Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 11: BRAND BUILDING ON THE INTERNET
Faculty Name: Vishal Desai
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Creative message appeals, ad design and testing copy writing visuals, creativ...Rai University Ahmedabad
This lecture involves basics about Message appeal, ad design, copy writing, and impact of IT on ad design. (More info visit: http://www.moocsfoundation.org)
Originally presented by MOOCs Foundation an initiative of Rai University.
MOOCs Foundation is committed to the expansion of higher education through enhanced digital access to online resources and courses by the best of universities worldwide for learning and upgrading skills.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Creative message appeals, ad design and testing copy writing visuals, creativ...Rai University Ahmedabad
This lecture involves basics about Message appeal, ad design, copy writing, and impact of IT on ad design. (More info visit: http://www.moocsfoundation.org)
Originally presented by MOOCs Foundation an initiative of Rai University.
MOOCs Foundation is committed to the expansion of higher education through enhanced digital access to online resources and courses by the best of universities worldwide for learning and upgrading skills.
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
Brand Building Through Social Media & InternetIffort
Presentation from my talk on Brand Building through Social Media & Internet at the 3rd ALTEN - Trade Fair, Conference - International Exhibition & Conference on Alternate Energy Products & Power Backup Systems.
Summer Internship Report on Developing business promotional strategies and ma...Kartik Mehta
Mumbai University Black book of summer internship report on the topic of developing business promotional strategies and marketing through digital media and social media marketing.
Digital media are any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers.
Project report on- "A study of digital marketing services" MarketerBoard
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
Internet marketing means to explore your business/website online on various social networking platforms. There are key questions related with web marketing i.e. what, why, when, where, who, how and how much.
Top reason to get success in internet marketing is to find effective answers of these questions. There are some major terms that are helpful to build a business online.
These terms are SEO, SMO and SEM. All these factors build reputation of a website on search engines as well as social medias.
Search engine optimization boosts the ranking of a website on search engines like Google, Yahoo.
Social media optimizations helps to drive traffic on website and create reputation of site on social networks.
Search engine marketing is used for advertisement purpose on search engines.
Main reason to work with internet marketing is that maximum people are now online and they like to sell and purchase thing online. Hence good opportunity for business to get more exposure. Even we can share knowledge through our website and get fame and money.
There is no age limit to work in internet marketing. Just require basic knowledge of internet use, English.
Internet marketing takes time, so we have to be patient to get success here.
Future is bright for online marketers and bloggers because internet won't be closed ever.
Digital marketing is an art of selling the product and services through online. To make it simple, it is the one which uses the website and social media platform to communicate with its customers.
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson :Size of m&e industry
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Cable & Satellite Television
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 10: ORGANIZING FOR BRAND BUILDING
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 9: MANAGING BRANDS OVER TIME
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Introduction to branding
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Discovering Marketing Communication &
Media Consumption Trends
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Film exhibition
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject : BRAND BUILDING
Lesson: value chain and revenue streams
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand startegies
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand positioning
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand personaity
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND LEVERAGING
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND IDENTITY TRAPS
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 7 : BRAND EQUITY
Faculty Name: Vishal Desai
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
1. +
Subject:
BRAND BUILDING
Faculty Name:
Vishal Desai
Lesson # 11
BRAND BUILDING ON THE INTERNET
Batch
(BMM class of 2015)
Year (TY)
India’s premier M-school
Deviprasad Goenka Management College of Media Studies (dgmcms.org.in)
2. + COMPARING BRAND BUILDING IN CYBERSPACE
TO BRAND BUILDING IN ‘BRICKS AND MORTAR’
WORLD:
The following are some ways in which brand building in cyberspace
is different than brand building in the ‘brick and mortar” world’:
India’s premier M-school
• Web sites offer two-way (versus one-way) communication.
• The consumer is in control – he/she selects what he/she wants to see
and for how long.
• It is easier to gather more information on consumer – although
something must be provided to consumer in return – information,
incentives, etc.
• Instant feedback is possible and is sometimes desired by the customer.
• Results are easier to measure.
3. + In the ‘dirt world’, product accessibility is primarily driven by number
India’s premier M-school
of retail locations.
In cyberspace only one Website is needed – which doesn’t necessarily
require the resources of a large company.
Conversely, aspects of the Internet definitely favor larger enterprises,
including the rising cost of keeping site content fresh, maintaining a
high site search engine ranking, and placing online ads:
• Consumers choose where they go and what they see.
• The Internet makes price comparisons easy .
