Fear Factor What if… I make a mistake ? someone says something bad ?
Trends & The Big 3 • Facebook has over 400 million active users • Twitter experienced a 2,614 % growth in 2009 • LinkedIn has over 60 million active users Social Networks will continue their rapid growth
General Growth • 50% of active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older
Mobile Growth • There are more than 100 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
User Engagement • Average user has 130 friends on the site • More than 45 million status updates each day • More than 10 million users become fans of Pages each day
3 Uses of Social Media • Awareness • Customer Service • Research Interaction
Survey of Hospitals Using Social Media by Geystone.Net • 4.5% of respondents have been successful in improving crisis management; • 8.7% of respondents have been successful in improving customer service; • 8.7% of respondents have been successful in improving employee engagement; • 12.5% of respondents have been successful in attracting new patients; and • 16.7% of respondents have been successful in improving community relations.
Who is using Twitter? Business Media Politics Non Profits
Who Else Is Using Twitter? Hospitals Police Mental Health Crisis
Your Business, Group or Non-Profit EVERYWHERE! Be discoverable Cross promote
What are we supposed to do about Social Media ? or
ATTRIBUTION Business Meeting pic by llawliet http://flickr.com/photos/llawliet/2547595587/ Blown Cover pic by laverrue http://flickr.com/photos/23912576@N05/2962194797/sizes/l/ Go pic by laverrue http://flickr.com/photos/23912576@N05/2962183917/sizes/l/in/set-72157607999264744/ Captured-Spirit pic by Smile4camera http://flickr.com/photos/captured-spirit_/221033524/sizes/o/ Redwood Shedding pic by Bernt Rostad http://flickr.com/photos/brostad/2878947196/sizes/l/ State of Twittersphere by Hubspot http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=State+of+Twittersphere Facebook statistics from press release http://www.facebook.com/press/info.php?statistics Linkedin staticstic from press release http:// press.linkedin.com Social Media Spending by Mashable http://mashable.com/2009/07/08/social-media-marketing- growth Forrester Research http://blogs.forrester.com/interactive_marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall- declines.html Hospital Social Network Data, Charts & Info by E. Bennett http://ebennett.org/hsnl/data Humane Society Twitter: http://twitter.com/humanesociety SOCIAL MEDIA: EMBRACING THE OPPORTUNITIES, AVERTING THE RISKS http://www.russellherder.com/SocialMediaResearch Social Media Use Survey by Greystone.net http://www.ihealthbeat.org/articles/2010/2/1/survey-most-hospitals-use-social-media-but-few-have-formal-plans.aspx Grouchy Cat by akk_rus http://www.flickr.com/photos/akras/3499252599/sizes/l/ Kitty Embrace by Mel B . http://www.flickr.com/photos/42dreams/1009400100/sizes/l/
[email_address] ph: 210.483.3025 • fax: 866.659.0966 Social Media Profiles: www.jennifer.navarrete.tx.googlepages.com www.twitter.com/epodcaster www.facebook.com/jennifernavarrete www.linkedin/in/jennifernavarrete Events: www.tweetcampsa.org www.podcampsanantonio.org www.sanantoino.startupweekend.com www.barcampsanantonio.org Groups: www.smc-sa.ning.com www.socialmediabreakfast.com Sites: www.jennifernavarrete.com www.mylabelnet.com www.techintwenty.com www.morningbrewcast.com/blog Social Media Training: www.brewingmedia.eventbrite.com