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EdTech Decision-Making in Higher Education:
Review of Findings
Dr. Kristin Palmer
Dr. Whitney Kilgore
Expectations
I see value in networking.
I am an introvert.
SO
You will talk with one another.
Virtual Attendees Collaborate on Google Doc
● https://goo.gl/KiMwyx
http://symposium.curry.virginia.edu/reports/
Cut to the Chase
● We do pilots to evaluate edtech
● We’ll share information if asked
● We’re inundated with information
● We talk to our peers at conferences
● We read newsletters and follow social media
● We propose creating a template and repository
What role are you?
 Administrator
 Faculty
 Staff
 Researcher
 Venture Capitalist
 Ed Tech Business Owner
What happened in this study?
Conducted 47 interviews from 43 institutions with 52 decision-makers
Had interviewees describe one particular EdTech decision in detail
Interviews were recorded or annotated and then coded for themes
Why did we do this study?
Understand what factors and information influence EdTech decisions
Provide transparency regarding decision making
Identify and showcase best practices
What is Higher Ed trying to accomplish with EdTech?
41% Support Teaching and Learning
36% Gain Operational Efficiencies/Decrease Costs
30% Increase capacity to serve students online
27% Improve user experience/modernize existing system
Support of Teaching and Learning
Collaboration
Individualization
Active learning
Virtual reality
Authentic assessments
Competency-based education
Flipped classrooms and blended learning
Feedback
3-2-1 with your Neighbor
3) What are 3 things you try to do with edtech?
2) What are two edtech misconceptions?
1) What is the one thing you want to walk out of
this session with?
Where do EdTech decision-makers get their
information?
93% Network Events/Conferences
91% Written Publications
89% Social Media and Online Communications
“I get bombarded with stuff”
Interviewees reported that their major sources of information include:
Types of publications referenced
Social media/online communications mentioned
Share with your OTHER neighbor!
What’s a source of information you find super valuable and
follow regularly?
Share these with us: #OLCAccelerate2017
All interviewees stated they conduct research:
38% Review student outcomes after implementing a strategy/product
29% Asked other IHEs for feedback about products
24% Administered own student /faculty/staff surveys
22% Ran Pilots
18% Read scholarly articles and journals
Thoughts from the interviewees on research:
There is a lack of efficacy research
It’s hard to do...
a. Pace of EdTech change
b. Context differences
Results of pilot studies are rarely shared outside of an IHE
Thoughts from the interviewees on research:
78% indicated they do their own research
Studies varied widely in goals and methodological rigor with few resulting in
peer-reviewed publications and most not being shared publicly
Results were often used for:
● continuous improvement of instruction
● deciding whether to continue or scale up pilots
Others lack “bandwidth” to do research
Time to share with the person in front/behind you!
What is an edtech solution you were a part of implementing?
What worked? What didn’t?
How did you share that out?
EdTech products interviewees were considering
27% Learning Management System (LMS)
9% Switching from Textbooks to Digital Content
7% Online/Blended Course Design
7% Assessment Tools
What criteria mattered for decision making?
Feasibility of implementation
Features and functionality
User experience/usability
Cost/ROI considerations
Vendor capacity and relationship
Evaluating EdTech options
73% Decisions involved cost assessment
64% Decisions informed by vendor demos
59% Decisions involved IT vetting
47% Involved formal RFP/RFI/RFQ
39% Involved piloting solution
Decision Making Processes
At public and non-profit, tends to be protracted and inclusive with
strong faculty voice. Input is gathered in meetings, committees,
and surveys with the final decision most often being made by one
or more administrators.
For-profits tend to have swifter, more centralized decision-making
processes with faculty and student buy-in sought after decision is
made.
Group share: How does this work for you?
● How do you make decisions – centralized, decentralized, top-down or bottom up?
● What do you use to make decisions – ROI, RFP, peer results, pilot?
● How do you conduct research – ask peers, pilot, vendors, papers?
