Visual skills are a necessary foundation for later speech and reading skills. In a highly visual world, the ability to understand visual imagery is a key information gathering ability.
Visual literacy is an important skill in our increasingly visual world.
This presentation will be shared at the Internet@Schools West Conference 2014 in Monterey, CA.
Presentation for TCEA 2015: “75-90% of learning in a classroom is visual. Improve visual literacy by utilizing online resources and incorporating photography into instruction so that students can read images as information sources and understand how to analyze, produce, and ethically-share images.”
Visual skills are a necessary foundation for later speech and reading skills. In a highly visual world, the ability to understand visual imagery is a key information gathering ability.
Visual literacy is an important skill in our increasingly visual world.
This presentation will be shared at the Internet@Schools West Conference 2014 in Monterey, CA.
Presentation for TCEA 2015: “75-90% of learning in a classroom is visual. Improve visual literacy by utilizing online resources and incorporating photography into instruction so that students can read images as information sources and understand how to analyze, produce, and ethically-share images.”
How To Use Storytelling To Craft Experiences That Engage - IIeX EU, Amsterda...Anna Dahlström
Slides from my talk at IIeX EU 2018 in Amsterdam
225331
ABSTRACT
To every great story there's a bit of magic involved. The same applies to experiences that just work and deliver the right content, interactions and notifications at the right time, and on the right device.
Drawing on tried and tested storytelling principles from film, fiction, and music and applying them to the context of UX design and business, in this talk Anna shares how we can instill a bit of magic in the work we do and thereby ensuring that we create better multi-device experiences for our users and healthier bottom lines for our businesses.
Tips and Tricks for E-book and Indie Publishing (Oct 2014)Wesley Fryer
Presented at the October 23-24, 2015 "Write Well, Sell Well" Conference in Oklahoma City. Description: Wes Fryer knows what to do and how to do it! Come let him show you how it’s done. With indie publishing taking Amazon by storm, get in the know on how to do it yourself.
Storytelling In Design - Funkas Tillgänglighetsdagar, 12 Apr 2016Anna Dahlström
Slides from my talk at Funkas Tillgänglighetsdagar 12 April 2016
http://www.funka.com/vi-erbjuder/funkas-tillganglighetsdagar/
ABSTRACT
As the number of devices we use on a daily basis grows, considering each device's role at different times, situations and contexts is becoming increasingly important. Our ability to control where a user is coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time, and on the right device, is ever more important. In this talk I will look a the principles behind storytelling in design and how they can be translated onto a multi device landscape to help ensure we create better multi-device experiences for our users and healthier bottom lines for our businesses.
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016Anna Dahlström
Slides from my talk at UX Ireland on 10 November 2016
http://uxireland.net/sessions/index.php?session=108
Abstract:
From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
White Space Creativity - Creative Mornings MiamiDenise Jacobs
In visual arts and graphic design, white space is fundamental to allowing a creation to exist, by creating delineation and focus. Similarly, in our lives, creativity often sprouts from the "white space" of time: the moments in our increasingly busy schedules between activities and thoughts that allow the subconscious to better absorb and connect information. Clearly, in order to be more creative, we need to open up this "in-between" space in our lives, but once we've done so, how can we best capitalize upon the brain's natural creative capacities? In this talk, we'll explore several counter-intuitive and potentially subversive methods for leveraging this "white space" to foment innovative thinking creative productivity.
Design Patterns in Social Media: The Hero's Journey will be Twitter-edEd Schipul
Sarasota Design Summit - how to utilize Twitter and other Social Media tools to tell your Story, discover and grow your Characters and further your Plot.
While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to Rawk The Web: to become more visible, promote our achievements, and make ourselves known as the rockstars we truly are.
This is a presentation used in a Business and Professional Communications class in 2014. The images used have been documented as creative commons images or images approved by Mattel for use, since the images are being used for educational purposes
Growing Learning Communities Through School Libraries and Makerspaces-Creati...Buffy Hamilton
You may want to install these free fonts before downloading the PDF in order to see the slides properly: http://www.dafont.com/bebas-neue.font and Pacifico: http://www.dafont.com/pacifico.font.
How To Use Storytelling To Craft Experiences That Engage - IIeX EU, Amsterda...Anna Dahlström
Slides from my talk at IIeX EU 2018 in Amsterdam
225331
ABSTRACT
To every great story there's a bit of magic involved. The same applies to experiences that just work and deliver the right content, interactions and notifications at the right time, and on the right device.