Eg: makemytrip.com, policybazaar.com, carwale.com
• The Internet makes it much easier for people to make their complaints
public.
4. India’s premier M-school
+ INTERNET USER SEGMENTS
Ketchum Interactive, a global public relations agency, has identified
four different internet user segments based on their approach to
finding information on the Web. These segments should clearly
impact an organization’s website design and Internet strategy.
These segments are Adventurer, Wanderer, Expert, Investigator
From the classification of web audience, these four behavioral
segments emerge on the basis of:-
a) The user’s pre-existing level of brand knowledge (awareness and
perception); and
b) The degree to which the user knows exactly what he/she is looking
on the Web. (Seeking vs. Surfing)
5. India’s premier M-school
+
Seeking customers are Goal-directed customers who are seeking
solutions to their problems from the Web. On the other hand, Surfing
customers are experiential customers, who seek enjoyment/fun from
the Web.
6. India’s premier M-school
+
• Adventurer: He/she is knowledgeable, about the company but just
surfing. Ways to intrigue this customer into staying on Web site
includes entertainment, special promotion offers and participation in
virtual community activities.
Eg. An adventurer spends time with the Nissan brand (www.nissanmotors.com)
with features such as virtual joy ride.
• Wanderer: A wanderer has little or no knowledge of the company
and is not looking for help. He/she is using the Web as a general
resource or for entertainment or sometimes even for social
interactions.
• Expert: An expert has not only knowledge about the company but
also knows what he/she is looking for. Ways to build your brand with
the expert include fast downloads, no brainer navigation, clear and
intuitive site maps and precise search capabilities.
7. + • Investigator: The investigator is looking to the Web for a solution to
a problem but does not specifically know who or what will solve it.
India’s premier M-school
8. India’s premier M-school
+ WEBSITE OBJECTIVES:
The objectives include one or more of the following:
• Make it easier for consumers to do business with us (accessibility).
• Reduce our costs of doing business (customer value and business
profitability).
• Enhance our relationship with our customer (creating emotional
connection).
• Build the brand
9. + Regardless of the objective, effective Websites should accomplish
India’s premier M-school
the following:
• Drive site traffic.
• Reinforce the brand essence and promise.
• Create an engaging, interactive, interesting, informative and helpful
consumer experience.
• Give the consumer reasons to return to the site on a regular basis.
• Get the consumer to bookmark the site.
• Unobtrusively capture consumer information to build a database.
• General incremental sales (online and off-line).
10. + THE IMPACT OF INTERNET ON BRANDS:
An internet presence has become an essential requirement for brand
building.
A website can create an integrated brand experience that consistently
reinforces the brand positioning.
Website helps people break through the over-communication clutter.
The website itself is just one element of brand building on the Internet.
To be successful, e-commerce sites must deliver superior value than
their bricks & mortar competitors. There are three primary ways in
which the Internet can add value: information, convenience and cost
savings.
Brands that integrate a bricks and mortar presence with a ‘cyberspace’
presence will be formidable competitors.
India’s premier M-school
12. India’s premier M-school
+
Traditional Pull v/s Relationship Pull:
Large advertisers like Coke, Pepsi, Hindustan Lever, P&G, have
always been used to the traditional pull-tell people (or their target
audience) what they have to offer as a benefit with their brands and
tell them as many times as possible. But, internet is a “relationship
pull” medium. Only if consumers are interested in the content, they
will stay online or visit a site; and only if it’s interesting they will
come back again and again. Content becomes the key.
Many companies in India have a corporate presence on the internet.
But they have not yet extended and connected the brand benefit to the
internet.
Eg:-P&G in the US is a good example. They have a dedicated site on the web,
which gives tip to consumers on everything about stains (www.stains.com)
Websites have to be content rich and should have depth
13. India’s premier M-school
+
Targeted Advertising :
It is possible to target only those consumers who are most likely to
buy your product or service.
Ads can be served based on the browsing history of the surfer. Eg:
Search Engine Marketing program like Google adwords.
Through Search Engine Optimization strategy a website can feature
among the top results based on key words used to search any
information
Banner ads can also be given on websites with high traffic of surfers
Pay per click advertising models are also available
14. India’s premier M-school
+
Innovating Continuously:
The website has to be refreshed at regular intervals to break the
monotony of the audience.
A brand needs to give consumers compelling reasons to come to the
brand’s website again and again. Therefore, the brand’s site should be
upgraded continuously.
Mass marketing principles won’t work on the Web. Web marketing is
not about number of exposures but its about the quality of experience.
Web can give a brand a qualified lead or customer.