Advice for EdTech Decision Makers:
Talk to people outside of higher education
Focus on functionality that faculty and students use
Consider ancillary costs such as training
Standardize the EdTech procurement process
Involve stakeholders (faculty, staff, students) early in process
Plan change facilitation strategies
Advice for Researchers:
Focus on pedagogical strategies the technology supports and how to
use it better to improve student outcomes (What works, how, and in
what conditions)
Use cases and studies of real-world implementations are most useful
to decision-makers
Differentiate findings by context and types of students
Advice for Vendors:
Do due diligence for clients and tailor your pitch for their specific needs
Transparency around product and functionality is critical
Aim for mutually beneficial relationships with “partners”
Consider pro bono exchanges with schools - product for research
Be prepared to customize your product
Advice for Funders:
Fund a hub for sharing results of EdTech pilots for higher education
Incentivize grantees to build in time and resources to share their internal
study findings with peers
Develop a tiered system of funding to support edtech research at
amounts appropriate to the level of higher education investment in the
product/strategy
https://www.edtechdecisionmakinginhighered.org/
Where do we go from here?
What does a repository look like?
What is on the template?
What does maintenance look like?
Some quotes for reference…
Use of Research in Decision Making
Judy Giering, Director, Learning Design and Technology at UVa: “We don't necessarily
look for research – and I mean real research – on a specific tool. Frankly, I'm not really
aware of a lot of research on tool X that's been done with a real methodology. … But we
do turn to the research to really help build a rationale for things like active learning or
digital portfolios. ... We've been looking at research into whether this type of tool impacts
learning. But in terms of the three or four or five tools that we've become aware of, we're
kind of just saying, "Okay, let's get a demo. Let's start asking our questions." A lot of times
we have to connect dots between what we know about pedagogy and what the tools can
do, for example, what we know about active learning and
whether specific tools enable us to do active learning better.”
Peer to peer information exchange
Adrian Sannier, Chief Academic Technology Officer at Arizona State University
“I talk to CIOs at other universities, especially if they have tried some EdTech that we are
considering ourselves. Higher ed is a ‘near follower industry.’ People like to see whether
things have worked for someone else first before they jump in.”
Solving decentralized EdTech procurement
Michelle R. Weise, Chief Innovation Officer of the Sandbox ColLABorative at SNHU:
“We've tried to now funnel all of the first looks at EdTech products through the Sandbox--
not that we dictate who gets to buy what, but it's more of a centralization of channels, so
that we're not duplicating each other’s efforts and we're not having three different license
agreements with the same vendor.”
For profit vs. nonprofit decision timelines
Andrew Shean, Chief Academic Learning Officer, Bridgepoint Education:
“I'd say it's probably seven months from soup to nuts, to make the [LMS] selection. Our
previous president was the Chancellor of University of Maine's system. When he came
here, he said the difference was like between driving a cruise ship and driving a sports car.
Kind of good and bad. You could make bad decisions really quickly.”
The pitfalls of decentralized decision-making
Prof. Phillip Long, Associate Vice Provost & Chief Innovation Officer at the University of
Texas at Austin:
“Independence of the faculty to make their own decisions about technology without a
consultation or discussion has in some instances led to the circumstance where a student
can, for example, be taking four courses, all of which require a different brand of clicker,
because the independent choice of the faculty was to choose one that they liked. Now,
the student is spending an extra $200 for that term and juggling carrying around four
different clicker brands.”
Needs first or EdTech solutions first?
Ron Hutchins, VP – IT at University of Virginia:
“Technology in and of itself is useless unless it's in support of the business of the
university..we start with, ‘Here's a tool.’ It's kind of like the old adage, ‘Bring me a rock.’
‘No. This isn't the rock I want.’ ‘Well, what's wrong with it?’ ‘I don't know. Bring me
another rock.’ We keep looking for new rocks until we find something and somebody says,
‘Oh yeah. That's the rock I want.’”

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OLC 2017 Session: EdTech Efficacy Research Summary

  • 1. EdTech Decision-Making in Higher Education: Review of Findings Dr. Kristin Palmer Dr. Whitney Kilgore
  • 2. Expectations I see value in networking. I am an introvert. SO You will talk with one another.
