Throughout the creation of promotional materials for her indie pop artist, the author engaged in regular feedback from her target audience. This allowed her to tailor her music video and ancillary products to better meet audience preferences and needs. Key changes included editing materials with a dark blue tone, adding more varied location shots to the music video for more visual appeal, and incorporating more studio shots to emphasize the artist's creative brand identity. Receiving feedback helped the author understand how to provide an engaging conceptual experience and escapism for her target audience, as suggested by audience theory. In conclusion, the author learned that actively responding to audience feedback was essential for creating a successful product in a competitive market.
Our media product challenges some conventions of garage punk bands like The Hives through elements like filming in a forest and incorporating text overlays during the song. However, it also uses similar conventions as The Hives by dressing the actors in similar outfits and directing an aggressive performance style. Audience feedback helped with design aspects of the advertisements and packaging by showing preferences. A variety of media technologies were used at different stages, including cameras, editing software, surveys, and websites for research.
The document discusses how the author gathered feedback from audiences throughout the creation of a music campaign. Initial feedback on concepts came from classmates and was used to improve ideas. Later, focus groups composed mainly of the target audience of males aged 20-25 provided feedback. Feedback methods included questionnaires and was used to refine the music video, digipak, and website by changing elements like color scheme and pace. Final feedback indicated the campaign was complete and ready for the target audience.
What have you learned from you audience feedback?joenewman99
The document discusses what the author has learned from audience feedback on their music video project. They initially created a video with a narrative that did not suit the genre or engage audiences. Feedback revealed this and suggested changing to a non-narrative format. They also learned to include more lip syncing to emphasize the song's lyrics, and to incorporate conventions expected for hip hop videos, like certain costumes, locations, camera shots, and themes like skateboarding. The feedback helped improve the video and align it with audiences' expectations.
The student created a pop punk music video with two other students. They researched conventions of the genre to make the video and ancillary materials like album covers authentic. The video included elements like band performances, bright colors, and desaturated footage to stand out. Feedback showed the audience responded positively and felt the video fit the brand image and song. The group learned about targeting audiences and incorporating their preferences into the final products.
This document summarizes the key conventions and techniques used in the student's music video, digipak, and magazine advertisement for an indie rock band. For the music video, they incorporated live performance footage, synchronized cuts with the music, and related visuals to lyrics. The digipak featured consistent imagery and fonts to link it to the video and brand the band. The magazine ad placed the band name prominently, included an edited central image, promoted social media, and featured reviews/ratings. Overall, the multi-product promotional package demonstrated research into conventions of the indie rock genre.
The document provides an evaluation of a music video media product created by the author and their group. It discusses how the video used and developed conventions of real music videos in genres like UK rap. Location, themes, and synergy between the video and ancillary texts like advertisements were effective. Feedback noted the video was too long with too many cuts, so the group shortened it and removed unnecessary shots. Overall, the evaluation demonstrates how the group aimed to make their video appealing to audiences while also challenging conventions.
The document summarizes feedback received from audiences on social media and interviews about a band's promotional package, which included a music video, digipak, and magazine advert. The feedback was generally positive, praising the video's storyline, editing, and professional quality of the products. Some constructive criticism included making the digipak less cluttered, improving font readability, and potentially brightening the magazine advert. The band found the feedback insightful and helpful for improving their work.
This music video case study analyzes several videos by pop artist Ariana Grande. It discusses the style and techniques used in her song "7 Rings," including smooth camera movements, a range of shots, minimal editing, and stylized lighting with pink and blue hues representing different meanings. The video also adheres to pop conventions through its focus on Grande and female dancers in party outfits promoting wealth and style. Locations include a pink-themed front garden, a kitchen with reflective glass pillars, and a dollhouse-sized room, with cultural references to sushi. The analysis applies critical approaches around atmosphere, camerawork, lighting, performers, and locations to understand meanings and pop genre conventions.
Our media product challenges some conventions of garage punk bands like The Hives through elements like filming in a forest and incorporating text overlays during the song. However, it also uses similar conventions as The Hives by dressing the actors in similar outfits and directing an aggressive performance style. Audience feedback helped with design aspects of the advertisements and packaging by showing preferences. A variety of media technologies were used at different stages, including cameras, editing software, surveys, and websites for research.
The document discusses how the author gathered feedback from audiences throughout the creation of a music campaign. Initial feedback on concepts came from classmates and was used to improve ideas. Later, focus groups composed mainly of the target audience of males aged 20-25 provided feedback. Feedback methods included questionnaires and was used to refine the music video, digipak, and website by changing elements like color scheme and pace. Final feedback indicated the campaign was complete and ready for the target audience.
What have you learned from you audience feedback?joenewman99
The document discusses what the author has learned from audience feedback on their music video project. They initially created a video with a narrative that did not suit the genre or engage audiences. Feedback revealed this and suggested changing to a non-narrative format. They also learned to include more lip syncing to emphasize the song's lyrics, and to incorporate conventions expected for hip hop videos, like certain costumes, locations, camera shots, and themes like skateboarding. The feedback helped improve the video and align it with audiences' expectations.
The student created a pop punk music video with two other students. They researched conventions of the genre to make the video and ancillary materials like album covers authentic. The video included elements like band performances, bright colors, and desaturated footage to stand out. Feedback showed the audience responded positively and felt the video fit the brand image and song. The group learned about targeting audiences and incorporating their preferences into the final products.
