Downloaded 86 times
Section 2 yellow journalism
The document discusses yellow journalism, a sensational form of news focused on entertainment rather than factual reporting, often relying on rumors and gossip to attract readers. It traces the history of yellow journalism to the 1833 penny press by Benjamin Day, which made news accessible to the working class and was characterized by catchy headlines and unbalanced reporting. In contrast, investigative journalism emphasizes factual reporting and accountability, catering to a more educated audience while promoting democratic participation.
More Related Content
Similar to Section 2 yellow journalism
More from Deviprasad Goenka Management College of Media Studies
Section 2 yellow journalism
- 1. Section 2 YellowJournalism It is sensational Journalism News based on Grapevine News not characterized by in-depth research Focus on entertaining people Affects interest rather than create interest
- 2. Yellow Journalism •Purpose is to increase sales • Covers soft News • News based on rumors and gossip • Catchy Headline, pictures • Not Hard core news • It is to change mood of people • Published in Tabloid form
- 3. Yellow Journalism •It does not have much credibility • Sensational to seek attention • Routine entertainment • Leisure reading • Reading for time pass • Humorous comic strips
- 4. Yellow Journalism •Appears in special interest section • Unbalanced news • Hardly any fact • Most important characteristic of Yellow Journalism- • The endless drive for circulation
- 5. Yellow Journalism •History- • In 1833, Benjamin Day,publisher of “Newyork Sun” expanded circulation appealing to common working class reader • Due to large circulation Advertisers were ready to pay
- 6. Yellow journalism •Benjamin Day dropped the price to one Penny • Day’s Penny Press is identified as reading material affordable to common man • Penny press invented the Modern idea of News • Penny Press ad vented the rush for scoop
- 7. Yellow Journalism •Factors Affected Rise of Yellow journalism- • Technological advncement • Printing Press –capacity to print no.of prints in less time • Industrial Revolution- Rise in working class readers
- 8. Yellow Journalism •Actual practise came into being between 1880-1890 • The term Yellow Journalism derived from a Cartoon stripRobert Outcault was the cartoonist • Cartoon-”The Yellow Kid” • Cartoon first published in The World
- 9. Yellow Journalism •Yellow Press routinely outsold • Dark Era in journalistic history • Difference between Yellow Jounalism and Investigative Journalism
- 10. Yellow Journalism •Investgative journalism • Hard news • Based on facts • Make readers aware of wrong doing • Reasearch based • Fourth column of democracy • Serious readers • Yellow journalism • Soft news • Based on rumours • Readers get affected • Not factual • Sensational • Catchy headline • Reading for pleasure
- 11. Yellow Journalism •Investgative Journalism • Make Govt .accountable • Broad Sheet • Photos resticted • Readers educated • Readers Participative • Higher class,Middle Class readers • Yellow Journalism • Reading for pleasure • Tabloid • More no. of photos • Lower working class readers • Merely Literate • Non Partcipative in domocracy