Drawing on tried and tested storytelling principles from film, fiction, and music and applying them to the context of UX design and business, in this talk Anna shares how we can instill a bit of magic in the work we do and thereby ensuring that we create better multi-device experiences for our users and healthier bottom lines for our businesses.
Tips and Tricks for E-book and Indie Publishing (Oct 2014)Wesley Fryer
Presented at the October 23-24, 2015 "Write Well, Sell Well" Conference in Oklahoma City. Description: Wes Fryer knows what to do and how to do it! Come let him show you how it’s done. With indie publishing taking Amazon by storm, get in the know on how to do it yourself.
Storytelling In Design - Funkas Tillgänglighetsdagar, 12 Apr 2016Anna Dahlström
Slides from my talk at Funkas Tillgänglighetsdagar 12 April 2016
http://www.funka.com/vi-erbjuder/funkas-tillganglighetsdagar/
ABSTRACT
As the number of devices we use on a daily basis grows, considering each device's role at different times, situations and contexts is becoming increasingly important. Our ability to control where a user is coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time, and on the right device, is ever more important. In this talk I will look a the principles behind storytelling in design and how they can be translated onto a multi device landscape to help ensure we create better multi-device experiences for our users and healthier bottom lines for our businesses.
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016Anna Dahlström
Slides from my talk at UX Ireland on 10 November 2016
http://uxireland.net/sessions/index.php?session=108
Abstract:
From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
White Space Creativity - Creative Mornings MiamiDenise Jacobs
In visual arts and graphic design, white space is fundamental to allowing a creation to exist, by creating delineation and focus. Similarly, in our lives, creativity often sprouts from the "white space" of time: the moments in our increasingly busy schedules between activities and thoughts that allow the subconscious to better absorb and connect information. Clearly, in order to be more creative, we need to open up this "in-between" space in our lives, but once we've done so, how can we best capitalize upon the brain's natural creative capacities? In this talk, we'll explore several counter-intuitive and potentially subversive methods for leveraging this "white space" to foment innovative thinking creative productivity.
Design Patterns in Social Media: The Hero's Journey will be Twitter-edEd Schipul
Sarasota Design Summit - how to utilize Twitter and other Social Media tools to tell your Story, discover and grow your Characters and further your Plot.
While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to Rawk The Web: to become more visible, promote our achievements, and make ourselves known as the rockstars we truly are.
This is a presentation used in a Business and Professional Communications class in 2014. The images used have been documented as creative commons images or images approved by Mattel for use, since the images are being used for educational purposes
Growing Learning Communities Through School Libraries and Makerspaces-Creati...Buffy Hamilton
You may want to install these free fonts before downloading the PDF in order to see the slides properly: http://www.dafont.com/bebas-neue.font and Pacifico: http://www.dafont.com/pacifico.font.
Everything Old is New Again: Getting the Most Out of Your Email NewslettersGeorgiana Cohen
The hottest digital platform today arguably isn’t Periscope, Snapchat, or Yik Yak. In fact, it was invented in 1972. Yes, I am talking about email, that erstwhile platform whose death has been asserted time and time again. It’s most definitely alive, and going through quite a renaissance thanks to new tools, new personalities, and renewed attention to substance and style. As fatigue with the social media firehose grows, publishers are rediscovering the one-to-one intimacy of electronic mail.
In higher ed, email newsletters are a dime a dozen. But the effort they require is not insignificant. And there’s a lot of competition awaiting us in the inbox. How can we make email work harder for our content strategy, and what can we learn from this platform’s newfound popularity to make it more effective for us? In this presentation, we will discuss tools, processes, and best practices for managing email products; examine examples of successful email newsletters (from higher ed and beyond); and explain how to connect email to your overall communications strategy.
Getting Started in Transmedia Storytelling - 2nd EditionRobert Pratten
This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights gained from years of work in multi-platform interactive storytelling.
Buy a hardcopy
https://www.createspace.com/5655357
From Amazon
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-Practical/dp/1515339165/
On Kindle
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-2nd-ebook/dp/B0145T6I6Q/
The Importance of Storytelling in Web Design, WordCamp Miami 2013Denise Jacobs
What if we strengthened our creations for the web by building them upon a foundation of Story? Let's explore the growing importance of storytelling in web design, how to communicate Story through all aspects of a website from content, to design, to ux; and how to apply key components of great storytelling in literature to the medium of the web.
