Delivered at the PRSA Counselors to Higher Education Senior Summit, April 25-27, 2012, Washington, D.C.
Learn more at http://takethecrosstown.com
Read more at http://meetcontent.com
Fraley AEC Solutions Owner Brian Fraley and Pile Buck Magazine Editor Alex Smoot have a discussion in a Q&A format on the importance of marketing in the construction industry.
[ http://infiniflux.com/download ]
The world's fastest time series DBMS.
What is InfiniFlux?
1) InfiniFlux is a time-series database which performs real-time data processing, i.e., data are inserted at high speed, retrieved and analyzed without elapsed time.
2) InfiniFlux also compresses and stores data in real-time. Its query language and syntax complies with the SQL standard. The extended SQL syntax provides additional features such as the text search tool.
A foundation course on networked journalism I gave to journalism graduate students from Azerbaijan, Armenia and Georgia at the European Commission, 17 November 2011.
Powers and Problems of Integrating Social Media Data with Public Health and S...Cody Buntain
Social media sites like Twitter provide readily accessible sources of large-volume, high-velocity data streams, now referred to as ``Big Data.''
While private companies have already made great strides in leveraging these social media sources, many public organizations and government agencies could reap significant benefits from these resources.
Care must be exercised in this integration, however, as huge data sets come with their own intrinsic issues.
This presentation explores these advantages and hazards with several experiments that demonstrate social media data's ability to support government organizations and supplement existing programs.
Against the Current - Digital Marketing's Challenges and Future in the Philip...Jason Cruz
The current challenges of digital marketing in the Philippines and why the future is bright despite and in spite of these obstacles.
A talk given at SM Sta Mesa for the Polytechnic University of the Philippines' Marketing Jays Productions: "Uprising of the Marketing Victors, Empowering Brands, Engage Customers, and Execute Big Ideas". February 5, 2013.
The State of Social Media (and How to Use It and Not Lose Your Job)Andrew Krzmarzick
Keynote address for the National Conference of State Legislatures (NCSL) Luncheon for Legislative Information and Communications Staff and National Association of Legislative Information Technology professionals on October 10, 2012.
"Tweeting for Science" When Social Media met Citizen ScienceMargaret Gold
This is the presentation that I gave together with a group of panelists at the Dana Centre as part of National Science and Engineering Week. March 20th, 2014.
Citizen Science and Social Media.
What Is The Atomic Weight of Your Content & Why It MattersMichael Pranikoff
This workshop was given by PR Newswire Global Director of Emerging Media - Michael Pranikoff - at the PRSA North Pacific Region Conference on 6-25-16. The presentation walks through emerging media trends and the importance of creating content that is easy to quickly understand, digest, and make shareable both from a PR aspect of reaching media as well creating content that is direct for your intended audience.
Fraley AEC Solutions Owner Brian Fraley and Pile Buck Magazine Editor Alex Smoot have a discussion in a Q&A format on the importance of marketing in the construction industry.
[ http://infiniflux.com/download ]
The world's fastest time series DBMS.
What is InfiniFlux?
1) InfiniFlux is a time-series database which performs real-time data processing, i.e., data are inserted at high speed, retrieved and analyzed without elapsed time.
2) InfiniFlux also compresses and stores data in real-time. Its query language and syntax complies with the SQL standard. The extended SQL syntax provides additional features such as the text search tool.
A foundation course on networked journalism I gave to journalism graduate students from Azerbaijan, Armenia and Georgia at the European Commission, 17 November 2011.
Powers and Problems of Integrating Social Media Data with Public Health and S...Cody Buntain
Social media sites like Twitter provide readily accessible sources of large-volume, high-velocity data streams, now referred to as ``Big Data.''
While private companies have already made great strides in leveraging these social media sources, many public organizations and government agencies could reap significant benefits from these resources.
Care must be exercised in this integration, however, as huge data sets come with their own intrinsic issues.
This presentation explores these advantages and hazards with several experiments that demonstrate social media data's ability to support government organizations and supplement existing programs.
Against the Current - Digital Marketing's Challenges and Future in the Philip...Jason Cruz
The current challenges of digital marketing in the Philippines and why the future is bright despite and in spite of these obstacles.