This document summarizes the key conventions and techniques used in the student's music video, digipak, and magazine advertisement for an indie rock band. For the music video, they incorporated live performance footage, synchronized cuts with the music, and related visuals to lyrics. The digipak featured consistent imagery and fonts to link it to the video and brand the band. The magazine ad placed the band name prominently, included an edited central image, promoted social media, and featured reviews/ratings. Overall, the multi-product promotional package demonstrated research into conventions of the indie rock genre.
The document provides an evaluation of a music video media product created by the author and their group. It discusses how the video used and developed conventions of real music videos in genres like UK rap. Location, themes, and synergy between the video and ancillary texts like advertisements were effective. Feedback noted the video was too long with too many cuts, so the group shortened it and removed unnecessary shots. Overall, the evaluation demonstrates how the group aimed to make their video appealing to audiences while also challenging conventions.
The document summarizes feedback received from audiences on social media and interviews about a band's promotional package, which included a music video, digipak, and magazine advert. The feedback was generally positive, praising the video's storyline, editing, and professional quality of the products. Some constructive criticism included making the digipak less cluttered, improving font readability, and potentially brightening the magazine advert. The band found the feedback insightful and helpful for improving their work.
This music video case study analyzes several videos by pop artist Ariana Grande. It discusses the style and techniques used in her song "7 Rings," including smooth camera movements, a range of shots, minimal editing, and stylized lighting with pink and blue hues representing different meanings. The video also adheres to pop conventions through its focus on Grande and female dancers in party outfits promoting wealth and style. Locations include a pink-themed front garden, a kitchen with reflective glass pillars, and a dollhouse-sized room, with cultural references to sushi. The analysis applies critical approaches around atmosphere, camerawork, lighting, performers, and locations to understand meanings and pop genre conventions.
Ariana Grande's "7 Rings" music video employs various stylistic techniques and conventions. The camerawork uses a range of smooth shots without abrupt movements to create a clean, impressionistic atmosphere. Special effects are utilized in scenes featuring neon lights and patterns. Pink and blue lighting is used to convey positive and negative meanings respectively. The video primarily features Grande and other female performers in party outfits, emphasizing wealth through jewelry. Scenes take place in the garden, kitchen, and dollhouse room of a large home, making prominent use of the color pink and Japanese cultural references.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, emphasizing the pink theme and contrasting blue. Grande references Japanese culture with sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and themes.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen, and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Jump cuts are used to remove any unnecessary footage and
keep the pace of the video moving quickly. This helps keep the audience
engaged.
Slow motion shots are often used during emotional parts of a song to
heighten the drama and intensity of a moment. Seeing actions in slow
motion can draw out emotions.
Split screens are used to show multiple actions happening at once. This
allows more of the story to be told in the same timeframe. It also keeps
the video visually interesting.
Transitions between shots like fades and wipes help join different scenes
together seamlessly. This creates a smooth flow to the video rather than
abrupt cuts.
Repetition of certain shots is used to
The document provides an introduction and evaluation for a media project involving a music video, CD cover design, and magazine advertisement created to promote an artist. It discusses how the products used, developed, and challenged conventions of real media through research of similar works and targeting audiences. Feedback was gathered through surveys and interviews to improve the products. Media technologies like Final Cut Pro and Adobe tools were used to construct, research, plan, and evaluate the project.
The document discusses evaluation planning for a media project. It includes questions about how the media product uses or challenges conventions, how effective the combination of the main product and ancillary texts are, and how media technologies were used in the construction and evaluation of the project. Feedback from audiences is also discussed, with examples of changes made based on feedback, such as matching shots more closely to the beat of the song. The importance of gathering audience feedback is highlighted to help ensure the final products are successful and appealing.
The group created synergy across their music video and ancillary texts through consistent branding elements. Feedback was positive about the colour scheme and fonts matching genre conventions. Suggestions included diversifying visuals between products and improving lip syncing. The group made changes like varying images and adjusting the font based on this constructive feedback.
The student used various media technologies throughout the construction, research, planning, production, and evaluation stages of their project. During construction, they used Blogger to upload files and embed content from SlideShare, YouTube, and images. In research, they employed Survey Monkey, Facebook, Microsoft Office, YouTube, iMovie, and Vimeo. Planning incorporated SoundCloud, Facebook Messenger, Photoshop, and audio recording on an iPhone. Production featured Adobe Premier Pro, a Nikon DSLR camera, iPhone filming, and YouTube uploading. Evaluation analyzed footage in Premier Pro and shared on social media, while writing was done in Word and PowerPoint on a laptop.
The document is a proposal for an animation project. It outlines that the target audience is teenagers and young adults aged 15-25. Both male and female characters will be included to appeal to both sexes. The project will incorporate animation and still art, including character designs, posters, and box art. A schedule is provided that breaks the project into weekly tasks over 10 weeks, including research, experiments, production, evaluation, and development.
This document provides instructions and questions for a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires the student to analyze a minimum of three music videos by an artist of their choice, considering the topics from Tasks 1 and 2. The student is instructed to submit weekly and discuss with their tutor if needed.
The document is a proposal for an animation project titled "Golden Way" aimed at teenagers and young adults. It discusses the target audience and rationale for choosing this demographic. Character designs will appeal to both males and females. The project will not focus on any specific social class or ideology. It will appeal to those interested in animation, adventure stories, and include diverse characters with varying backgrounds and abilities. A schedule is provided outlining weekly tasks from initial research and planning to production, evaluation, and development.