The Very Heart of It. Keynote at Urban Libraries Unite (ULU) ConferencePeter Bromberg
Text and slides from keynote at Urban Librarians Unite (ULU) Conference in Brooklyn, NY, April 5, 2013. The full text of the talk is available at: https://www.slideshare.net/pbromberg/urban-libraries-unite-ulu-conference-keynote-text-version-wslides
Creating a Positive Professional Presence (ISASA)Cathy Oxley
Teacher librarians are standing on the brink of a fantastic opportunity to make themselves indispensable within their schools. Now is the perfect time to embrace technology, develop a Professional Learning Network, upskill and become leaders in e-learning.
Gave this "Future of Work" (and the skills you'll need) webinar this morning to a group of Canadian/stateside economic development professionals. They were great sports and asked thoughtful questions. Thanks to Whittaker & Associates for hosting.
New Media Consortium 2016 conference: my keynoteBryan Alexander
Slides for my NMC 2016 conference closing keynote.
I wanted to do two things here:
1) Really go presentation Zen
2) Focus on technology and its possibilities over the next two generations
Designing around storytelling - UX Oxford, 23 April 2014Anna Dahlström
Slides from my talk at UX Oxford on 23 April
http://www.meetup.com/UX-Oxford/events/172543682/
Storytelling has always played an important part in our societies throughout history. In the last few years it's gained attention as an important aspect in communicating and building engagement with a brand’s customer base. But storytelling is also an integral part of the design process. It’s a tool that not only can help us define our content and messaging, but the experience as a whole. Both across platforms and screens, and how we interact with it.
The books presented are the winners of the 2013 Notable Books for a Global Society book awards. These are selected by the NBGSe committee of the Children's Literature and Reading Special Interest Group of the International Reading Association.
A stripped down version of a presentation I gave to students in Latvia - it's a fantastic time to be shaping the profession of librarianship, so this slide-deck is about the world and the way it's changing, trends for the future, and how to make the most of being a librarian.
Similar to Once Upon a Semester: Storytelling as a Framework for Higher Ed Web Marketing (20)
Working with Developers to Activate your Content StrategyGeorgiana Cohen
Presented by Georgy Cohen at HighEdWeb 2019
When we’re talking about digital work, sometimes we divide that work into two buckets: the “creative” work (completed by visionary unicorns) and the “technical” work (completed by heads-down colleagues who just want to be left alone to code in peace).
But this is inaccurate. The creative and technical aspects of digital work need to be aligned in order to create effective experiences. This is particularly true when we are talking about content strategy.
In this talk, I will discuss how to practically achieve successful collaboration between creative and technical teams, yielding both an effective content strategy and deeper cross-disciplinary understanding. This means being more thoughtful about team dynamics and communication, requirements gathering, information design, the interplay between code and content, and overall site governance.
This is Not Fine: Working on the Web in Higher Ed During Uncertain TimesGeorgiana Cohen
With trust in institutions declining, a combative political climate, and ongoing challenges to the industry, it’s a complicated time to work in higher education marketing. We face extraordinary pressure to differentiate our institutions, assert their relevance, and meet critical goals for recruitment and fundraising. Meanwhile, the student market is rapidly changing, new policies endanger higher education funding and access, and the stinging impact of these shifting tides is acutely felt across the campus community. Amidst all this, battle fatigue is real. And it’s easy to feel powerless.
But within the scope of our roles and abilities as digital communicators, we have tremendous opportunity to target and optimize critical messages, elevate access to indispensable resources, support the most vulnerable members of our communities. In an era of fake news, context, clarity, and expertise have never been more valuable, and the mission of higher education has never been more essential. In this session, I will discuss how the humble higher ed digital communicator can meaningfully and sustainably fight the good fight for both their respective institution and higher education at large. From strategies to subtweets to self-care, consider this session a how-to for higher ed web work in these trying - yet potentially rewarding - times.
