Twitter’s new algorithm ranks tweets based on users’ past engagements. The new timeline can increase visibility of a brand’s tweets hours after they have been published.
Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
The latest of the ‘big’ social media networks, Google Plus, is one of the most feature rich platforms available and a great asset to any business active in social media. The problem is that Google Plus for business has not been adopted as widely as other social networks like Facebook and so most people don’t even know some amazing features that exist!
Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
The latest of the ‘big’ social media networks, Google Plus, is one of the most feature rich platforms available and a great asset to any business active in social media. The problem is that Google Plus for business has not been adopted as widely as other social networks like Facebook and so most people don’t even know some amazing features that exist!
Webinar: 6 Instagram Experiments Worth Trying in 2021Falcon.io
In 2021, Instagram is set to become an even bigger focus for social media marketers, with an increasing number of brands and businesses looking to tap into the rapid growth of the image-focused social platform. And that is an important note - visual data is processed up to 60K times faster by the brain than text, and with more than a billion people now active on Instagram every month, that's a lot of visual communication being conducted within the app. But in the same vein, there are many different ways to approach Instagram as a business, personal brand or organization. To help you get started on the right foot, we shared first-hand trends you should consider trying to help you jump to the front of the queue in 2021.
In this webinar we spoke about:
- Six Instagram experiments to help boost performance
- Instagram post ideas to spice up your account
- How to increase your engagement by more than 200%
Watch on-demand: https://www.falcon.io/webinars/instagram-experiments/
For anyone who's looking to learn more about Snapchat, including how-to get started, this is the perfect step-by-step guide for you.
In this presentation, you will learn the following:
What is Snapchat?
Why is Snapchat important for businesses and marketers?
Steps for getting started on Snapchat
How-to send a "Snap" including direct messaging friends
How to add friends on Snapchat
What is a Snapcode?
And...
A bonus video from YouTube on how-to get more friends on Snapchat
If you'd like to learn more about Snapchat, email me at: carlos@carlosgil.biz or add me on Snapchat at: TheCarlosGil
Hootsuite: Maintaining multiple social media accounts Brian Huonker
When it comes to brands on social media, one of the most common mistakes made is not listening to their social following. Many brands choose to promote content and chat via these channels, without having a strong understanding of what their audience’s preferences and interests actually are.
In short, social listening is a way brands can monitor conversations being held on social channels, in order to identify opportunities to develop, promote, and participate in the discussions through engagement.
To enable this form of customer engagement, brands must be able to identify specific keywords and phrases relevant to their business. For example, with Pepsi, keywords would consist of “soda, fizzy drink, soft drink etc. Likewise, if you were a service offering company, you may want to monitor conversations surrounding the area your service is in; consequently allowing you to provide your expert input and reach out to the individuals in need of help or advice.
In order to develop a social media listening program, this workshop will utilize Hootsuite and show you how to:
Set up your account
Create your listening streams
Familiarize yourself with analytics
Communicate monitoring goals through conversations
Monitor while on the go
Keep your accounts secure
Facebook Instant Articles, now released to the public, is a potent tool for increasing your company presence on the web. Leveraging your content becomes easy with the new tools offered by Facebook.
Snapchat 101: Basic Introduction And Advanced TipsAndrew Mucci
Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories.
Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching.
My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.
Snapchat Ads:
- how it works
- what kind of formats are available
- why you should consider ad campaign on Snapchat
- target on Snapchat
- Snapchat geofilters, lenses, looklike audience, remarketing, discover ads, live ads, movie
ads
- brands on Snapchat
Instagram Stories Apps allow you to share pictures through different applications on your mobile phone or tablet and send them to people all over the world.
Instagram Stories Apps allow you to share pictures through different applications on your mobile phone or tablet and send them to people all over the world.
It is similar to the official Instagram but it has some unique features that make it stand out from the crowd.
Interface Evaluation and Design Report Example
Class : Interface Design Course 2014
Junior Grade Course
School of Art & Design
Korea University
Jan. 2015.
http://coux.korea.ac.kr
Facebook is moving toward the seamless integration of apps on their platform with a combination of the News Ticker and the Timeline. The News Ticker is a live log of all user actions, while the Timeline is an archive of significant actions the user has taken, grouped by app. When a user takes an action on a third party site or within a third party app, Facebook would like to broadcast that action to the user’s friends. This increases the reach of each user action and provides opportunities for sponsored content.
This deck gives an introduction to these changes, an example of what this new process looks like to a user, and best practices for marketers and advertisers to take advantage of these new opportunities.
