This document provides tips and strategies for advanced social media use. It discusses using keywords and hyperlinks to build relevance in search engines. It recommends linking to your own content as well as others' to build inbound links. Social bookmarking services like Digg are suggested to gain more inbound links and relevance. Tracking Twitter conversations and curating useful feeds is advised. Facebook is portrayed as a powerful tool where realtors can help each other by engaging with each other's posts. Tagging is emphasized as a way to gain recognition on Facebook.

1. Advanced social media strategies Sponsored By: Damien Steiner Smith Social Media Consultant Guerrilla Social Media

2. Follow the conversation www.tweetchat.com Hashtag #YPNGSM

3. Pop Quiz What Did I Do Before I Started Guerrilla Social Media

5. Drive traffic

6. MLS on Steroids

7. Social exposure

8. What is Google juice?

9. Google is about relevance

10. Its not that complicated Words Outbound Links Inbound Links

11. Power of words People Hate Words Google Loves Words

12. Balance of power

13. Balance words with content Analyze Find applicable keywords Optimize Site Blog Social Networks Balance Keywords must be relevant and in context

16. Link to your Sites Together

17. Link your Profiles together

20. How to Link to yourself To YOUR WebSite

21. Instant Relevance

22. Link to others

23. Linkbacks Allow you to notify another site that you wrote something related to what is written on a specific page. This improves the chances of contributors to this page noticing that you gave them credit for something, or that you improved upon something they wrote.

24. Trackbacks A Pingback is a signal (ping) sent from one site to another that contains a Link. When the receiving Site gets the notification signal, it automatically goes back to Site A checking for the existence of a live incoming link, if it exists, the Pingback is recorded successfully.

25. REFbacks A Refback is also a link. In this case, Site A (link originator) does not need to "tell" anything to Site B (receptor). Instead, the receptor Site "discovers" this link immediately after the first web visitor gets to the site by clicking on the link

26. How to Link to others Point This Term

27. How to Link to others To This Site

28. Instant Appreciation

29. Pop Quiz Why Don’t Individual Agents Need Fan Pages?

30. Dilutes your brand

31. visibility

32. Social Bookmarking SHARE ORGANIZE SEARCH MANAGE Capture SEO More INBOUND Links More Relevance

33. Social Bookmarking with DIGG Connect With Facebook

34. Social Bookmarking with DIGG Connect With Facebook

35. Social Bookmarking with DIGG Login

36. Social Bookmarking with DIGG Submit New

37. Social Bookmarking with DIGG Input URL

38. Social Bookmarking with DIGG CREATE SEO Friendly Title

39. Social Bookmarking with DIGG Fill in Description: More SEO

40. Social Bookmarking with DIGG Choose Image

41. Select Topic category

42. Preview

43. Social Bookmarking with DIGG Submit Story

44. Digg frequently

45. Digg frequently

46. Pop Quiz Name TWO Twitter Listening Tools Mentioned Last Class

48. Pump up your listings

49. Who Cares about Other Sites?

50. Who KNOWS about your site?

51. Why do WE Care????????

52. Why do WE Care????????

53. Compare on trulia Pictures are crucial!

54. Compare on trulia More details is better

55. Syndicated Guinea pig??

56. Pop Quiz Name The MAJOR Difference Between TweetDeck and HootSuite

57. Twitter: #1 in news

58. What is a twitter feed? Way to subscribe to RSS Feeds of Blogs, News and Websites

59. Make your own news Subscribe to Experts Subscribe to Friends Subscribe to things that interest You

60. How To Subscribe

61. Out of the shell scenario

62. Facebook as a powertool

64. Help get visibility in their sphere (‘Most Recent’ Feed)

66. Pick 10 People

69. Begin typing a Name

71. Facebook Scenario

72. Broker Boot camp Every sold home should be showcased on the Fan Page Every Customer Should be tagged Every Agent should be acknowledged for achievements

73. Sponsored By