Using social media can provide several benefits for businesses, including increasing brand recognition and generating new customers. Some key benefits outlined in the document are that social media allows businesses to appear more relevant to their target audiences, increase search engine rankings, generate additional traffic to their websites, monitor and address comments about their brand, and reach very specific niche audiences. The document recommends that businesses establish a meaningful social media presence to take advantage of these benefits.

1. SOCIAL MEDIA BENEFITS IN 10
SIMPLE POINTS
By Simon Maselli
www.SimonMaselli.com

2. 1 - BE FORWARD THINKING
Your target audience is becoming savvier when it comes to the using Social Media sites in their daily lives. If you want to appear
relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well.

3. 2 - INCREASE SEARCH ENGINE RANK
Social Media profiles frequently rank highly with major search engines. Using brand names and keywords in your profiles can help
you to generate traffic for your Social Media sites and company homepage.

4. 3 - GENERATE SITE TRAFFIC
By updating regularly on sites such as Twitter, Facebook and Linkedin with posts that link back to your site, you can create
additional traffic to your site. Social media bookmarking tools like Digg, Stumbleupon and Slashdot can also generate additional
traffic to your site if you create frequent articles and blog posts.

5. 4 - LINKS FOR SEO
Many Social Media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites. There
are still many leading social media sites that allow DOFOLLOW tags including Slashdot, Digg, Furl, Mixx and FriendFeed. However,
you can see benefits from posting to social media bookmarking sites that use NOFOLLOW tags if people read your posts and link
back to your Website.

6. 5 - BRAND RECOGNITION
Using social media allows your company to reach the highest number of potential customers possible. Getting your name out
there is incredibly important – studies have suggested that customers need to hear a company’s name at least seven times before
they will gain the trust and respect needed to become a customer.

7. 6 - BRAND MONITORING
Having a social media presence allows you to better understand what current and potential customers are saying about your
product or services. Through active social media monitoring, you have the opportunity to address negative comments and correct
false or inaccurate information about your brand.

8. 7 - NEW CUSTOMERS FROM FRIENDS
You shouldn’t neglect your personal social media accounts as potential avenues to promote the activities of your business. Posting
regular updates relating to your business and activities can remind your friends of what your company does and either to use your
services or refer one of their friends.

9. 8 - NEW CUSTOMERS FROM COMPANY PROFILE
Your company profile is a great opportunity for you to post regular updates on your activities, but also about important news and
trends in your industry. This will catch the attention of new customers interested in your industry and increase your reputation as
an expert in the field. It’s critical to post regularly if you want to increase your followers or fans and convert them to potential
leads.

10. 9 - INTEGRATED SEARCH ENGINE RESULTS
Your company profile is a great opportunity for you to post regular updates on your activities, but also about important news and
trends in your industry. This will catch the attention of new customers interested in your industry and increase your reputation as
an expert in the field. It’s critical to post regularly if you want to increase your followers or fans and convert them to potential
leads.

11. 10 - NICHE MARKETING
Social media allows you to reach very specific subsets of individuals based on their personal preferences and interests. You can
create social media strategies based on reaching individual interests or even create unique social media profiles to target these
audiences.

12. If you are interested in creating a comprehensive social media
marketing strategy, we have a number of packages to suit all budgets
to help. Visit our Social Media Marketing page to learn more about
our services and how we can help your business establish a
meaningful social media presence.