The document outlines standards for web content including text, images, video, titles, permalinks, optimized posts and pages, and caching. It provides guidelines for font, size, and formatting of text as well as common image sizes for photos, videos, banners, buttons and thumbnails. It also includes a checklist for evaluating pages, headers, footers, links, lists and removing redundant, outdated or trivial content. Standards cover page titles, permalinks, optimized posts/pages, and implementing caching.

1. Content Standards
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Web Content Standards

2. Content Standards
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Contents
1. Web Content Standards
1.1 Text
1.2 Images
1.3 Video
1.4 Web page Title
1.5 Permalink Structure
1.6 Optimized post and pages
1.7 Implement Caching
2. Content Audit Checklist
2.1 Pages
2.2 Header
2.3 Footer
2.4 Text
2.5 Images
2.6 Links
2.7 List
3. References

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1. Web Content Standards
Once the web page has been loaded, it has to be tested for
 accuracy
 completeness
 consistency
 spelling and accessibility
These terms have the traditional meanings, and the tests are as elementary as they
sound. However, itis in areas like these wherethe site is firstjudged by the website
visitor.
For example, if the site has numerous misspellings, theproductthat the website is
offering may come into question as the visitor may feel that if the attention to detail
is not given to the site, it may not be given to the producteither.
1.1 Text
Font:
Size:
Format
Paragraph :
List :
Heading 1 :
Heading 2 :
Heading 3 :
Heading 4 :
PageTitle :
PageSub Title :
1.2. Image
What sizeshould you prefer when posting images into the web?
What arethe common standard photo image sizes?
Every site had differentsizeimages, but somecommon themes did emerge.
 240 x 160 pixels was a very common small format.
 Larger images were typically around 460 pixels wide.

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If you make your images larger than 460 pixels, mostlayouts in mostsite designs will
havesome difficulty fitting these sizes into the layout.
Preferred Image Sizes
1. Very Large800 pixels
2. Large 500 or 520 pixels
3. Medium 460 pixels
4. Medium-Small 320 pixels
5. Small 240 pixels
6. Thumbnail 100 pixels
7. SquareThumb 75 pixels
Banner and Buttons
1. Leaderboard 728 x 90
2. Full Banner 468 x 60
3. Half Banner 234 x 60
4. Button 120 x 90
5. Micro button 80 x 15
6. Vertical banner 120 x 240
7. Squarebutton 125 x 125
Common WebImage Sizes
1. 1024 x 768 ratio: 1.33
Thumbnail Sizes
160 x 160 ratio: 1 **
160 x 108 ratio: 1.49 **
160 x 120 ratio: 1.33
120 x 80 ratio: 1.5
100 x 100 ratio: 1
75 x 75 ratio: 1
Flickr Image Sizes
1. Square75 x 75
2. Thumbnail 100 x 67
3. Small 240 x 161
4. Medium 500 x 334
5. Large 1024 x768
Picassa Web Image Sizes
1. Medium 640 x 428
2. Large Thumbnail 160 x 160
3. Thumbnail 144 x 96
Video Image Sizes
Youtube 425 x 355
Viddler 437 x 370
Photo Image Sizes
1024 x768 ratio: 1.33
800 x 600 ratio: 1.33
460 x 308 ratio: 1.49 **
320 x 240 ratio: 1.33 **
240 x 160 ratio: 1.5 **
220 x 148 ratio: 1.49 **

