Social Media  Awareness • Research  Customer Service Jennifer Navarrete
Social Media
The Conversation Prism “ The art of learning, listening and sharing” Brian Solis
Combating the FEAR Factor
Fear Factor What if… I make a  mistake ? someone says something  bad ?
Trends & The Big 3 •  Facebook  has over  400 million  active users •  Twitter   experienced a  2,614 %   growth in 2009 •...
General Growth •  50%   of active users log  on to Facebook in any given day  • The fastest growing demographic is those  ...
Mobile Growth •  There are more than  100 million  active users currently accessing Facebook through their mobile devices....
User Engagement •  Average user has  130 friends  on the site  •  More than  45 million status updates  each day •  More t...
Facebook: Pages
Business Social Media  Marketing Spend to Hit  $3.1 Billion  by 2014
Forrester Research
Right  Combination
Global Opportunity
3 Uses of Social Media •  Awareness •  Customer Service •  Research Interaction
Survey of Hospitals Using Social Media by Geystone.Net  •  4.5% of respondents have been successful in  improving crisis m...
Who is using Twitter? Business Media Politics Non Profits
Who Else Is Using Twitter? Hospitals Police Mental Health Crisis
Hospitals Using Social Media
YouTube vs. Twitter
Social Media Policies
Full of content Full of conversation Do this
Your Business, Group or Non-Profit EVERYWHERE! Be discoverable Cross promote
What are we supposed to do about  Social Media ? or
ATTRIBUTION Business Meeting  pic by llawliet  http://flickr.com/photos/llawliet/2547595587/ Blown Cover  pic by  laverrue...
[email_address] ph: 210.483.3025 • fax: 866.659.0966 Social Media Profiles: www.jennifer.navarrete.tx.googlepages.com www....
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Social Media For CIT

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Social Media awareness presentation to members of CITIC organizers in San Antonio, TX.

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Social Media For CIT

  1. 1. Social Media Awareness • Research Customer Service Jennifer Navarrete
  2. 2. Social Media
  3. 3. The Conversation Prism “ The art of learning, listening and sharing” Brian Solis
  4. 4. Combating the FEAR Factor
  5. 5. Fear Factor What if… I make a mistake ? someone says something bad ?
  6. 6. Trends & The Big 3 • Facebook has over 400 million active users • Twitter experienced a 2,614 % growth in 2009 • LinkedIn has over 60 million active users Social Networks will continue their rapid growth
  7. 7. General Growth • 50% of active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older
  8. 8. Mobile Growth • There are more than 100 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
  9. 9. User Engagement • Average user has 130 friends on the site • More than 45 million status updates each day • More than 10 million users become fans of Pages each day
  10. 10. Facebook: Pages
  11. 11. Business Social Media Marketing Spend to Hit $3.1 Billion by 2014
  12. 12. Forrester Research
  13. 13. Right Combination
  14. 14. Global Opportunity
  15. 15. 3 Uses of Social Media • Awareness • Customer Service • Research Interaction
  16. 16. Survey of Hospitals Using Social Media by Geystone.Net • 4.5% of respondents have been successful in improving crisis management; • 8.7% of respondents have been successful in improving customer service; • 8.7% of respondents have been successful in improving employee engagement; • 12.5% of respondents have been successful in attracting new patients; and • 16.7% of respondents have been successful in improving community relations.
  17. 17. Who is using Twitter? Business Media Politics Non Profits
  18. 18. Who Else Is Using Twitter? Hospitals Police Mental Health Crisis
  19. 19. Hospitals Using Social Media
  20. 20. YouTube vs. Twitter
  21. 21. Social Media Policies
  22. 22. Full of content Full of conversation Do this
  23. 23. Your Business, Group or Non-Profit EVERYWHERE! Be discoverable Cross promote
  24. 24. What are we supposed to do about Social Media ? or
  25. 25. ATTRIBUTION Business Meeting pic by llawliet http://flickr.com/photos/llawliet/2547595587/ Blown Cover pic by laverrue http://flickr.com/photos/23912576@N05/2962194797/sizes/l/ Go pic by laverrue http://flickr.com/photos/23912576@N05/2962183917/sizes/l/in/set-72157607999264744/ Captured-Spirit pic by Smile4camera http://flickr.com/photos/captured-spirit_/221033524/sizes/o/ Redwood Shedding pic by Bernt Rostad http://flickr.com/photos/brostad/2878947196/sizes/l/ State of Twittersphere by Hubspot http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=State+of+Twittersphere Facebook statistics from press release http://www.facebook.com/press/info.php?statistics Linkedin staticstic from press release http:// press.linkedin.com Social Media Spending by Mashable http://mashable.com/2009/07/08/social-media-marketing- growth Forrester Research http://blogs.forrester.com/interactive_marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall- declines.html Hospital Social Network Data, Charts & Info by E. Bennett http://ebennett.org/hsnl/data Humane Society Twitter: http://twitter.com/humanesociety SOCIAL MEDIA: EMBRACING THE OPPORTUNITIES, AVERTING THE RISKS http://www.russellherder.com/SocialMediaResearch Social Media Use Survey by Greystone.net http://www.ihealthbeat.org/articles/2010/2/1/survey-most-hospitals-use-social-media-but-few-have-formal-plans.aspx Grouchy Cat by akk_rus http://www.flickr.com/photos/akras/3499252599/sizes/l/ Kitty Embrace by Mel B . http://www.flickr.com/photos/42dreams/1009400100/sizes/l/
  26. 26. [email_address] ph: 210.483.3025 • fax: 866.659.0966 Social Media Profiles: www.jennifer.navarrete.tx.googlepages.com www.twitter.com/epodcaster www.facebook.com/jennifernavarrete www.linkedin/in/jennifernavarrete Events: www.tweetcampsa.org www.podcampsanantonio.org www.sanantoino.startupweekend.com www.barcampsanantonio.org Groups: www.smc-sa.ning.com www.socialmediabreakfast.com Sites: www.jennifernavarrete.com www.mylabelnet.com www.techintwenty.com www.morningbrewcast.com/blog Social Media Training: www.brewingmedia.eventbrite.com

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