Storytelling on mobile: making smart choices. More than 8 in 10 U.S. adults now get news on a mobile device. We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible? (Instructor: Christy Robinson)
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Reimagine your content and realize its potential. Don’t simply repurpose content in new formats— build a content ecosystem by which large and small pieces of content become new and ongoing sources of useful, relevant, on-brand content.
Our homepage is a key strategic digital asset, as well as a highly political one. But we must keep in mind that while the homepage is important, so is the rest of our site and the other ways our audiences discover it. How can we manage internal expectations for our homepage while meeting external user needs?
In this webinar, we discuss determining the purpose of your homepage; establishing a homepage strategy (in the context of a whole website strategy); the pros and cons of various homepage content layouts (menus, long-scroll, centerpieces, carousels, etc.); and how to manage political discussions around homepage content.
Originally delivered February 3, 2014
Read more at http://www.meetcontent.com
Storytelling on mobile: making smart choices. More than 8 in 10 U.S. adults now get news on a mobile device. We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible? (Instructor: Christy Robinson)
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Reimagine your content and realize its potential. Don’t simply repurpose content in new formats— build a content ecosystem by which large and small pieces of content become new and ongoing sources of useful, relevant, on-brand content.
Our homepage is a key strategic digital asset, as well as a highly political one. But we must keep in mind that while the homepage is important, so is the rest of our site and the other ways our audiences discover it. How can we manage internal expectations for our homepage while meeting external user needs?
In this webinar, we discuss determining the purpose of your homepage; establishing a homepage strategy (in the context of a whole website strategy); the pros and cons of various homepage content layouts (menus, long-scroll, centerpieces, carousels, etc.); and how to manage political discussions around homepage content.
Originally delivered February 3, 2014
Read more at http://www.meetcontent.com
Slides from a presentation at the Riding the Wave Conference in Gimli, MB. 12 May 2011.
Seymour Papert describes bricolage as a way to learn and solve problems by trying, testing and playing around. How do we learn by playing around with digital stuff? Can we create deep learning experiences that encourage students to show and share what they know with the world and contribute to the global knowledge commons? A variety of concrete student centred learning experiences are shared that leverage the power of the world wide web and focus teachers instructional design through lenses that are student centred, knowledge centred, assessment centred, and community centred. We look at both small short term assignments and larger long term projects that demonstrate how your students can learn and share as 21st century bricoleurs.
This is the slightly expanded version of a session I recently did in Elluminate via LearnCentral with the students in our course, BeyondWebCT: Integrating Social Networking Tools Into Language & Culture Courses. Kevin Gaugler of Marist College was our guest speaker.
This was the focus of the session:
How can educators filter and manage the abundant resources and information now available through the internet? In the spirit of collaboration and community building, many educators are turning to these mediated environments to learn with and from each other. In this session we'll explore some tools that can help us manage content of interest to us and that can provide our students and us the option of learning with and from those outside the traditional course environment.
Delivered at the PRSA Counselors to Higher Education Senior Summit, April 25-27, 2012, Washington, D.C.
Learn more at http://takethecrosstown.com
Read more at http://meetcontent.com
These are slides from my presentation on Functional Interaction Design, presented at DrupalCon Paris 2009. (I presented an earlier version at DrupalCamp Colorado 2009.)
Credits for the wonderful kitten photos are at the end, 2nd to last slide.
How much radical openness does innovation need? Intimacy vs. Openness Deathma...Matteo Cassese
Watch a video of this presentation at http://popcorn.webmadecontent.org/5kd
15 November - Berlin - Summit of Newthinking. We live in the age of openness, of collaborative consumption: we are creating a new phase in human relations and development where the paradigm of sharing is brought to its fullest potential.
Yet we lack a language to speak about our souls, what’s inside us, what is intimate about us.
We have created a new social infrastructure (we called it social graph or social networks) yet we have re-created in digital form all the taboos and limits inherent to our physical, still closed society.
We need to explore a new paradigm. What happens to openness when it meets intimacy? How can we stop using our social graph as a stage for what we want the world to see and start using it to share what we truly are? How much value can we create in the world if we share not only our goods, but our souls?
This interactive and engaging talk explores the problem by contextualizing the exciting time we live in and introduces the topic of “Coming out in the digital age” through the meeting of the radical openness concept with the depths of our souls.
It’s the most current and most interesting development in human social interactions since social networking was born, a riveting new way of seeing the world and a call for a global coming out.