  • 3. Virtual Attendees Collaborate on Google Doc ● https://goo.gl/KiMwyx
  • 5. Cut to the Chase ● We do pilots to evaluate edtech ● We’ll share information if asked ● We’re inundated with information ● We talk to our peers at conferences ● We read newsletters and follow social media ● We propose creating a template and repository
  • 6. What role are you?  Administrator  Faculty  Staff  Researcher  Venture Capitalist  Ed Tech Business Owner
  • 7. What happened in this study? Conducted 47 interviews from 43 institutions with 52 decision-makers Had interviewees describe one particular EdTech decision in detail Interviews were recorded or annotated and then coded for themes
  • 8. Why did we do this study? Understand what factors and information influence EdTech decisions Provide transparency regarding decision making Identify and showcase best practices
  • 9. What is Higher Ed trying to accomplish with EdTech? 41% Support Teaching and Learning 36% Gain Operational Efficiencies/Decrease Costs 30% Increase capacity to serve students online 27% Improve user experience/modernize existing system
  • 10. Support of Teaching and Learning Collaboration Individualization Active learning Virtual reality Authentic assessments Competency-based education Flipped classrooms and blended learning Feedback
  • 11. 3-2-1 with your Neighbor 3) What are 3 things you try to do with edtech? 2) What are two edtech misconceptions? 1) What is the one thing you want to walk out of this session with?
  • 12. Where do EdTech decision-makers get their information? 93% Network Events/Conferences 91% Written Publications 89% Social Media and Online Communications
  • 13. “I get bombarded with stuff” Interviewees reported that their major sources of information include:
  • 14. Types of publications referenced
  • 16. Share with your OTHER neighbor! What’s a source of information you find super valuable and follow regularly? Share these with us: #OLCAccelerate2017
  • 17. All interviewees stated they conduct research: 38% Review student outcomes after implementing a strategy/product 29% Asked other IHEs for feedback about products 24% Administered own student /faculty/staff surveys 22% Ran Pilots 18% Read scholarly articles and journals
  • 18. Thoughts from the interviewees on research: There is a lack of efficacy research It’s hard to do... a. Pace of EdTech change b. Context differences Results of pilot studies are rarely shared outside of an IHE
  • 19. Thoughts from the interviewees on research: 78% indicated they do their own research Studies varied widely in goals and methodological rigor with few resulting in peer-reviewed publications and most not being shared publicly Results were often used for: ● continuous improvement of instruction ● deciding whether to continue or scale up pilots Others lack “bandwidth” to do research
  • 20. Time to share with the person in front/behind you! What is an edtech solution you were a part of implementing? What worked? What didn’t? How did you share that out?
  • 21. EdTech products interviewees were considering 27% Learning Management System (LMS) 9% Switching from Textbooks to Digital Content 7% Online/Blended Course Design 7% Assessment Tools
  • 22. What criteria mattered for decision making? Feasibility of implementation Features and functionality User experience/usability Cost/ROI considerations Vendor capacity and relationship
  • 23. Evaluating EdTech options 73% Decisions involved cost assessment 64% Decisions informed by vendor demos 59% Decisions involved IT vetting 47% Involved formal RFP/RFI/RFQ 39% Involved piloting solution
  • 24. Decision Making Processes At public and non-profit, tends to be protracted and inclusive with strong faculty voice. Input is gathered in meetings, committees, and surveys with the final decision most often being made by one or more administrators. For-profits tend to have swifter, more centralized decision-making processes with faculty and student buy-in sought after decision is made.
  • 25. Group share: How does this work for you? ● How do you make decisions – centralized, decentralized, top-down or bottom up? ● What do you use to make decisions – ROI, RFP, peer results, pilot? ● How do you conduct research – ask peers, pilot, vendors, papers?
  • 26. Advice for EdTech Decision Makers: Talk to people outside of higher education Focus on functionality that faculty and students use Consider ancillary costs such as training Standardize the EdTech procurement process Involve stakeholders (faculty, staff, students) early in process Plan change facilitation strategies
  • 27. Advice for Researchers: Focus on pedagogical strategies the technology supports and how to use it better to improve student outcomes (What works, how, and in what conditions) Use cases and studies of real-world implementations are most useful to decision-makers Differentiate findings by context and types of students
  • 28. Advice for Vendors: Do due diligence for clients and tailor your pitch for their specific needs Transparency around product and functionality is critical Aim for mutually beneficial relationships with “partners” Consider pro bono exchanges with schools - product for research Be prepared to customize your product
  • 29. Advice for Funders: Fund a hub for sharing results of EdTech pilots for higher education Incentivize grantees to build in time and resources to share their internal study findings with peers Develop a tiered system of funding to support edtech research at amounts appropriate to the level of higher education investment in the product/strategy
  • 31. Where do we go from here? What does a repository look like? What is on the template? What does maintenance look like?
