- Shopify stores face challenges with SEO due to limited control over the platform including the robots.txt file, log files, and URL structures. - Every product page on Shopify has two URLs that create duplicate content issues that can be resolved by adding canonical tags. - Theme and app choices, image optimization, structured data, and keyword research are important factors for SEO on Shopify stores.

1. BRIGHTONSEO
SHOPIFY SEO

2. SHOPIFY PLATFORM GROWTH

3. THINGS YOU CAN’T CONTROL
• Robots.txt File
• Access to log files
• URL structure (/collections/, /products/,
/pages/)

4. DUPLICATE
CONTENT

5. EVERY PRODUCT PAGE HAS TWO URLS
• /products/ Page Link
• /collections/.*/products/ Page Link -
Duplicate

6. SHOPIFY CATEGORY PAGE

7. NON-INDEXABLE PRODUCT PAGE

8. CANONICAL TAG

9. THE INDEXABLE PRODUCT PAGE

10. PRODUCT PAGE LINKS ARE DUPLICATE

11. ADJUST THIS IN PRODUCTS-GRID-ITEM

12. CODE TO CHANGE
FROM: <a href=”{{ product.url | within: current_collection }}” class=”product-grid-item”>
TO: <a href=”{{ product.url }}” class=”product-grid-item”>

13. SHOPIFY TAGS

14. SHOPIFY TAGS

15. DUPLICATE TAG PAGE

16. SHOPIFY PAGINATION

17. 301 REDIRECTS

18. ADDING REDIRECTS THROUGH SHOPIFY

19. YOU MUST DELETE THE PAGE BEFORE
REDIRECTING

20. SITE
PERFORMANCE

21. SHOPIFY THEME STORE

22. TEST THEME SPEEDS USING
PSI/LIGHTHOUSE

23. SHOPIFY SPEEDS BY THEME

24. LAZY LOADING IMAGES

25. LAZYSIZES LIBRARY
URL: https://github.com/aFarkas/lazysizes

26. OPTIMIZE IMAGES WITH CRUSH.PICS

27. LIMIT THIRD PARTY JAVASCRIPT

28. SLOWEST SHOPIFY APPS

29. STRUCTURED DATA

30. IDEAL STRUCTURED DATA
• Product Pages: Product
• Category Pages: CollectionPage or
OfferCatalog
• Blog Posts: Article
• Home Page: Organization

31. PRODUCT PAGES

32. MULTIPLE PRODUCT STRUCTURED DATA

33. DAHLIA CATEGORY PAGE

34. COLLECTIONPAGE STRUCTURED DATA

35. SCHEMA APP
• Home Page: Organization
• Product Pages: Product
• Category Pages:
OfferCatalog
• Blog Posts: BlogPosting

36. FINDING HIGH
VALUE KEYWORDS

37. USE ADWORDS DATA TO FIND HIGH VALUE
KEYWORDS

38. DATA STUDIO REPORT: REVENUE &
RANKINGS

39. THE RISE OF
INFORMATIONAL
CONTENT

40. TOP RANKING RESULTS FOR “COUCH”: FEB
2019

41. TOP RANKING RESULTS FOR “COUCH”: FEB
2021

42. SELFIE CAMERAS SERP

43. B&H ARTICLE

44. DOWN MATTRESS SERP

45. EMAIL: CHRIS.LONG@GOFISHDIGITAL.COM
TWITTER: @GOFISHCHRIS
THANK YOU