The document provides feedback from pitches and designs for a digipak and magazine related to a music project. The pitch feedback suggests making the music video more interesting through references to lyrics and childhood. Feedback on the initial digipak design recommended a more conventional layout with varied fonts and sizes, as well as more urban imagery to clarify the mixed music genre. The designs were updated based on this feedback.

1. FEEDBACK
Here you will find feedback from my digipak
rough drawn, pitch feedback and digipak and
magazine feedback as well as what the
products look like once adapted/taken
feedback into consideration.

2. Pitch Feedback
• “Make references to lyrics to make the video more
interesting.”
• “How will you make the whole performance interesting?”
• “You should make references to childhood to reflect the
lyrics.”
• “Make sure your location choices are conventional and
interesting.”
• “Maybe don’t use your woodland imagery within your other
promotional material as it isn’t conventional.”
• “The brand image may be hard to seem conventional if the
music is a very mixed genre.”

3. What did I learn from our pitch
feedback?
• I learnt that due to the music video being performance
based, the majority of the feedback was ensuring we make
it interesting to watch. It was suggested our location
choices should be interesting and a suggestion of
childhood references should be made to reflect the lyrics.

4. Responding to feedback

5. Digipak Rough Drawn Feedback
• “Conventional layout and variety of font and text size”
• “Hard genre to convey but aim for quirky alternatives.”
• “Perhaps needs more ‘urban’ imagery.”
• “Bold font works well, I like the focus on the artist.”
• “Genre is not clear – use more dark colours to set a good
continuity.”
• “ Love front cover. Variety of font needed. Studio shots.”

7. Digipak and Magazine Advert
Feedback

8. Before Feedback (Magazine Advert)

9. After Feedback (Magazine Advert)

10. Before Feedback (Digipak)

11. After Feedback (Digipak)