This call for coming out has a name and a manifesto under OUT AS YOU: a non-profit, R&D based startup project with ambitious goals. Visit the link to know more: http://out.as/you/
The Inner Critic is the main source of our biggest blocks to perform at our best. Fortunately, there are simple and effective ways to banish the inner critic in order to do our best work as contributors, collaborators, and leaders.
First, you’ll discover the three mental power tools that you already possess to stop the inner critic in its tracks. Then you’ll learn methods for dealing with the fear of being judged and criticized, how to transform highly critical self-talk into that of approval and encouragement, and ways to feel like your ideas are good enough and stop committing “ideacide.”
By the end, you’ll have a roadmap of how to get unstuck, do your best work, and channel your creativity as a force for positive change in the world.
Slides delivered during workshop at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012.
Social media is everywhere. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your nonprofit on Twitter, your program participants are commenting on your Facebook page, and your staff is posting videos on YouTube--what's an executive director to do? How much should she do personally on behalf of the organization and how much should she manage it? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this workshop, I will share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss topics such as staff capacity, social media guidelines, and your personal/professional brand.
How Teacher Association Presidents can use free online social media to create an online interactive networking hub to share information with their constituents, encourage their active participation in their associations, and monitor their online digital footprint.
When You're Not the Smartest Person in the RoomDean Shareski
A presentation for Parkland School Division in Edmonton. It's a variation on one I've a few times, each time changing some ideas. Essentially it's a look at why we need each other.
The 3 Pitfalls of Managing International Teams By Moriah Scoble - #SEJSummit ...Search Engine Journal
The 3 Pitfalls of Managing International Teams
By Moriah Scoble, Head of SEO at Ring Central
As the world becomes ever more connected, businesses are given the opportunity to grow diverse and global teams like never before. However, even small differences in culture and language can prohibit a collaborative environment. Moriah draws from her own experiences in working with diverse teams both locally and abroad in order to demonstrate the keys to success: cultural awareness, diplomacy and adapting communication methods.
What the numbers tell us - Geeky, London23 Oct 2012Anna Dahlström
Slides for my lightning talk at Geeky on the 23rd of October in London.
Numbers on their own don't tell us much but put into context they start develop a meaning and can help us make informed decisions, guide the design and development process as well as bring aspects to life that we otherwise wouldn’t be able to see. Using data and numbers we can create meaningful connections and something to relate to. But it can also help us build experiences that surprise and delight and go further towards achieving our objectives.
Slides from a presentation at the Learning 2.011 Conference in Shanghai, China. 9 September 2011.
Seymour Papert describes bricolage as a way to learn and solve problems by trying, testing and playing around. How do we learn by playing around with digital stuff? Can we create deep learning experiences that encourage students to show and share what they know with the world and contribute to the global knowledge commons? A variety of concrete student centred learning experiences are shared that leverage the power of the world wide web and focus teachers instructional design through lenses that are student centred, knowledge centred, assessment centred, and community centred. We look at both small short term assignments and larger long term projects that demonstrate how your students can learn and share as 21st century bricoleurs.
Working with Developers to Activate your Content StrategyGeorgiana Cohen
Presented by Georgy Cohen at HighEdWeb 2019
When we’re talking about digital work, sometimes we divide that work into two buckets: the “creative” work (completed by visionary unicorns) and the “technical” work (completed by heads-down colleagues who just want to be left alone to code in peace).
But this is inaccurate. The creative and technical aspects of digital work need to be aligned in order to create effective experiences. This is particularly true when we are talking about content strategy.
In this talk, I will discuss how to practically achieve successful collaboration between creative and technical teams, yielding both an effective content strategy and deeper cross-disciplinary understanding. This means being more thoughtful about team dynamics and communication, requirements gathering, information design, the interplay between code and content, and overall site governance.
This is Not Fine: Working on the Web in Higher Ed During Uncertain TimesGeorgiana Cohen
With trust in institutions declining, a combative political climate, and ongoing challenges to the industry, it’s a complicated time to work in higher education marketing. We face extraordinary pressure to differentiate our institutions, assert their relevance, and meet critical goals for recruitment and fundraising. Meanwhile, the student market is rapidly changing, new policies endanger higher education funding and access, and the stinging impact of these shifting tides is acutely felt across the campus community. Amidst all this, battle fatigue is real. And it’s easy to feel powerless.
