The document discusses an e-commerce marketing strategy that involves optimization of the client website and various online promotion tactics. It involves on-page and off-page SEO, social media promotion through platforms like Facebook, Instagram, YouTube and Pinterest. It also discusses selling products through marketplaces like Amazon and Flipkart, as well as other digital marketing channels like PPC ads, email marketing, mobile marketing and developing an e-commerce application. Regular reporting is also mentioned.

1. E-commerce
Website
Blogs
Social Media
Promotion
Amazon/flipkart
seller
SEO
PPC Ads
E-mail
Marketing
Application
Mobile
Marketing

2. ON- Page SEO
Client site analysis
Competitor analysis
Tag optimization
Meta description
Meta keywords
Header tag
Tittle Tags
Keywords analysis
Alt Tags
Favicon Icon
URL Optimization
Hyperlinks
SEO
ON-Page SEO OFF-Page SEO

3. Canonicalization installation
CSS & JAVA Script File Optimization
Text/code ratio
Robots.txt
Custom Error Page
Content Optimization
OFF- Page SEO
Page Rank
Directory Submission
Blog Commenting
Forum Marketing
We suggest our user on quora for the latest fashion and suggest our site through a
backlinks so that traffic is also generated from quora to our site
Social Book marking
Video Marketing
Local Listing
Article Submission
Monthly Report

4. Blogs
New updates of fashions related blogs
Upcoming Product Information
Also can give information of our current product so that customer will ensure
about our quality product
Facebook
Through pages &group create a community which will represent our trust factor
Also our product reach at a large no of community through FB pages
We can also promote our product will FB ads in very optimized way
Instagram
Instagram store where user can directly order our product
Social Media
Promotion
Facebook Instagram Youtube Pinterest

5. Youtube
Promotional video
Youtube Ads
Amazon/Flipkart Seller
We can sell our product on amazon seller and flipkart seller accounts
PPC Ads
Google ads for our E-Commerce website so that it is visible to our customer on
the search engine
E-mail Marketing
Outreach E-mails to our customer & give information like offer on our product
Mobile Marketing
WhatsApp Marketing
Messenger Marketing
Local Store
Increased the growth of company as well as credibility
Application
Very important because most of person buy product from E-commerce
Application