As delivered at ContentEd 2017 - London, England
Governance is all about creating structure and accountability to support your content goals. But in organizations where rigid hierarchies and legacy systems often still rule the roost, imposing new processes, roles, and guidelines (accompanied by new expectations and consequences) is much easier said than done. That’s why it’s important to prepare your internal community for governance through training and education, relationship building, and helping people understand the value and outcomes of their work on the website. Before implementing governance policies, find out how to prepare your community to embrace them more readily.
Fit to Print: Creating Purposeful News ContentGeorgiana Cohen
Delivered at Confab Higher Ed 2013
At our institutions, we commit a significant amount of resources to creating news content—press releases, internal and external newsletters, homepage feature stories, and more. We rely on this content to tell our story, communicate important information, and forge connections with readers in a timely, high-impact fashion. But how do we ensure that news content is on-brand, reaching the right audiences, and providing real value?
News content can have high strategic value for supporting institutional goals, but only if we plan and publish it with that intent. How much do we publish news content out of habit or reflex, rather than with clear purpose? Are we making good use of our time and resources—and our readers’ attention?
Learn how to best manage news content publishing, including best practices for editorial planning/workflow, strategic alignment, and measurement.
Discover how telling stories and utilizing diverse content types can make for more effective, compelling news content.
Gain perspective on how to build and sustain editorial partnerships that reinforce strategic news publishing.
Delivered at the PRSA Counselors to Higher Education Senior Summit, April 25-27, 2012, Washington, D.C.
Learn more at http://takethecrosstown.com
Read more at http://meetcontent.com
Carrying the Banner: Reinventing News on Your University WebsiteGeorgiana Cohen
As delivered for EMG Online webinar, Oct. 13, 2011
http://www.emgonline.com/Academy/Pages/EMG-Academy/Products/KnowledgeBuilders/Reinventing-News-on-Your-University-Web-Site
Bridging the Real and Virtual Worlds: The Next Evolution of Social and Mobile...Georgiana Cohen
When we talk about integrated marketing, that needs to mean more than making sure our Twitter, Facebook and website are in strategic alignment. Our web marketing has to align off-screen as well as it does on-screen. The world is increasingly becoming hypertext, rich with multiple layers of meaning and context. From Foursquare decals to chalked messages to "follow us on Facebook" to event-specific hashtags, we are surrounded by calls to link our real-life activities to their online complements. In our role as web communicators, how can we do this well in a way that serves both our needs and the needs of our audiences? Whether we're talking about geosocial/location-based services, viewbooks, flyers or tweetups, there is a large number of platforms where this is becoming increasingly relevant. How can we activate the ambient intimacy and latent connectivity around us to engage our audiences with relevant experiences and content? How can we bridge online community with off-line community? In this session, we will explore these principles as well as several concrete ideas for how to put them into action.
Higher Ed in the Now: Building Our Brands in Real-TimeGeorgiana Cohen
Five ways universities can leverage the real-time web to advance their brands, building on the core principles of trust, relationships and context. As delivered at #140conf Boston, Sept. 14, 2010
Read an adaptation of the talk: http://doteduguru.com/id5770-higher-ed-the-real-time-web.html
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In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
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The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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Once Upon a Semester: Storytelling as a Framework for Higher Ed Web Marketing
1. Georgy Cohen @radiofreegeorgy @TuftsUniversity @MeetContent Storytelling as a Framework for Higher Ed Web Marketing #hewebar http://www.flickr.com/photos/pandora_6666/4927859168/
3. Ant and shark 1/3 Credit: @tsand’s daughter / @iceboxart
4. Ant and shark 2/3 Credit: @tsand’s daughter / @iceboxart
5. Ant and shark 3/3 Credit: @tsand’s daughter / @iceboxart
6.
7.
8.
9.
10. “ Web Communications' mission is to use the Web and emerging technologies to engage our audience with the Tufts storyand to enable our partners across the university to do the same.
15. National Storytelling Network “ Storytelling is the interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener’s imagination. www.storynet.org/resources/whatisstorytelling.html
16. (Some random site) “ A story is the graphing of a character's emotional experience from the moment it begins to its logical conclusion. http://members.fortunecity.com/nadabs/literature-storystructure.html
18. Daniel Pink, “A Whole New Mind” “ [Stories] are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context and emotion.
