Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 6: Motivation
Faculty Name: Subhangi Ma'am
Maslow's hierarchy of needs w.r.t project managementHamna Shahzad
1. Abraham Maslow was a Psychology Professor at Alliant International University, Brandeis University, Brooklyn College, New School for Social Research, and Columbia University.
2. He created Maslow's hierarchy of needs- Theory of psychological health that fulfill Human needs.
3. His main focus - Positive qualities in people.
4. What Hierarchy of Needs says? - People are motivated to fulfill basic needs before moving on to other, more advanced needs - This hierarchy looks like pyramid.
5. The project management team’s needs are focused on.
6. Project Management: The application of knowledge, skills, tools, and techniques to project activities to meet the project requirements.
6.1 Project Management Team: The members of the project team who are directly involved in project management activities.
6.2 Project Manager: The person assigned by the performing organization to lead the team that is responsible for achieving the project objectives.
7. Maslow wrote his theory for individual needs and the teams are consisting of many individuals working cooperatively. In order to motivate the team, project managers should know their needs. Project managers should know that "a satisfied need is not a motivator."
Thanks and Regards
Hamna Shahzad
Human needs are considered in hierarchy and often described by Maslow's theory. Here, the concept has been modified and it is observed that additional needs are created once one reaches at higher level of needs, hence additional lower level needs becomes unsatisfied needs and are to be satisfied to satisfy higher order of higher level needs. Motivation depends upon the level and order of needs.
The founder of this hierarchy of human need theory is Psychologist Mr. Abraham Harold Maslow in 1943. His theory is one of the most popular and widely use theory of motivation. Maslow's theory is based on the Hierarchy of Human Needs. Maslow subsequently extended the idea to include his observations of humans' constitutional inquisitiveness.
Maslow’s Theory based on following assumptions.
1. Human needs are of varied and diversified nature. They can be arranged in a hierarchy of importance progressing from a lower to a higher order of needs. 2. Needs have a definite hierarchy of importance. As soon as needs on a lower level is fulfilled, those on the next level will emerge and demand satisfaction. 3. A satisfied need does not act as a motivator. 4. As one need is satisfied, another replaces it.
In this hierarchy of needs theory, according to above assumptions Maslow has identified five types of human needs arranged in a hierarchy of their importance and priority. Some of which focus on describing the stages of growth in humans. Maslow used the terms "physiological", "safety", "belonging / love", "esteem", "selfactualization” to describe the pattern that human motivations generally move through. Maslow studied what he called exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people, writing that "The study of crippled, stunted, immature, and unhealthy specimens can yield only a cripple psychology and a cripple philosophy. Maslow's theory was fully expressed in his 1954 book Motivation and Personality.
A project to promote conceptual learning for all;
Dr. Amjad ali arain; University of Sind; Faculty of Education; Pakistan
Theories of motivation: Maslow's hierarchy of needs
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 9: Family Life Cycle
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Reporting
unit : WHITE COLLAR CRIME
Faculty Name: Subhangi Ma'am
Maslow's hierarchy of needs w.r.t project managementHamna Shahzad
1. Abraham Maslow was a Psychology Professor at Alliant International University, Brandeis University, Brooklyn College, New School for Social Research, and Columbia University.
2. He created Maslow's hierarchy of needs- Theory of psychological health that fulfill Human needs.
3. His main focus - Positive qualities in people.
4. What Hierarchy of Needs says? - People are motivated to fulfill basic needs before moving on to other, more advanced needs - This hierarchy looks like pyramid.
5. The project management team’s needs are focused on.
6. Project Management: The application of knowledge, skills, tools, and techniques to project activities to meet the project requirements.
6.1 Project Management Team: The members of the project team who are directly involved in project management activities.
6.2 Project Manager: The person assigned by the performing organization to lead the team that is responsible for achieving the project objectives.
7. Maslow wrote his theory for individual needs and the teams are consisting of many individuals working cooperatively. In order to motivate the team, project managers should know their needs. Project managers should know that "a satisfied need is not a motivator."
Thanks and Regards
Hamna Shahzad
Human needs are considered in hierarchy and often described by Maslow's theory. Here, the concept has been modified and it is observed that additional needs are created once one reaches at higher level of needs, hence additional lower level needs becomes unsatisfied needs and are to be satisfied to satisfy higher order of higher level needs. Motivation depends upon the level and order of needs.
The founder of this hierarchy of human need theory is Psychologist Mr. Abraham Harold Maslow in 1943. His theory is one of the most popular and widely use theory of motivation. Maslow's theory is based on the Hierarchy of Human Needs. Maslow subsequently extended the idea to include his observations of humans' constitutional inquisitiveness.
Maslow’s Theory based on following assumptions.
1. Human needs are of varied and diversified nature. They can be arranged in a hierarchy of importance progressing from a lower to a higher order of needs. 2. Needs have a definite hierarchy of importance. As soon as needs on a lower level is fulfilled, those on the next level will emerge and demand satisfaction. 3. A satisfied need does not act as a motivator. 4. As one need is satisfied, another replaces it.
