Twitter 101:The Rules of the RoadGeorgiana Cohen@radiofreegeorgy / @crosstowncomm#TwSIGMay 9, 2012Evaluation Survey: http:...
2http://www.flickr.com/photos/six27/245969277/
#TwSIG @radiofreegeorgyWhat is social media?      Using the web to have    conversations with people.                     ...
#TwSIG @radiofreegeorgyWhat is social media?                                                  4
#TwSIG @radiofreegeorgyTwitter facts                Connect with people                and organizations                th...
#TwSIG @radiofreegeorgyTwitter facts                                          6
#TwSIG @radiofreegeorgyTwitter facts                • b. March 2006                • 140+ million users                • O...
#TwSIG @radiofreegeorgyTwitter facts                • 89% of Americans 12+ are familiar                with Twitter, while...
#hashtag @radiofreegeorgyTwitter facts                • Conversational                • High frequency                • Th...
#TwSIG @radiofreegeorgySetting up your Twitter account                                                        10
#TwSIG @radiofreegeorgySetting up your Twitter account Background image                                                  11
#hashtag @radiofreegeorgy                                       Display nameSetting up your Twitter account        & usern...
Directmessages Spam and abuse  Lists           13
DirectmessagesSpam andabuse           14
Retweets   @Hashtag                    140               Short URL   characters                                    15
Trendingtopics           16
#TwSIG @radiofreegeorgyValue of Twitter search                  < Screenshot >                                            ...
#TwSIG @radiofreegeorgyValue of Twitter search                  < Screenshot >                                            ...
#TwSIG @radiofreegeorgyTwitter apps and tools                     Tweetdeck       Apps          Hootsuite                 ...
#TwSIG @radiofreegeorgyTwitter apps and tools                     Tweetdeck       Apps          Hootsuite                 ...
#TwSIG @radiofreegeorgyTwitter apps and tools  Tweet Button                                              21
#TwSIG @radiofreegeorgyTwitter apps and tools  Follow Button                                              22
#TwSIG @radiofreegeorgyPhilosophy of Twitter                                                • Accessible                  ...
#TwSIG @radiofreegeorgyUsing Twitter                                                   • Follow and engage to             ...
#TwSIG @radiofreegeorgyPlanning content for Twitter                                                   • Goals             ...
#TwSIG @radiofreegeorgyStyle for Twitter                                                     Voice and tone should        ...
#TwSIG @radiofreegeorgyManaging Twitter                   “And you may ask                   yourself, how do I           ...
#TwSIG @radiofreegeorgyBest practices                                                              • Listen first, talk sec...
#TwSIG @radiofreegeorgyBest practices                                                       Beware of robots!http://www.fl...
#TwSIG @radiofreegeorgyBest practices                 Learn, play, experiment,                 connect and have fun!      ...
Thank you!www.takethecrosstown.com@radiofreegeorgy / @crosstowncommEvaluation Survey: http://bit.ly/nercomp_tweet
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Twitter 101 - Rules of the Road

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Delivered at NERCOMP "Tweet this SIG!" May 9, 2012

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  • In the past few years, Twitter has become ubiquitous. From celebrities to major events to advertising, the language and content of Twitter is permeating our culture, and higher education is no exception. But learning about Twitter is like learning how to drive a car: there are tons of amazing places it can take us, but first we need to learn the rules of the road.\n
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  • 1600x1200 pixels\nDon&amp;#x2019;t make the background too busy, as only the borders of it will typically be visible around the main well and sidebar.\n
  • Avatar - Displays at 48x48 pixels (but upload a larger version); Only use images in the public domain or to which you own the rights - do NOT be an egg!\nLocation, Bio, URL: Bio limit: 160 characters Bio best practices: Who you are, what you do, hours, account manager - SEARCHABLE\nFollows: don&amp;#x2019;t rely on follower count - quality over quantity\nDisplay Name: 20 characters\nUsername: 15 characters (you can change this)\nColors: Background, Text, Links, Sidebar, Sidebar Border \nLists - can view in Tweetdeck or Hootsuite\n
  • internal and external uses\n
  • d user\nprivate message\n
  • RTs: MTs; Old style or new style - powerful - sharing language of Twitter\n@ - called a mention or an at-reply\nHashtags - social organization - trending topics\n
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  • listening \nmonitoring - sentiment, crisis, real-time news and information, vicarious experience\nplatform for engagement; platform for curation\n
  • listening \nmonitoring - affinity, sentiment, crisis, real-time news and information, vicarious experience\nplatform for engagement; platform for curation and content discovery\n
  • Tweetdeck, Hootsuite, Twitter apps\nRowfeeder - track hashtags\nhttp://www.socialbro.com/\nTwitter widget embeds\nTweet Button\nmobile/desktop\n
  • Tweetdeck, Hootsuite, Twitter apps\nRowfeeder - track hashtags\nhttp://www.socialbro.com/\nTwitter widget embeds\nTweet Button\nmobile/desktop\n
  • Tweetdeck, Hootsuite, Twitter apps\nRowfeeder - track hashtags\nTwitter widget embeds\nTweet Button\nmobile/desktop\n
  • Tweetdeck, Hootsuite, Twitter apps\nRowfeeder - track hashtags\nTwitter widget embeds\nTweet Button\nmobile/desktop\n
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  • follow and engage - see who likedminded peopel or groups follow, or discover via search\npublish content - photos/videos\n
  • You need a strategy, you need a plan - serendipity is part of it, and even that you have to plan for by being attentive and listening\nTwitter is not an end in itself. Goals before tools!\nAudience - who are you talking to? Who do you want to reach? Are they on Twitter?\nMessages - what do you want to say?\nEditorial calendar - frequency, calendar milestones\nMeasurement - No Twitter analytics yet - followers are not a valid measure - measure how Twitter helps you achieve organizational objectives. certain metrics from Twitter may help indciate that, e.g. new followers after a newsletter push, new followers that are prospective students, retweets spreading news, correlating to more page views, bit.ly hits - Hootsuite has built in measurement - track growth over time\n\n
  • be responsive\nvoice and tone\nNo text speak\n Use proper case and punctuation\n Don&amp;#x2019;t over-abbreviate\n
  • Who will manage our Twitter account?\n How much time do we have to manage Twitter?\n How will we plan and coordinate?\n How do decide what to publish?\n
  • forthcoming - reliable, approachable, open, communicative\ncommunity - share their content and ideas, acknowledge them, reach out to them\nthink twice, publish once - add value!\ninteg&amp;#x2019;d comms - promote via other channels; complementary content publishing, cross-promotion\nlet go - To publish is to relinquish sole control of an idea. people can react, remix, reshare. be prepared for that.\n
  • Beware of robots!\nRobots != human\n
  • Don&amp;#x2019;t make the background too busy, as only the borders of it will typically be visible around the main well and sidebar.\n
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  • Twitter 101 - Rules of the Road

