This document discusses strategies for growing and engaging users on Facebook apps. It outlines 11 key distribution options on Facebook like feeds, notifications, requests, and ads. It emphasizes that Facebook products rely on viral distribution amplified by these channels. It also stresses the importance of measuring user behavior to identify hindrances and continually improve growth and engagement over time through testing and creativity.
A presentation I made at a few leading digital agencies in 2013 - about how brands & agencies should leverage the full capability of Open Social Media Platforms.
Hello mobile application developers! do you know how to promote an app ?Rapidsoft Technologies
App stores of both Android and iOS are nearly flooding. Together they have more than 2 million apps for smartphones and tablet devices, but not all of them are performing well.
This is a presentation given at Appsworld Asia on September 2, 2011. TalkBox Voice Messenger is being used as a showcase to illustrate some basics of app marketing and promotion tactics.
A presentation I made at a few leading digital agencies in 2013 - about how brands & agencies should leverage the full capability of Open Social Media Platforms.
Hello mobile application developers! do you know how to promote an app ?Rapidsoft Technologies
App stores of both Android and iOS are nearly flooding. Together they have more than 2 million apps for smartphones and tablet devices, but not all of them are performing well.
This is a presentation given at Appsworld Asia on September 2, 2011. TalkBox Voice Messenger is being used as a showcase to illustrate some basics of app marketing and promotion tactics.
Google’s mobile friendly algorithm: is your website mobile-friendly?Webwing Technologies
A website is called mobile-friendly website when it displays correctly on different devices such as smartphones, iPhones, iPads, and tablets. The advantage of it is that, it will take less time to load and also easy to read.
Latest Blogging Trend: Mobile App For A Better Connectivity With The AudienceExcellent Webworld
Tired of not able to respond to your fans from your social media platform? Looking for a trending way to connect with the audience? Are you still dependent on Facebook, blog (website), Twitter or Instagram for your posts and announcements?
Creative notifications are all about making your Android notifications richer and sending multiple contents in one notification, thus increasing your opening rate and user engagement.
The notifications are Android Remote Views, that are visible when the notification is located first at the device's notification bar and there is enough space to display it.
If that is not the case the small regular view of the notification will be displayed.
PushApps offers 3 templates of layouts that are embedded in the Android SDK , you are not required to design anything, only choose the relevant content for your notifications as usual. The notifications can have images, you will just need to supply those images URLs.
Each notification has a main layout and up to three buttons, clicks on each of those views are handled separately with actions that can be predefined or dynamically determined from the notification's payload.
Creative Notifications can be sent using the Remote Server API or the Admin Console.
Mobile app development market is booming every second. After developing your app, the biggest challenge occurs to promote the app in the market. Find out the 5 ways to market and promote your app with Techugo...
Facebook is moving toward the seamless integration of apps on their platform with a combination of the News Ticker and the Timeline. The News Ticker is a live log of all user actions, while the Timeline is an archive of significant actions the user has taken, grouped by app. When a user takes an action on a third party site or within a third party app, Facebook would like to broadcast that action to the user’s friends. This increases the reach of each user action and provides opportunities for sponsored content.
This deck gives an introduction to these changes, an example of what this new process looks like to a user, and best practices for marketers and advertisers to take advantage of these new opportunities.
Which companies are the top winners in Mobile Marketing Post Pandemic? Peloton, Dominos, Disney+ and others. Embrace these memorable mobile marketing stories about brands that you need to know to be relevant as an educator. Academics call these case studies, and students get excited about learning real applications which are meaningful in a personal way.
Frills is a mobile-first platform that helps you create engaging experiences with your audience.
Upsell your products by creating meaningful campaigns.
2018 iOS Mobile App Promotion Strategy Templateunfunnel
http://shop.unfunnel.com/product/ios-mobile-app-marketing-strategy-template
How to Create Lovable Campaigns for iOS & Android Smartphone Apps - includes a step-by-step guide to traffic and conversion optimization.