The document discusses the results of audience feedback received on a student's music video production and ancillary tasks. Key findings include:
1) The music video was identified as a hip hop production and was seen as unique while also incorporating enough generic conventions of the genre.
2) The ancillary tasks (a magazine poster and digipak) were recognized as successfully advertising the music video through similar design elements.
3) While the ancillary tasks provided sufficient information, 40% felt they could provide more details. The student plans to include more production details.
4) Overall the feedback showed the productions were successful at meeting the student's goals of being identifiable while also unique. Room for improvement was noted in
The document is a proposal for an animation project targeted towards teenagers and young adults. It discusses researching the target audience and including diverse characters of both sexes and various backgrounds. Experiments will be conducted with animation styles, character designs, and audio. A schedule is provided outlining the pre-production, production, and evaluation phases across 10 weeks. The project will include a short opening animation, posters, concept art, and box art created in Adobe Photoshop and Premiere.
The document discusses the conventions used and challenged in the creation of a music video, magazine advertisement, and album digipack for a psychedelic indie band. Key conventions included vibrant colors, trippy visual effects, varying pace, and lyrics matching the visuals. The creator challenged conventions by including a narrative and performance elements. Overall, the creator felt conforming to conventions made the products appealing while still allowing room for personal style.
1) The document discusses how the student used various media technologies in their research, planning, production, and evaluation stages of their media coursework project. They explored music on SoundCloud, analyzed existing music videos on YouTube, and researched print productions online.
2) For planning, the student communicated with their partner using social media and email. They storyboarded by hand but used Photoshop to experiment with print production ideas.
3) To film their music video, the student used a Canon DSLR camera with various lenses and settings. They edited the video in Adobe Premiere Pro, adding color grading, transitions, and special effects.
4) The student created their album cover in Phot
The document provides guidance for completing a case study assignment on music video production. It is divided into 3 tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos considering the concepts from Tasks 1 and 2. Students are expected to submit responses to each section weekly and can get help from their tutor if needed.
The document provides guidance for completing a case study assignment on music video production. It outlines three tasks to be completed: 1) examining the purposes and strategies of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) conducting a case study analysis of at least three music videos by an artist of the student's choice. The case study should discuss the videos in relation to topics covered in tasks 1 and 2, including style, techniques, intertextuality, camerawork, editing, and genre conventions. Students are encouraged to include video links and stills from the chosen videos in their written response.
The document provides guidance for completing a case study assignment on music video production. It outlines three tasks to be completed: 1) examining the purposes and strategies of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) conducting a case study analysis of at least three music videos by an artist of the student's choice. The case study should discuss the videos in relation to topics covered in tasks 1 and 2, including style, techniques, intertextuality, camerawork, editing, and genre conventions. Students are encouraged to include video links and stills from the chosen videos in their written response.
The document provides guidance for completing a case study assignment on music video production. It outlines three tasks to be completed: 1) examining the purposes and strategies of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) conducting a case study analysis of at least three music videos by an artist of the student's choice. The case study should discuss the videos in relation to topics covered in tasks 1 and 2, including style, techniques, intertextuality, camerawork, editing, and genre conventions. Students are encouraged to include video links and stills from the chosen videos in their written response.
This document discusses the value of audience feedback in improving three media products - a music video, magazine advertisement, and album packaging. The creator received feedback at various stages of production that highlighted what worked well and areas for improvement. For example, feedback prompted them to tighten lip-syncing in the music video and ensure consistent branding across the album packaging. Gathering feedback helped the creator understand their target audience better and inform changes to make the final products more engaging and successful.
The document discusses feedback received at various stages of creating a music video to promote indie styling products. Early feedback helped define the target audience as "Creatives, Scenesters and Stylers" who like new trends. Later feedback from peers addressed technical issues like changing lighting conditions and camera positioning. Additional feedback ensured the costumes matched locations and improved lip syncing. While all feedback was considered, not all suggestions were implemented if they did not meaningfully improve the video.
Ariana Grande's "7 Rings" music video employs various stylistic techniques and conventions. The camerawork uses a range of smooth shots without abrupt movements to create a clean, impressionistic atmosphere. Special effects are utilized in scenes featuring neon lights and patterns. Pink and blue lighting is used to convey positive and negative meanings respectively. The video primarily features Grande and other female performers in party outfits, emphasizing wealth through jewelry. Scenes take place in the garden, kitchen, and dollhouse room of a large home, making prominent use of the color pink and Japanese cultural references.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, emphasizing the pink theme and contrasting blue. Grande references Japanese culture with sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and themes.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen, and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Jump cuts are used to remove any unnecessary footage and
keep the pace of the video moving quickly. This helps keep the audience
engaged.
Slow motion shots are often used during emotional parts of a song to
heighten the drama and intensity of a moment. Seeing actions in slow
motion can draw out emotions.
Split screens are used to show multiple actions happening at once. This
allows more of the story to be told in the same timeframe. It also keeps
the video visually interesting.
Transitions between shots like fades and wipes help join different scenes
together seamlessly. This creates a smooth flow to the video rather than
abrupt cuts.