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
Most Popular Smartwatches on Social media - Report 2014Brand24
Technology nowadays is moving along at a furious pace. Developers compete with each other by implementing more and more innovative solutions which make our life easier. Recently, the new trend, namely wearable devices, is catching on. They are not as popular as e. g. smartphones yet, but the statistics show that the industry is growing very fast. Especially the industry of smartwatches, which are an object of this analysis.
Withing one month social media users generated nearly 100k mentions about smartwatches. Samsung Smartwatch appeared the most often and Withings Smartwatch and Moto 360 were the most appealing ones.
Check out the full report to find out more!
Leo Burnett London’s in-house experts and partners present “Predictions: 2017,” a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about children’s eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/
Webinar: 6 Instagram Experiments Worth Trying in 2021Falcon.io
In 2021, Instagram is set to become an even bigger focus for social media marketers, with an increasing number of brands and businesses looking to tap into the rapid growth of the image-focused social platform. And that is an important note - visual data is processed up to 60K times faster by the brain than text, and with more than a billion people now active on Instagram every month, that's a lot of visual communication being conducted within the app. But in the same vein, there are many different ways to approach Instagram as a business, personal brand or organization. To help you get started on the right foot, we shared first-hand trends you should consider trying to help you jump to the front of the queue in 2021.
In this webinar we spoke about:
- Six Instagram experiments to help boost performance
- Instagram post ideas to spice up your account
- How to increase your engagement by more than 200%
Watch on-demand: https://www.falcon.io/webinars/instagram-experiments/
For anyone who's looking to learn more about Snapchat, including how-to get started, this is the perfect step-by-step guide for you.
In this presentation, you will learn the following:
What is Snapchat?
Why is Snapchat important for businesses and marketers?
Steps for getting started on Snapchat
How-to send a "Snap" including direct messaging friends
How to add friends on Snapchat
What is a Snapcode?
And...
A bonus video from YouTube on how-to get more friends on Snapchat
If you'd like to learn more about Snapchat, email me at: carlos@carlosgil.biz or add me on Snapchat at: TheCarlosGil
Hootsuite: Maintaining multiple social media accounts Brian Huonker
When it comes to brands on social media, one of the most common mistakes made is not listening to their social following. Many brands choose to promote content and chat via these channels, without having a strong understanding of what their audience’s preferences and interests actually are.
In short, social listening is a way brands can monitor conversations being held on social channels, in order to identify opportunities to develop, promote, and participate in the discussions through engagement.
To enable this form of customer engagement, brands must be able to identify specific keywords and phrases relevant to their business. For example, with Pepsi, keywords would consist of “soda, fizzy drink, soft drink etc. Likewise, if you were a service offering company, you may want to monitor conversations surrounding the area your service is in; consequently allowing you to provide your expert input and reach out to the individuals in need of help or advice.
In order to develop a social media listening program, this workshop will utilize Hootsuite and show you how to:
Set up your account
Create your listening streams
Familiarize yourself with analytics
Communicate monitoring goals through conversations
Monitor while on the go
Keep your accounts secure
Facebook Instant Articles, now released to the public, is a potent tool for increasing your company presence on the web. Leveraging your content becomes easy with the new tools offered by Facebook.
Snapchat 101: Basic Introduction And Advanced TipsAndrew Mucci
Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories.
Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching.
My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.
Snapchat Ads:
- how it works
- what kind of formats are available
- why you should consider ad campaign on Snapchat
- target on Snapchat
- Snapchat geofilters, lenses, looklike audience, remarketing, discover ads, live ads, movie
ads
- brands on Snapchat
Instagram Stories Apps allow you to share pictures through different applications on your mobile phone or tablet and send them to people all over the world.
Instagram Stories Apps allow you to share pictures through different applications on your mobile phone or tablet and send them to people all over the world.
It is similar to the official Instagram but it has some unique features that make it stand out from the crowd.
Interface Evaluation and Design Report Example
Class : Interface Design Course 2014
Junior Grade Course
School of Art & Design
Korea University
Jan. 2015.
http://coux.korea.ac.kr
Facebook is moving toward the seamless integration of apps on their platform with a combination of the News Ticker and the Timeline. The News Ticker is a live log of all user actions, while the Timeline is an archive of significant actions the user has taken, grouped by app. When a user takes an action on a third party site or within a third party app, Facebook would like to broadcast that action to the user’s friends. This increases the reach of each user action and provides opportunities for sponsored content.
