SEO Audit TNT Express
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SEO Meta Data Analysis SEO Accessibility International SEO / Hreflangs On-Page SEO Tagging SEO Markup Issues SEO Links Analysis SEO Image Optimisation SEO Conversion Optimisation Plan
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SEO Audit TNT Express
- 1. TNT Express.com SEO Audit Tiago Goncalves 2018
- 2. TNT Express SEO Audit 2 1. Technical SEO Audit 2. Content SEO Audit 3. Links Analysis 4. myTNT Sign up Increase Strategy
- 3. 3 1 - Technical SEO Audit 1- Response Codes / Robots Accessibility Response Codes Number of URI % of Total URI Total URI Total URI Description All 435 100.00% 435 All Crawled URI Client Error (4xx) 10 2.30% 435 All Crawled URI Robots.txt Number of URI % of Total URI Total URI Total URI Description Total URI Encountered 443 100.00% 443 URIs Encountered Total External blocked by robots.txt 8 1.81% 443 URIs Encountered • No Redirect Chains • Some 404s (PDFs) • External links blocked by robots.txt • No rel=canonical to the first page of a paginated series • No rel=”prev” and rel=”next” pagination markup. • 4 302 redirects • No Broken redirects
- 4. 4 Page XML Sitemaps Found Page XML Sitemaps Page XML Sitemap(s) Listed in Robots.txt Page XML Sitemap(s) is Listed in GSC Page XML Sitemap with Broken Links Mobile XML Sitemaps Found Mobile Pages Found Mobile XML Sitemaps Mobile XML Sitemap(s) Listed in Robots.txt Mobile XML Sitemap(s) Listed in GSC Mobile XML Sitemap(s) with Broken Links Sub-domains Found subdomains Sub-domains have robots.txt Sub-domains have sitemaps Sub-domain indexing 2. Sitemap & Breadcrumb paths
- 5. 5 3. Directives Directives Number of URI % of Total URI Total URI Total URI Description All 314 100.00% 314 Internal URI with 2xx response Canonical 208 83.53% 249 Internal HTML or PDF pages with 2xx response Canonicalised 1 0.40% 249 Internal HTML or PDF pages with 2xx response No Canonical 41 16.47% 249 Mostly PDFs so it´s fine Next/Prev 0 0.00% 212 Internal HTML pages with 2xx response Index 210 66.88% 314 Internal URI with 2xx response Noindex / Nofollow 2 314 https://www.tnt.com/express/ en_gb/site/company/careers/ same-day-drivers/supplier- docs.html https://www.tnt.com/express/ en_gb/site/company/careers/
- 6. 6 4. International SEO / Hreflangs International SEO Alternate Tags (Rel="Alternate" Hreflang="x") Alternate language HREFLANG directive set in head of Source Code Alternate language directive set in page XML sitemap. Hreflang on a multilingual website when you want searchers to: 1.Land on the content pages of your site, presented in their preferred language. 2.Get content in one language but with regional variations. For example, the same product page with prices in GBP and USD for the UK and American visitors accordingly. Besides, it will solve a duplicate content problem in this case. 1.Select only one option to place hreflang tags. It must be either in the <head> section of your HTML page, HTTP headers (say for PDFs and other non-HTML content) or in your sitemap. 2.Every language/location variation of your page must have the exact same set of hreflang annotations.