A talk given at SM Sta Mesa for the Polytechnic University of the Philippines' Marketing Jays Productions: "Uprising of the Marketing Victors, Empowering Brands, Engage Customers, and Execute Big Ideas". February 5, 2013.
The State of Social Media (and How to Use It and Not Lose Your Job)Andrew Krzmarzick
Keynote address for the National Conference of State Legislatures (NCSL) Luncheon for Legislative Information and Communications Staff and National Association of Legislative Information Technology professionals on October 10, 2012.
"Tweeting for Science" When Social Media met Citizen ScienceMargaret Gold
This is the presentation that I gave together with a group of panelists at the Dana Centre as part of National Science and Engineering Week. March 20th, 2014.
Citizen Science and Social Media.
What Is The Atomic Weight of Your Content & Why It MattersMichael Pranikoff
This workshop was given by PR Newswire Global Director of Emerging Media - Michael Pranikoff - at the PRSA North Pacific Region Conference on 6-25-16. The presentation walks through emerging media trends and the importance of creating content that is easy to quickly understand, digest, and make shareable both from a PR aspect of reaching media as well creating content that is direct for your intended audience.
I was invited by Greg Valou (Communications, Metro Vancouver) to speak to their social media group about what elements should they consider when designing a social media strategy and why they should do it.
I particularly emphasized the following elements:
(a) Going multi-platform
(b) Choosing a particular pilot project and go with it
(c) Use it as a form of citizen engagement
(d) Make use of all the tools they have in-house.
Liberal Education in the Emerging Digital EcosystemRebecca Davis
How does the emerging digital environment shape teaching and learning in the 21st century? What skills, abilities, and habits of mind do today’s graduates need for their careers and to solve complex problems in this context? The future of liberal education depends upon an integrative vision of digitally-informed learning that is not merely digital content delivery but rather is reshaped in the same ways that digital learning has already fundamentally changed our culture. This talk will present a vision for implementing liberal education in the emerging digital ecosystem through a curriculum that scaffolds digital engagement from introductory to capstone level courses.
Leadership North County is a nine-month community leadership program. Julie Wright of (W)right On Communications presented on the topic of emerging media focusing on social media and social networks for advancing your message.
Twitter for scientists - the ins and outs, whys and how. With some tips and useful links. Additional information and useful links at the end of the talk. Talk given by Jeremiah Osborne-Gowey during a special Science Communication session of the 2012 American Fisheries Society annual meeting, St. Paul, MN, August 19-23. http://afs2012.org/
Using social media to promote your station final Eric Athas
Thinking about marketing your station with social media and not sure where to start? In this webinar, we’ll talk about understanding your online audience,establishing digital goals, and best practices for engaging with your digital community. Emphasis will be placed on creating and curating content that resonates with your audience and strengthens your brand.
Working with Developers to Activate your Content StrategyGeorgiana Cohen
Presented by Georgy Cohen at HighEdWeb 2019
When we’re talking about digital work, sometimes we divide that work into two buckets: the “creative” work (completed by visionary unicorns) and the “technical” work (completed by heads-down colleagues who just want to be left alone to code in peace).
But this is inaccurate. The creative and technical aspects of digital work need to be aligned in order to create effective experiences. This is particularly true when we are talking about content strategy.
In this talk, I will discuss how to practically achieve successful collaboration between creative and technical teams, yielding both an effective content strategy and deeper cross-disciplinary understanding. This means being more thoughtful about team dynamics and communication, requirements gathering, information design, the interplay between code and content, and overall site governance.
This is Not Fine: Working on the Web in Higher Ed During Uncertain TimesGeorgiana Cohen
With trust in institutions declining, a combative political climate, and ongoing challenges to the industry, it’s a complicated time to work in higher education marketing. We face extraordinary pressure to differentiate our institutions, assert their relevance, and meet critical goals for recruitment and fundraising. Meanwhile, the student market is rapidly changing, new policies endanger higher education funding and access, and the stinging impact of these shifting tides is acutely felt across the campus community. Amidst all this, battle fatigue is real. And it’s easy to feel powerless.