This deck gives an introduction to these changes, an example of what this new process looks like to a user, and best practices for marketers and advertisers to take advantage of these new opportunities.
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
Most Popular Smartwatches on Social media - Report 2014Brand24
Technology nowadays is moving along at a furious pace. Developers compete with each other by implementing more and more innovative solutions which make our life easier. Recently, the new trend, namely wearable devices, is catching on. They are not as popular as e. g. smartphones yet, but the statistics show that the industry is growing very fast. Especially the industry of smartwatches, which are an object of this analysis.
Withing one month social media users generated nearly 100k mentions about smartwatches. Samsung Smartwatch appeared the most often and Withings Smartwatch and Moto 360 were the most appealing ones.
Check out the full report to find out more!
Leo Burnett London’s in-house experts and partners present “Predictions: 2017,” a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about children’s eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/
Hi there. Welcome to the latest Frisk special!
We’ve got a rather chewy edition for you this month. You see, there’s a general election happening - you’ll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. It’s kind of a big deal.
The Big Three – Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping on his yellow gloves – have been set for a rumble for some time, closing in on the last corner of the ring where Farage, Sturgeon, Wood and Bennett are fighting for the title of ‘fourth credible option’. A subjective notion, of course.
Free democratic elections are the ultimate expression of modern fairness – if you don’t put an X in the box, you don’t have the right to complain about whoever’s in power, right? Well, that may or may not be the case, as voter apathy continues to plague the ballot boxes (or rather, totally leave the ballot boxes alone while going to the pub instead to complain about how ‘they’re all the same’ or ‘none of them are worth voting for’) – so will this general election be any different to those of recent-ish years? Have the televised leaders’ debates and massive social media buzz turned this into our first truly digital election? Are people better informed today, or just angrier and more annoyed? This report aims to give you an eye-opening view on the nature of the whole hoopla.
Flipping through these colourful pages you’ll find insight from all corners of Leo Burnett London – what politics can learn from advertising (and vice versa), the culture of voting as it applies to women and to youth, a data angle, a social media angle, and a retrospective snapshot from the Creatives. There’s much to intrigue here.
I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN.
See you next month for more of this punchy wordism.
Daniel Bevis
Senior Knowledge Editor
Leo Burnett London
The special edition of Leo Burnett London's Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.
Hugs and Disses: Valentine's Day Insights from ArcLeo Burnett
Have you ever felt like your partner missed the mark on Valentine’s Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupid’s arrow hits its target. A new survey reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, “Hugs and Disses” uncovers the differences between how men and women approach Valentine’s Day as well as statistics specific to different generations.
Arc shares these national survey results that help us better understand consumer behavior and attitudes surrounding Valentine’s Day. The survey is an extension of Humans Being, an ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition.
“As marketers, we’re always seeking to better understand how people think and behave in the real world,” said Nick Jones, EVP, retail practice lead, Arc Chicago. “The survey gives us a glimpse into the personal expectations, purchasing behaviors and attitudes of couples as they celebrate this annual romantic holiday.”
넥스트 컨퍼런스 2013: Conference on Innovation and The FutureBernard Moon
SparkLabs은 해외로 진출하고자 하는 한국 신생기업의 육성과 강화를 목적으로 합니다. 이러한 취지에서 SparkLabs은 최상의 석학과 최고의 혁신적 인재를 국내로 초청하고자 합니다. 전 세계 각 분야의 비전가, 투자자, 기업 경영진, 기업가를 처음으로 한국에 모시고 여러 산업 분야에 걸쳐 우리의 미래와 혁신을 통찰함으로써 이미 창의적인 한국 문화를 함께 증진시킬 수 있기를 바랍니다.
Local SEO - How to beat your clueless competitorsGreg Gifford
Presented on September 22, 2015 at the Internet Battle Plan 18 conference in Detroit, Michigan.
If you're an auto dealer, SEO is no longer a luxury. Dealers track the ROI on everything - but they shy away from SEO because it's complicated and expensive... BUT, organic search traffic is the #1 traffic and lead source for a dealership!
It's time to get serious about SEO - and this deck shows why you need it now, and shows you exactly how to do it.
If you use a third party SEO provider, we'll show you how to spot the shady guys who prey on auto dealers and just take their money. If you do your own SEO, we'll show you exactly which signals matter, and how to optimize those signals so your dealership will gain more local visibility.
Learn about on-site content optimization, link building, citations, Google My Business, and reviews - and how they all play together to create your dealership's online profile in Google.