  • 32. Some quotes for reference…
  • 33. Use of Research in Decision Making Judy Giering, Director, Learning Design and Technology at UVa: “We don't necessarily look for research – and I mean real research – on a specific tool. Frankly, I'm not really aware of a lot of research on tool X that's been done with a real methodology. … But we do turn to the research to really help build a rationale for things like active learning or digital portfolios. ... We've been looking at research into whether this type of tool impacts learning. But in terms of the three or four or five tools that we've become aware of, we're kind of just saying, "Okay, let's get a demo. Let's start asking our questions." A lot of times we have to connect dots between what we know about pedagogy and what the tools can do, for example, what we know about active learning and whether specific tools enable us to do active learning better.”
  • 34. Peer to peer information exchange Adrian Sannier, Chief Academic Technology Officer at Arizona State University “I talk to CIOs at other universities, especially if they have tried some EdTech that we are considering ourselves. Higher ed is a ‘near follower industry.’ People like to see whether things have worked for someone else first before they jump in.”
  • 35. Solving decentralized EdTech procurement Michelle R. Weise, Chief Innovation Officer of the Sandbox ColLABorative at SNHU: “We've tried to now funnel all of the first looks at EdTech products through the Sandbox-- not that we dictate who gets to buy what, but it's more of a centralization of channels, so that we're not duplicating each other’s efforts and we're not having three different license agreements with the same vendor.”
  • 36. For profit vs. nonprofit decision timelines Andrew Shean, Chief Academic Learning Officer, Bridgepoint Education: “I'd say it's probably seven months from soup to nuts, to make the [LMS] selection. Our previous president was the Chancellor of University of Maine's system. When he came here, he said the difference was like between driving a cruise ship and driving a sports car. Kind of good and bad. You could make bad decisions really quickly.”
  • 37. The pitfalls of decentralized decision-making Prof. Phillip Long, Associate Vice Provost & Chief Innovation Officer at the University of Texas at Austin: “Independence of the faculty to make their own decisions about technology without a consultation or discussion has in some instances led to the circumstance where a student can, for example, be taking four courses, all of which require a different brand of clicker, because the independent choice of the faculty was to choose one that they liked. Now, the student is spending an extra $200 for that term and juggling carrying around four different clicker brands.”
  • 38. Needs first or EdTech solutions first? Ron Hutchins, VP – IT at University of Virginia: “Technology in and of itself is useless unless it's in support of the business of the university..we start with, ‘Here's a tool.’ It's kind of like the old adage, ‘Bring me a rock.’ ‘No. This isn't the rock I want.’ ‘Well, what's wrong with it?’ ‘I don't know. Bring me another rock.’ We keep looking for new rocks until we find something and somebody says, ‘Oh yeah. That's the rock I want.’”

Editor's Notes

  1. Fiona
  2. Fiona
  3. Stephanie - note re: units usually by interview not by interviewee and FYI all but one in USA
  4. Stephanie
  5. Whitney I’m going to share with you the findings from our interviews related to their goals for the use of edTech, the sources of information that they referenced in making their decisions related to EdTech, and the research they conducted. The number one reason why decision makers are utilizing EdTech is to support teaching and learning with the following coming in close behind that; decreasing cost while gaining operational efficiencies, increasing the capacity to serve online students (including increasing mobile accessibility), and improving their user experience or modernizing existing systems. FYI - Unit is generally at the interview level (i.e. 44) vs. the interviewee level (i.e. 52 people)
  6. Whitney Digging deeper to unpack the response “To support teaching and learning” as a reason to make an EdTech decision, we found the following comments related to the goals of making their EdTech product decision. The most common goal identified for EdTech decisions was to support a particular pedagogical or assessment model or strategy. Specifically, these included: Increasing opportunities for collaboration among students, faculty, and alumni Increasing interactivity of content Individualization of instruction, e.g., by establishing data analytics capacity to adjust curriculum, instruction, and supports provided based on student performance; allowing students to accelerate at own pace Promoting active learning Experimenting with virtual reality Increasing student agency Providing authentic assessments Implementing competency-based education Facilitating flipped classrooms and blended learning options Increasing amount of academic feedback provided to students.