25. The parable of Lot’s wife …is also found in Greek, Jewish, Indian, French Canadian, Lithuanian, Chinese, Eskimo, Polynesian, Hawaiian, South American and African folklore. Source: Archetypes and motifs in folklore and literature: a handbook, Jane Garry, Hasan M. El-Shamy
27. We see in stories. http://www.flickr.com/photos/turneround/5398112759/
28. We see ourselves in stories. http://www.flickr.com/photos/turneround/5398112759/
29. We tend to “storicize” abstract shapes and seekourselves in the objects around us. Credit: Clara Fernández-Vara, Postdoctoral Researcher, Singapore-MIT GAMBIT Game Lab http://www.flickr.com/photos/turneround/5398112759/
30. Heider, F., & Simmel, M. (1944) An experimental study in apparent behavior. The American Journal of Psychology, 57, 243-259. http://www.youtube.com/watch?v=VTNmLt7QX8E http://www.flickr.com/photos/turneround/5398112759/
33. Lessons of The Like Log “ The best stories — the most inherently share-worthy stories — are the ones for which it would be almost weird to email them to someone — or tweet them to someone, or whatever — without an introductory “WOW” or “WHOA” or “WTF.” http://www.niemanlab.org/2011/03/lessons-of-the-like-log-the-big-story-and-the-nuances-of-shareability/
34. Shareability index for news releases “ …Releases with the elements of a good news story—a little drama, a person fighting for what is right, a villain—have scores four to five times higher than those about the success of a program, he says. http://chronicle.com/article/Colleges-Rehab-Their-Web-Sites/127170/
36. “ I'm a sophomore at Tufts, and I just read today's tufts.edu profile on the woman working with the Massachusetts Gay and Lesbian Council. I wanted to say how proud I am to go to a school that would put an article like that on the main school site without any fuss. My friend's sister visited from another university this weekend, and she mentioned how her school website featured pictures of cheerleaders at a football game, while ours had an article about Ghana, and now gay rights. This is why I'm so happy to be here. Thank you =) E-mail from a sophomore, March 31, 2008
39. Kim Goodwin, Confab 2011 “Storytelling by Design” Scenario: “A plausible story about a persona using the future product or service in a specific situation.” Scenarios have all the key story elements: Character, Conflict, Plot, Resolution http://www.slideshare.net/KimGoodwin/storytelling-by-design-scenarios-talk-at-confab-2011
40. (Tweet links to http://www.agilemodeling.com/artifacts/userStory.htm) http://www.flickr.com/photos/functoruser/244207662/lightbox/
41. Why We Need Storytellers at the Heart of Product Dev. “ In a world where consumers are inundated with choices, products that want to be noticed and adopted must be rooted in the why. http://uxmag.com/strategy/why-we-need-storytellers-at-the-heart-of-product-development
42. story arc (n.) “ A story arc is an extended or continuing storyline in episodic storytelling media … The purpose of a story arc is to move a character or a situation from one state to another; in other words, to effect change. http://en.wikipedia.org/wiki/Story_arc
43. story arc (n.) “ A story arc is an extended or continuing storyline in episodic storytelling media … The purpose of a story arc is to move a character or a situation from one state to another; in other words, to effect change. http://en.wikipedia.org/wiki/Story_arc
44. Sounds an awful lot like…. Effective content Good UX Clean usability Crisp functionality
45. Sounds an awful lot like…. All of the above Effective content Good UX Clean usability Crisp functionality
46. Sounds an awful lot like…. All of the above * Effective content Good UX Clean usability Crisp functionality * Also called a holistic approach toweb development
50. 12 stages of the hero’s journey: Ordinary World Call to Adventure Refusal Meeting with the Mentor Crossing the Threshold Tests, Allies, Enemies Approach to Inmost Cave Ordeal Reward The Road Back Resurrection Return with Elixir
68. Storytelling Rules & Writing Better Press Releases “ Rule 1. Know your audience. Rule 2. Give your audience what they need to achieve their goal. Rule 3. Help your audience tell the world about your story. http://blog.prnewswire.com/2011/03/28/storytelling-rules-writing-better-press-releases/
69. Dogeared page #3: User as Hero http://www.flickr.com/photos/functoruser/244207662/lightbox/
71. Erin Kissane, “The Elements of Content Strategy” “ For anyone who communicates as a profession, stories are the ultimate hack.
72. Tell Them a Story “ 1) A prophet was not without honor, save in his own country, and in his own house and 2) parables increased understanding.…I still have the charts and graphs, but accompanying them now are the stories. http://case.typepad.com/case_social_media/2011/03/tellthemastory.html
76. Many stories have morals. Our stories require purpose. (Some may call this “strategy.”)
77.
