Deviprasad Goenka Management college of Media Studies http://www.dgmcms.org.in/ Subject:Communication Lesson : 7 Cs of Communication Faculty Name: Saurabh Deshpande

1. Today’s Topics (280714)
•Gestures
•Expressions
•Facial Language
•Eye Contact
•Shake Hands
•Posture
•Distance

2. Gestures
Definition:
A movement of part of the body, especially a
hand or the head, to express an idea or
meaning.
• May be in isolation
• May run parallel to speech

3. Facial Expressions
• Muscles on the face convey emotions
• Humans as well as non-humans (especially
mammals) have them
• Voluntary or involuntary
• Eyes important in expressions
• Cultural differences regarding social propriety of
maintaining eye contact or not
• Scientific controversy whether facial expressions
universal or socially conditioned

4. • Exhaustion
• Fear
• Anger
• Sadness
• Happiness
• Shame
• Confusion
• Surprise
• Seduction
• Focus

15. Eye Contact
• Coined in the early to mid-1960s, the term has
come in the West to often define the act as a
meaningful and important sign of confidence
and social communication.
• Eye contact occurs when "two people look at
each other's eyes at the same
time."(Cambridge Advanced Learner’s
Dictionary)
• Has a large influence on social behaviour

16. Eye Contact … Cont’d
• The customs and significance of eye contact vary
widely between cultures, with religious and social
differences often altering its meaning greatly.
• Eye contact and facial expressions provide
important social and emotional information.
People, perhaps without consciously doing so,
probe each other's eyes and faces for positive or
negative mood signs. In some contexts, the
meeting of eyes arouses strong emotions.

17. • Eye contact is also an important element
in flirting, where it may serve to establish and
gauge the other's interest in some situations.
• Mutual eye contact that signals attraction
initially begins as a brief glance and progresses
into a repeated volleying of eye contact.
• In the process of civil inattention, strangers in
close proximity, such as a crowd, avoid eye
contact in order to help maintain their privacy.

18. Shaking Hands (Handshake)
• A handshake is a short ritual in which two people
grasp one of each other's like hands, in most
cases accompanied by a brief up and down
movement of the grasped hands.
• When making a bet and confirming the bet with a
handshake, it is usually held that the instant the
two hands touch willingly, the bet becomes
official.
• Using the right hand is generally considered
proper etiquette.

19. • For those cultures that value the handshake,
much meaning is transferred by the manner in
which you proffer your hand and the method
with which you shake the other person's hand.
• Some people make instant judgments about
your character as a result of your handshake,
so it pays to make sure it's conveying what you
want it to.

20. Posture
• The way in which your body is positioned when
you are sitting or standing.
• Conveys your mood and personality.
• Communicates your feelings or attitude towards
someone.
• Must be conscious of your posture in social
situations.

21. Distance
• Use of Space to communicate
• Depends on genders, relationships, social
situation. Depends a lot on culture
• Can be used to define power & status
• Proxemics

22. Good Links
• http://www.toastmasters.org/201-Gestures
• http://psychology.about.com/od/nonverbalco
mmunication/ss/understanding-body-language_
2.htm
• http://listverse.com/2013/07/05/ten-compelling-
origins-of-our-facial-expressions/
• http://www.wikihow.com/Have-an-Effective-
Handshake