But within the scope of our roles and abilities as digital communicators, we have tremendous opportunity to target and optimize critical messages, elevate access to indispensable resources, support the most vulnerable members of our communities. In an era of fake news, context, clarity, and expertise have never been more valuable, and the mission of higher education has never been more essential. In this session, I will discuss how the humble higher ed digital communicator can meaningfully and sustainably fight the good fight for both their respective institution and higher education at large. From strategies to subtweets to self-care, consider this session a how-to for higher ed web work in these trying - yet potentially rewarding - times.
As delivered at ContentEd 2017 - London, England
Governance is all about creating structure and accountability to support your content goals. But in organizations where rigid hierarchies and legacy systems often still rule the roost, imposing new processes, roles, and guidelines (accompanied by new expectations and consequences) is much easier said than done. That’s why it’s important to prepare your internal community for governance through training and education, relationship building, and helping people understand the value and outcomes of their work on the website. Before implementing governance policies, find out how to prepare your community to embrace them more readily.
More Related Content
Similar to Where Strategy Meets Serendipity: A Framework for the Thoughtful Creation and Maintenance of Social Media Content
Slides from a presentation at the Riding the Wave Conference in Gimli, MB. 12 May 2011.
Seymour Papert describes bricolage as a way to learn and solve problems by trying, testing and playing around. How do we learn by playing around with digital stuff? Can we create deep learning experiences that encourage students to show and share what they know with the world and contribute to the global knowledge commons? A variety of concrete student centred learning experiences are shared that leverage the power of the world wide web and focus teachers instructional design through lenses that are student centred, knowledge centred, assessment centred, and community centred. We look at both small short term assignments and larger long term projects that demonstrate how your students can learn and share as 21st century bricoleurs.
This is the slightly expanded version of a session I recently did in Elluminate via LearnCentral with the students in our course, BeyondWebCT: Integrating Social Networking Tools Into Language & Culture Courses. Kevin Gaugler of Marist College was our guest speaker.
This was the focus of the session:
How can educators filter and manage the abundant resources and information now available through the internet? In the spirit of collaboration and community building, many educators are turning to these mediated environments to learn with and from each other. In this session we'll explore some tools that can help us manage content of interest to us and that can provide our students and us the option of learning with and from those outside the traditional course environment.
Delivered at the PRSA Counselors to Higher Education Senior Summit, April 25-27, 2012, Washington, D.C.
Learn more at http://takethecrosstown.com
Read more at http://meetcontent.com
These are slides from my presentation on Functional Interaction Design, presented at DrupalCon Paris 2009. (I presented an earlier version at DrupalCamp Colorado 2009.)
Credits for the wonderful kitten photos are at the end, 2nd to last slide.
How much radical openness does innovation need? Intimacy vs. Openness Deathma...Matteo Cassese
Watch a video of this presentation at http://popcorn.webmadecontent.org/5kd
15 November - Berlin - Summit of Newthinking. We live in the age of openness, of collaborative consumption: we are creating a new phase in human relations and development where the paradigm of sharing is brought to its fullest potential.
Yet we lack a language to speak about our souls, what’s inside us, what is intimate about us.
We have created a new social infrastructure (we called it social graph or social networks) yet we have re-created in digital form all the taboos and limits inherent to our physical, still closed society.
We need to explore a new paradigm. What happens to openness when it meets intimacy? How can we stop using our social graph as a stage for what we want the world to see and start using it to share what we truly are? How much value can we create in the world if we share not only our goods, but our souls?
This interactive and engaging talk explores the problem by contextualizing the exciting time we live in and introduces the topic of “Coming out in the digital age” through the meeting of the radical openness concept with the depths of our souls.
It’s the most current and most interesting development in human social interactions since social networking was born, a riveting new way of seeing the world and a call for a global coming out.
This call for coming out has a name and a manifesto under OUT AS YOU: a non-profit, R&D based startup project with ambitious goals. Visit the link to know more: http://out.as/you/
The Inner Critic is the main source of our biggest blocks to perform at our best. Fortunately, there are simple and effective ways to banish the inner critic in order to do our best work as contributors, collaborators, and leaders.
First, you’ll discover the three mental power tools that you already possess to stop the inner critic in its tracks. Then you’ll learn methods for dealing with the fear of being judged and criticized, how to transform highly critical self-talk into that of approval and encouragement, and ways to feel like your ideas are good enough and stop committing “ideacide.”
By the end, you’ll have a roadmap of how to get unstuck, do your best work, and channel your creativity as a force for positive change in the world.
Slides delivered during workshop at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012.
Social media is everywhere. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your nonprofit on Twitter, your program participants are commenting on your Facebook page, and your staff is posting videos on YouTube--what's an executive director to do? How much should she do personally on behalf of the organization and how much should she manage it? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this workshop, I will share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss topics such as staff capacity, social media guidelines, and your personal/professional brand.