78.
79. (Pro tip: A brand is just a $5 word for a story)
80. Storytelling and Branding “ Employees must believe and ‘own’ the story as they will ultimately be the ones to represent the company's brand values. Successful advertising delivers meaningful messages about the brand, often in sequence, taking the message’s recipients on a journey.
81. Storytelling and Branding “ There is a constant need to adapt a story in a fast-paced society where change is inevitable. A successful brand character can adopt human qualities that allow it to engage with an audience on an emotional level. http://www.the-storytellers.com/blog/217
83. The Art of Immersion: The Star Wars Generation “ If you’re going to tell stories beyond what you see in the films, the minute they contradict each other your house falls apart. If you kill off a character and then try to revive him, it’s going to be bogus. http://www.wired.com/epicenter/2011/03/star-wars-generation/all/1
93. Dr. Seuss, “The Lorax” “ Unless someone like you cares a whole awful lot, nothing is going to get better. It's not. (h/t @epsteada)
94. Ant and shark 3/3 Credit: @tsand’s daughter / @iceboxart
95. J.D. Salinger, “Seymour: An Introduction” “ Give me a story that just makes me unreasonably vigilant. Keep me up till five only because all your stars are out, and for no other reason.
96. J.D. Salinger, “Seymour: An Introduction” “ Give me a story that just makes me unreasonably vigilant. Keep me up till five only because all your stars are out, and for no other reason. Thank you. @radiofreegeorgy
Editor's Notes
I know we spend a lot of our days avoiding mission statements like the plague, but I’m actually going to talk to you about our department’s mission statement.This is not just a mission that applies to our content side. Half of our team is developers. We look at the Tufts story as infusing everything we do, from our mobile website to our feature stories to our social media workshops to our web templates to the backend of our news site. Every pixel, every word and every line of code should support the Tufts story.
Stories are a prism for understanding - People process information in story format, she explained. Stories are powerful because they activate the empathic part of our brain; the readers insert themselves in the narrative. That’s why, for instance, profiles are particularly effective forms of content on a website.
people tend to “storicize” abstract shapes and reflect ourselves in the objects around us. (She says that yes, there is Tetris fanfiction out there.) She also gave the example of electrical sockets, a thoroughly inanimate object devoid of story. But if you cock your head, a socket looks like a face. Objects can tell stories.
In a landmark 1944 study, 34 humans — Massachusetts college students actually, though subsequent research suggests they could have been just about anyone — were shown a short film and asked what was happening in it. The film showed two triangles and a circle moving across a two-dimensional surface. The only other object onscreen was a stationary rectangle, partially open on one side.Only one of the test subjects saw this scene for what it was: geometric shapes moving across a plane. Everyone else came up with elaborate narratives to explain what the movements were about. Typically, the participants viewed the triangles as two men fighting and the circle as a woman trying to escape the bigger, bullying triangle. Instead of registering inanimate shapes, they imagined humans with vivid inner lives. The circle was “worried.” The circle and the little triangle were “innocent young things.” The big triangle was “blinded by rage and frustration.”
Emotions are powerful because emotions can influence
The root cause of these symptoms is the fact that execution focuses on the how and what of a product. But in a world where consumers are inundated with choices, products that want to be noticed and adopted must be rooted in the why.A product should provide an experience or service that adds value to someone's life through fulfilling a need or satisfying a desire. The ultimate question then becomes: who identifies that value? - The first goal of a product storyteller is to facilitate collaboration and co-creation- Not only do product storytellers identify the intended product value, they also share and evangelize this story throughout their organizations. - Daniel Pink: "like design, [story] is becoming a key way for individuals and entrepreneurs to distinguish their goods and services in a crowded marketplace."
These things are fundamental, but easy to forget. We work in amazing places – crucibles for discovery and growth. These things are important. They want to go to college, they want to become teachers, doctors, artists, librarians. They want to support their alma mater. They want to teach and conduct research. They want to support research.
We are all fanfiction writers – are we adhering to canon?
We are all fanfiction writers, so is everyone in our community – are we adhering to canon?Brand resides in our audience – if everyone’s doing their job right, we should just be reflecting them.Need to tell stories that mean something to our audience