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Creating Your  Own Social Buzz Danielle Brigida The Coming of Age Story of a Link February 11, 2009 Conference Call: 866-7...
Using ReadyTalk <ul><li>Chat & raise hand  </li></ul><ul><li>Mute = *6,  Unmute = *7 </li></ul><ul><li>If you lose your in...
You are being recorded <ul><li>This seminar will be available on the TechSoup & NTEN websites: </li></ul><ul><ul><li>www.t...
Danielle Brigida The Coming of Age Story of a Link February 11, 2009 Creating Your  Own Social Buzz
Social Media for NWF
Strategic Sharing  <ul><li>It’s all about giving your message the best shot of being heard </li></ul>
Cross-Pollinate
What do you need? <ul><li>Content that is: </li></ul>Interesting and helpful  Information you want to share Something that...
Optimize the Content To Blog Post From Press Release
Submit to Social News Sites   <ul><li>Direct Link to Your Story </li></ul><ul><li>Interesting and Accurate Title - Make it...
For Example… Link: http://blogs.nwf.org/arctic_promise/2008/12/bush-administration-eviscerates-endangered-species-act.html...
Why Digg? Traffic Numbers Traffic Quality Engaged Community Established Group ----  Established Profile
Submitting to Digg Story Title:  Bush Eviscerates  Endangered Species Act Link Description: The Bush administration today ...
Why Mixx?  Traffic Numbers Traffic Quality Engaged Community Established Group Established Profile
Submitting to Mixx Story Title:  Bush Eviscerates  Endangered Species Act Link Description: The Bush administration today ...
Why Reddit? Traffic Numbers Traffic Quality Engaged Community Established Group --- Established Profile
Submitting to Reddit Story Title:  Bush Eviscerates  Endangered Species Act Link Description: The Bush administration toda...
Keep Submitting Social News:  Niche vs. Broad Smaller or more specific communities can bring visitors that stay longer on ...
Find and Use Shortcuts Always look for new ways to make submitting content easier and quicker!
Tips and Tricks <ul><li>Image by Micah Johnson From www.chiefingredient.com </li></ul>
Submit to Social  Bookmarking Sites  <ul><li>What you’ll need: </li></ul><ul><li>Interesting and Accurate Title - Make it ...
Submitting to StumbleUpon Accurate Title Good Description     Relevant Tags
The Importance of Tags
Share the Link Love <ul><li>Email </li></ul><ul><li>IM/Skype </li></ul><ul><li>Thru the Site </li></ul><ul><li>Microblogs ...
Share With Microblogs Your  Message Twitter Followers Identi.ca Followers Plurk Followers Facebook Friends Your  Message Y...
Shorten Your Link
Streamline Your Updates Your Message Twitter Followers Facebook Friends Identi.ca Followers Plurk Followers
Use Your Profiles  Personal   Organizational
NWF Case Study
NWF Case Study
Search Twitter http://search.twitter.com   @NWF’s Response *Power of the Retweet *Who is helping you? *Follow new people
Search Twitter http://search.twitter.com   @starfocus’s Response
Tracking Your Return
Remember the Social Side <ul><li>Be Polite </li></ul><ul><li>Don’t Interrupt </li></ul><ul><li>Help Others </li></ul><ul><...
Digg Hit the Homepage <ul><li>Check traffic </li></ul><ul><li>Follow people who dugg it </li></ul><ul><li>Fan people who c...
Mixx Hit the Homepage <ul><li>Friend people who comment </li></ul><ul><li>Join Groups that pick up the story </li></ul><ul...
Reddit Hit the Homepage
Within 24 Hours…
Bear in Mind There is No Failing…
Learn from Everything <ul><li>I used Microblogs to Share my Digg </li></ul><ul><li>I streamlined my work so I saved Time <...
And when it does well… It’s Shocking
Take Aways 1. Don’t be afraid to start slow.
Take Aways <ul><li>2.  Streamline and look for ways to save time. </li></ul>
Take Aways <ul><li>3. Be a good friend, and you’ll have good friends. </li></ul>
To Create Your Own Buzz… <ul><li>You must participate </li></ul><ul><li>Practice!  </li></ul><ul><li>Learn from mistakes <...
Questions? <ul><li>Danielle Brigida </li></ul><ul><li>National Wildlife Federation </li></ul><ul><li>www.twitter.com/starf...
Join us at the NTC!  http://nten.org/ntc
Storytelling & Social Media: 5-Part Series  <ul><li>Social Media ROI </li></ul><ul><ul><li>2/18/2009 11am Pacific </li></u...
We would like to thank the  Packard and Surdna Foundations for their generous support of this webinar series. Creating You...
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Storytelling & Social Media: Creating Social Buzz

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Storytelling & Social Media: Creating Social Buzz

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Storytelling & Social Media: Creating Social Buzz

