Uploaded byGeorgiana Cohen
Get Smart About Content
The document discusses content creation and management. It emphasizes that content is important for business goals like getting customers, persuading audiences, and building relationships. However, content requires thoughtful creation, consistent attention, ongoing assessment, engagement, adaptation, and constant promotion. Content is a process, not a project, and the more work invested in content, the longer its lifespan. Planning is crucial to avoid problems, and measurement ensures content is effective and achieving goals.
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Get Smart About Content
- 1. ...About Content Georgy Cohen @radiofreegeorgy Podcamp Boston Sept. 25, 2011 #pcb6
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- 3. Content can helpyou: •Get business •Persuade audiences •Build relationships •Establish expertise •Communicate news •Spread ideas
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- 5. Content requires: •Thoughtful creation •Consistentattention •Ongoing assessment •Engagement and response •Adaptation and evolution •Constant promotion
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- 7. The more workyou put in, the longer your content lifespan.
- 8. Content is aprocess, not a project.
- 9. Let’s talk aboutthis...
- 10. Flashes of inspiration becomeenduring content through thoughtful, sustained effort over time.
- 11. Content without planning isa problem waiting to happen.
- 12. Get the bestout of your content, before it gets the best of you! •Avoid “blank page panic” and anxiety-based publishing •Abandoned channels lead to missed opportunities and a damaged brand
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- 15. And ask yourselfsix important questions
- 16. Why? What isyour goal? Content is just a tool in service of a goal
- 17. Avoid O.S.S.* * “Ooh,shiny!” syndrome
- 18. Who? Whois your audience? What are their needs and how can you address them?
- 19. What? What do youwant to say? How do you distill your goals into messages?
- 20. How? What typesof content will you publish? What is your tone/voice?
- 21. Where? What publishing platforms will you use? (It doesn’t have to be all of them.)
- 22. Wrong Right Your channels should support one another.
- 23. When? Do youuse an editorial calendar? Publishing is a privilege, not a right. Don’t add volume; add value.
- 24. And we can’tforget...
- 25. Measurement ensures your content is helping you achieve your goals. The old measurement trick!
- 26. Making content more effective atevery turn... ...and loving it!
- 27. Thank you! Questions? @radiofreegeorgy georgy.cohen@gmail.com georgycohen.com