Repetition of certain shots is used to
The document provides an introduction and evaluation for a media project involving a music video, CD cover design, and magazine advertisement created to promote an artist. It discusses how the products used, developed, and challenged conventions of real media through research of similar works and targeting audiences. Feedback was gathered through surveys and interviews to improve the products. Media technologies like Final Cut Pro and Adobe tools were used to construct, research, plan, and evaluate the project.
The document discusses evaluation planning for a media project. It includes questions about how the media product uses or challenges conventions, how effective the combination of the main product and ancillary texts are, and how media technologies were used in the construction and evaluation of the project. Feedback from audiences is also discussed, with examples of changes made based on feedback, such as matching shots more closely to the beat of the song. The importance of gathering audience feedback is highlighted to help ensure the final products are successful and appealing.
The group created synergy across their music video and ancillary texts through consistent branding elements. Feedback was positive about the colour scheme and fonts matching genre conventions. Suggestions included diversifying visuals between products and improving lip syncing. The group made changes like varying images and adjusting the font based on this constructive feedback.
The student used various media technologies throughout the construction, research, planning, production, and evaluation stages of their project. During construction, they used Blogger to upload files and embed content from SlideShare, YouTube, and images. In research, they employed Survey Monkey, Facebook, Microsoft Office, YouTube, iMovie, and Vimeo. Planning incorporated SoundCloud, Facebook Messenger, Photoshop, and audio recording on an iPhone. Production featured Adobe Premier Pro, a Nikon DSLR camera, iPhone filming, and YouTube uploading. Evaluation analyzed footage in Premier Pro and shared on social media, while writing was done in Word and PowerPoint on a laptop.
The document is a proposal for an animation project. It outlines that the target audience is teenagers and young adults aged 15-25. Both male and female characters will be included to appeal to both sexes. The project will incorporate animation and still art, including character designs, posters, and box art. A schedule is provided that breaks the project into weekly tasks over 10 weeks, including research, experiments, production, evaluation, and development.
This document provides instructions and questions for a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires the student to analyze a minimum of three music videos by an artist of their choice, considering the topics from Tasks 1 and 2. The student is instructed to submit weekly and discuss with their tutor if needed.
The document is a proposal for an animation project titled "Golden Way" aimed at teenagers and young adults. It discusses the target audience and rationale for choosing this demographic. Character designs will appeal to both males and females. The project will not focus on any specific social class or ideology. It will appeal to those interested in animation, adventure stories, and include diverse characters with varying backgrounds and abilities. A schedule is provided outlining weekly tasks from initial research and planning to production, evaluation, and development.
The document discusses the results of audience feedback received on a student's music video production and ancillary tasks. Key findings include:
1) The music video was identified as a hip hop production and was seen as unique while also incorporating enough generic conventions of the genre.
2) The ancillary tasks (a magazine poster and digipak) were recognized as successfully advertising the music video through similar design elements.
3) While the ancillary tasks provided sufficient information, 40% felt they could provide more details. The student plans to include more production details.
4) Overall the feedback showed the productions were successful at meeting the student's goals of being identifiable while also unique. Room for improvement was noted in
The document is a proposal for an animation project targeted towards teenagers and young adults. It discusses researching the target audience and including diverse characters of both sexes and various backgrounds. Experiments will be conducted with animation styles, character designs, and audio. A schedule is provided outlining the pre-production, production, and evaluation phases across 10 weeks. The project will include a short opening animation, posters, concept art, and box art created in Adobe Photoshop and Premiere.
The document discusses the conventions used and challenged in the creation of a music video, magazine advertisement, and album digipack for a psychedelic indie band. Key conventions included vibrant colors, trippy visual effects, varying pace, and lyrics matching the visuals. The creator challenged conventions by including a narrative and performance elements. Overall, the creator felt conforming to conventions made the products appealing while still allowing room for personal style.
1) The document discusses how the student used various media technologies in their research, planning, production, and evaluation stages of their media coursework project. They explored music on SoundCloud, analyzed existing music videos on YouTube, and researched print productions online.
2) For planning, the student communicated with their partner using social media and email. They storyboarded by hand but used Photoshop to experiment with print production ideas.
3) To film their music video, the student used a Canon DSLR camera with various lenses and settings. They edited the video in Adobe Premiere Pro, adding color grading, transitions, and special effects.
4) The student created their album cover in Phot
The document provides guidance for completing a case study assignment on music video production. It is divided into 3 tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos considering the concepts from Tasks 1 and 2. Students are expected to submit responses to each section weekly and can get help from their tutor if needed.
The document provides guidance for completing a case study assignment on music video production. It outlines three tasks to be completed: 1) examining the purposes and strategies of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) conducting a case study analysis of at least three music videos by an artist of the student's choice. The case study should discuss the videos in relation to topics covered in tasks 1 and 2, including style, techniques, intertextuality, camerawork, editing, and genre conventions. Students are encouraged to include video links and stills from the chosen videos in their written response.
The document provides guidance for completing a case study assignment on music video production. It outlines three tasks to be completed: 1) examining the purposes and strategies of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) conducting a case study analysis of at least three music videos by an artist of the student's choice. The case study should discuss the videos in relation to topics covered in tasks 1 and 2, including style, techniques, intertextuality, camerawork, editing, and genre conventions. Students are encouraged to include video links and stills from the chosen videos in their written response.