How Teacher Association Presidents can use free online social media to create an online interactive networking hub to share information with their constituents, encourage their active participation in their associations, and monitor their online digital footprint.
When You're Not the Smartest Person in the RoomDean Shareski
A presentation for Parkland School Division in Edmonton. It's a variation on one I've a few times, each time changing some ideas. Essentially it's a look at why we need each other.
The 3 Pitfalls of Managing International Teams By Moriah Scoble - #SEJSummit ...Search Engine Journal
The 3 Pitfalls of Managing International Teams
By Moriah Scoble, Head of SEO at Ring Central
As the world becomes ever more connected, businesses are given the opportunity to grow diverse and global teams like never before. However, even small differences in culture and language can prohibit a collaborative environment. Moriah draws from her own experiences in working with diverse teams both locally and abroad in order to demonstrate the keys to success: cultural awareness, diplomacy and adapting communication methods.
What the numbers tell us - Geeky, London23 Oct 2012Anna Dahlström
Slides for my lightning talk at Geeky on the 23rd of October in London.
Numbers on their own don't tell us much but put into context they start develop a meaning and can help us make informed decisions, guide the design and development process as well as bring aspects to life that we otherwise wouldn’t be able to see. Using data and numbers we can create meaningful connections and something to relate to. But it can also help us build experiences that surprise and delight and go further towards achieving our objectives.
Slides from a presentation at the Learning 2.011 Conference in Shanghai, China. 9 September 2011.
Seymour Papert describes bricolage as a way to learn and solve problems by trying, testing and playing around. How do we learn by playing around with digital stuff? Can we create deep learning experiences that encourage students to show and share what they know with the world and contribute to the global knowledge commons? A variety of concrete student centred learning experiences are shared that leverage the power of the world wide web and focus teachers instructional design through lenses that are student centred, knowledge centred, assessment centred, and community centred. We look at both small short term assignments and larger long term projects that demonstrate how your students can learn and share as 21st century bricoleurs.
Working with Developers to Activate your Content StrategyGeorgiana Cohen
Presented by Georgy Cohen at HighEdWeb 2019
When we’re talking about digital work, sometimes we divide that work into two buckets: the “creative” work (completed by visionary unicorns) and the “technical” work (completed by heads-down colleagues who just want to be left alone to code in peace).
But this is inaccurate. The creative and technical aspects of digital work need to be aligned in order to create effective experiences. This is particularly true when we are talking about content strategy.
In this talk, I will discuss how to practically achieve successful collaboration between creative and technical teams, yielding both an effective content strategy and deeper cross-disciplinary understanding. This means being more thoughtful about team dynamics and communication, requirements gathering, information design, the interplay between code and content, and overall site governance.
This is Not Fine: Working on the Web in Higher Ed During Uncertain TimesGeorgiana Cohen
With trust in institutions declining, a combative political climate, and ongoing challenges to the industry, it’s a complicated time to work in higher education marketing. We face extraordinary pressure to differentiate our institutions, assert their relevance, and meet critical goals for recruitment and fundraising. Meanwhile, the student market is rapidly changing, new policies endanger higher education funding and access, and the stinging impact of these shifting tides is acutely felt across the campus community. Amidst all this, battle fatigue is real. And it’s easy to feel powerless.
But within the scope of our roles and abilities as digital communicators, we have tremendous opportunity to target and optimize critical messages, elevate access to indispensable resources, support the most vulnerable members of our communities. In an era of fake news, context, clarity, and expertise have never been more valuable, and the mission of higher education has never been more essential. In this session, I will discuss how the humble higher ed digital communicator can meaningfully and sustainably fight the good fight for both their respective institution and higher education at large. From strategies to subtweets to self-care, consider this session a how-to for higher ed web work in these trying - yet potentially rewarding - times.
As delivered at ContentEd 2017 - London, England
Governance is all about creating structure and accountability to support your content goals. But in organizations where rigid hierarchies and legacy systems often still rule the roost, imposing new processes, roles, and guidelines (accompanied by new expectations and consequences) is much easier said than done. That’s why it’s important to prepare your internal community for governance through training and education, relationship building, and helping people understand the value and outcomes of their work on the website. Before implementing governance policies, find out how to prepare your community to embrace them more readily.