And, as always, it's based on a movie theme - this time, I did comedy movies... I included 165 references to comedy movies, including at least one movie for every year in the last 50 years - AND including 19 movies from 1985, the high point of American film comedy.
5 Questions That You Should Ask in Any NegotiationManisha Dorawala
A negotiation is nothing more than a discussion through which both parties seek to formulate and settle upon a mutually beneficial agreement, whether this agreement is a multi-million dollar contract or simply at which restaurant to meet for dinner. Our daily professional and personal lives are riddled with negotiations, those across a boardroom table, the kitchen table and everywhere in between.
With this in mind, here are the 5 questions that you should ask in any negotiation to best ensure a desirable outcome.
Automatic Selection of Predicates for Common Sense Knowledge Expression長岡技術科学大学 自然言語処理研究室
Ai Makabi, Hiroshi Matsumoto and Kazuhide Yamamoto. Automatic Selection of Predicates for Common Sense Knowledge Expression. Proceedings of the Conference of the Pacific Association for Computational Linguistics (PACLING 2013), no page numbers (2013.9)
Twitter Moments Launch & What it Means for Brand MarketersTom Edwards
On October 6th, 2015 Twitter launched Moments. This deck provides a comprehensive overview of the user experience, a competitive comparison to Snapchat's Live Stories and looks at the potential benefits for brand marketers who will be able to leverage the sequential storytelling and curation capabilities of Twitter Moments.
The ultimate Twitter management tool as finally launched. Working closly with many marketing communities Tweet Rocket have launched their all-in-one Twitter management tool to the world, this is the first draft of the usage guide to help you get started.
9 Ways to Increase Your Twitter Engagement Today Ghaith Alqaq
One of the biggest obstacles on social media sites is obtaining your organic web content uncovered. After all, social media networks are extra likely than ever to prioritize paid or improved material, at the expense of top-quality complimentary posts. While Facebook is the most popular for this, as marketers we require to be mindful of what it requires to get our message to the ideal individuals.
Like all other social media systems, Twitter works on an algorithm attempting to determine what content to serve each user in their newsfeed, as well as there is no better sign of content quality in the eyes of any social media than the involvement it obtains from your fans and also other individuals. That is why similar to any type of various other social media if you are involved on Twitter for a company, interaction matters.
The Buying Acceleration and Incentive Tool (B.A.I.T.)Leo Burnett
A new marketing tool created by Leo Burnett and Arc identifies how short-term sales offerings might align with long-term brand building. B.A.I.T was based on a six-month, 9,300-person study to help brands quicken the path to purchase and reinforce brand affinity.
Where is this year’s mobile battleground? Will virtual reality become mainstream? Who will be catalysts of change? Let’s explore with Leo Burnett London’s annual predictions — a collection of thoughts about future trends of 2016.
Over the past few weeks, the shopping experts at Arc have inundated you with the best of the best in holiday shopping hacks. With the holiday shopping season still in full swing, be sure to check out our full infographic with all of the tips you don’t want to miss.
Howdy. Welcome to the latest Frisk special.
We’re deep into 2015 now – still not quite sure how that happened, something to do with the Higgs Boson probably – and it’s been making us think a lot about the subject of Loyalty.
Did you make a new year’s resolution? And if so, did you stick to it? We’ve found a fairly even split between people who’ve remained loyal to their self-imposed vows and those who gave up after about fifteen minutes...
Of course, Loyalty spreads much wider than simply remembering to cycle to work because you told everyone you would. Giles Hedger’s Admap piece, which you’ll find within, posits that we need to think about brand loyalty as an outcome of successful brand building. We’ve also spoken to Canvas8, who suggested that a key facet of building customer loyalty is to be a bit annoying and rude, as well as quizzing the team in Arc Sponsorship for their views on the loyalty journey. And, as ever, we’ve picked the brains of the Planning department to get their own entertainingly disparate views on the subject.
So, plenty there to stimulate the ol’ grey cells. I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN.
See you next month for more of this thoughtsmithery.
Daniel Bevis
Senior Knowledge Editor Leo Burnett London
This edition of Pencil Shavings captures the fourth Global Product Committee meeting of 2014, held last month in Beijing. In addition to the 4Q14 collection of 8-ball and 7+ work, this issue includes a profile of LB Sri Lanka (Colombo), coverage of the 2014 Agency of the Year Awards and much more.
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
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Twitter Introduces Audio Cards: What Brands Need to KnowLeo Burnett
Bring in da noise.
In our latest Eye On (which spotlights the latest social trends, updates and launches), we take a deeper look at Twitter's newest feat: audio cards.
