Presented at WordCamp KC, this presentation covers SEO, CRO and also goes into expanding your reach to additional selling channels like Amazon, eBay and WalMart.

1. WILL HANKE

2. Three Parts
Basic SEO (all sites)
Ecommerce-specific SEO
Channel Expansion

3. Get Your SEO in Order!
Meta Page Titles
Meta Descriptions
Friendly URLs
XML Sitemap
Site & Product Schema
Mobile Friendly
Blogs/Content Creation

4. 1. Meta tags
<meta name=“keywords”>
<meta name=“description”>

5. <meta name=“keywords”>
<meta name=“description”>

6. 2. robots.txt

7. domain.com/robots.txt

8. 3. Heading Tags

10. 4. Friendly URLs

14. 5. Rich Snippets
aka “MicroData”

18. developers.google.com/structured-data/testing-tool/
or
bit.ly/RCMsnippet

19. yoast.com/wordpress/plugins/yoast-woocommerce-seo/

20. 6. XML Sitemap

22. 7. Repetitive Info

24. 8. Content Strategy

27. 9. Targeted Keywords

28. SEMRush.com

31. 17 Point SEO Checklist
bit.ly/RCM17SEO

32. Ecommerce-Specific SEO Needs
SKUs
Product Titles
Produce Short Description
Product Description
Product Pictures
UPCs

33. SKUs
“Stock Keeping Unit”
Unique per item
Alphanumeric

34. Product Titles

35. Product Titles
70 Characters
(site)
199 Characters
(Amazon)

36. Product Short Descriptions

37. Product Short Descriptions
2-3 sentences that explain
the product
Think benefits, not features
“Hit the feels”

38. Product Descriptions
Explain your product in
detail
Features, sizes, colors, etc
Think of SEs, not everyone
will read this area

39. Product Pictures

40. Product Pictures
Clear, crisp, good resolution
White background
The more, the better

41. Channel Expansion Considerations

42. Bullet Points
1-5 quick hits about product
Benefits, not features
Bonuses, free shipping, etc

43. Pricing Adjustments
Amazon 15-18%
Compete with yourself
Shipping fees

44. UPCs
Try to Make Your Vendor Pay
for them First
If not, buy them and take off
your next invoice 

45. UPCs

46. Make Sure You’re Tracking Sales
analytics.google.com

47.  Is Your Website Ready?
redcanoemedia.com/lp/seo-audit/

48. What Questions Do You Have?

49. Thank You! Take a Resource List
314-514-5SEO