Everything Old is New Again: Getting the Most Out of Your Email NewslettersGeorgiana Cohen
The hottest digital platform today arguably isn’t Periscope, Snapchat, or Yik Yak. In fact, it was invented in 1972. Yes, I am talking about email, that erstwhile platform whose death has been asserted time and time again. It’s most definitely alive, and going through quite a renaissance thanks to new tools, new personalities, and renewed attention to substance and style. As fatigue with the social media firehose grows, publishers are rediscovering the one-to-one intimacy of electronic mail.
In higher ed, email newsletters are a dime a dozen. But the effort they require is not insignificant. And there’s a lot of competition awaiting us in the inbox. How can we make email work harder for our content strategy, and what can we learn from this platform’s newfound popularity to make it more effective for us? In this presentation, we will discuss tools, processes, and best practices for managing email products; examine examples of successful email newsletters (from higher ed and beyond); and explain how to connect email to your overall communications strategy.
Fit to Print: Creating Purposeful News ContentGeorgiana Cohen
Delivered at Confab Higher Ed 2013
At our institutions, we commit a significant amount of resources to creating news content—press releases, internal and external newsletters, homepage feature stories, and more. We rely on this content to tell our story, communicate important information, and forge connections with readers in a timely, high-impact fashion. But how do we ensure that news content is on-brand, reaching the right audiences, and providing real value?
News content can have high strategic value for supporting institutional goals, but only if we plan and publish it with that intent. How much do we publish news content out of habit or reflex, rather than with clear purpose? Are we making good use of our time and resources—and our readers’ attention?
Learn how to best manage news content publishing, including best practices for editorial planning/workflow, strategic alignment, and measurement.
Discover how telling stories and utilizing diverse content types can make for more effective, compelling news content.
Gain perspective on how to build and sustain editorial partnerships that reinforce strategic news publishing.
Carrying the Banner: Reinventing News on Your University WebsiteGeorgiana Cohen
As delivered for EMG Online webinar, Oct. 13, 2011
http://www.emgonline.com/Academy/Pages/EMG-Academy/Products/KnowledgeBuilders/Reinventing-News-on-Your-University-Web-Site
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Where Strategy Meets Serendipity: A Framework for the Thoughtful Creation and Maintenance of Social Media Content
1. Where Strategy Meets Serendipity:
A Framework for the Thoughtful Creation
and Maintenance of Social Media Content
Georgiana Cohen
@radiofreegeorgy
July 25, 2012
#ncsrmr
1
43. #ncsrmr @radiofreegeorgy
Planning
“ Finding great content can
involve serendipity, but it
involves looking in the first place.
- Tim Nekritz
http://insidetimshead.wordpress.com/2012/01/09/seek-and-ye-shall-find-thoughts-on-content-and-serendipity/
28
http://www.flickr.com/photos/allyaubryphotography/3522537715/
44. People
http://www.flickr.com/photos/davemurr/4444331542/
45. About you
30
http://www.flickr.com/photos/philon/2183636788/ http://www.flickr.com/photos/wonker/1436280027/
46. About you
• Roles and responsibilities
• Process for shared management
• Approvals and workflow
• Expectations and empowerment
• Available time 31
http://www.flickr.com/photos/philon/2183636788/ http://www.flickr.com/photos/wonker/1436280027/
47. About you
32
http://www.flickr.com/photos/stevendepolo/4825345881/
48. About you
33
http://www.flickr.com/photos/wonker/1436280027/
50. Education, training
About you resources,
Shared and workshops
guidelines and templates
35
http://www.flickr.com/photos/wonker/1436280027/
51. Education, training
About you resources,
Shared and workshops
guidelines and templates
Awareness of campus
social media landscape
36
http://www.flickr.com/photos/wonker/1436280027/
52. Education, training
About you resources,
Shared and workshops
guidelines and templates
Awareness of campus
social media landscape
Brainstorming
and collaboration
37
http://www.flickr.com/photos/wonker/1436280027/
53. Education, training
About you resources,
Shared and workshops
guidelines and templates
Awareness of campus
social media landscape
Brainstorming
and collaboration
Share information
and coordinate efforts
38
http://www.flickr.com/photos/wonker/1436280027/
54. Education, training
About you resources,
Shared and workshops
guidelines and templates
Awareness of campus
social media landscape
Brainstorming
and collaboration
Share information
and coordinate efforts
Share best practices
and case studies
39
http://www.flickr.com/photos/wonker/1436280027/
55. Education, training
About you resources,
Shared and workshops
guidelines and templates
Awareness of campus
social media landscape
Brainstorming
and collaboration
Share information
and coordinate efforts
Moral support
Share best practices
and case studies
40
http://www.flickr.com/photos/wonker/1436280027/
56. Process
http://www.flickr.com/photos/17258892@N05/2588347668/
57. #ncsrmr @radiofreegeorgy
Planning
“ Finding great content can
involve serendipity, but it
involves looking in the first place.
