Let’s
Rawk The Web
    A Manifesto




            Denise Jacobs /
 /Girl Geek Dinners Miami /
                / July 2011
Rawk The Tweets
       Who’s Rawkin’:
       @denisejacobs

        The Venue:
@miamishared #girlgeekmiami

   What I’m rawkin’ about:
 @rawktheweb #rawktheweb
“This one goes to 11”
                                                        Author + Speaker & Trainer +
                                                            Pan-Creative = RAWK!




http://www.flickr.com/photos/aarronwalter/4629078087/
man·i·fes·to
[man-uh-fes-toh], noun
a public declaration of motives, opinions, intentions,
  and/or objectives, as one issued by a government,
  sovereign, or organization.

from It. Manifesto, 1644
   "public declaration explaining past actions and
   announcing the motive for forthcoming ones," from L.
   manifestus.
                                          - Dictionary.com
Typical tech conference line-up
UX conferences
Typography conferences
Tech book authors
Tech company startup crews




http://www.technologyreview.com/web/24555/
There is plenty of diversity




http://www.flickr.com/photos/ejflavors/3367083875/
Some
              There is plenty of diversity
                                                     ^




http://www.flickr.com/photos/ejflavors/3367083875/
Some
              There is plenty of diversity
                                                     ^




http://www.flickr.com/photos/ejflavors/3367083875/
There are diverse web experts




 Divya Manian   Dan Mall   Lea Verou
   @nimbui      @danmall   @leaverou
So…what gives?
FOWA Miami 2009
      • At FOWA 2009, Kristina Halvorson pulled a
        surprise in her presentation and asked, “why
        am I the only woman on stage here?”




http://www.flickr.com/photos/judxapp/3308023998/
• And today in 2011, I’m asking “why am I one
  of very few women of color on the stage at the
       And at present…
  conferences I present at?”
Much like Kristina…
      • I love guys.




http://www.flickr.com/photos/judxapp/3307193183/
And just so you’re not confused…
      • I love (white) guys.




           whi t e)
       (


http://www.flickr.com/photos/judxapp/3307193183/
Honest!




photo 2: http://www.flickr.com/photos/thereisnocat/4492069431/; all others are the author’s
Potatoes & the web industry
Lack of biodiversity




http://www.flickr.com/photos/benmillett/281344513/
Exponential growth & influence




http://www.infographic.nu/wp-content/uploads/2011/05/death-of-print.png
Newspaper
http://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png
Radio
http://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca._1942.jpg
Television




http://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg
Globally pervasive



1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblogger/3861295403/,
                 3) http://www.flickr.com/photos/rosipaw/5308977361/, 4) http://www.flickr.com/photos/kiwanja/3169449999/
Did you know?
The number of books estimated at 130 million,
  while the number of of websites in 2008 was
  160 million.
Currently, there are ~20 billion pages on the
  web.
There are a LOT of different potatoes…
http://www.flickr.com/photos/flatbushgardener/2105741902/
http://www.flickr.com/photos/aarronwalter/4629078087/
Approximately 4500!




http://www.flickr.com/photos/benmillett/241673100/
More voices to be heard




http://www.flickr.com/photos/lynneluvah/3365184823/
(and diversity)
Let’s Rawk the Web
1.   Why
2.   Where (to start)
3.   How
4.   What
5.   When
• Lament in the industry for several years
  now
• Lack of role models can discourage
  potentials
• Diversity of voices encourages innovation
• Why Not?
“I go to only a small fraction of conferences
   and what do I see? The same handful of
   speakers….few new faces, fewer new
   ideas, rarely anything new to learn.”

                                           - Nick Finck
   “Beyond the A-List, Diversity in the Web Community”
                                            February 2007
A diversity of voices encourages
                    innovation
http://www.flickr.com/photos/shirinwiniger/3680885289/
Why not?
http://www.flickr.com/photos/auntiep/3083645776/
•   Get clear
•   Get inspired
•   Get support
•   Get a plan & a system in place
Get clear




http://www.jenseninman.com/convergese & http://makeawesomeness.com/
Get inspired


             • rtw, bbw, girls in tech, ggd, conferences, etc.




http://royhoes.deviantart.com/art/Out-of-Inspiration-85588391
Get support


            • Get support




http://www.flickr.com/photos/kara_allyson/5358611092/
Get a plan & a system in place




http://www.flickr.com/photos/mozi/401717944/
• Do
• Document
• Deliver/Disseminate/Distribute
DO




http://weburbanist.com/2008/01/24/more-unusual-art-from-everyday-materials-16-post-it-note-pranks-sculptures-and-murals/
Document




http://www.flickr.com/photos/indi/119410966/
Deliver/Disseminate/Distribute
Achtung!




http://www.flickr.com/photos/glimeend/2661332153/
“I don’t know enough”




http://www.flickr.com/photos/stuant63/2908064018/
“They’ll discover that I’m a fraud”
“I’m skurred”
• Create/develop – content,
  brand/reputation,
  audience/platform/following
• Connect & collaborate
• Propose
• Promote
• Create/develop – content, brand/reputation,
              audience/platform/following




                           Create/develop
http://www.flickr.com/photos/kenturamon/83083170/
Connect & Collaborate
http://www.flickr.com/photos/aarronwalter/4629078087/
• Propose




                                          Propose
http://www.flickr.com/photos/junkchest/47929871/
Promote
http://www.flickr.com/photos/thivierr/1177775772/
(Are you surprised?)
http://www.flickr.com/photos/zen/3446600695/
Not about “Viva La Raza”`




Photo by Carlos Miller, 2011
Nor is it about ego
Visible presence has effects
Both overt and subtle
(One of) My goal(s)




http://www.flickr.com/photos/mjlaflaca/317471107/
Change mental image to this:




 Femi Adesina    J. Smith   Tiffany B. Brown
 @designjuju    @mrjsmith      @webinista
Conference line-ups more like this:
http://www.flickr.com/photos/hellquist/4669645994/
Bring out inner rawkstars




http://www.flickr.com/photos/torley/2761300969/
http://www.flickr.com/photos/8286330@N03/4322042366/




                                    Now’s the time
Change the world for the better
http://www.flickr.com/photos/sepblog/3527804859/
Ready to Rawk?
RawkTheWeb.com
 Twitter.com/RawkTheWeb
Launching: Fall/Winter 2011
                          Used with permission: http://www.flickr.com/photos/cindyli/5525695760/

Let’s Rawk The Web - A Manifesto