The document provides guidance for completing a case study assignment on music video production. It outlines three tasks to be completed: 1) examining the purposes and strategies of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) conducting a case study analysis of at least three music videos by an artist of the student's choice. The case study should discuss the videos in relation to topics covered in tasks 1 and 2, including style, techniques, intertextuality, camerawork, editing, and genre conventions. Students are encouraged to include video links and stills from the chosen videos in their written response.
This document discusses the value of audience feedback in improving three media products - a music video, magazine advertisement, and album packaging. The creator received feedback at various stages of production that highlighted what worked well and areas for improvement. For example, feedback prompted them to tighten lip-syncing in the music video and ensure consistent branding across the album packaging. Gathering feedback helped the creator understand their target audience better and inform changes to make the final products more engaging and successful.
The document discusses feedback received at various stages of creating a music video to promote indie styling products. Early feedback helped define the target audience as "Creatives, Scenesters and Stylers" who like new trends. Later feedback from peers addressed technical issues like changing lighting conditions and camera positioning. Additional feedback ensured the costumes matched locations and improved lip syncing. While all feedback was considered, not all suggestions were implemented if they did not meaningfully improve the video.
The document discusses what the author has learned from collating target audience feedback on their promotional package for an indie music artist. Specifically, the author learned that their package successfully created continuity across the three components, had a clear stylistic cohesion, and was interpreted by audiences as fitting within the indie genre based on its use of conventions from other real indie products. The target audience feedback also identified areas for improvement, such as ensuring a clearer narrative in the music video. Overall, collating qualitative feedback helped the author create a professional promotional package that audiences received as expected for the indie genre.
The document discusses audience feedback received on a promotional package created for an indie-folk artist. Key learnings were that logos, barcodes, and copyright info should be added to the digipak. Images, settings, and filters effectively conveyed the genre. The fonts worked well but the album title needed enlarging. Coherence was seen between the three products. The digipak cover color stood out and should match the others. Improvements made included adding common digipak elements, and further adjustments would make the digipak design cohesive.
Question 3 - What have you learnt from your audience feedback ?claudiacunningham
The document discusses feedback the author received on various media products from intended audiences. [1] The author found audience feedback vital for creating successful products that appeal to target demographics. [2] An early questionnaire provided insight into what music video elements audiences prefer, forcing a change in song choice. [3] Focus groups on the music video and digipak/poster designs identified both likes and areas for improvement to better suit target audiences.
The document discusses feedback received on various aspects of a gospel music project from target audiences:
1) Initial feedback helped select one song over another based on lyrics and sound being more positive and youthful.
2) Rough cut feedback noted successful themes/motifs but needed tighter lip syncing and more shots of featured artist.
3) Print product mock-ups received positive feedback, but one complex collage idea was too ambitious and replaced.
4) Complete package feedback from a new target group on WhatsApp praised professionalism but noted the artist's message on the CD cover could be clearer.
Luke Seddon created questionnaires and conducted focus groups to obtain audience feedback on his music video. He received feedback from 28 people total. The questionnaires provided quantitative and qualitative data that helped determine the type of music video to create. Most respondents preferred a concept-driven video over performance or narrative. The focus groups helped identify shots that worked well and areas needing improvement. Overall, the audience feedback helped shape creative decisions for the music video, digipak, and magazine advertisement to better appeal to the target demographic.
The document discusses audience feedback received on products created for a music video project. The student conducted research including questionnaires, interviews, and emails to gather feedback from their target audience. Feedback was both positive and suggested areas for improvement. The student analyzed the feedback using Stuart Hall's reception theory to determine if it was a preferred, negotiated, or oppositional reading. Suggestions like changing fonts and adding the artist to the digipak cover were implemented, while rushed website designs were improved. The student learned the importance of audience feedback in ensuring their final products appeal to their target demographic.
1) The document discusses the importance of receiving audience feedback through test screenings and surveys in order to improve films, trailers, and marketing materials to better appeal to target audiences.
2) It provides examples of how films like Paranormal Activity and The Woman in Black utilized test screenings and marketing campaigns incorporating audience feedback to succeed.
3) The author's group conducted surveys and test screenings of their horror film trailer which provided feedback that helped them better meet the interests and needs of their target teenage audience.
The document discusses feedback received on various promotional materials created for a music project, including a music video, magazine advert, and digipack. Feedback was gathered from target audiences through surveys and focus groups, as well as from teachers. The feedback was mostly positive and provided minor suggestions for improvement, such as enlarging text sizes, adjusting shots in the music video, and developing the CD design for the digipack. The feedback validated that the promotional materials were largely successful in appealing to and representing the target audience.
The document summarizes the responses to four evaluation questions about a media production project. It describes how the media product uses conventions of indie music videos but also challenges genres by including elements from pop music videos. Audience feedback helped the creator identify what worked in the video, such as certain visual effects, and what didn't, allowing improvements. A variety of media technologies were used throughout the project for filming, editing, research, and planning, including a Canon camera, iMovie, Photoshop, and Microsoft Word and Excel.
The document discusses feedback received on a music album production project. Positive feedback noted the professional look of the album cover and color choices. Negative feedback said the print advertisement lacked color and was "too girly." Based on this, the advertisement was changed to be brighter with more color. A focus group provided further feedback that supported targeting the intended audience. Changes made to the back cover and other elements improved representation of the audience. Audience feedback helped ensure the project successfully reached its target.