- Tim Nekritz
http://insidetimshead.wordpress.com/2012/01/09/seek-and-ye-shall-find-thoughts-on-content-and-serendipity/
42
http://www.flickr.com/photos/rexroof/3283248534/
58. • Responsibility
• Respect and civility
• Transparency, reputation and
endorsements
• Responsiveness and
maintenance
• Confidentiality and security
• Community building
http://www.flickr.com/photos/rexroof/3283248534/
59. • Responsibility
• Respect and civility
• Transparency, reputation and
endorsements
• Responsiveness and
maintenance
• Confidentiality and security
• Community building
http://www.flickr.com/photos/rexroof/3283248534/
60. #ncsrmr @radiofreegeorgy
Process
Four tenets of the community manager
1. Community advocate
2. Brand evangelist
3. Savvy communicator
4. Gathers input for future product and services
Source: Jeremiah Owyang http://www.web-strategist.com/
blog/2007/11/25/the-four-tenets-of-the-community-manager/
44
61. • Monitor your brand
Listening • Discover content
• Discover conversation
• Find your fans (and foes)
45
http://www.flickr.com/photos/ky_olsen/3133347219/
62. #ncsrmr @radiofreegeorgy
Process
• Connect disparate audiences in one space
• Build meaningful connections
• Reinforce your brand
• Enable content discovery and creation
• Communicate, respond and engage in real-time
• Gain valuable info and insight 46
http://www.flickr.com/photos/oskay/343867549/in/set-72157594321212027
63. #ncsrmr @radiofreegeorgy
Process
• Connect disparate audiences in one space
• Build meaningful connections
• Reinforce your brand
• Enable content discovery and creation
• Communicate, respond and engage in real-time
• Gain valuable info and insight 47
64. Madison Area California State #ncsrmr @radiofreegeorgy
Technical College
Planning University - East Bay
http://insidetimshead.wordpress.com/2012/01/09/seek-and-ye-shall-find-thoughts-on-content-and-serendipity/
48
66. #ncsrmr @radiofreegeorgy
Planning
Think twice,
publish once
“ Finding great content can
involve serendipity, but it
involves looking in the first place.
- Tim Nekritz
http://insidetimshead.wordpress.com/2012/01/09/seek-and-ye-shall-find-thoughts-on-content-and-serendipity/
50
http://www.flickr.com/photos/mukluk/174688752/
69. #ncsrmr @radiofreegeorgy
Publishing
• Ensure consistency across
channels and despite turnover
Style guide
• Tie to brand guidelines
• Image/avatar/visual standards
• Hashtag and naming
conventions
53
70. #ncsrmr @radiofreegeorgy
Publishing
Voice and Tone
• Contrasting values (“we’re X but
not Y; we’re savvy, but not hipster.”
Style guide
• Determine the personality of your
brand on social media
• Active voice; no jargon; be inclusive
54
71. #ncsrmr @radiofreegeorgy
Scheduling posts
Planning
Think twice,
publish once
• IFTTT
“
• Buffer
• Timely Finding great content can
involve serendipity, but it
Considerations looking in the first place.
involves
• Context - Tim Nekritz
• Real-time
http://insidetimshead.wordpress.com/2012/01/09/seek-and-ye-shall-find-thoughts-on-content-and-serendipity/
• Platform specifics
55
http://www.flickr.com/photos/mukluk/174688752/ http://www.flickr.com/photos/bradmontgomery/6818868037/
73. #ncsrmr @radiofreegeorgy
Publishing
“ Finding great content can
involve serendipity, but it
involves looking in the first place.
- Tim Nekritz
http://insidetimshead.wordpress.com/2012/01/09/seek-
and-ye-shall-find-thoughts-on-content-and-serendipity/
57
74. #ncsrmr @radiofreegeorgy
Process
Overview of content curation:
1. Listening/discovery framework
2. Editorial sensibilities
3. Brand-adjacent content
4. Context
5. Real-time workflow
6. Community
7. Ethics
58
75. #ncsrmr @radiofreegeorgy
Process
Overview of content curation:
1.Listening/discovery framework
2.Editorial sensibilities
3.Brand-adjacent content
4.Context
5.Real-time workflow
6.Community
7.Ethics
59
76. • It should be user-generated content (for example, YouTube videos, blog posts,
Twitter accounts, etc.). While a media hit may be included in a Jumble post, it
should not be the core around which the post is built.