    1. 1. Twitter 101:The Rules of the RoadGeorgiana Cohen@radiofreegeorgy / @crosstowncomm#TwSIGMay 9, 2012Evaluation Survey: http://bit.ly/nercomp_tweet
    2. 2. 2http://www.flickr.com/photos/six27/245969277/
    3. 3. #TwSIG @radiofreegeorgyWhat is social media? Using the web to have conversations with people. 3
    4. 4. #TwSIG @radiofreegeorgyWhat is social media? 4
    5. 5. #TwSIG @radiofreegeorgyTwitter facts Connect with people and organizations through the exchange of short (140 characters) messages. 5
    6. 6. #TwSIG @radiofreegeorgyTwitter facts 6
    7. 7. #TwSIG @radiofreegeorgyTwitter facts • b. March 2006 • 140+ million users • Origins in texting • High frequency • Conversational • Pervasive, portable and (potentially) viral 7
    8. 8. #TwSIG @radiofreegeorgyTwitter facts • 89% of Americans 12+ are familiar with Twitter, while 10% use the service • 44% of ALL 12+ Americans report seeing tweets in other media (radio, TV, newspaper or other websites) “Almost Every Day” • 80% of Americans overall claim to have ever seen tweets in other media Via http://brandsavant.com/why-twitter-is-bigger-than-you-think/ 8
    9. 9. #hashtag @radiofreegeorgyTwitter facts • Conversational • High frequency • Thrives on retweeting (RT) 9
    10. 10. #TwSIG @radiofreegeorgySetting up your Twitter account 10
    11. 11. #TwSIG @radiofreegeorgySetting up your Twitter account Background image 11
    12. 12. #hashtag @radiofreegeorgy Display nameSetting up your Twitter account & username Bio, URL, location Avatar Follows Text Colors Favorites Tweet and lists 12
    13. 13. Directmessages Spam and abuse Lists 13
    14. 14. DirectmessagesSpam andabuse 14
    15. 15. Retweets @Hashtag 140 Short URL characters 15
    16. 16. Trendingtopics 16
    17. 17. #TwSIG @radiofreegeorgyValue of Twitter search < Screenshot > 17
    18. 18. #TwSIG @radiofreegeorgyValue of Twitter search < Screenshot > 18
    19. 19. #TwSIG @radiofreegeorgyTwitter apps and tools Tweetdeck Apps Hootsuite 19
    20. 20. #TwSIG @radiofreegeorgyTwitter apps and tools Tweetdeck Apps Hootsuite 20
    21. 21. #TwSIG @radiofreegeorgyTwitter apps and tools Tweet Button 21
    22. 22. #TwSIG @radiofreegeorgyTwitter apps and tools Follow Button 22
    23. 23. #TwSIG @radiofreegeorgyPhilosophy of Twitter • Accessible • Present • Responsive • Conversational • Personable • Community-centric • Real-timehttp://www.flickr.com/photos/mukluk/174688752/ 23
    24. 24. #TwSIG @radiofreegeorgyUsing Twitter • Follow and engage to build community and develop relationships Twitter Feed • Share information • Publish content • Promote events • Ask questions • Spread messages • Reinforce the brandhttp://www.flickr.com/photos/j_benson/3491671116/ 24
    25. 25. #TwSIG @radiofreegeorgyPlanning content for Twitter • Goals • Audience • Messages • Editorial calendar • Style guide • Measurementhttp://www.flickr.com/photos/wscullin/3770015203/ 25
    26. 26. #TwSIG @radiofreegeorgyStyle for Twitter Voice and tone should reflect brand characterhttp://www.flickr.com/photos/marvinkuo/3692938632/ 26
    27. 27. #TwSIG @radiofreegeorgyManaging Twitter “And you may ask yourself, how do I work this?” 27
    28. 28. #TwSIG @radiofreegeorgyBest practices • Listen first, talk second • Be responsive • Be forthcoming • Be present in real-time • Acknowledge community • Think twice, publish once • Integrated communications • Let gohttp://www.flickr.com/photos/ldcross/2563317121/in/photostream/ 28
    29. 29. #TwSIG @radiofreegeorgyBest practices Beware of robots!http://www.flickr.com/photos/davedehetre/4440211085/ 29
    30. 30. #TwSIG @radiofreegeorgyBest practices Learn, play, experiment, connect and have fun! 30
    31. 31. Thank you!www.takethecrosstown.com@radiofreegeorgy / @crosstowncommEvaluation Survey: http://bit.ly/nercomp_tweet

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