But within the scope of our roles and abilities as digital communicators, we have tremendous opportunity to target and optimize critical messages, elevate access to indispensable resources, support the most vulnerable members of our communities. In an era of fake news, context, clarity, and expertise have never been more valuable, and the mission of higher education has never been more essential. In this session, I will discuss how the humble higher ed digital communicator can meaningfully and sustainably fight the good fight for both their respective institution and higher education at large. From strategies to subtweets to self-care, consider this session a how-to for higher ed web work in these trying - yet potentially rewarding - times.
As delivered at ContentEd 2017 - London, England
Governance is all about creating structure and accountability to support your content goals. But in organizations where rigid hierarchies and legacy systems often still rule the roost, imposing new processes, roles, and guidelines (accompanied by new expectations and consequences) is much easier said than done. That’s why it’s important to prepare your internal community for governance through training and education, relationship building, and helping people understand the value and outcomes of their work on the website. Before implementing governance policies, find out how to prepare your community to embrace them more readily.
Everything Old is New Again: Getting the Most Out of Your Email NewslettersGeorgiana Cohen
The hottest digital platform today arguably isn’t Periscope, Snapchat, or Yik Yak. In fact, it was invented in 1972. Yes, I am talking about email, that erstwhile platform whose death has been asserted time and time again. It’s most definitely alive, and going through quite a renaissance thanks to new tools, new personalities, and renewed attention to substance and style. As fatigue with the social media firehose grows, publishers are rediscovering the one-to-one intimacy of electronic mail.
In higher ed, email newsletters are a dime a dozen. But the effort they require is not insignificant. And there’s a lot of competition awaiting us in the inbox. How can we make email work harder for our content strategy, and what can we learn from this platform’s newfound popularity to make it more effective for us? In this presentation, we will discuss tools, processes, and best practices for managing email products; examine examples of successful email newsletters (from higher ed and beyond); and explain how to connect email to your overall communications strategy.
Fit to Print: Creating Purposeful News ContentGeorgiana Cohen
Delivered at Confab Higher Ed 2013
At our institutions, we commit a significant amount of resources to creating news content—press releases, internal and external newsletters, homepage feature stories, and more. We rely on this content to tell our story, communicate important information, and forge connections with readers in a timely, high-impact fashion. But how do we ensure that news content is on-brand, reaching the right audiences, and providing real value?
News content can have high strategic value for supporting institutional goals, but only if we plan and publish it with that intent. How much do we publish news content out of habit or reflex, rather than with clear purpose? Are we making good use of our time and resources—and our readers’ attention?
Learn how to best manage news content publishing, including best practices for editorial planning/workflow, strategic alignment, and measurement.
Discover how telling stories and utilizing diverse content types can make for more effective, compelling news content.
Gain perspective on how to build and sustain editorial partnerships that reinforce strategic news publishing.
Carrying the Banner: Reinventing News on Your University WebsiteGeorgiana Cohen
As delivered for EMG Online webinar, Oct. 13, 2011
http://www.emgonline.com/Academy/Pages/EMG-Academy/Products/KnowledgeBuilders/Reinventing-News-on-Your-University-Web-Site
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
11. #prsache @radiofreegeorgy
Introduction
1. The Tufts Now project
2. The higher ed news landscape
3. The role of storytelling
4. Planning and publishing
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17. #prsache @radiofreegeorgy
Online news in higher ed: an overview
What is the purpose of news on a university website?
1. Support brand, message
and institutional goals
2. Connect with audiences
through storytelling, delivery
and presentation
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18. #prsache @radiofreegeorgy
Online news in higher ed: an overview
State of Print and Electronic
Publications in Higher Ed
94% of survey respondents (vs. 82% in 2009 and 77% in
2007) say that their institutions are relying more on
electronic publications.
Yet only 38% say their budget for electronic publications
has increased over the past two years (vs. 42% in 2009
and 44% in 2007!)
(Dec. 2010)
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19. #prsache @radiofreegeorgy
Online news in higher ed: an overview
• Poor design
• Not dynamic
• Unclear audience
• Ineffective storytelling
• Not social
• Stuck in 20th century
https://www.mediabistro.com/10000words/nostalgia-11-retro-news-website-homepages_b3518
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20. What about...
