Using social media tools provides companies several key benefits for boosting growth and connecting with audiences. It offers a wider reach across potential buyers both within a company's region and globally. Social media allows companies to create buzz around new product launches, tempting customers to purchase. It also enables companies to get valuable feedback from key customers on products and services to help customize their offerings and build stronger customer loyalty. Most companies now track their social media presence and hire professionals to monitor their brand image and number of followers, as larger social media networks can help boost future growth.

1. Using Social Media Tools to boost an organization’s growth
Building a brand image for a company is the need of the hour as there is so much competition in
every sphere of life that no company can survive for long without having to carve a niche for
itself. One of the many tools that a company adopts to connect with its audience is to use social
media tools as it has many benefits that are better than the traditional marketing strategies. Some
of the top benefits of using social media tools to boost the image of a brand and to connect with a
huge base of audience are:
Wider Reach
As the social networks have a large number of people connected to it, it helps a company to have
access to a lot of potential buyers. It will also help a company that wishes to have a global
presence as the reach of social media tools is all over the world.
Product Launch
Companies can also use social media tools to create a buzz about any new product or services it
is going to launch. Doing so will spark the interest of people in a new product or service and it
will tempt them to buy the product or service at least once.
Feedback
A company can also use social media tools to get feedback on its product or service by the key
customers and can customize the product or service as per their requirements. Doing so will help
the customers to feel more attached or emotionally connected to a brand and they will surely be
more loyal to that brand.
Apart from using the social media tools for the above mentioned points, companies are also
insisting on tracking their social media presence these days. Most of the companies have started
to hire social media professionals to keep an eye on its brand image as well as to know how
many fans or followers it has. Most of such companies know that larger the number of its
facebook fans or Instagram followers, the better it would be for its growth prospects.
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