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Social Networking Update




By Danielle Brigida
National Wildlife Federation
brigidad@nwf.org
I’m a Wildlife and Technology Geek
Changes in Communication




        47% in the U.S.
      use a smartphone…
Quick Poll of the Audience
1)   Facebook
2)   Twitter
3)   LinkedIn
4)   YouTube
5)   Blog
6)   Smartphone
Typical Behaviors on Social Media




         Social Media Participation Chart by Oversocialized
Beyond the Buzzwords
It’s a new way to do old business.
Proof in the Numbers
Facebook:      1 billion
Twitter:       500+ million
LinkedIn:      175 million
Google Plus:   100 million
Instagram:     100 million
Foursquare:    25 million
Pinterest:     20 million
Social Media Platforms
Page, Group, Profile
An average user is connected to 80
community pages, groups and events
Facebook Page
Facebook Group
Profile
Understanding Facebook Terminology

• Status – Update your friends with links, photos, or info
• Admin – Person who runs a page or group.
• Wall – Public messaging on your profile
• News Feed – Where you can view friend/page updates
• Insights – Facebook page analytics
• Timeline – Feature the allows you to add important life
  experiences
• Tagging – Type the "@" symbol. Select the friend, page,
  event, group or app you want to tag from the drop-
  down menu.
Twitter Profile
Start with the Basics:
http://search.twitter.com




                www.prnewsonline.com
Real time Search Results
Allows me to catch this…
YouTube
YouTube
• Over 800 million unique users visit YouTube
  each month

• Over 4 billion hours of video are watched each
  month on YouTube

• 72 hours of video are uploaded to YouTube
  every minute
LinkedIn –Professional Network
Inmaps.linkedinlabs.com




Understand Your Network
What does social media mean for
         businesses?
Knowing Your audiences

National Wildlife
Federation




Forest Justice Campaign



Certified Wildlife
Habitat Page
Creating Content Worth Sharing
Organizing Connections and Outreach




 Organize Friends, Followers and Fans
Learning from the Community




@klsnature
Identify and Engage Leaders
Strengthening Programs
Strengthening Programs
Using Visual Aids
How do YOU use it?
•   Keep up with family
•   Catch up with old friends
•   Read meaningful articles
•   Connect with other passionate people
•   Organize resources
•   Share projects
Keep on Top of Privacy
• Terms of Service

• Community
  guidelines

• Privacy Policy
Just Remember to Be Human
Bring Value to the
        Web…
• Maintaining relationships
• Serve as a resource
• Offer ways to take action
• Share photography and art
• Get critiqued
• Gather data
• Respond quickly to Issues
• Identify leaders
• Communicate and learn
Questions?


Danielle Brigida
National Wildlife Federation
@starfocus
brigidad@nwf.org
Netnaturalist.com              Judy N, Flickr

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