The document discusses how the field of public relations has changed with the rise of social media and digital technologies. It notes that PR now focuses on social business opportunities and evolving techniques like social media. The PRSA conference will help PR professionals adapt to today's demanding environment. It also discusses the importance of PR in shaping public perception and managing reputations, and touches on the role of publicists in promoting celebrities.

1. PRESENTED
BY
NUSRAT AZEEMA

3. A public relations agency focuses on media
attention. This used to be limited to pitching
traditional media for articles, placement, etc.
Some firms helped you put on events. Some of
course were better than others.
And in each category of course, there are
consultants that help clients DIT: Do It
Themselves.
And then the social and creative web started to
become mainstream and the game has
completely changed. Things are smarter, faster,
cheaper as opposed to dumber, slower,
expensive.

6. Future of PR is like a MAZE

8. Social business is the biggest opportunity for
the public relations profession in a generation.

10. • The PRSA 2015 International Conference
will focus on the evolving techniques,
trends and technologies, helping public
relations professionals fearlessly take the
lead in today's demanding business
environment. Connect with thousands of
colleagues and over 150 industry experts
from all career levels, sectors, work
environments and industries for three
days of practical insight and networking.

11. Stephen has earned a reputation as a
public relations moderniser,
thought-leader and consumer
engagement advocate
through senior roles
during the last 20-years
as a public relations
consultant, author and
journalist.

12. • This profession has no barrier to entry and
requires no formal qualifications or
Continuous Professional Development (CPD).
• I want to explore the value and
opportunity for developing a competency
• framework for public relations.
Identify, Define and Address.
Competency

13. CAMPAIGN

15. • Why is Public Relations Important?
• At its core, public relations revolves around this
universal truth: people act based upon their
perception of facts. By managing, controlling, or
influencing people's perceptions, public relations
professionals hope to initiate a sequence of
behaviors that will lead to the achievement of an
organization's objectives. When those in public
relations successfully create, change, or reinforce
opinion through persuasion, their primary
objective is accomplished.

17. • Public Relations for the Stars: Publicists
• Publicists can turn a little known actor into a
household word. In essence, they are responsible
for nurturing and shaping a star's career by creating
an image though various public relations activities.
Sometimes known as publicity agents, publicists
work to get their clients the right kind of press
coverage and help them to restore or "reinvent"
their public image if it's been damaged. One of the
best known publicists is Lois Smith. Over the course
of her career she has worked with stars and film
directors including Marilyn Monroe, Meryl Streep,
Rosie O'Donnell, Dustin Hoffman, Anthony Hopkins,
Martin Scorsese, Robert Redford, and Steven
Soderbergh.

18. • Cupey Maria
Montessori School
• Type: Public School
• Street Address:Winston
Churchill Ave. 1789
• City:San Juan
• State:PR
• Postal Code:00926
• Country:US

20. • THE ROLE OF PUBLIC RELATIONS DEPARTMENTS IN
HOSPITALS
• Aminu Kano teaching hospital of Bayero University
as a case study.
• Thursday, 8 January 2009
The world organisation, the UNFPA and International professional association
The PR department deals with the management of both internal and external commutations
they responsible for promotions of the health organisations and implementations of the
hospital’s marketing programmes

21. PR

22. THANK YOU FOR LISTNING
• http://www.therisetothetop.com/davids-blog/5-predictions-future-marketing-pr-advertising-agencies/
• http://www.worldwidelearn.com/business-career/article/the-importance-of-public-relations.html
• http://www.worldprforum.com/the-world-public-relations-forum-establishes-the-communication-principles-of-the-future/
• http://wadds.co.uk/2014/09/23/modernise-public-relations-agency-communication-team/
• http://www.fastcompany.com/3036158/the-future-of-work/defining-the-future-of-public-relations
• http://nikkytai.blogspot.com/
• http://www.jaffepr.com/services/public-relations
• https://www.careersinmusic.com/music-public-relations-advertising-careers/