Get the full excel template HERE:
https://shop.unfunnel.com/product/epublications/ios-mobile-app-marketing-strategy-template
With the market for apps being extremely crowded and the quality bar rising continuously, the era of the get rich quick apps have long gone by and the real challenge for the marketers/ App Entrepreneur is to gain a significant mindshare of their user base.
This is where the significance of Mobile App retention comes in. With so many apps to download and use on the app store, most of the apps get lost among the collection of apps downloaded by the user or gets deleted soon after download. It is estimated that in case of most apps within a period of 3 months, over ¾th of their customer base is long gone, which in all sense affects your ARPU and in turn your net revenue.
App Entrepreneurs have a retention problem rather than a discovery problem. The ASO techniques are extremely important in getting apps visibility on the app store and maybe a few downloads but with the plethora of apps on the app store and the relatively low barrier to delete an app from a mobile, the major challenge for an app maker/ marketer is to increase the user retention and with it the Lifetime value of their users.
Google’s mobile friendly algorithm: is your website mobile-friendly?Webwing Technologies
A website is called mobile-friendly website when it displays correctly on different devices such as smartphones, iPhones, iPads, and tablets. The advantage of it is that, it will take less time to load and also easy to read.
Latest Blogging Trend: Mobile App For A Better Connectivity With The AudienceExcellent Webworld
Tired of not able to respond to your fans from your social media platform? Looking for a trending way to connect with the audience? Are you still dependent on Facebook, blog (website), Twitter or Instagram for your posts and announcements?
Creative notifications are all about making your Android notifications richer and sending multiple contents in one notification, thus increasing your opening rate and user engagement.
The notifications are Android Remote Views, that are visible when the notification is located first at the device's notification bar and there is enough space to display it.
If that is not the case the small regular view of the notification will be displayed.
PushApps offers 3 templates of layouts that are embedded in the Android SDK , you are not required to design anything, only choose the relevant content for your notifications as usual. The notifications can have images, you will just need to supply those images URLs.
Each notification has a main layout and up to three buttons, clicks on each of those views are handled separately with actions that can be predefined or dynamically determined from the notification's payload.
Creative Notifications can be sent using the Remote Server API or the Admin Console.
Mobile app development market is booming every second. After developing your app, the biggest challenge occurs to promote the app in the market. Find out the 5 ways to market and promote your app with Techugo...
Facebook is moving toward the seamless integration of apps on their platform with a combination of the News Ticker and the Timeline. The News Ticker is a live log of all user actions, while the Timeline is an archive of significant actions the user has taken, grouped by app. When a user takes an action on a third party site or within a third party app, Facebook would like to broadcast that action to the user’s friends. This increases the reach of each user action and provides opportunities for sponsored content.
This deck gives an introduction to these changes, an example of what this new process looks like to a user, and best practices for marketers and advertisers to take advantage of these new opportunities.
Which companies are the top winners in Mobile Marketing Post Pandemic? Peloton, Dominos, Disney+ and others. Embrace these memorable mobile marketing stories about brands that you need to know to be relevant as an educator. Academics call these case studies, and students get excited about learning real applications which are meaningful in a personal way.
Frills is a mobile-first platform that helps you create engaging experiences with your audience.
Upsell your products by creating meaningful campaigns.
2018 iOS Mobile App Promotion Strategy Templateunfunnel
http://shop.unfunnel.com/product/ios-mobile-app-marketing-strategy-template
How to Create Lovable Campaigns for iOS & Android Smartphone Apps - includes a step-by-step guide to traffic and conversion optimization.
Get the full excel template HERE:
https://shop.unfunnel.com/product/epublications/ios-mobile-app-marketing-strategy-template
With the market for apps being extremely crowded and the quality bar rising continuously, the era of the get rich quick apps have long gone by and the real challenge for the marketers/ App Entrepreneur is to gain a significant mindshare of their user base.