The document discusses feedback received on a music album production project. Positive feedback noted the professional look of the album cover and color choices. Negative feedback criticized the album cover as being "too girly" and the print advertisement as lacking color. Based on this, the dark print ad was changed to be brighter with more color. A focus group further confirmed that the color and music video narrative appealed to the target audience. Changes made to the print ad, back cover, and writing style on feedback were well-received by the target audience surveyed on Facebook. Audience feedback helped guide changes to better target the intended demographic.
Q3 what have you learned from your audience feedback_brookepollock
The document summarizes audience feedback received on music video productions from a class. Students watched each other's videos and provided anonymous feedback on strengths and areas for improvement. The feedback focused on post-production elements like editing, lip syncing, transitions, and inclusion of polaroids. Scores were all above 3/5 stars, indicating the videos were generally enjoyed. Social media also provided feedback through polls. Two main areas for the group to improve were emphasizing the narrative more and using a wider variety of shots to reduce repetitiveness and improve the story.
Throughout creating promotional materials, the author gathered feedback from their target audience to improve the products. They received feedback on early ideas, a rough cut of the music video, and final drafts of the digipak and advertisement. This feedback helped the author refine elements like the target age range, including more lip syncing and close ups in the video, font and graphic design choices. The feedback validated that the overall products coherently represented the indie/rock genre and met audience expectations.
Alfie Bradbury used audience feedback throughout the creation of their music video project to ensure it effectively targeted their intended audience and genre. They conducted initial questionnaires with the general public and their target demographic of 18-22 year old males to inform their ideas. After creating a first cut, they held a focus group with peers who confirmed the video accurately represented the house music genre. Based on feedback, Alfie made changes before completion. They also incorporated audience suggestions to use screenshots from the video in their ancillary poster and digipak designs to clearly connect the pieces. In the end, feedback confirmed the final project cohesively targeted the intended target and genre.
The document provides feedback from an audience on the author's draft media products, including a digipak, advert, music video pitch, storyboard, and final music video. The key lessons learned from the feedback were:
1) The digipak and advert needed to be less busy and have a clearer structure.
2) Questions from the pitch feedback helped develop the music video idea and next steps.
3) Certain shots in the storyboard, like those featuring a car, were deemed unrealistic and were replaced.
4) Feedback on the music video emphasized matching shots to the fast tempo by adding more quick shots and cutting existing shots more rapidly.
The document discusses what the author has learned from audience feedback on their promotional package for an indie music artist. They collected qualitative feedback at various stages of the project via video interviews, a Facebook group, and a final video interview. The feedback helped the author identify redundant features that situated their work within the indie genre, as well as aspects that could be improved. Key lessons included ensuring continuity across all elements, having a clear stylistic cohesion, and telling a fully clear narrative. The audience feedback confirmed that the work conformed to expectations of the indie genre.
The document discusses how the author gathered audience feedback through online surveys and in-person discussions to inform the production of their music video, digipak, and poster. They found that their target audience was ages 10-18 and shaped the theme of partying and alcoholism accordingly. After showing early drafts, they received critical feedback suggesting more varied camera shots and a close-up depicting sadness, which they incorporated. Overall, the author believes they selected the right target audience based on feedback shaping their work to fit audience interests and expectations.
The document discusses feedback received from a target audience on a music video.
The key points are:
- Feedback was gathered through an anonymous online survey to get quantitative and qualitative responses.
- Respondents said the use of props was a strength but positioning of the artist in the center was uninteresting.
- Transitions between scenes seemed too varied and unorganized.
As a result, the creator added more props, positioned the artist on the sides occasionally, and used consistent key frame transitions between scenes with the artist appearing from different directions.
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This document announces the winners of the 2024 Youth Poster Contest organized by MATFORCE. It lists the grand prize and age category winners for grades K-6, 7-12, and individual age groups from 5 years old to 18 years old.
The cherry: beauty, softness, its heart-shaped plastic has inspired artists since Antiquity. Cherries and strawberries were considered the fruits of paradise and thus represented the souls of men.
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2. Establishing my target audience
Throughout my research, planning and production stages I was sure to engage in active feedback from my target
audience, allowing me to experiment with my promotional package in an often creative, artistic way that tailored to
the desired needs/preferences of my audience. In the ‘planning’ section of my blog, I made regular updates of
audience feedback that allowed me to extend my Indie Pop campaign in a far more specialised way, also presenting
how I was able to learn and improve my ancillary products/music video due to this feedback. Overall, my product
needed to stand in a very competitive saturated market , and regular feedback allowed me to extend/expand my
music video and ancillary products to the desires of my target audience.
Initially, when researching into who my ‘target audience’ were, I drew up a
list of bullet points that would allow me to effectively target these younger,
more alternative teenagers / young adults, (who VICE have categorised
as ‘scenesters’). From the start of my research, I knew my final
promotional package would have to suit the challenging, diverse nature
of my specific target audience and thus regular feedback would ensure I
was giving ‘Queen Electric Blue’ the bold, enigmatic brand identity my
audience wanted.
AUDIENCE FEEDBACK Allowed me to see how I was
going to engage my ‘alternative’ audience, initially I
had my target audience at 20 but after sending out a
questionnaire on Facebook I raised this to 25 – which
would ensure I was enticing ‘mature students’, and
strengthen my artists audience interest.