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2. 800 x 600 ratio: 1.33
3. 460 x 309 ratio: 1.49
4. 320 x 240 ratio: 1.33
5. 240 x 160 ratio: 1.5
6. 220 x 148 ratio: 1.49
7. 160 x 108 ratio: 1.49
8. 160 x 120 ratio: 1.33
1.3 Video
Yet to Update
1.4 Web Page Title
The title is designed to provide a short piece of text that should stand for the particular web page
Choosing an appropriate title for the web page is crucial for both optimizing the page and
searching the page.
We recommend a web content meet these criteria:
 Use unique words and key phrases in your title, to facilitate users finding your
page amongstthousands of others
 Use a clear, understandableand meaningful title, so that when your page is
displayed on the search results page, it will speak for itself
 Use trigger words and plain language to stimulate the interestof the reader
 Keep it short, about60 to 80 characters. Search enginewill truncate the title
after about 100 characters,(including spaces), and follow it with an ellipsis
(the "..." symbol)
 But not too shortas to removeall meaning from the title
 Avoid excessivepunctuation, as this uses up characters
 Do not useALL CAPS!Our convention is Title Case for headings and electronic
titles
 Consider: Does the title makes senseon its own? Will it attract the target
users?
1.5 Permalink Structure
The best SEO permalink structureis to haveyour postappears with ‘category’ and
the ‘posttitle’ in the URL.
This looks something like this: “http://yourdomain.com/category/posttitle” Why is
this the best SEO permalink structurecompares to the other structures?
 To simply put, this permalink structureallows to have ‘more’ keyword loaded
into the URL of your post
 Since the category that weplaced in postunder usually related to the post
title, we havethe extra SEO benefit "if other people use that permalink

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structure to link the post "
 All the postand page slug should be unique and relevantto the title
1.6 Optimized post and pages
Beforecompleting the content edit and publish, Check whether the following thing
removed or not.
 postrevisions
 auto draftposts
 comments in the spamqueue and
 un-approved comments
If thosething existin your website, Removeall and check every time.
1.7 Implement Caching
Caching is a method of retrieving data from a ready storage(cache) instead of using
resources to generateit every time the same information is needed.
Using cache is much faster way to retrieveinformation and is generally
recommended practice for mostmodern applications.
2. Web Content Standards Checklist
2.1 Pages
 The website should contain minimum 3 pages and About Us, Contact Us pages
are essential, remaining should be relevant to the site.
 There should be proper arrangements of menus. For e.g.: the last menu
should be Contact Us.
 All the menus should startwith the Uppercase (Capitalise).
2.2 Header
 Validate title, logo and tag line with limited characters.

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2.3 Footer
 Refer the Basic and Advanced Edition Footer Standards Document
2.4 Text
 Use italics or bold for emphasis instead of ALL CAPS or underline.
 Underline is reserved for hyper-links.
 Remove links to off site, (external) to commercialentities.
 Paragraph should beleft align
 Do not usetable
2.5 Images
 Restrict image file size.
 Add alt-text and title for all images.
 Original image with good quality.
2.6 Links
 Don't usea hyper-link if the information can be succinctly presented on the
currentpage
 No broken links
 Write self-explanatory link-text, so users know whatto expect when they click
 Do not usewords thatcall attention to the web such as "click here" or "follow
this link"
2.7 List
 List items in the logical order for user
 Limit number of items on a list to 9 or fewer and subdividelong lists into short
lists of related items
 Use ordered lists when the order of entries is important, bulleted when it is
not
 Try to limit lists to no more than two levels: primary and secondary
 Write parallel lists:
◦ startwith the samepart of speech (e.g., noun, verb)
◦ use the same verb tense (e.g., present, past, future)
◦ use the same voice (e.g., active or passive)
◦ use the same sentence type (e.g., statement, question)
2.8. Redundant, Outdated and Trivial Content (ROT):
 Remove Redundant, Outdated or Trivial content (ROT).
 Do not duplicate information that is already on another page - link to it.
 Includea date on time sensitivepages.

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 Use dates instead of relativeexpressions of time such as "now", "shortly".
 Wherepossible, refer to offices or roles, not individuals.
 Don't usethe futuretense except in clearly dated news stories.
 Give generic contactdetails, not personalemail addresses.
3. References
1. Ad Unit Guidelines
2. Wikipedia Standard Ad Sizes
3. Standard Images Sizes
4. ImageDimensions In Common Usage