The document discusses the evolving nature of SEO, emphasizing traditional site and content optimization along with external communication strategies. It highlights the importance of keyword placement and optimization in various formats such as social media, links, and presentations. Additionally, it provides resource links for further information on effective SEO practices.

1. Is SEO Dead?

3. There Are Just More Parts

5. Two Aspects of SEO Traditional Site Optimization Source Code Optimization Content Optimization Optimize External communication Video Real-time Status Updates Groups

6. All Require …. Understanding of the Goal Understanding the Actions Keyword Analysis

7. Optimize for sharing, transportability, visibility

8. Snippet – use your keywords up front Remember that if people RT that keywords should still show up in the front hashtags Links from compressed URLs are 301 redirects More information - http:// www.seoconsultants.com /twitter/titles/

9. Titles need to be optimized Descriptions need to be optimized Text on Powerpoint slides should have keywords embedded

11. LinkedIn Profiles / Groups http://blogs.oracle.com/warehousebuilder/2009/03/data_integration_data_quality_and_cloud_computing_see_our_linkedin_group.html

13. Tags with Keywords Bookmark related links create public bookmarks

14. http://social-network-optimization.blogspot.com/2009/08/facebook-buys-friendfeed.html

15. http:// friendfeed.com/search?q = cadbury