SlideShare a Scribd company logo
Tips & Tricks for E-book 
& Indie Publishing 
by Wesley Fryer, Ph.D. 
wfryer.me/publish2 
25 Oct 2014 www.speedofcreativity.org 
Oklahoma City, OK
turbulent times of opportunity 
www.flickr.com/photos/defenceimages/8675799490
September 11, 2014 
https://medium.com/@cshirky/publishing-and-reading-6a80139d13cc
https://medium.com/@cshirky/publishing-and-reading-6a80139d13cc 
The traditional industry belief — if you don’t live in a 
big city and have a lot of money, you deserve 
second-class access to books — is being 
challenged by a company trying to say “If you have 
ten bucks, there’s not a book in the world you can’t 
read.” If the current industry can’t keep their prices 
high while competing with instant distribution of a 
vastly expanded literature — and that seems to be 
their only assertion worth taking at face value — 
then it’s time for them to figure out how to make a 
business out of improved access. They can drop 
DRM, sell ebooks directly to readers, add or 
improve their subscription services, offer print-on-demand— 
http://en.wikipedia.org/wiki/Clay_Shirky 
any strategy, really, except continuing to 
insist that readers must accept high prices and 
restricted access.
https://medium.com/@cshirky/publishing-and-reading-6a80139d13cc 
The threat Amazon poses to our 
collective self-regard is the usual 
American one: The market is 
optimized for availability rather than 
respect. The surface argument is 
about price, but the deep argument is 
about prestige. If Amazon gets its way, 
saying, “I published a book” will 
generate no more cultural capital than 
saying “I spoke into a microphone.” 
http://en.wikipedia.org/wiki/Clay_Shirky 
www.iconfinder.com/icons/27467/microphone_icon
www.flickr.com/photos/cibergaita/97220057
www.flickr.com/photos/wfryer/14494680059 
about.me/wfryer
$9.99 $14.99 free 
2011 2013 2013 
$2.99 $2.99 $2.99 $2.99 $2.99 $2.99 
2014 2014 2014 2014 2014 2014 
www.speedofcreativity.org/ebooks
My Book Distribution Channels 
www.wesfryer.com 
wiki.wesfryer.com 
maps.playingwithmedia.com 
speedofcreativity.org 
playingwithmedia.com 
www.speedofcreativity.org/ebooks
http://wiki.wesfryer.com/Home/handouts/publish 
http://writewellsellwellokc.com/handouts/2013-public/
www.flickr.com/photos/northbaywanderer/108299849
www.flickr.com/photos/joeshlabotnik/8954811073
www.flickr.com/photos/zigazou76 
hat tip to http://twitter.com/BlueSkunkBlog
http://en.wikipedia.org/wiki/Vanity_press
http://en.wikipedia.org/wiki/Self-publishing
www.pottermore.com
https://kdp.amazon.com
Requirements? 
1. EIN or SSN 
2. Bank Account Info 
3. Book in Digital Format 
(no ISBN like iTunes) 
small print 
1. Can’t undersell elsewhere 
2. Won’t pay for 90 days 
3. Want $9.99 or < eBooks 
https://kdp.amazon.com
www.flickr.com/photos/scottiet812/2918178633 
marketing is the key
Update your own website regularly with new content 
www.speedofcreativity.org http://twittercounter.com/wfryer 
@wfryer
Share your interests & passions, 
strive to become a “trusted voice” 
www.flickr.com/photos/adrianruiz/272775963
mailchimp.com 
http://sumome.com
www.google.com/analytics/
Are you going to marry ONE publisher or format? 
www.flickr.com/photos/ajay13/13957303880
www.youtube.com/watch?v=j0DsTIIPzbc
www.youtube.com/watch?v=j0DsTIIPzbc
www.youtube.com/channel/UC1CxCuzTh_u5aUg4jp01RJA
https://kdp.amazon.com/select
Amazon Doesn’t Want Your eBook to Be FREE (very long) 
http://ryancaseybooks.com/free-ebook-changes/
Marketing & Preparation for KDP Free Days 
www.funderstanding.com/authors/blog-authors/maximizing-kdp-free-days-promotion-part-2-the-preparatory-stage/
www.amazon.com/Hopscotch-Challenges-Learn-Code-iPad-ebook/dp/B00GPVKS50
www.speedofcreativity.org/2013/11/18/options-for-distributing-a-free-ebook- 
amazon-apple-smashwords-and-more/
www.youtube.com/playlist?list=PLcCkQ9mj_ok_rlsCMpnBVwGsxkRAUSBaI
www.youtube.com/watch?v=e0H2lKQwT1A
http://apethebook.com
www.amazon.com/Wesley-A-Fryer/e/B00FDFME10
www.amazon.com/Playing-Media-simple-powerful-sharing-ebook/dp/B005EMLR88
www.amazon.com/Playing-Media-simple-powerful-sharing-ebook/product-reviews/B005EMLR88/
https://kdp.amazon.com
https://kdp.amazon.com
https://kdp.amazon.com
https://kdp.amazon.com
http://seashore.sourceforge.net 
www.gimp.org 
https://pixlr.com 
FREE Image 
Editing 
Software 
Options
Why Sell eBooks on Your 
Own Website? 
• Keep more (most) of your gross sales 
• Get paid MUCH faster (in hours versus months) 
• Collect customer information
www.e-junkie.com
http://maps.playingwithmedia.com/about/
www.speedofcreativity.org/ebooks/help
www.dropcards.com
www.createspace.com/3675836
www.acx.com
www.xlibris.com
www.lulu.com/shop/ms-moores-third-graders/our-favorite-books/paperback/product-21026738.html
http://ebooks.playingwithmedia.com/moore/
www.literatureandlatte.com/scrivener.php
http://itunesconnect.apple.com
Keep in Mind w/ iTunes 
• 100% FREE books are permitted! 
• ISBN is required 
• Formatting requirements MUCH 
more strict than Amazon 
• No competing website links 
permitted 
• iTunes Producer software ONLY 
runs on Apple computers
http://itunesconnect.apple.com
http://itunesconnect.apple.com
http://calibre-ebook.com
Pricing 
www.flickr.com/photos/wfryer/7238758090
www.speedofcreativity.org/ebooks
Last year on iTunes: “Hopscotch Challenges” (free) = 354 
Last 23 days on Amazon: “Hopscotch Challenges” (free) = 214
tell your story… 
& encourage others www.flickr.com/photos/9539464@N02/7631378630
http://gregmckeown.com/essentialism-the-disciplined-pursuit-of-less/
http://austinkleon.com/show-your-work/
Tips & Tricks for E-book 
& Indie Publishing 
by Wesley Fryer, Ph.D. 
wfryer.me/publish2 
25 Oct 2014 www.speedofcreativity.org 
Oklahoma City, OK

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Tips and Tricks for E-book and Indie Publishing (Oct 2014)