• Video, audio, photos
• Social media
• New channels & content types
• User-generated content and
community management
• SEO, tagging, linking
• Relevance and context
http://www.flickr.com/photos/acf_windy/4558343285/
http://www.flickr.com/photos/ross_elliott/4575418100/
21. The state of higher ed newsrooms
Potemkin homepages
http://fourchapters.com/2010/03/word-time-potemkin-village/
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29. #prsache @radiofreegeorgy
News and storytelling
“ The best stories —
the most inherently share-worthy stories
— are the ones for which it would be
almost weird to email them to someone
— or tweet them to someone, or whatever
— without an introductory “WOW” or
“WHOA” or “WTF.”
http://www.niemanlab.org/2011/03/lessons-of-the-like-log-the-big-story-and-the-nuances-of-shareability/
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30. #prsache @radiofreegeorgy
News and storytelling
“ …Releases with the
elements of a good
news story—a little
drama, a person fighting for what is right,
a villain—have scores four to five times
higher than those about the success of a
program.
http://chronicle.com/article/Colleges-Rehab-Their-Web-Sites/127170/
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31. #prsache @radiofreegeorgy
News and storytelling
“ We like well told stories, but
we really love the ones we
can identify with. If a press
release can plant the image
of ourselves using that product, attending
that event, buying that stock, it’s been a
story well told.
Rod Nicolson, PR Newswire, March 28, 2011
http://blog.prnewswire.com/2011/03/28/storytelling-rules-writing-better-press-releases/
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32. #prsache @radiofreegeorgy
News and storytelling
h"p://www.ishmaelscorner.com/2012/03/27/aligning8business8storytelling8with8what8the8media8values/?
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News and storytelling
“ I'm a sophomore at Tufts, and
I just read today's tufts.edu
profile on the woman working
with the Massachusetts Gay
and Lesbian Council. I wanted to say how proud I am to
go to a school that would put an article like that on the
main school site without any fuss. My friend's sister
visited from another university this weekend, and she
mentioned how her school website featured pictures of
cheerleaders at a football game, while ours had an
article about Ghana, and now gay rights. This is why
I'm so happy to be here. Thank you =)
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34. Online newsroom
Planning
Planning and publishing
26
http://www.flickr.com/photos/wscullin/3770015203/
36. #prsache @radiofreegeorgy
Planning and publishing
A New Model for New News
Mission for the digital
marketplace (developed in 2008)
“ Create content that will
satisfy a full range of
consumers’ news needs
and then build the links that
will connect people to the
relevant news they seek.
http://www.ap.org/newmodel.pdf
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37. #prsache @radiofreegeorgy
Planning and publishing
“ Especially when we're talking
about newer generations of
consumers, people and their
social graphs are the last mile.
Valeria Maltoni
Conversation Agent
Nov. 14, 2010
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38. #prsache @radiofreegeorgy
Planning and publishing
Rule 1. Know your audience.
Rule 2. Give your audience
what they need to achieve their
goal.
Rule 3. Help your audience tell
the world about your story.
http://blog.prnewswire.com/2011/03/28/storytelling-rules-writing-better-press-releases/
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56. #prsache @radiofreegeorgy
Planning and publishing
“ Readers seek
up-to-the-minute
information in a media-rich environment
that includes video, message boards,
and opportunities to connect via social
networks. ... Online publications must be
optimized to help people find you.
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57. #prsache @radiofreegeorgy
Planning and publishing
Discoverability
• Social (Sharing)
• Search (SEO)
• Media pickup
• Your website
• RSS
• Mobile
• Digital signage
http://www.flickr.com/photos/somegeekintn/3709203268/
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73. #prsache @radiofreegeorgy
Planning and publishing
“ Why are we letting the
delivery platform hold
our content hostage?
News organizations
should instead be
‘content-first,’ and
use tools that
promote content
above all else.
Max Cutler
Sept. 13, 2010
http://www.maxcutler.com/2010/09/13/what-is-a-news-cms
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79. #prsache @radiofreegeorgy
Planning and publishing
• Listening is critical
• Build relationships
with the media
• Don’t rely on media
to tell our stories
• Press releases are
not just for the press
• Go beyond text
• Real-time relevance http://bit.ly/futureofpr
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80. #prsache @radiofreegeorgy
Planning and publishing
“ Universities have an
opportunity to leapfrog the
mainstream media and
explain our research, teaching
and wider contributions to society in forms
beyond the text-based press release. ...
