1) Magazine advertising generates similar levels of reader engagement and actions as editorial content.
2) Magazines are strong at building brand bonding, which is essential for sales success. Brands that heavily invest in magazines see much higher bonding scores.
3) Econometric models show that magazines typically deliver the highest ROI of any media channel and have potential for higher returns with increased budgets due to diminishing returns for other channels. When combined with TV, magazine advertising can boost TV's ROI by up to 18%.
4) Magazines produce average sales lifts of 11% across categories like food, beauty, healthcare, and
Presenation of p & g
Procter & Gamble Co. (P&G) is an American multinational consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. In 2014, P&G recorded $83.1 billion in sales. The company employs 138,000 people worldwide and manufactures a wide range of consumer goods. P&G aims to build its core business, grow leading brands globally, develop new higher-margin products, and drive growth in key developing markets. The company uses an effective marketing mix strategy, investing heavily in promotion through various advertising campaigns. P&G faces competition from companies like Unilever but maintains global leadership in the consumer goods industry.
Rural mrktng-juhchandra,naigoan
The document discusses Colgate-Palmolive's entry into the rural Indian market in 2001 with the launch of "Operation Jagruti". It aimed to understand rural consumers better and improve distribution. Communication was key to building rural brands. Colgate claims to have persuaded 300 million Indians to use oral hygiene products over 25 years, with rural markets accounting for one-third of its sales. Colgate promoted rural drives with dental associations and vans displaying "Young India, Bright Smiles, Bright Futures".
26695443 advertising-and-promotion-of-different-fmcg-brands-in-india
This document discusses promotional strategies used by various fast-moving consumer goods (FMCG) brands in India. It covers promotional methods like sales promotions, advertising, and rural marketing. For sales promotions, it provides examples like Ponds offering discounts to retailers or complementary gifts to consumers. For advertising, it discusses major methods like email, magazines, newspapers, radio, television, and web pages. It also examines rural promotion strategies of brands like Tiger biscuits and Parachute coconut oil. Finally, it analyzes promotional activities and strategies of major FMCG companies in India like HUL, GCPL, and strategies for oral care, soap, washing powder, and other segments.
Green marketing
Green marketing involves promoting products and services based on their environmental benefits. It requires that production processes be environmentally friendly, compatible with company goals, and satisfy customer needs. Green marketing emerged in the late 1980s and evolved from an ecological focus to emphasizing clean technology and sustainable development. It has grown due to increasing environmental concerns among consumers and recognition by companies that going green provides competitive advantages. However, some companies engage in "greenwashing" by overstating their environmental friendliness. Major companies now using green marketing include Coca-Cola, Disney, McDonald's, Xerox, and Canon.
Similar to Pas print media analysis november 2013 from Pakistan prepared by media track Pakistan (20)
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
A comprehensive report on strategy analysis of Colgate.
A comprehensive report on strategy analysis of Colgate.
26695443 advertising-and-promotion-of-different-fmcg-brands-in-india
26695443 advertising-and-promotion-of-different-fmcg-brands-in-india
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Top dominating models in TVCs in the year 2015
Few actors getting popularity from Dramas become stars and than rules in TVCs.
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Pas print media analysis november 2013 from Pakistan prepared by media track Pakistan
- 1. Print media analysis – November 2013
- 2. Construction companies and Educational Institutes are the top spenders. Unlikely TV Mobile Operators are at 12th Position.
- 3. In Magazines Shampoo and Beauty Creams Category is at the top. In Shampoo PANTENE and in Beauty creams category GOLDEN PEARL CREAM is the top spender.
- 4. GULBERG ISLAMABAD advertised in almost all leading newspapers with half page size on prime positions.
- 5. P&G is the top spender in Magazines with its three Products, Pantene, Head & Shoulders and Always nearly in all major its advertised. Coslab is 2 nd highest spender with its products Care Cream and Care Lotion.
- 6. GULBERG GREEN as a brand is also at the top. No any Mobile Operator in top 20 Brands
- 7. Pantene is the top spender in Magazines and Care Lotion is runner up.
- 8. Graph is based on Spend / revenue
- 9. Akhbar-e-jahan has a huge advertising share in Magazines, because Akhbar-e-jahan and Family published weekly and others are Monthly. She is in 2 nd positions due to huge advert clutter in the Magazine.
- 10. vs
- 11. Analysis are based on spend. Front page is most favorite position of Advertisers. Almost 50% advertising budgets inside and 2% goes to Panels.
- 12. SUNDAY is a highest advertised day and Wednesday is at lowest end. Sunday is cluttered due to Builders and Educational Ads. Sunday Magazines also help to increase the Sunday budgets.
- 13. For QueriesPostal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302 Fax: +9221 34576659 e-Contact: khi@mediatrackpk.com www@mediatrackpk.com www.facebook.com/mediatrackpk