Deviprasad Goenka Management college of Media Studies http://www.dgmcms.org.in/ Subject:Reporting section2 : Yellow Journalism Faculty Name: Subhangi Ma'am

1. Section 2 Yellow Journalism
It is sensational Journalism
News based on Grapevine
News not characterized by in-depth research
Focus on entertaining people
Affects interest rather than create interest

2. Yellow Journalism
• Purpose is to increase sales
• Covers soft News
• News based on rumors and gossip
• Catchy Headline, pictures
• Not Hard core news
• It is to change mood of people
• Published in Tabloid form

3. Yellow Journalism
• It does not have much credibility
• Sensational to seek attention
• Routine entertainment
• Leisure reading
• Reading for time pass
• Humorous comic strips

4. Yellow Journalism
• Appears in special interest section
• Unbalanced news
• Hardly any fact
• Most important characteristic of Yellow
Journalism-
• The endless drive for circulation

5. Yellow Journalism
• History-
• In 1833, Benjamin Day,publisher of “Newyork
Sun” expanded circulation appealing to
common working class reader
• Due to large circulation Advertisers were
ready to pay

6. Yellow journalism
• Benjamin Day dropped the price to one Penny
• Day’s Penny Press is identified as reading
material affordable to common man
• Penny press invented the Modern idea of
News
• Penny Press ad vented the rush for scoop

7. Yellow Journalism
• Factors Affected Rise of Yellow journalism-
• Technological advncement
• Printing Press –capacity to print no.of prints in
less time
• Industrial Revolution- Rise in working class
readers

8. Yellow Journalism
• Actual practise came into being between
1880-1890
• The term Yellow Journalism derived from a
Cartoon stripRobert Outcault was the
cartoonist
• Cartoon-”The Yellow Kid”
• Cartoon first published in The World

9. Yellow Journalism
• Yellow Press routinely outsold
• Dark Era in journalistic history
• Difference between Yellow Jounalism and
Investigative Journalism

10. Yellow Journalism
• Investgative journalism
• Hard news
• Based on facts
• Make readers aware of
wrong doing
• Reasearch based
• Fourth column of
democracy
• Serious readers
• Yellow journalism
• Soft news
• Based on rumours
• Readers get affected
• Not factual
• Sensational
• Catchy headline
• Reading for pleasure

11. Yellow Journalism
• Investgative Journalism
• Make Govt .accountable
• Broad Sheet
• Photos resticted
• Readers educated
• Readers Participative
• Higher class,Middle
Class readers
• Yellow Journalism
• Reading for pleasure
• Tabloid
• More no. of photos
• Lower working class
readers
• Merely Literate
• Non Partcipative in
domocracy