This is where the significance of Mobile App retention comes in. With so many apps to download and use on the app store, most of the apps get lost among the collection of apps downloaded by the user or gets deleted soon after download. It is estimated that in case of most apps within a period of 3 months, over ¾th of their customer base is long gone, which in all sense affects your ARPU and in turn your net revenue.
App Entrepreneurs have a retention problem rather than a discovery problem. The ASO techniques are extremely important in getting apps visibility on the app store and maybe a few downloads but with the plethora of apps on the app store and the relatively low barrier to delete an app from a mobile, the major challenge for an app maker/ marketer is to increase the user retention and with it the Lifetime value of their users.
The travel and tourism industry continues to grow with many areas for future growth. With more and more travelers looking to choose a service provider focused on customer experience and security, building an app like Airbnb is certainly a worthwhile endeavor and something worth spending your time and resources on.
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
Best methods to improve app engagement & user retentionFugenX
With the benefits of the small platform, the mobile app industry has exceeded our expectations and many sectors have changed their approach to the mobile-centric market. With the growing growth of the mobile app industry, every business is moving towards smartphones for success.
Increasing use of the mobile phone over a desktop is in the trend over the past few years. People have shifted their focus on building mobile apps as they help to engage more people. In today’s highly competitive environment, the company that focuses on engaging customers survives.
The work of building an app from scratch requires expertise and it is needed to ensure that the work is carried out by the help of a team of experts. You can make it yourself if you are good at it and the other way is to outsource it by giving the work to a mobile app developer or a company that does it.
Discusses how to leverage the Twitter ecosystem that is already generating revenue by monetizing the Twitter API through a premium Twitter Developer Program. Submission to the Silicon Alley Insider Create Twitter's Revenue Model Contest.
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’tsBranch
From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies. Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation.
Maximize your Event Management with ObjectiveMarketerAmita Paul
When you are running an event, you can adopt variety of content strategies to create awareness, share information and increase participation - eventually, subscription. With ObjectiveMarketer, you can get all the above accomplished.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
Branch<>Prolific Webinar: Building an Effective Mobile Growth StackBranch
With almost every 2 out of 3 digital media minutes spent on mobile*, it has become more pressing than ever for brands to devise an effective digital strategy to capture the mobile opportunity. However, navigating the sea of tools and services available is daunting, often times requiring cross-department collaboration and a painful process of trial-and-error to build the right mobile growth stack for your business.
We believe in the agile approach in tackling this challenge.
Prolific's Director of Strategy and Growth Al Harnisch and Branch's Chief Revenue Officer Eric Stein shares an in-depth discussion on the following topics:
-Key components of a typical Mobile Growth Stack for enterprises
-Examples of a great starting point vs a mature mobile growth stack
-The cross-channel/platform nature of the modern mobile consumer
-Best practices for mapping out your channel strategies to drive growth and engagement
-Case study of a major US retailer and their mobile growth stack
Social media platforms are not just for a certain age group or segment of society; rather, they are widely used and have become an instant hit among people all over the world to discover, talk about different things, and share their feelings from anywhere at any time.
Presented at Web Directions Code, Melbourne
If you have a website—particularly one that generates revenue for your organization—you need a Progressive Web App. So where do you begin? How do you decide which features of a Progressive Web App make sense for your users? What tools can make the process easier (or harder)? In this practical session, Jason will guide you through the key design decisions you’ll need to make about your Progressive Web App and how those decisions impact the scope of your project. He'll also teach you how to avoid common pitfalls and help you take full advantage of Progressive Web App technology.
