17 POINT SEO CHECKLIST FOR WEBSITE OPTIMIZATION

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Will Hanke

original presentation at St Louis Online Marketing Meetup 5/20/15

Business

2. Meta tags
<meta name=“keywords”>
<meta name=“description”>

<meta name=“keywords”>
<meta name=“description”>

developers.google.com/speed/pagespeed/
or
bit.ly/RCMpagespeed

google.com/webmasters/tools/mobile-friendly/
or
bit.ly/RCMmobile

developers.google.com/structured-data/testing-tool/
or
bit.ly/RCMsnippet

google.com/webmasters/
bing.com/toolbox/webmaster/

Video Tutorials
Private Facebook Group
Unlimited Access
Questions Answered by Pros
Similar-Minded Business Owners

June 23 Workshop - $57
redcanoemedia.com/meetup/
Get Your First 1000 Blog Subscribers
• Having a Pleasant Design
• Optimizing Your Blog to
Capture Leads
• Driving More Traffic to Your Blog
• Measuring and Optimizing Your
Campaign

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17 POINT SEO CHECKLIST FOR WEBSITE OPTIMIZATION

1. MY 17 POINT SEO CHECKLIST Will Hanke

3. site:

4. site:domain.com

5. Five Main Sections

6. Section 1: Site Structure

7. 2. Meta tags <meta name=“keywords”> <meta name=“description”>

8. <meta name=“keywords”> <meta name=“description”>

9. 3. robots.txt

10. domain.com/robots.txt

11. 4. Heading Tags

12.

13. 5. Friendly URLs

14.

15.

16.

17. Section 2: Functionality

18. 6. www vs non-www

19. 8. Site Speed

20. developers.google.com/speed/pagespeed/ or bit.ly/RCMpagespeed

21. 7. Mobile Friendly

22. google.com/webmasters/tools/mobile-friendly/ or bit.ly/RCMmobile

23.

24. 9. Rich Snippets

25.

26.

27. developers.google.com/structured-data/testing-tool/ or bit.ly/RCMsnippet

28. schema-creator.org

29. 10. Social Sharing

30. Section 3: Webmaster Tools

31. google.com/webmasters/ bing.com/toolbox/webmaster/

32. 11. XML Sitemap

33.

34. 12. Crawl Errors

35. Section 4: Over Optimization

36.

37. 13. Repetitive Info

38.

39.

40.

41.

42. 14. Unnatural Linking

43.

44.

45. 15. Thin/Bad Content

46.

47.

48.

49. Section 5: Competition

50. 16. Content Strategy

51.

52.

53.

54.

55.

56.

57. 17. Targeted Keywords

58. SEMRush.com

59.

60.

61.

62.

63.

64.

65.

66. Video Tutorials Private Facebook Group Unlimited Access Questions Answered by Pros Similar-Minded Business Owners

67.

68. Just $1 RedCanoeMedia.com/secret/

69. June 23 Workshop - $57 redcanoemedia.com/meetup/ Get Your First 1000 Blog Subscribers • Having a Pleasant Design • Optimizing Your Blog to Capture Leads • Driving More Traffic to Your Blog • Measuring and Optimizing Your Campaign

70. Slides

71. Questions

72. Thank You! 314-514-5SEO