• Always cite sources and credit appropriately
◦ Many YouTube videos – say, shot at a cappella concerts – are hard to cite as
“John Smith, E11, filmed the Bubs singing this song” – use your judgment as to
where citation and credit is required.
• Discovering that a Tufts entity (e.g. department, student group) is on Facebook,
Twitter or has a blog is enough for a Jumble post, assuming their content on
those channels is interesting and worthy of mention—consider citing a recent
tweet or FB post
◦ When posting about blogs, reference the subject matter of a recent post and
include a quoted excerpt using the <blockquote> function in Wordpress.
• Students, alums, faculty and staff who created the content (not necessarily
everyone mentioned or appearing in the content) should ideally be able to be
identified by name (by which we can then learn years, titles, etc.) ...
• Student groups should be identifiable (e.g. which a cappella group is featured in
the video)
◦ This is so we can add the appropriate context of linking to their website,
Facebook page, etc.
• Content should be recent (e.g. not video from an a cappella concert last fall)
• If we are unsure of the connection to the university, or the connection is tenuous,
do not post
• Review content thoroughly (most specifically, watch videos through to the end) to
be sure there is nothing unfavorable (e.g. explicit language, alcohol, nudity, etc.).
If foul language is gratuitous, the content may be excluded. But if it seems
appropriate (e.g. student film), use your judgment.
79. #ncsrmr @radiofreegeorgy
Planning
“ Finding great content can
involve serendipity, but it
involves looking in the first place.
- Tim Nekritz
http://insidetimshead.wordpress.com/2012/01/09/seek-and-ye-shall-find-thoughts-on-content-and-serendipity/
63
http://www.flickr.com/photos/cogdog/7423881070/
84. Value
over
volume.
Quality
over
quantity.
67
http://www.flickr.com/photos/cheryldudley/3633002627/
http://www.flickr.com/photos/orinrobertjohn/2911248047/
http://www.flickr.com/photos/ollesvensson/4252196844/
86. • Put numbers
in context
• Pick stats that
matter to you
• Measure over
time. Look for
patterns.
• Validate
qualitative
analysis
69
http://www.flickr.com/photos/cheryldudley/3633002627/
http://www.flickr.com/photos/ollesvensson/4252196844/
Who here directly manages and updates social media on a day to day basis?\nWho here has social media under their purview but does not run it on a day to day basis?\nThere&#x2019;s something here for everyone.\n
\n
\n
\n
\n
\n
\n
\n
It is not this. It is not a unicorn. It is not magic. We have to put in the work to make SM work for us,\nSocial media is a magical playland, rife with serendipity and unicorns. We gleefully flock to the open fields, certain that social media will help us sell, engage, brand and communicate.\n
What I am here to do today is to kill unicorns, with something called content strategy.\n
What I am here to do today is to kill unicorns, with something called content strategy. &#x201C;Content strategy plans for the creation, publication, and governance ofuseful, usable content.&#x201D;\n
\n
..SM is not an island\n
CS for SM is part of broader CS, - everything needs to be interconnected to serve org goals and user needs. - strive for message alignment and consistency & that only comes from considering how all channels work in concert. - This session - not to promote an independent SM CS, but rather focus on unique considerations for SM. WEBSITE IS PARAMPOUNT\n
so, like this horse. social media needs to be realistic, kept fit and alive, equipped, trained\n
The secret to content strategy - it&#x2019;s about people\n- buy-in, roles, workflow, community\n\nI&#x2019;m going to talk about how to empower people and give them the structure through which your SM will succeed.\n
\n
\n
\n
\n
\n
\n
\n
SM is not an end in itself. it&#x2019;s not something we do because we feel like we should, or because someone told us to, or because the other guy does.\n
it&#x2019;s a tool to use in the service of specific goals, and having a sense of the why, who and what guide the usage of that too. Has to be purpose-driven. Used with intent.\n
&#x2192; - you don&#x2019;t have to be all things to all people. Be intentional. Be specific. \nThose goals should tie to org goals. Follower amounts are not goals. This is the foundation of everything that follows\n
We know what we want to accomplish, who we&#x2019;re talking to and what we&#x2019;re saying - so where are we going to do this?\n
Picking your channels- don&#x2019;t need to pick them all - based on those pillars, figure out which channel or channels sit best atop them, and what you can reasonably manage.\n\n\n
If you already have various channels, see which ones are more successful - use as an opp to refocus energies\n\n
No shiny objects - avoid OSS - you don&#x2019;t want ot put time and energy into something that may be fun but is not actually helping you get things done.\n\n