  7. Whitney Eighty unique network events were mentioned as media for gathering information on EdTech products and trends a total of 167 times across 93% of our interviews. The most commonly mentioned network events were EDUCAUSE conferences (identified in 24 interviews), followed by ASU-GSV conferences, (identified in 8 interviews) and Online Learning Consortium (OLC) events
  8. Whitney - The comment “I get bombarded with stuff” was a common theme when interviewees described BOTH the sources of information and the media through which they obtained the information. Notice the lack of researchers, think tanks and foundations on this list?
  9. Whitney Fifty-five unique publications were mentioned 161 times as media for gathering information on EdTech products and trends across 91% of interviews. The most commonly mentioned publications were The Chronicle of Higher of Education and EDUCAUSE Review/publications (each listed in 19 out of 45 interviews), Inside Higher Ed (listed in 16 interviews), University Business (8), Campus Technology (7), Horizon Reports (7), and Gartner Reports (6). 62% News/Newsletters 56% Partially or non-peer reviewed journals/papers 44% Trade magazines/practitioner publications 31% White papers 11% Research/publication repositories 9% Peer-reviewed academic journals
  10. Whitney Social media and online communications were mentioned as a medium for gathering information in 89% of our interviews. Types of social media and online communications listed include blogs, websites, Twitter, emails, eNewsletters, LinkedIn, Facebook, Google, and Listservs. 38% Blogs 36% Websites 27% Twitter 22% Email 18% eNewsletters and LinkedIn 16% Facebook 13% Google and Listservs
  11. Whitney Everyone “thinks” they are doing research but what counts as research varies widely as well as the RIGOR of the research. % is out of 45 interviews
  12. Whitney The term “efficacy research” did not mean anything to 1/3 of the interviewees, there is a lack of rigorous research on EdTech products and strategies. Among those familiar with the term, efficacy research was often considered irrelevant given: The length of time it takes to complete vs. the fast pace of technology change Differences in context between the research site/population and the decision-maker’s Results of pilot studies are rarely shared outside of an IHE
  13. Whitney In thirty-five interviews (78%), participants indicated that their IHE conducts its own investigations or research into how well EdTech products currently being used work. These studies varied widely in goals and methodological rigor with few resulting in peer-reviewed publications but most not being shared publicly. Results were often used for continuous improvement of instruction or for deciding whether to continue or scale up use. For those IHEs who did not undertake such investigations, the reasons were related to costs, time, capacity or “bandwidth.”
  14. Kristin - Others included: Adaptive learning platforms, classroom response systems, online delivery platforms, and immersive lab/classroom of the future.
  15. MIA: Documented improvement in student learning?
  16. Kristin - Few considered total cost of ownership and only 11% considered student outcomes like engagement, completion or retention
  17. Kristin
  18. Stephanie Stakeholder involvement comes out in change research over and over again as a reason for success or failure, so involving your stakeholders throughout is a good change facilitation strategy Good to take a performance support perspective, not just an acquisition perspective - what resources, supports, policies, job descriptions, etc. require attention to make this successful
  19. Stephanie > comments about Bror and applying pedagogical strategies C.f. Clark & Mayer (2016); Means, Bakia, & Murphy (2016); these are points I hear in discussions and the types of research being conducted at conferences where ed tech research is presented.
  20. Stephanie
  21. Stephanie FH: The last item will be a significant topic for our group’s last session on Thursday that Bror is running. He has invited Matt Rascoff (who came up with this idea), Edith Gummer, Katrina Stevens, Karl Rectanus to discuss. I will also plan to mention it in our group’s first “lightning update”
  22. Fiona
  23. Stephanie
  24. Kristin
  25. Whitney - tell this story during the other poll…
  26. Kristin
  27. Kristin
  28. Kristin
  29. Stephanie “If I'm trying to identify the need and then I have to select technologies based on the need, I have to know what the technologies are so there's an iterative process that happens.”