  1. 1. Creating Your Own Social Buzz Danielle Brigida The Coming of Age Story of a Link February 11, 2009 Conference Call: 866-740-1260 Access Code: 6339392
  2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, r e-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
  3. 3. You are being recorded <ul><li>This seminar will be available on the TechSoup & NTEN websites: </li></ul><ul><ul><li>www.techsoup.org/go/webinars </li></ul></ul><ul><ul><li>www.nten.org/events/past/webinar </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in the Emerging Technologies Forum: </li></ul><ul><ul><li>tinyurl.com/ccwzgq </li></ul></ul>
  4. 4. Danielle Brigida The Coming of Age Story of a Link February 11, 2009 Creating Your Own Social Buzz
  5. 5. Social Media for NWF
  6. 6. Strategic Sharing <ul><li>It’s all about giving your message the best shot of being heard </li></ul>
  7. 7. Cross-Pollinate
  8. 8. What do you need? <ul><li>Content that is: </li></ul>Interesting and helpful Information you want to share Something that might engage the reader
  9. 9. Optimize the Content To Blog Post From Press Release
  10. 10. Submit to Social News Sites <ul><li>Direct Link to Your Story </li></ul><ul><li>Interesting and Accurate Title - Make it real, no marketese </li></ul><ul><li>Good description - Leave some intrigue if you can </li></ul><ul><li>Photo - Sites will pull this in automatically </li></ul><ul><li>Friends or supporters - To help start the votes </li></ul>What You’ll Need:
  11. 11. For Example… Link: http://blogs.nwf.org/arctic_promise/2008/12/bush-administration-eviscerates-endangered-species-act.html Story Title: Bush Eviscerates Endangered Species Act Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists. Categories/Tags: Environment, science, endangered species, animals, wildlife, politics Submit to Social News Sites
  12. 12. Why Digg? Traffic Numbers Traffic Quality Engaged Community Established Group ---- Established Profile
  13. 13. Submitting to Digg Story Title: Bush Eviscerates Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
  14. 14. Why Mixx? Traffic Numbers Traffic Quality Engaged Community Established Group Established Profile
  15. 15. Submitting to Mixx Story Title: Bush Eviscerates Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
  16. 16. Why Reddit? Traffic Numbers Traffic Quality Engaged Community Established Group --- Established Profile
  17. 17. Submitting to Reddit Story Title: Bush Eviscerates Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
  18. 18. Keep Submitting Social News: Niche vs. Broad Smaller or more specific communities can bring visitors that stay longer on your site.
  19. 19. Find and Use Shortcuts Always look for new ways to make submitting content easier and quicker!
  20. 20. Tips and Tricks <ul><li>Image by Micah Johnson From www.chiefingredient.com </li></ul>
  21. 21. Submit to Social Bookmarking Sites <ul><li>What you’ll need: </li></ul><ul><li>Interesting and Accurate Title - Make it real, no marketese </li></ul><ul><li>Good description - Leave some intrigue if you can </li></ul><ul><li>Relevant Tags </li></ul><ul><li>Friends - To save or thumb up the link </li></ul>What You’ll Need:
  22. 22. Submitting to StumbleUpon Accurate Title Good Description Relevant Tags
  23. 23. The Importance of Tags
  24. 24. Share the Link Love <ul><li>Email </li></ul><ul><li>IM/Skype </li></ul><ul><li>Thru the Site </li></ul><ul><li>Microblogs </li></ul><ul><li>Groups </li></ul>
  25. 25. Share With Microblogs Your Message Twitter Followers Identi.ca Followers Plurk Followers Facebook Friends Your Message Your Message Your Message
  26. 26. Shorten Your Link
  27. 27. Streamline Your Updates Your Message Twitter Followers Facebook Friends Identi.ca Followers Plurk Followers
  28. 28. Use Your Profiles Personal Organizational
  29. 29. NWF Case Study
  30. 30. NWF Case Study
  31. 31. Search Twitter http://search.twitter.com @NWF’s Response *Power of the Retweet *Who is helping you? *Follow new people
  32. 32. Search Twitter http://search.twitter.com @starfocus’s Response
  33. 33. Tracking Your Return
  34. 34. Remember the Social Side <ul><li>Be Polite </li></ul><ul><li>Don’t Interrupt </li></ul><ul><li>Help Others </li></ul><ul><li>Ask Questions </li></ul><ul><li>Ask for Help </li></ul>
  35. 35. Digg Hit the Homepage <ul><li>Check traffic </li></ul><ul><li>Follow people who dugg it </li></ul><ul><li>Fan people who commented positively </li></ul>
  36. 36. Mixx Hit the Homepage <ul><li>Friend people who comment </li></ul><ul><li>Join Groups that pick up the story </li></ul><ul><li>Support these friends and groups if you want future support </li></ul>
  37. 37. Reddit Hit the Homepage
  38. 38. Within 24 Hours…
  39. 39. Bear in Mind There is No Failing…
  40. 40. Learn from Everything <ul><li>I used Microblogs to Share my Digg </li></ul><ul><li>I streamlined my work so I saved Time </li></ul><ul><li>I may not have “made” it viral, but I gave it all the right opportunities </li></ul><ul><li>Experiment with your content </li></ul>
  41. 41. And when it does well… It’s Shocking
  42. 42. Take Aways 1. Don’t be afraid to start slow.
  43. 43. Take Aways <ul><li>2. Streamline and look for ways to save time. </li></ul>
  44. 44. Take Aways <ul><li>3. Be a good friend, and you’ll have good friends. </li></ul>
  45. 45. To Create Your Own Buzz… <ul><li>You must participate </li></ul><ul><li>Practice! </li></ul><ul><li>Learn from mistakes </li></ul>
  46. 46. Questions? <ul><li>Danielle Brigida </li></ul><ul><li>National Wildlife Federation </li></ul><ul><li>www.twitter.com/starfocus </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>Judy N, Flickr
  47. 47. Join us at the NTC! http://nten.org/ntc
  48. 48. Storytelling & Social Media: 5-Part Series <ul><li>Social Media ROI </li></ul><ul><ul><li>2/18/2009 11am Pacific </li></ul></ul>
  49. 49. We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series. Creating Your Own Social Buzz

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