Last week (in partnership with SoundCloud and iTunes), as an addition to their growing lineup of multimedia-enabled, interactive tweets, Twitter launched audio cards, which are able to be docked and listened to while users explore other parts of Twitter.
Scroll through to learn more.
What’s on the menu for this month's Frisk (Leo Burnett London’s snazzy trend report)? Broadcasting and Content.
Broadcasting and Content has continuously evolved through the decades. Back in the day, you’ll probably remember a world of limited channels and passive media consumption. Today, manufacturers act as broadcasters and viewers have the power of shaping content- a multi-faceted, inclusive and dynamic approach- in the world of broadcasting and content.
Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.
Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.
Frisk is back! And this month, we present you with our Sponsorship special.
Sponsorships have been at the forefront of public consciousness as of late, even more so than usual thanks to the World Cup. Our Arc sponsorship team has been rather busy with it all, so we thought the time was right to share some of their pearls with you; within this round-up you’ll find our insights into the evolving relationship between McDonald’s and The FA, gritty observations about ambush marketing, a look behind the scenes at the World Cup in Rio, our clever Brandtasy League, and various viewpoints from our egghead Planning department.
Lots to enjoy there, then. So set aside a little time, mark out a segment of your diary as ‘really important meeting, do not disturb, seriously’ and have a flick through. Don’t worry, there are plenty of pictures in here too. Stops it being too much like hard work, eh?
Popularity is a theme very close to our hearts – in fact it’s in our DNA.
‘We don’t make brands famous, we make them popular’, that’s the Leo Burnett philosophy. We’ve been looking deeper into our belief that Popularity is an essential ingredient for a brand’s enduring success. In fact, straight from the smokin’ abacus of Mike Treharne, our Head of Doing Nifty Stuff With Numbers, we’ve done some brand new research into where brands sit in a lifecycle of popularity, and what drives that popularity. We’d be delighted to talk to you more about the study – just let us know. You can read a bit about it within this Frisk, along with plenty of other stuff that neatly complements it – a piece from Canvas8 on brands being your BFF, some wise thoughts on Popularity from our Planning department, and a big chunk of celebrity endorsement stuff thanks to our in-house retail mogul, Sarah Leccacorvi.
Branding Roundtable No. 2 – Purpose-Driven Branding Leo Burnett
Branding Magazine interviewed Leo Burnett’s Chief Strategy Officer Mick McCabe in the latest edition of The Branding Roundtable. The Branding Roundtable is a monthly, free, downloadable eBook that features interviews with industry experts, an effort to explore branding topics in greater depth. Each month, experts are asked about a different subject, and July’s topic is Purpose-Driven Branding. Read McCabe’s interview for his insights and opinions about the state of purpose in branding.
The June 2014 edition of Frisk is themed "Brands to Watch Out For." That’s ‘watch out for’ in a sense of ‘they will become bigger and more prominent,’ rather than ‘careful, it’s flying toward the back of your head,’ obviously.
Inside this issue, Leo Burnett London picked the brains – not literally, that would be awful – of their Planning department and Canvas8, a deep-dive insight network, to see what they thought was hot and next-y.
Just In Time For Summer: Trends In Travel For Marketers To ConsiderLeo Burnett
Our colleagues from across the pond (Leo Burnett London, that is) have issued their latest installment of Frisk, our go-to reference on all things trending for a particular topic.
This month's poison? Travel - and if you've had anything close to a Polar Vortex in your neck of the woods this winter, goodness knows an exotic destination is calling your name.
Read on for an deep-dive on the decline of beach vacations, the rise of eco-tourism (and its criticisms) and a few innovative destination examples that are succeeding by taking business-as-usual and tossing it out the window. And, though Frisk focuses centrally on what our British brethren are up to, we think these lessons can be valuable for all marketers, whether or not fish and chips suit your fancy (hot dog and fries, anyone?).
The latest Frisk (our British brethren's take on today's trends) shines a light on something every marketer should spend at least some of the year focusing on: the non-profit sector.
Inside you'll find intel from LB London about some of (in our opinion) the best non-profit work, an inside-look at LB Change and how not to have your cause end up in the fray.
This edition of Pencil Shavings captures the first Global Product Committee meeting of 2014, held last month in Singapore. In addition to the 1Q14 collection of 8-ball and 7+ work, this issue includes a profile of Singapore ECD, Tim Green, wrap-ups from AdFest and Dubai Lynx, a Black Couch conversation with Paris' Xavier Beauregard and much more.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
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During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.