- 7. 7 2 – Content / SERP SEO Audit Page Titles Number of URI % of Total URI Total URI Total URI Description All 212 100.00% 212 Internal HTML pages with 2xx response Duplicate 6 2.83% 212 Internal HTML pages with 2xx response Over 65 Characters 148 69.81% 212 Internal HTML pages with 2xx response Below 30 Characters 2 0.94% 212 Internal HTML pages with 2xx response Over 568 Pixels 145 68.40% 212 Internal HTML pages with 2xx response Content Number of URI % of Total URI Total URI Total URI Description Large Pages (Over 100kb) 35 16.51% 212 Internal HTML pages with 2xx response Low Content Pages (Under 300 Words) 37 17.45% 212 Internal HTML pages with 2xx response On-Page Tagging/ Markup Issues 1- Page Titles / Content Length
- 8. 8 2 – Content / SERP SEO Audit On-Page Tagging/ Markup Issues 1- Page Titles / Content Length
- 9. 9 2 – Content / SERP SEO Audit On-Page Tagging/ Markup Issues 2- Meta Descriptions Meta Description Number of URI % of Total URI Total URI Total URI Description All 212 100.00% 212 Internal HTML pages with 2xx response Missing 3 1.42% 212 Internal HTML pages with 2xx response Duplicate 6 2.83% 212 Internal HTML pages with 2xx response Over 156 Characters 33 15.57% 212 Internal HTML pages with 2xx response Below 70 Characters 5 2.36% 212 Internal HTML pages with 2xx response Over 940 Pixels 22 10.38% 212 Internal HTML pages with 2xx response Below 400 Pixels 5 2.36% 212 Internal HTML pages with 2xx response
- 10. 10 2 – Content / SERP SEO Audit On-Page Tagging/ Markup Issues 3- Meta Keywords Meta Description Number of URI % of Total URI Total URI Total URI Description All 212 100.00% 212 Internal HTML pages with 2xx response Missing 212 100.00% 212 Internal HTML pages with 2xx response
- 11. 11 2 – Content / SERP SEO Audit On-Page Tagging/ Markup Issues 4- h1s and h2s h1s Number of URI % of Total URI Total URI Total URI Description All 212 100.00% 212 Internal HTML pages with 2xx response Missing 13 6.13% 212 Internal HTML pages with 2xx response Duplicate 7 3.30% 212 Internal HTML pages with 2xx response Over 70 Characters 2 0.94% 212 Internal HTML pages with 2xx response Multiple 11 5.19% 212 Internal HTML pages with 2xx response h2s Number of URI % of Total URI Total URI Total URI Description All 212 100.00% 212 Internal HTML pages with 2xx response Missing 78 36.79% 212 Internal HTML pages with 2xx response Duplicate 79 37.26% 212 Internal HTML pages with 2xx response Over 70 Characters 16 7.55% 212 Internal HTML pages with 2xx response Multiple 80 37.74% 212 Internal HTML pages with 2xx response
- 12. 12 2 – Content / SERP SEO Audit On-Page Tagging/ Markup Issues 5- Images Images Number of URI % of Total URI Total URI Total URI Description All 48 100.00% 48 Images with 2xx response Missing Alt Text 43 89.58% 48 Images with 2xx response Image XML Sitemaps Found Images Found Images XML Sitemaps Image XML Sitemap(s) Listed in Robots.txt Image XML Sitemap(s) Listed in GSC Image XML Sitemap(s) with no Broken Links Pagination <rel="prev", rel="next") Use of session IDs or other unique identifiers/parameters Use of splash or gateway pages Site accessible without Javascript (disable JS) Custom 404 Page Friendly Image URLs Image File Size (<100 kb) ALT Text (review missing and SEO optimized) Image Title Attribute:: Set in Image Properties Set in Sitemap XML
- 16. 16 myTNT Sign up Increase Strategy Structured Datamarkup •Schema: http://schema- creator.org/product.php •Google's Data Highlighter https://www.google.com/webmasters/tools/ data-highlighter
- 17. 17 myTNT Sign up Increase Strategy Structured Datamarkup Taking as much as featured SERP space as possible, captivating attention and achieving task • Sitelinks • Search box • Rich Snippets • Google My Business
- 18. 18 myTNT Sign up Increase Strategy • Making use of UX and Heatmaps to understand the best way to make the myTNT track and trace element, as preeminent as possible
- 19. 19 myTNT Sign up Increase Strategy • Building Awareness
- 20. 20 myTNT Sign up Increase Strategy • Provide good UX engagement
- 21. 21 myTNT Sign up Increase Strategy • Provide smooth customer experience
- 22. 22 myTNT Sign up Increase Strategy • Retain • Reward Loyalty – “tell a friend” for “x” • Testimonials • Social Proof (open graph possibilities / social sharing)