No shiny objects - avoid OSS\n\n
Content types - Going back to those goals, audiences and messaging, what&#x2019;s the right way to package that all together. videos? photos? text? links? queries?\n
Content plan - eg. school or dept. info like deadlines / events, student accomplishment/encouragement, testimonials, news and current events in the field, ask questions/solicit feedback - inquire about student projects and experiences, perspectives on relevant issues, build pride, what their soundtrack is for move-in? What will you reshare?\n
Content discovery and sourcing\n- what content, what news, what sources - on-campus, publications, other channels - who to connect with to get content ideas and links\n
Losing control - prepare yourself AND stakeholders\nYou can only control what you put out there, not how people react to it\n
People - a huge part of the previous P - planning\n
How do we share ownership? Who needs to be empowered, and who are the stakeholders\n- regularly scheduled calls/meetings to stay on track, promote discussion\n Convene with broader comms team quarterly/monthly to report outcomes and make adjustments\n Socialize the entire communications team, even if only select people update/respond/etc.\n\n
How do we share ownership? Who needs to be empowered, and who are the stakeholders\n- regularly scheduled calls/meetings to stay on track, promote discussion\n Convene with broader comms team quarterly/monthly to report outcomes and make adjustments\n Socialize the entire communications team, even if only select people update/respond/etc.\n\n
one-man band - doing SM for a dept, or you&#x2019;re the only SM specialist for the university\n\nForm campus social media working group\n
Form campus social media working group\n
\n
\n
\n
\n
\n
\n
\n
\n
Guidelines - more than an IT policy\n- include publishing considerations, criteria\n- opportunity to gain buy-in and investment\n
these are the categories from what i created at Tufts\n
Be relevant - Be helpful - Balance their needs and your goals - Be open, honest, personable and accessible - Facilitate, don&#x2019;t dominate\n
just respond to students going on tours\nStrategic social listening/monitoring - to hear conversations of concern/relevancy to brand\nThere are tools to help do this.\n\n
Build meaningful connections - between other campus groups, between students, across audiences (parents, alums, students, staff, prospectives)\n\n
Communicate, respond and engage in real-time - Answer questions, Clear up misconceptions or misinformation, Solve problems\n\n
COMMENT response matrix\n
Who here directly manages and updates social media on a day to day basis?\nWho here has social media under their purview but does not run it on a day to day basis?\n\nThere&#x2019;s something here for everyone.\n
Have your content plan in place and communicated/shared internally.\n
\n
- What will I post? How often will I post and respond?\n- reinforces cross-channel publishing\nMultichannel publishing - should not just mean multiple silos. it should be a mesh\n
\n
\n
Hashtags and tags\n
Curation\nTalked about listening earlier\n\n
\n
otrustworthiness - as universities, we are trusted entities - with great power comes great responsibility\noreview and validate the content you are curating - do some detective work to attach names if possible\noone rotten apple spoils the barrel - one red solo cup ruins the whole video\ncopyright, fair use, attribtuion, linking - don&#x2019;t steal!\n\n\n
otrustworthiness - as universities, we are trusted entities - with great power comes great responsibility\noreview and validate the content you are curating - do some detective work to attach names if possible\noone rotten apple spoils the barrel - one red solo cup ruins the whole video\ncopyright, fair use, attribtuion, linking - don&#x2019;t steal!\n\n\n
\n
\n
Blend of content, build a narrative, built-in Attribution\n
Hashtags and tags - what are they and why use them?\nAlways double check them before using, use them consistently, educate the community\n
There are a lot of easy numbers associated with social media. So we have to be careful when we&#x2019;re trying to measure our efforts that we&#x2019;re measuring the right things.\n
\n
Measurement is so much more than a single number!\n
\n
- How do you know if your content efforts are successful if you&#x2019;re not measuring them against your goals?\n- SM goals should tie to organizational goals\n
\n
- How do you know if your content efforts are successful if you&#x2019;re not measuring them against your goals?\n- SM goals should tie to organizational goals\n
- How do you know if your content efforts are successful if you&#x2019;re not measuring them against your goals?\n- SM goals should tie to organizational goals\n
ed cal can help track these\n
No shiny objects - avoid OSS\n- Pinterest\nOr dull objects\n- Google+\n
No shiny objects - avoid OSS\n- Pinterest\nOr dull objects\n- Google+\n