We have websites, and access to the
tools needed to reach the public.
Kyle Christie, King’s College (London), Aug. 7, 2011
http://kylelchristie.com/2011/08/07/is-it-possible-to-go-beyond-press-releases/
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References
Books
• David Meerman Scott, “New Rules of Marketing and
PR,” “Real-Time Marketing and PR”
• Mark Luckie, “The Digital Journalist’s Handbook”
• C.C. Chapman & Ann Handley, “Content Rules”
Resources
• News University
• Society for News Design
Blogs
• Nieman Lab
• PBS Media Shift
• Adam Westbrook
76
Find inspiration beyond higher ed\nThese are who are setting standards for a news experience on the web. Let’s match up.\nThey often have similar budget/resource constraints to us\n
bring together multiple sources of on-campus (and external) content\nintegration of social - both as features on the site and informing our coverage\nemphasis on storytelling, rich media\n
2. show, don’t tell. this is where social comes in, and campus content networks - build affinity, assert relevance - audiences are more than media\n
\n
ca. 1996\nnews releases geared toward media, text-heavy\n
This raises a lot of questions\nWhat is the place of… Video, audio, photos, Live chats, Instagram, Storify, user generated content\nWhat is the role of…SEO, tagging, linking\nHow do we make content… social, relevant, contextual\n
Potemkin homepages\n
also what’s the role of the higher ed newsroom. if we think we’re king of the world...\n
...we’re going to hit the iceberg of reality sooner or later.\n
icebreaker - clarify, carve a path, set out in a direction\n
fleet in formation - guide all comms units in a common direction, in the service of institutional goals\n
News is a story that takes the reader somewhere.\nWe’re past the era of pushing things out there We need to engage with a story. Something of value, that matters.\n
\n
\n
\n
\n
\n
\n
\n
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goals and storytelling should live at the core of this\n
Build social - shareable AND shareworthy\n
\n
\n
\n
Permeable\nLowered boundaries\n
your community is the coauthor of your brand story\nthey’re out there living it. they’re out there making what’s written on your brand strategies and mission statements the truth.\nwe count on our community to share our content, spread our brand - if we have a social media strategy, we’re already writing our community in as co-author. \n
live chats, solicitations, pulling tweets\n
\n
\n
\n
\n
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Your community is the co-author of your brand story.\n\n
Listening\n
\n
Curation\n
News is happening in real-time.\n(So is social.)\n
\n
\n
search/social - news stories are your ambassadors, gateway to your site/brand - \nWhere do people go from there? Where is your news leading people? \nPress releases and SEO\n
\n
\n
Be creative, find new angle - BU one class,, one day - Duke Op-Ed page - BU Profs Voices\nMichael Smart talked about this - pop culture - mathletes\n
Be creative, find new angle - BU one class,, one day - Duke Op-Ed page - BU Profs Voices\n
\n
Be creative, find new angle - BU one class,, one day - Duke Op-Ed page - BU Profs Voices\n
\n
\n
\n
editorial meetings/planning/sharing\nyour communications staff is a team, the quality of your content boosts your score\nshare resources/don’t duplicate efforts\n
\n
who owns?\nwho edits?\nwhere do stories come from? how are you sourcing content?\n
News is not an island.\nIt’s an archipelago.\nMultichannel publishing\nshaped by style guide, message architecture\n
one voice. one plan.\n
where things are published, and when. which channels?\n
design - News is its own content type - stories need visual support to have high impact - get inspiration from Edustyle, Society for News Design, Mainstream Media\nNews needs visual \nsupport for big impact\n
News is a unique content type; treat it accordingly\nHave a CMS that Supports news publishing- Content centric\nDrupal, Wordpress, JoomlaNPR’s Core PublisherBlog?\n
\n
“These are weird times for publishing” - Erin Kissane\nRes[opnsive design\n
important with apps, syndication, responsive web design\n
content throughout your site - on your homepage\nInvolve your programmers\nThink of news like a product\nBlend feeds, make more interactive\n Syndication\n Apps and widgets\n
What’s the impact?\n Who’s reading what?\n How do we make smarter decisions in the future?\n