Five ways universities can leverage the real-time web to advance their brands, building on the core principles of trust, relationships and context. As delivered at #140conf Boston, Sept. 14, 2010 Read an adaptation of the talk: http://doteduguru.com/id5770-higher-ed-the-real-time-web.html

1. Higher Ed in the Now: Building Our Brands in Real-Time Georgiana Cohen Manager, Web Content and Strategy Tufts University

2. http://www.flickr.com/photos/smcdevitt/3091208756

3. http://www.flickr.com/photos/soldiersmediacenter/4723608143

6. Events http://www.flickr.com/photos/joelanman/367425390

9. Publishing http://www.flickr.com/photos/seattlemunicipalarchives/4112145071

13. Listening http://www.flickr.com/photos/mister-e/2247141772

14. Expertise & Relevance http://www.flickr.com/photos/marlened/4485977775

16. Critical Thinking http://www.flickr.com/photos/seatbelt67/502255276/

17. http://www.flickr.com/photos/psd/9023574/

18. Thank you! @radiofreegeorgy georgycohen.com