Here is a screenshot of a post on my blog, ‘Developed Target
audience and feedback from questionnaire’, before
filming/editing I wanted to clearly establish the preferences of our
target audience, and this initial questionnaire gave me a clear idea
of what my audience wanted stylistically (mise en scene ideas),
and also a clearly defined idea of their age group.
3. Digipak– initial pitch and mock up
feedback
Relevant feedback on blog that allowed me
to see how I was creating consistent brand
identity and enticing target audience.
INITIAL MOCKUP – I was able to illustrate this change of layout through a production log entry on my blog, allowing my
Indie Pop digipak to have stronger, more conventional content.
Post from 10th January 2017
Here is a screenshot of my initial mock-up, which
intended to have my artist turning away from the camera,
sat in a field. I wanted to build on the idea of voyeurism,
building on elusive representations conveyed within
Indie Pop. However, after seeking feedback I decided to
change this from an outside, location shot to a studio
shot. As the feedback below conveys, involving too
much ‘location’ within my ancillary product would deduct
from my artists overall brand representation.
Example of audience
feedback and email
4. Audience Feedback utilised in Digipak -
ExampleAs discussed in the previous slide, I decided to use a ‘studio shot’ for the inside panel of my digipak, rather than having
them predominantly made up of location shots. Here are some examples of the process I went through to get the imagery,
and also the editing. I had to make sure her brand identity matched the portrayal of the scenic/location shots.
Here is an example of
how I have utilised initial
audience feedback
within the creation of
my promotional
package in order to
entice/engage my target
audience.
Stronger brand identity
Here is an example of my digipak/
audience convention research on my
blog. Referring back to this throughout
my initial digipak planning allowed me
to utilise Goodwin’s suggestion of
‘money shots’ within Indie Pop,
instead of having my digipak consist
of predominantly location shots.
Audience feedback, as well as
looking back on theory work and blog
research allowed me to form
coherent and effective methods of
enticing my target audience.
Picture of location
shot I didn’t use in
the end.
5. Digipak – initial mock up feedback (2)
For my digipak front panel, I decided to send out questionnaires
and emails to around 20 people, asking preferences on mise en
scene. Above is an email I received on outfit ideas for Queen
Electric Blue. This was incredibly useful because it allowed me to
base my digipak around the desires of my target audience.
One adjustment made when it came to photographing my front
panel was the pose of the model. Rather than having direct eye
contact, I decided to have her looking way. I sent out an email
asking which idea people preferred…
Example of audience feedback when
changing digipak front panel idea
Final cover.
6. Pre-production and editing process:Ancillary Product's – what did
you change because of audience feedback?
In the pre-production stages
of my digipak I emailed my
images around, and this is
some audience feedback I
received. It enabled me to
change these images, which I
realised were too soft/dreamy
and did not create audience
recognition nor brand identity
across my products when
linking them with my video.
Images before feedback
Examples of changed images –
close up shots, edited blue –
allowed brand consistency and
matched my music video. Worked with the
portrayal of my artist
7. Final Considerations:Ancillary Product's – what did you change
because of audience feedback?
Throughout the creation of my ancillary products I received active feedback from my target audience, and
made a number of significant changes that allowed to extend/improve my artists overall brand identity when
considering the desired needs and preferences of my target audience.
Before Audience Feedback
After Audience Feedback
Taking into consideration the feedback from my digipak, I again used a medium
close up, centre framed image for my magazine advert. Although, stylistically, I did
not change anything about my mise en scene choices, I did alter the editing (dark
blue toned) effect to create brand consistency (and also the promotion of
synergy), which is highly beneficial in the engagement of my audience with statistics
revealing around 82% of teenagers (and young adults) are engaged with social
media. As also discussed in my evaluation Question 1, I decided to use varying
image for my album cover and magazine advert due to audience feedback, which
enhanced and developed Queen Electric Blue’s overall representation.
8. Ancillary Products – Final Audience Feedback (video)
Videos of my (ancillary product) final audience feedback.
Positive – how have you hit/engaged your target
audience?
Typography
Colour palette consistent throughout (brand
identity is clear)
Lay out is conventional
Written conventions
Use of mise en scene
Variation of imagery – developed artist
representation
Clear brand identity
Indie pop written conventions evident
What would you change due to your audience
feedback?
Written conventions on the back – could be
presented in a more artistic/creative way.
9. Before editing, our music video pitch gave me some clear feedback on things I could improve to target my audience in the most
effective way possible. In the same respect as my ancillary products, I made sure to be constantly engaging with the
suggestions/ideas of my target audience.
First, we discussed what our music video was going to involve (discussion of location
shots, mise en scene ideas, actress/actor involvement, colour palette, and what our
audience thought of the ‘concept’ ideas for our video, as well as the role of ‘narrative’).
This video feedback was incredibly useful, as I was able to draw up feedback and
ideas from it and revert back to my story board to see what I could adjust. As we
returned back to editing, these questions encouraged us to widen our location shots
and use of mise en scene, to make sure we were addressing the ‘creative’ desires of
our audience.
1) Are you using a broad use of location, as here you have only mentioned the town and the house? Will this be
engaging enough?
At the stage of this pitch, we were only planning to involve two location shots (alongside the studio shots), however, after
receiving this comment we decided to diversify our use of location within our video, which also allowed the ‘narrative’ element
of our final product to be far more engaging, as we were telling a story of a broken relationship with far more clarity.
Here is an example of my storyboard
before our initial pitch feedback, which
encouraged us to use a wider range of
location within our music video.
