Is Search Engine Optimization (SEO) Dead? No!

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People chatter about SEO being dead but it is more critical than ever. Now that real-time content (twitter), fragmented content (blog/website) and external hosted content (youtube, slideshare) are being indexed by search engines, optimizing these feeds/elements with your keywords leads to high visibility in search results - no matter when the engines are pulling from.

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In this dynamic session, search marketing leader Barbara ’WebMama’ Coll will update you on how search engines find your content, how to identify gaps and assess whether you have the right content on your site as well as on the distributed web content you control. She’ll walk through examples of site redesigns and domain name changes; focusing on how to ensure findability and visibility during and afterwards.

Sanity Through Redesign - Maintaining Your Search Visibility & Rankings

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Redesigns can have a significantly negative impact on hard-earned search visibility. Steps must be taken to ensure search rankings don't drop. Content structure, internal linking and keywords usage in the new site is critical. Not messing with external linking is a good idea. Google webmaster tools and other analytics can be used to set-up and monitor launches. This talk focused on staying sane - and successful - through a redesign. Case studies included.

Sanity Through a Redesign!!! SEO and Staying Visible in Search Results.

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Website redesigns, like death and taxes, can only be ignored for so long. When your time comes, how do you prepare and then interpret the resulting value of redesign efforts? How do you maintain the search visibility and organic traffic you already have? Will you be able to compare apples to apples or will other fruit enter into the picture? Barbara, who has helped countless clients preserve their search mojo during a redesign delivers advice on what to measure to prove your success and what to ignore to maintain your sanity. See other presentation that is a handout with the top 10 search/metrics-related things to do when redesigning a site. First presented at #emetrics San Francisco 2014.

Is Organic Search Visibility Measurement Insane?

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During the lifecycle of a website a redesign is inevitable. Ensuring measurement and analysis of organic search traffic is possible and reliable requires forethought and careful attention to the little things. This presentation covers what preparation you should before a redesign, what to check right after, what to expect with respect to timing of search engine pickup, and what can go wrong. A top 15 list of things to do to avoid organic traffic analytics melt down is included.

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Track: Inbound Topic: SEARCH ENGINE OPTIMIZATION Title: The Most Important SEO Initiatives to Plan for in 2016 Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility Alan Bush, VP of Strategy of Ignite Visibility and UCSD teacher, reveals the biggest changes in SEO in 2015 and what to focus on in 2016. This presentation is not necessarily for SEO beginners, but instead, for those who have some basic knowledge of SEO and are looking to take their ranking to the next level. - See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details

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