Similar to Nitin Rajput - Facebook Developer Garage Bangalore (20)
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
2. Facebook Growth Strategies Understanding various techniques for growth and engagement in facebook apps NitinRajput Co-founder www.chakpak.com 28th Aug 2009
5. Why Facebook? User growth Approx 6MM users Great overlay of social context Allows for new product features Improves the features
6. Virality Primer 10 users add your app They do some activity like publish feed, send notifications etc 7 users add the app because of the activities done by above Viral coefficient , v.c. = 7/10 = 0.7 This is a single generation. The activities by these 7 added users would cause more users to join in and so on The total # of users of the app is the summation of the Geometric series = 10,7,4.9, … = 10*(1/(1-0.7))=33 approx.
7. Virality Primer Suppose v.c. = 0.9 , then the total users who add the app including these initial 10 users is 10*(1/(1-0.9))=100 Takeaways Virality is a multiplier. Can be a big multiplier Viral coefficient near to 1.0 can lead to a big jump in the user addition Many of the facebook’s distribution flows are aligned to viral flows and many times these are the only options availaible Facebook product = viral distribution + product
8. Facebook distribution options Notifications Requests & Notifications Feeds Profile Emails Status Publisher Boxes Ads Fan Box Connect Comment Widget Share
12. Feeds One of the most potent tool for growth Is the basis of most of the viral loops User should should feel like publishing Context of the flow (you need help) Copy of the feed (you beat 99%) Friends should feel like clicking on it Nice UI/Photos. Explanatory text Call to action Resources http://wiki.developers.facebook.com/index.php/Using_the_Open_Stream_API http://wiki.developers.facebook.com/index.php/Facebook.showFeedDialog
16. Notifications Doesn’t require explicit user permission 2 types User-user Can reach to non app users For growth App-user For engagement Sample use cases Challenges, Weekly newsletters, alerts, new features Resources RockYou presentation - http://www.slideshare.net/jefftee/facebook-developers-garage-march-25-2009-2-jia-shen API - http://wiki.developers.facebook.com/index.php/Notifications.send How spamminess is measured - http://www.facebook.com/topic.php?uid=2205007948&topic=13262&start=30&hash=0ce1d00dde55ae7fc1d6f206621bdfc4#post71908 Official policy - http://wiki.developers.facebook.com/index.php/Additional_Policies_Governing_All_Applications_and_Developers#10._Notifications_Policy
20. Requests & Invitations Were used a lot at the launch time. FB now has allocations buckets Can be used for flows where sending invitation is natural Ask your relatives to join the app Match your friends compatibility with yours Invite members to your cause
27. Profiles & Tabs Several steps involved in adding an app to profile. Is a long term insurance against variance in other growth channels. Is a seed to the viral flows Is a natural fit for some flows/apps fans
28. #6- Emails You can get email send permission Can be used for Newsletters, Alerts As a substitute for app-user notifications Vs Notifications better CTRs Need one time explicit permission from user
36. A high enough virality factor can make the per-visit or lifetime value of a user pay for its advertising costs
37.
38. Leveraging existing web properties Comment box http://www.insidefacebook.com/2009/08/05/facebook-adds-new-way-to-share-web-content-without-leaving-the-page/ Can also publish to a users feed Can be embedded in an app also Share http://www.insidefacebook.com/2009/08/05/facebook-adds-new-way-to-share-web-content-without-leaving-the-page/
39. #11 - Measure, Measure, Measure You can only improve what you measure A/B Test Flows (add app before take quiz, or between take quiz and see results? ) Copy (Challenge your friends vs Invite your friends) Measure drop offs in the flow to find hindrances
41. Summary FB Products = (Viral) Distribution + Product Maximize distribution from each of the channel Measure – you would only improve with time Be creative
42. Resources Tracking FB App platform, Who is growing – http://www.insidefacebook.com/ http://www.appdata.com/ FBML and Facebook platform APIs http://wiki.developers.facebook.com/index.php/Main_Page Guidelines on FB integration points http://wiki.developers.facebook.com/index.php/Verification_Checklist Platform team blog http://wiki.developers.facebook.com/index.php/Main_Page