Below our examples of our final location
shots (conveying how we have
responded to this suggestion of
diversifying our use of location and
shot).
Variation of shots used, giving our final music
video far more creative/artistic visual appeal.
10. Another question that we were able to improve on due to our pitch was a query into lighting (due to the fact we were
recording at around 6pm in winter). Having already given this some consideration, this encouraged us to make sure we filmed
at around 5:30 before the light was completely lost, allowing us this ominous, shadowy lighting that worked with the blue
tones used without our music video. In response to this audience feedback, we also added a slight blue hue to these
darker shots, so they worked alongside the blue studio shots.
Location shots before filming
Final outcome
I undertook some test shoots before filming to ensure the lighting would be appropriate for my final
music video. I made sure our artists mise en scene suited the overall mood/atmosphere of this filming,
allowing me to create consistent brand identity.
11. After my pitch feedback, giving me constructive ideas on how I could address my target audience effectively, the
comments I received for my ‘rough edit’ gave me a clear idea of how I could target my audience through use of editing
(cuts, timing, colours and tones). Here is some feedback from my rough edit, which allowed my final music video to
indicate the couples relationship through these more creative editing choices.
BEFORE: In our rough edit (before we
had edited the studio shots blue), no
effort had been made to differentiate
this stark use of colour, so the narrative
was not as clear to our target audience.
AFTER: Here are some examples of how I
used this soft dissolve effect to intertwine
the shots together. This allowed to reveal
the passage of their relationship through
editing, and also highlighted the
importance of editing choices in presenting
the stylistic, experimental nature of
Indie Pop.
12. Here is a first example of how we used ‘rough edit feedback’ to improve the framing of our music video, here one can
see how this second cut has allowed the audience to see more of her lovers face, improving the overall visual quality of
our finished music video.
Here is a before and after shot of my footage after receiving audience feedback (email above). By cropping
the footage, I was able to extend focus on my artists brand identity, with the use of direct eye increasing
audience engagement. The feedback on my ‘framing of shots’ allowed me to enhance and improve my artists
overall brand identity with the target audience.
13. Music Video: What did you change – Theory Consideration
Stuart Hall’s ‘Reception Theory’ – when
looking into audience theory, my target
audience fall under ‘oppositional readers’,
which means they want to interpret and
challenge media texts. Hall has
described ‘oppositional’ readers as an
audience who want to be challenged by
‘diverse media content’.
Uses and Gratifications Theory
Whilst also showing me I needed to create an enigmatic, visually engaging
final product, the ‘Uses and Gratifications Theory’ allowed me to see how
my audience seek ‘identity’ from Indie Pop, and thus are highly influenced by
existing artists brand identities, because of this I sent out an email enquiring
into this theory and how it applied to my audience.
I handed out a questionnaire to 27 members of my target audience, to see
which element of ‘The Uses and Gratifications’ theory encouraged them
to engage with an artist the most. As the chart reveals, the concept of
‘escape’, which Dyer describes ‘pleasurable because it offers escapist
fantasies into fictional worlds that remove the boredom of reality’ is
what is most likely to entice/engage my target audience (also
demonstrating their experimental, artistic nature).
What did you do/learn from this feedback?
Prior to sending this out, I was not able to involve many studio shots within
our music video. However, this feedback allowed me to see that in order to
engage my audience, I needed to really emphasise the experimental,
imaginative visuals within my video. This encouraged me to return back to
my story board and replace some of our kitchen shots with studio shots.
(this change is demonstrated on the next slide).
14. Theory consideration – changes made
Richard Dyer: ‘genres are pleasurable because they offer escapist fantasies into fictional worlds that remove the boredom of reality’
As one can see here, we mostly had kitchen/bedroom shots originally. However, this
audience feedback encouraged me to expand on the visual side to my video. We
already had a few studio shots involved, however after replacing the images on our
storyboard – our final product made use of studio shots at every chorus of our video,
emphasising the ‘creative’ nature of my artists brand identity.
Change to studio shots, enhancing visual stimulation/ engaging our audience.
Example of change due to audience feedback
Initial storyboard
15. Conclusion – the importance of audience feedback
What have you learnt, considered and changed due to audience feedback?
Overall, audience feedback is essential when constructing a media product due to the
integral role it plays in the success of your media text.
When creating my products, I made sure to send out regular emails and questionnaires
to ensure my products were suiting the needs/preferences of my target audience.
This allowed me to expand and develop my ancillary products and music video in a
‘creative’ and ‘visual’ way, for example, my stylistic decision to edit my ancillary products
and music video into a dark blue tone was down to the feedback I received from my
audience.
Also, the consideration of audience theory allowed me to ask my audience which of these
they looked for within media texts. The Uses and Gratifications Theory is an example of
this, allowing me to see how many of my audience seek ‘escapism’ from this genre.
I was able to manipulate this theory into the genre conventions of my product, for
example, the consistent studio shots and hands coming over the face, which provided my
audience with a creative, visual ‘conceptual’ side to the video, which also worked
alongside the narrative well.
Audience feedback encouraged me to have a ‘concept’ within my music video, rather than
it being pure narrative – again building on its visual appeal.
Throughout the creation of my music video and ancillary products, I learnt that responding
to audience feedback was integral as, essentially, without the support of my target
audience – my product would not succeed within a highly saturated market.