In this hierarchy of needs theory, according to above assumptions Maslow has identified five types of human needs arranged in a hierarchy of their importance and priority. Some of which focus on describing the stages of growth in humans. Maslow used the terms "physiological", "safety", "belonging / love", "esteem", "selfactualization” to describe the pattern that human motivations generally move through. Maslow studied what he called exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people, writing that "The study of crippled, stunted, immature, and unhealthy specimens can yield only a cripple psychology and a cripple philosophy. Maslow's theory was fully expressed in his 1954 book Motivation and Personality.
A project to promote conceptual learning for all;
Dr. Amjad ali arain; University of Sind; Faculty of Education; Pakistan
Theories of motivation: Maslow's hierarchy of needs
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 9: Family Life Cycle
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Reporting
unit : WHITE COLLAR CRIME
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject: Gerbner’s model of communication2
Lesson : Gerbner’s model of communication2
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 2 new: Consumer
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 10: ORGANIZING FOR BRAND BUILDING
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Reporting
unit : Organized Cybercrime
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behavior
unit 10: Decision Making
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Intro to commn
chapter 2: Breaking barriers:communication in practice
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Communication
Lesson : 7 Cs of Communication
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 1: Consumer behaviour
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Communication
Lesson : Sociological model of communication
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Creative writing sectin 2
unit 2: writing for Radio
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand personaity
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer Behavior
unit 4 : Culture
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 3: Perception
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behavior
unit 8 : Attitude
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Gerbner’s model of communication
Lesson : Gerbner’s model of communication
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject : BRAND BUILDING
Lesson: value chain and revenue streams
Faculty Name: Vishal Desai
RTMNU 4th sem MBA
Subject - TEAM DYNAMICS [ HR ]
Module 1 Summary
INTRODUCTION TO MOTIVATION
BY Jayanti Pande
#JayantiPande_slideshare
#MBA@JRP #TeamDynamicsSummary
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson :Size of m&e industry
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Cable & Satellite Television
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 9: MANAGING BRANDS OVER TIME
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Introduction to branding
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Discovering Marketing Communication &
Media Consumption Trends
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Film exhibition
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand startegies
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand positioning
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND LEVERAGING
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND IDENTITY TRAPS
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 7 : BRAND EQUITY
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 11: BRAND BUILDING ON THE INTERNET
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Reporting
unit : INVESTIGATIVE REPORTING
Faculty Name: Subhangi Ma'am
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2. MOTIVATION
Needs
Primary needs
Secondary needs
Motivational force
Psychological force
Driving force
State of tension- unfulfilled need
The Conscious/Unconscious strive to reduce
tension
3. MOTIVATION
Attempt to release tension
Action to release tension
Motivation:
1. Goal has to be selected
2. Action to achieve the selected goal
3. Motivation induces consumption
6. GOALS – RESULT OF MOTIVATED
BEHAVIOR
Generic goals
Product specific goals – Marketers
Setting of Goals – Personal Value
7. SELECTION OF GOALS
Personal experience
Physical capacity
Cultural norms & Values
Perception
8. NEEDS & GOALS
Interdependent
Maslow’s Law of Hierarchy
Universal Hierarchy of Needs
Five Levels of Human Needs
Order of Importance
Lower level (biogenic) needs
Higher level (psychogenic) needs
9. MASLOW’S LAW
Individuals satisfy lower level needs and then
move to higher level needs
Lowest level of unsatisfied needs motivate
his/her behavior
Once a need is satisfied, new needs emerge
Needs overlap between each level
No need is completely satisfied
10. PRIME MOTIVATOR- MAJOR
DRIVING FORCE
Five levels of need:
1. Physiological Needs
2. Safety and Security Needs
3. Social Needs
4. Ego Needs
5. Self Actualization
11. MOTIVATION
Positive & Negative motivation
Initiate & sustain human behavior
Drives want, need, desire
There is no distinction between needs, wants
and desires.
12. MOTIVATION
Positive goal:
1. Behavior is directed
2. Approach object
Negative goal:
1. Directed away
2. Avoidance of object
3. Aroused by threat
13. MASLOW’S NEED THEORY
Needs arranged
5 levels of needs
Satisfaction of basic needs leads to the
second level, then moving on to the third,
fourth and ultimately the topmost level.
14. NEEDS
Physiological needs – food, water,
shelter, clothing.
Safety needs – security
Social needs – sense of belonging
Esteem needs – prestige, status
Self Actualization
15. APPLICATION OF MASLOW’S
THEORY.
Physiological needs – Products related
to basic needs
Safety needs – Products satisfy safety
needs
Social needs – Family bond, get together.
Products related to social needs.
Esteem needs – Ego’s satisfaction
Self Actualization
16. TRIO OF NEEDS
Three basic motivational needs-
1. Need of Power
2. Need of Affiliation
3. Need of Achievement
17. ERG HIERARCHY OF NEEDS
Alderfer’s Theory
Hierarchy of three needs:
1. Need of Existence
2. Need of relatedness
3. Need of Growth
Notion of frustration leads to other behavior
18. Consumer Behavior – Consumer not satisfied
Moves to a more complete alternative
Frustration- Defense Mechanism
19. HERZBERG’S THEORY
Two factor theory -
1. Factors cause satisfaction
2. Factors cause dissatisfaction
Absence of dissatisfaction –
Motives purchase
Presence of satisfier is a must
Application -
Marketers avoid factors of dissatisfaction
Seller identifies satisfier